2017 Coachella Festival: YouTube, Sirius XM return as media partners for exclusive content

April 4, 2017

2017 Coachella Festival

2016 Coachella Music and Arts Festival
A view of the 2016 Coachella Music and Arts Festival (Photo courtesy of Coachella)

YouTube and Sirius XM Radio have returned as media partners for the Coachella Valley Arts and Music Festival, to provide exclusive content from and about the event. The 2017 Coachella Festival takes place  April 14 to April 16 and April 21 to April 23 at Empire Polo Club in Indio, California. Radiohead, Kendrick Lamar and Lady Gaga are the event’s headliners.

For the seventh year in a row, Coachella’s YouTube channel will have free webcast performances from the first weekend of the festival.  Viewers watching Coachella on the official YouTube webcast will be able to get footage on demand, choose from three different live channels, and use a 360-degree option, and create their own custom viewing schedules. For the first time this year, YouTube will provide a sneak peek inside the Yuma tent. Users can also opt to get browser alerts when their favorite artists go live. Jason Bentley and Francesca Fiorentini are co-hosting YouTube’s Coachella webcast, which is sponsored by T-Mobile.

For the third consecutive year, SiriusXM’s Coachella Radio, the limited-run channel and exclusive radio partner for Coachella, will feature music by artists who will be performing at Coachella 2017 leading up to the festival. Coachella Radio will then provide continuous coverage of the festival both weekends with live performances, artist interviews as well as exclusive Coachella news and happenings. Select performances will also air on other SiriusXM channels, including Electric Area, Alt Nation, The Spectrum and more. SiriusXM’s Coachella Radio in 2017 will launch on channel 18 on April 10 at 12 p.m. Eastern Time, and will air through April 24. The channel will also be available through the SiriusXM App on smartphones and other connected devices, as well as online at siriusxm.com.

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