2018 Kitten Bowl: Hallmark Channel brings event to Super Bowl Live at Nicollet Mall in Minneapolis

January 22, 2018

Two-Tone Jones in “Kitten Bowl V” (Photo courtesy of Hallmark Channel)

The following is a press release from Hallmark Channel:

Hallmark Channel, America’s favorite family-friendly cable television network, is recreating Kitten Bowl  live in the Dayton Building of Nicollet Mall as part of the 10-day Super Bowl Live experience in Minneapolis, MN. Nearly 100 furry “cat-letes” will take the field over a 10-day period to see which team will be crowned Feline Football League champions and take home the coveted Hissman Trophy. This year’s show is truly unique as is it includes back stories about the rescues of some of the Cat-letes – including many from the devastation of Hurricane Irma. Viewers will also see some of kittens find their forever homes, on-set, at the end of the show. Kitten Bowl is part of Super Bowl Live from Friday, January 26 at 4 p.m. Central Time and through Sunday, February 4 at 3 p.m.

Fans coming to Kitten Bowl Live Presented by Hallmark Channel will be greeted by a life-like version of Rodney Peete, former NFL great and current Kitten Bowl play-by-play announcer, in the broadcast booth.

Rodney Peete and his wife, Holly Robinson Peete, stars of Hallmark Channel’s new family reality series “Meet the Peets” will make appearances on NFL Radio Row, January 31 (2-6 p.m.), February 1 (8 a.m.Noon), and February 2 (8 a.m.-Noon), and host media at Kitten Bowl Presented by Hallmark Channel at Nicollet Mall, January 31 (8 a.m. -Noon), February 1 (2-6 p.m.), February 2 (2-6 p.m.).

Fans will tour the Purr-king Lot for pre-game tailgating and the locker room where kittens chill before hitting the field.

Next, it’s on to Hallmark Channel Stadium to see kittens claw out a victory as the felines show off their best Stefon Diggs catches and leaps through the goal posts for extra points.

Fans will memorialize the experience at the Paws of Fame Trophy Room  and capture a photo worthy of social sharing in front of the MVK (“Most Valuable Kitten”) Wall. Snap a photo with former greats of the game: Tomcat Brady, Tabby Romo, Mew Brees, Joe Montuna, and more.

Kitten Bowl is an entertainment program produced by Hallmark Channel to bring awareness to the plight of homeless animals and to show the most beautiful animals in the world are available for adoption from your own local shelter.

The final stop on the tour is the Adoption Ever After room which features shelter pets from Minneapolis and surrounding areas who need a loving and forever home. A simple act of adoption helps to clear the shelters. Kittens on the field are provided by North Shore Animal League America and all furry players are available to be adopted.

For those who cannot make it to Minnesota there are 500 Kitten Bowl parties at local shelters all across the country. To find a Kitten Bowl Party near you go to www.hallmarkchannel/kitten-bowl. Have fun and do good! Come to the Kitten Bowl Presented by Hallmark Channel, January 26 – February 4. You just might bring home the love of your life.

“Kitten Bowl V,” a three-hour original special premieres on Hallmark Channel, Sunday, February 4 (Noon and 3 p.m. ET/PT).

Kitten Bowl host Beth Stern
“Kitten Bowl” host Beth Stern (Photo courtesy of Hallmark Channel)

The following is a press release from Hallmark Channel:

January 13, 2018

Hallmark Channel brings “Kitten Bowl V” on the road to Super Bowl LII as a major activation hosted in Minneapolis, Minnesota for ten days leading up to the day of the big game. The announcement was made today as part of Crown Media Family Networks’ TV Critics Association Winter Press Tour. Beginning Friday, January 26th through Sunday, February 4th, guests taking part in all the excitement surrounding the Super Bowl can celebrate Kitten Bowl, the nation’s most beloved rescue pet adoption event of the year. Fans who visit will see kittens compete on the field at Hallmark Channel Stadium, tailgate in the purr-king lot, tour the Paws of Fame trophy room, take a photo with the Hissman trophy and share their memories via social media. Guests will even be able to take home a souvenir: an official pack of “Kitten Bowl” trading cards. The major component of the activation is to support Hallmark Channel’s Adoption Ever After campaign and, with the help of North Shore Animal League America, kittens will be available for adoption on site.

“Bringing ‘Kitten Bowl’ to the Super Bowl is a dream come true. We have seen the franchise grow tremendously in support of animal adoption over time, evolving from entertainment into America’s most beloved national rescue pet adoption event,” said Bill Abbott, President and CEO, Crown Media Family Networks. “This is the first time Hallmark Channel will have a major media presence at the Super Bowl and the activation of ‘Kitten Bowl V’ will help elevate the network’s Adoption Ever After initiative of finding all animals forever homes.” The presence among the NFL and Super Bowl LII leads in to the kick-off of “Kitten Bowl V” premiering exclusively on the network, Sunday, February 4 (12 p.m. Eastern Time/Pacific Time). The 2018 version of “Kitten Bowl” features countless displaced kittens rescued from some of the country’s recent natural disasters of 2017, all of whom will be vying for the National Championship of Feline Football trophy – and a loving, forever home in which to display it.

TV personality, author and animal advocate Beth Stern hosts this year’s television event. Stern embodies the spirit of adoption in her everyday life, having fostered countless animals in need. Stern’s tireless, year-round efforts to find homes for animals makes her a synergistic fit to lead the charge for “Kitten Bowl V,” truly a super day of adorable pets. On the day of the big game, four-time Pro Bowl quarterback and Feline Football League Commissioner Boomer Esiason calls the play-by-play action making “Kitten Bowl V” super Sunday’s MUST-SEE viewing party. Hallmark Channel’s Dean Cain, Alison Sweeney and former NFL star Rodney Peete, animal lovers and adoption advocates, provide commentary throughout the event, in addition to heartwarming adoption stories.

North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation rescued the 2018 team. “Kitten Bowl” is part of Hallmark Channel’s Adoption Ever After pet initiative, which highlights the plight of homeless animals and the joys rescued and adopted pets bring into our lives.