2022 South by Southwest: What to expect at this year’s SXSW Event

February 2, 2022

Updated March 2, 2022

by Carla Hay

Lizzo (Photo courtesy of ABC/Image Group LA)

For the first time, South by Southwest (SXSW) Conference & Festivals will be held as a hybrid event (in-person and online) for the 2022 edition of the event, which takes place from March 11 to March 20 in Austin, Texas. After being cancelled in 2020 because of the COVID-19 pandemic and going completely online in 2021, SXSW is following safety protocols to offer this hybrid experience for SXSW attendees in 2022. SXSW is arguably the best-known event in the U.S. that combines music, film, interactive and convergence programming.

Here are some of the anticipated highlights of the festival:

Updated February 15, 2022

The lineup of SXSW keynote speakers includes:

  • Grammy-winning artist Lizzo
  • Grammy-winning artist Beck
  • Author Neal Stephenson
  • Filmmaker/immersive artist Celine Tricart
  • President of Beggars Group U.S. Nabil Ayers with journalist Andy Langer
  • MediaLink founder and CEO of Michael E. Kassan and founder and Candle Media founder/co-CEO chairman of DAZN Group/Smash Ventures co-founder/managing director Kevin Mayer with Variety co-editor-in-chief Cynthia Littleton
  • Rappler CEO Maria Ressa
  • Grammy Award-nominated artist Michelle Zauner

Featured speakers include:

  • The women of Peacock’s critically acclaimed comedy series Girls5eva, for a panel that will include songwriter Sara Bareilles; Tony Award-winning actress and Grammy Award-winning singer Renée Elise Goldsberry; author/actress Busy Philipps; Emmy-winning writer Paula Pell; and Emmy winning screenwriter/showrunner Meredith Scardino.
  • Music artists and “Omoiyari” director​ Kishi Bashi
  • Graphic designer and Beeple director Laurie Segall
  • Director of OPTIV Federal Services Nycki Brooks; former Associate Vice Chancellor for Cybersecurity Initiatives at the Texas A&M University System Dr. Stephen Cambone; CEO and a board member of Optiv Federal Services Kevin Lynch; and the Department of Defense’s (DoD) Chief Data Officer David Spirk.
  • Founder and President of Deborah Brosnan & Associates Dr. Deborah Brosnan with entrepreneur John Paul DeJoria.
  • Investigative writer and producer Nile Cappello; Campfire Studios founder/CEO of Campfire Studios Ross Dinerstein; author/TV personality Chrissy Teigen; and Emmy Award-winning filmmaker Marina Zenovich discuss their investigation into the Remnant Fellowship Church, including a first look at Part Two of their HBO Max docuseries The Way Down: God, Greed, and the Cult of Gwen Shamblin.
  • Candid CEO Ann Mei Chang
  • Professor/media host Scott Galloway
  • Treefort founder & CEO of Kelly Garner and Academy Award-nominated actor and screenwriter Ethan Hawke talk about their forthcoming Audible Original scripted series “FISHPRIEST”
  • United States Secretary of the Interior Deb Haaland
  • Center for Humane Technology co-founder/president Tristan Harris
  • Advocate, data scientist and algorithmic product manager Frances Haugen
  • Universal Filmed Entertainment Group (UFEG) chairman Donna Langley with CNN media reporter Frank Pallotta
  • Actor, director and Slate investigative reporter Ben McKenzie; labor and technology reporter for Motherboard Edward Ongweso; and technology and national security staff writer for The New Republic Jacob Silverman
  • Surgeon General of the United States Dr. Vivek Murthy
  • “Queer Eye” star/author Jonathan Van Ness with writer, poet and comedian ALOK
  • American Airlines chairman/CEO Doug Parker with MRO and Business Aviation executive editor Lee Ann Shay
  • Built It Productions founder/Tinkercast co-founder Guy Raz with UTA partner and head of Audio Oren Rosenbaum
  • House Intelligence Committee chairman Adam Schiff with CNN Anchor and Chief National Affairs Analyst Kasie Hunt
  • Creator and unofficial “Queen of Clubhouse” Swan Sit
  • FaZe Clan CEO/co-owner Lee Trink
  • Variety Intelligence Platform president/chief media analyst of Andrew Wallenstein with Variety Intelligence Platform senior media analyst at Gavin Bridge
  • New Breath Foundation president/founder Eddy Zheng
  • Princeton University professor of African American Studies/author Ruha Benjamin, activist/sister of Breonna Taylor Ju’Niyah Palmer, YESUNIVERSE founder/CEO Lady Pheønix, multimedia artist Sutu and activist and partner of Breonna Taylor Kenneth Walker
  • U.S. Secretary of Transportation Pete Buttigieg
  • Benchmark General partner Bill Gurley
  • Actress/director Gillian Jacobs (appearing virtually) with actor/comedian Joel McHale (appearing virtually)
  • Texas politician Beto O’Rourke in conversation with The Texas Tribune CEO and co-founder Evan Smith
  • Author/podcaster Priya Parker
  • Gravity Payments founder Dan Price
  • Lucid CEO/CTO  Peter Rawlinson
  • Autodidactic singer, songwriter, director and composer Sevdaliza and Deputy CEO of Sensorium Sasha TityanAko

Featured Sessions

Mark Cuban (Photo by Gustavo Caballero/Getty Images via ABC)

Descriptions courtesy of SXSW:

Accidental Entrepreneurs: Embracing Imperfection to Unlock Scale: Originally an idea written on an Austin napkin in 2018, Bala has changed the ultra-serious, exclusionary nature of the fitness industry – a sea of lookalike brands running the same playbook; one defined by unreasonable expectations and the heartache of falling short – through beautiful, functional fitness equipment. In this session, lifelong entrepreneur and co-founder of Fireside Mark Cuban, co-founder of Bala Maximilian Kislevitz, co-founder of Bala Natalie Holloway and digital creator and relationship and advice expert Tinx will discuss an unexpected, borderline absurd approach to launching and scaling a fitness brand.

Anthem: A Conversation with Noah Hawley: Award-winning showrunner, filmmaker and bestselling novelist Noah Hawley (creator of FX’s “Fargo” and “Legion”) speaks with Jeffrey Goldberg, editor-in-chief of The Atlantic, about Hawley’s sixth and newest novel “Anthem,” a thoughtful and entertaining cultural commentary for the real world we live in that examines a plethora of ongoing issues ranging from political divisions to climate change — all in Hawley’s uniquely incisive voice.

Bridging into the Metaverse: 5 Top Considerations for Brands: By answering questions such as is the metaverse a fad, how should your brand approach the metaverse and how should brands protect – and represent – their IP in the metaverse, co-founder and COO of The Sandbox Sébastien Borget will share his insights into the emerging best practices and top considerations for brands as they bridge into the metaverse.

Bringing The Umbrella Academy to Life: In this session, join writer, showrunner and executive producer Steve Blackman, director and executive producer Jeff King, producer and senior VFX supervisor Everett Burrell, and COO of DigitalFilm Tree Nancy Jundi, with senior VFX artist Carlo Vega, and game engine producer Andrea Aniceto-Chavez as they unpack one of Netflix’s biggest hits, taking you through time, epic battles and the emotional journeys of family.

Exploring the Mysteries of Undone: A Look Inside Season 2: Join us for a conversation with the cast and creative team of Prime Video’s groundbreaking, critically acclaimed series Undone ahead of its long-awaited second season. Series stars Rosa SalazarAngelique Cabral, and Constance Marie will be joined by co-creator/showrunner Kate Purdy and director/executive producer Hisko Hulsing to explore the nuances of marrying complex family dynamics and themes of mental health with genre defying spectacle brought to life through its unique style and process – giving fans their first insights into how the upcoming season will expand in surprising new directions.

The Future of News is NOW: As consumers of news have been changing their viewing habits in transformative ways, join NBC News President Noah Oppenheim, MSNBC President Rashida Jones, “TODAY All Day’s” Al Roker, NBC News NOW Anchor Tom Llamas and Peacock’s “The Choice” from MSNBC Host Symone Sanders for a discussion on how the News Group’s three distinct streaming networks have found early success connecting with viewers in the rapidly growing digital space while continuing to provide compelling content for traditional television services. 

GO BACK TO WHERE YOU CAME FROM!: In this session, journalist, writer, lawyer, award-winning playwright, TV host, and consultant for the U.S. State Department Wajahat Ali teaches those of us who allegedly come from “shithole countries” how to survive and thrive in a country where you’re seen as both “us” and “them,” how to fight back, how to make sure there’s enough spices in the chicken and enough halal meat and how to defeat both Thanos and white supremacy with the ethnic Avengers and do it with a smile on your face. 

​​How will Artificial Intelligence Change the Future of Film and Television?: Technological advancements such as CGI and digital cameras have played a major role in how we shape cinema, but what’s the next big revolution for this industry? In this session, Assistant Professor in the Department of EECS at the University of California at Berkeley Angjoo Kanazawa, actor, producer and co-founder and President of Wonder Dynamics Tye Sheridan and award-winning filmmaker, visual effects supervisor, entrepreneur, and co-founder and CEO of Wonder Dynamics Nikola Todorovic will explore how years of scientific research in Computer Vision, Robotics and Autonomous Vehicle Perception can be applied to Film and Television production and discuss how AI will revolutionize the future of storytelling. 

Impact of “Instagram Syndrome” on Entrepreneurs’ Mental Health: Young innovators are suffering from “Instagram Syndrome” – the idea that everyone has hustled their way to a fully funded company and a matching lifestyle by age 30. But this curated perfect reality couldn’t be further from the truth. In this session, get real advice from writer, artist and cartoonist Gemma Correll, founder of Sprout Pharmaceuticals and The Pink Ceiling Cindy Eckert, co-founder and CEO of LivePerson Rob LoCascio and acclaimed author, speaker and life coach Tim Storey as they discuss perhaps the most important aspect of the entrepreneurship journey: the massive mental toll inflicted on leaders and explore how we can better prepare them for the struggles and path ahead.

Less Talk, More Tools for an Inclusive Workforce: You have a limited budget, a short timeframe, and a high level of pressure to support the changing needs of your company. With the world changing daily, the need to ensure people aren’t left behind is even more critical. During this panel, founder and Managing Partner of Backstage Capital Arlan Hamilton ​​and co-founder and CEO of Future for Us and Diversity, Equity, and Inclusion Leader at Amazon Sage Ke’alohilani Quiamno will share tools that can help you scale inclusive solutions fast and without breaking the bank while focusing on how we can all move forward together within the societal impacts of the evolving workplace.

Move Over NFTs. Here Come the DAOs: The latest crypto concept to seize investors’ imagination are DAOs (decentralized autonomous organizations.) DAOs have suddenly rocketed to prominence as investor pools, charitable organizations and community projects embrace them to reduce administrative waste and curb middlemen’s control over resource allocation. In this session, Chief Content Officer of CoinDesk Michael Casey, founder of Big Green and the Big Green DAO charity Kimbal Musk, artist & activist Nadya Tolokonnikova and Friends with Benefits Mayor Alex Zhang will be honing in on the application of DAOs to social activism, where they could enable groups of people who share similar values and ideals to collectively organize around the pursuit of their shared objectives without the risk of capture by special interests. 

Navigating a New Era of the Digital Media Business: As digital-first media consumption begins to plateau, media companies have had to reassess business models to remain profitable and competitive in an increasingly crowded landscape. In this session, join founder and Managing Partner of Precursor Ventures Charles Hudson, co-founder and CEO of URL Media S. Mitra Kalita, co-founder and CEO of Axios Jim VandeHei and President of Vox Media Pam Wasserstein for a discussion on the evolving digital media business, from VC and paywalls to subscriptions and sponsorships, and what it all means for companies and consumers alike.

Podcast and the Art of Adaptation: In this session, international bestselling crime fiction writer and essayist James Ellroy (author of American TabloidLA ConfidentialThe Black Dahlia) and Chief Creative Officer of Audio Up Jimmy Jellinek will focus on their shared experiences adapting American Tabloid, with Ellroy discussing his experience taking his work and turning it into audio entertainment and Jellinek discussing his experience creating award winning, scripted podcasts.

Predicting the Future of Entertainment with Fireside: In this session, lifelong entrepreneur and co-founder of Fireside Mark Cuban, co-founder and CEO of Fireside Falon Fatemi and founder and CEO of the Emmy Award-nominated digital media brand, What’s Trending Shira Lazar will discuss how Fireside’s first-of-its-kind participatory entertainment technology is being utilized to invent entirely new show formats, along with to the rapid rise of web3 entertainment and the possibilities it unlocks for the future of the entertainment business. 

Public Health – Tech is Coming for You: The COVID-19 pandemic illuminated how a century of complacency had left us with antiquated indoor health security measures — ones that were expensive, inequitable, unsustainable, and ripe for disruption. During this panel, Associate Professor at the Harvard T.H. Chan School of Public Health Joseph G. Allen, Chair of the Division of Infectious Diseases at Mayo Clinic Dr. Elie F. Berbari, founding President & CEO of the Center for Active Design Joanna Frank and co-founder and CEO of R-Zero Grant Morgan will meet to discuss how COVID-19 accelerated the technology and innovation to deliver healthier buildings – which is driving the delivery of more equitable, effective and sustainable human and planetary health.

Reinvigorating Science and Technology for the Future of U.S. Innovation: The state of the U.S. research and innovation ecosystem is at a critical inflection point. With an urgent need for rapid advances that address societal challenges such as human health, climate change, sustainable agriculture and food production, equitable access to education and more, the U.S. faces the risk of falling behind unprecedented global competition if we do not take action now. In this session, Director of the U.S. National Science Foundation Dr. Sethuraman Panchanathan will share his passion and excitement for the future of the research and innovation ecosystem, describe how the NSF has fueled major technological innovations and supported generations of scientists and engineers who have paid dividends for our economy and national defense, discuss how we will grow and evolve into the 21st century and drive scientific progress, improve technology transfer from lab to market and invest in research infrastructure as well as STEM opportunities for all Americans and speak to the personal inspiration behind his dedication to building pathways into STEM education and careers for everyone who has the drive and passion to learn.

That Sounds Funny: A Conversation with Bob Odenkirk and Audible: As audiences worldwide seek out new and innovative content created ‘for your ears,’ Head of Audible Studios Zola Mashariki joins Emmy Award-winning comedy writer, producer, actor, and director Bob Odenkirk and comedy writer Nate Odenkirk for a discussion about making comedy for audio and how the format pushes the boundaries of storytelling.

“The Boys” are Back! Inside Prime Video’s Hit Series: Ahead of the highly-anticipated third season of the Emmy Award-nominated series, join actors Karl UrbanLaz AlonsoKaren FukuharaJessie T. UsherChace CrawfordJensen Ackles and executive producer Eric Kripke as they dive into the intersections of superhero and celebrity culture, the zeitgeist shattering epic moments that redefined the genre, and offer up insights on how The Boys has navigated key moments of cultural inflection while subverting expectations.

We Don’t Have Time — Act on Climate Now: Join United States President of We Don’t Have Time Dr. Sweta Chakraborty and the creatives behind #dontchooseextinction — the campaign that urges world leaders to end all fossil fuel subsidies — UNDP Goodwill Ambassador and actor Nikolaj Coster-Waldau, United Nations Development Programme Global Chief Creative Officer Boaz Paldi and Co-Founder & CEO of Mindpool Mik Thobo-Carlsen as they discuss how everyone has a role to play in confronting the climate crisis and how we can utilize the power of social media to hold leaders accountable for their actions. 

Welcome to Your Digital Afterlife: A conversation with multi-hyphenate, creator, writer and Executive Producer of the Prime Video series UploadGreg Daniels (The OfficeParks and Recreation) and futurist and an award-winning author Amy Webb in which they discuss the concept and genesis of Greg Daniels’ Prime Video sci-fi, comedy Upload, near-future technology featured in both Season One and the upcoming Season Two and their opinion on the metaverse’s impact on society.

What’s Your Life’s Soundtrack? How Music Creates the Score to Our Lives: Everyone knows the feeling. A song comes on, and it can transport you back to a moment in time, a special memory. Today, more than 6 million Americans are losing these moments to Alzheimer’s, and this number is projected to skyrocket to nearly 13 million by 2050. In this session, join frontman and founding member of WALK THE MOON Nicholas Petricca and the President of the Alzheimer’s Association Dr. Joanne Pike as they discuss The Alzheimer’s Association’s award-winning platform, Music Moments, a digital storytelling series featuring moments we never want to lose, signifying to people impacted by Alzheimer’s and all other dementia that they are not alone.

Announced on March 2, 2022:

“Kids in the Hall” stars Mark McKinney, Scott Thompson, Dave Foley, Kevin McDonald and Bruce McCulloch in “Kids in the Hall: Comedy Punks” (Photo by Laura Bombier)

A Conversation with Labor Secretary Marty Walsh on the State of the American Workforce: Secretary of Labor Marty Walsh sits down with Politico’s Daniel Lippman to discuss worker empowerment, job growth, unionization, the “Great Resignation” and getting Americans back to work. Leading into the second year of President Biden’s term, Walsh will discuss how the administration is tackling the most pressing economic issues affecting America as the country emerges from the pandemic.

Art & Climate: A Conversation with Brian Eno & Beatie Wolfe: In this session, English musician, record producer, visual artist and theorist Brian Eno (appearing virtually) and “musical weirdo and visionary” Beatie Wolfe will discuss how art can play a vital role in response to the climate emergency, with Brian sharing his music industry charity EarthPercent and Beatie sharing ‘From Green to Red,’ an environmental protest piece built using 800,000 years of NASA data to visualize rising CO2 levels.

Birds Aren’t Real: How a Satirical Community Takes Flight: In this session, performance artist, filmmaker and founder of Birds Aren’t Real Peter McIndoe will answer questions such as how is decentralized community formed on the internet, what do people see in something like Birds Aren’t Real and what can be accomplished when these people come together?

The Bold Jump to Streaming News: With the rise of streaming, the opportunities to break news and share engaging stories are more plentiful than ever before. In this session moderated by The Hollywood Reporter writer J. Clara Chan, hear CNN+ host and podcast host Rex Chapman; CNN+ anchor, correspondent and podcast host Audie Cornish; CNN anchor and Chief National Affairs Analyst Kasie Hunt; cook, writer and author of the New York Times bestseller, NOTHING FANCY Alison Roman talk about why they decided to make the jump into streaming with CNN+, a new platform set to debut this spring.

Changing the Future of Food: All around the world, the hunger-solution NGO World Central Kitchen has sped to crisis locations to help with the most urgent of human needs: Feeding communities who suddenly find themselves with no access to food. In this session, join Imagine Documentaries co-president Sara Bernstein with Academy Award-winning filmmaker Ron Howard and World Central Kitchen CEO Nate Mook for a behind-the-scenes look at their upcoming film WE FEED PEOPLE (World Premiering at SXSW 2022), featuring the work of renowned chef and humanitarian José Andrés.

Citizen by CNN Presents: How America Works: A conversation with CNN anchor Poppy Harlow and U.S. Secretary of Labor Marty Walsh. Resignations, unionization, hustle culture, essential workers and the gig economy – buzz words that pack a punch. COVID-19 fundamentally changed the American workforce. But moving forward, who and what works?

​​Dreamers Never Die: The Enduring Power of Metal: 50 years since its inception, Heavy Metal’s founders and fans rabidly continue to live the lifestyle even as they themselves turn gray. In this session, musician and singer Sebastian Bach, longtime bassist for the groundbreaking heavy metal outfit Black Sabbath Geezer Butler, President and Owner of Niji Management, Inc. Wendy Dio and host of the rock talk show Trunk Nation on SiriusXM Volume Eddie Trunk answer questions such as why has this music connected so powerfully with people and what does it mean to live an entire life by the values found in the world’s most extreme genre of music?

Gamers: The New Icons of Pop Culture & Fashion: Over the last few years there’s been explosive growth in the video game industry and its influence in youth culture. Games are overtaking music as the most important impact on youth culture, and gamers are experiencing similar name recognition as major athletes and musicians. In this session, co-founder and Chief Gaming Officer at the Kansas City Pioneers LJ Browne, VP of Marketing at FaZe Clan Taav Cooperman, gaming content creator and producer TravelDanielle and co-founder and CEO of Gamers First Kenny Vaccaro discuss how innovative video content platforms like Twitch and TikTok allow gamers to grow their fan bases in a way that’s just as influential as celebrities.

How to Win in the Future of Gaming: Technology and gaming companies are coming together like never before, innovating to level up the action in new ways and keep you on the leaderboard. In this session, join Co-CEO ESL Gaming Craig Levine; Qualcomm Incorporated CMO Don McGuire; and producer, writer and host Kate Yeager as they discuss the metaverse, esports and the future of new and premium gaming experiences.

The Kids in the Hall: Comedy Punks: In this session, founding members of The Kids in the Hall Dave Foley, Bruce McCulloch, Kevin McDonald, Mark McKinney and Scott Thompson reflect on the group’s influential legacy and their experiences creating some of the most pivotal sketch comedy of all time. They will also discuss the new two-part Amazon Original documentary The Kids in the Hall: Comedy Punks (produced by Blue Ant Studios), which makes its world premiere at SXSW, and the upcoming Kids in the Hall reboot for Prime Video.

Making Virtual Storytelling and Activism Personal: Neuroscience shows that storytelling can affect brain chemistry, moving us to be more empathetic, generous— and eager to take action.  In this session, Executive Director at Avow Aimee Arrambide, award-winning stereographer, cameraman and XR filmmaker Tom C. Hall, caregiver, intersectional feminist activist, storyteller and subject of The Choice Kristen Herring, Texas House of Representatives member Donna Howard and co-founder of Infinite Frame Media, XR director and producer Joanne Popinska, Ph.D. discuss The Choice, a virtual reality experience that uses personal storytelling and volumetric VR filmmaking to offer a new perspective on reproductive rights, and how personal storytelling such as this can influence cultural and policy change.

A Movement So New It Hasn’t Been Named: In this session, Last Prisoner Project founder Steve DeAngelo and entrepreneur, producer, director and Badass Vegan author John Lewis will discuss things such as the interconnections between the rise of plant-based diets, plant-based medicine/consciousness, and plant-based industry, how cattle, petroleum and other extractive industries accelerate global warming and how the use of hemp based raw materials and consumption of plant based foods reduce it, how the rediscovery of plant based consciousness has opened minds and set the table for plant based diets and more. All while answering the question, do these interconnections point the way to a better future for humankind?

Music & The Movement with Nathaniel Rateliff: Music has been a crucial component of social movements throughout history. A thoughtful partnership of musicians, organizers and activists can build a coalition that persuades audiences to action. In this session, cultural organizer and the executive director of The Marigold Project Kari Nott, musician and founder of The Marigold Project Nathaniel Rateliff and co-executive director of Highlander Research & Education Center Ash-Lee Woodard Henderson will discuss the careful considerations and thoughtful relationships that must be in place in order to build long-lasting, impactful justice movements.

One Year Later: How NFTs Are Changing The World: In this session, CEO of Blockparty Vladislav Ginzburg, VP of Strategic Partnerships at Dapper Labs Ridhima Ahuja Kahn, co-founder and CEO of nft now Matt Medved and founder and Partner of Raised In Space Shara Senderoff will reunite one year after their SXSW 2021 panel to talk about bridging the gap between digital and physical NFTs, the rise of ‘NFT-commerce’ and how the rise of NFTs has forever changed our world.

The Power of Finding Your Sound: How do brands stay top of mind without visual real estate? Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business Raja Rajamannar has the answer: Engage consumers through the power of music. In this session, be one of the first to feel the beat of Mastercard’s new album and be ready to experience a priceless musical surprise with a special guest, as Raja reveals the brand’s next journey into sound.

Pulling Off Everything Everywhere All At Once: In this session, film producer Allison Rose Carter, the filmmaking duo collectively known as “Daniels” Daniel Kwan and Daniel Scheinert, film producer Jon Read and film producer Jonathan Wang discuss just how absurdly challenging the comically ambitious screenplay for Everything Everywhere All at Once was to produce and the badasses behind the scenes who saved the day, kept it fun and pulled off the impossible.

Ride into the Metaverse: How Cars Expand Storytelling & Entertainment: Storytelling takes you on a journey, the same way cars do. Through the emergence of the Metaverse, its ramp up and the phenomenal pace of technological advancements in web3 (and blockchain), we’re experiencing new media and experience formats that will change the face of entertainment. In this session, Partner at Lewis Silkin LLP Cliff Fluet, director, producer and screenwriter Joe Russo (appearing virtually) and CEO of holoride Nils Wollny will take you on a ride through the Metaverse as they discuss how storytelling will turn into storyliving through the power of motion and location aware content.

Sound of Change: Patria y Vida and Cuba’s uprising: For over six decades, the slogan of the Cuban revolution, penned by Fidel Castro, was “Patria o Muerte” – Homeland or Death. But in the past year, the motto was turned on its head with protesters clamoring for “Patria y Vida,” the title of the subversive song performed by Black Cuban artists that reside in and out of the island. In this session, Billboard VP Latin Industry Lead Leila Cobo with world-renowned and influential artist Beatriz Luengo and Latin Grammy-winning singer and producer Yotuel Romero speak of “Patria y Vida’s” journey from indie release to agent of change that fueled the biggest anti-government protests in Cuba’s history.

​​It Starts on TikTok: Discovering Your Audience: This session will discuss how TikTok creates space in the creator economy for artists to own their narratives, with singer-songwriter Sadie Jean chatting with US Head of Music and Content at TikTok Corey Sheridan about their success on the community-driven video platform and its impact on her artistry.

Talent in Web3: Charting a course to mass adoption: With deep, emotional connections between content creators and fans, community is the bedrock of entertainment. As the digital arena continues to evolve and further empower artists to build and grow their brands (and followings) locally and globally, President of Blockchain Creative Labs and Chief Information Security Officer of FOX Corporation Melody Hildebrandt, Chief Executive Officer and Executive Producer of FOX Sports Eric Shanks and Head of Digital Assets at UTA Lesley Silverman will come together to discuss how Web3 will bring artists even closer to fans in new and meaningful ways.

Ted Lasso Strikes Back: Season 2 of Ted Lasso hits a little different – it’s the Empire Strikes Back nod that, as Jason Sudeikis shared with Jimmy Fallon, “starts in the cold and ends in a little chillier place than where we started. Everybody’s gotta go in their cave and meet a little green man.” In this session, you’ll hear from Ted Lasso stars Brett Goldstein (appearing virtually) and Brendan Hunt (appearing virtually), COO of DigitalFilm Tree Nancy Jundi, Supervising Producer of Ted Lasso Kip Kroeger and Editor of Ted Lasso Melissa Brown McCoy as they unwind some of the ethos, intention and deep connection with fans.

Welcome to the NFT Renaissance: Why It Matters for Creators: NFT’s are the beginning of how blockchain will reshape and rebalance the creator economy; bringing about an unprecedented age of opportunity for creators to monetize their art and build passionate, global, fan bases. In this session, join Solana co-founder Raj Gokal as he delves into a discussion about this new age of ownership for creators and how Solana is powering the future of NFT’s. 

Podcast Stage (presented by Shure with supporting sponsor Backtracks) 

Jon Favreau (Photo courtesy of the Walt Disney Company/Image Group LA)

Lineup: Open to all badgeholders, the SXSW Podcast Stage presented by Shure with supporting sponsor Backtracks hosts podcasts as diverse and varied as the live audience in attendance.

The Daily Show Presents: Being a Black Journalist in America: Join Daily Show correspondent Roy Wood Jr. and guests for a live recording of The Daily Show’s Beyond the Scenes podcast. Roy will sit down with veteran Black reporters to discuss the underrepresentation of Black journalists in America’s newsrooms, how this lack of representation shapes the media’s narrative on race, and the winding, eye-opening journeys taken by the panelists.

The Dan Le Batard Show with Stugotz: Chidi Ahanotu? That’s how we’re fixing everything?” Those were the show’s first words nearly 20 years ago, and The Dan Le Batard Show with Stugotz has been sharing a uniquely Miami perspective on all things sports, pop culture and more ever since. Now, with their newfound “freedumb” from ESPN at Meadowlark Media, Dan, Stugotz and the rest of the family’s cast of characters continue to push the boundaries of sports coverage with their combination of serious commentary cloaked in unending laughter. Dan Le Batard will travel to SXSW for the first time this year, where he’ll offer his authentic perspective on a wide range of topics. As the Le Batard and Friends Network continues to expand, you’ll find a number of spin-off podcasts with new and diverse voices. 

Deadline – Scene 2 Seen PodcastDeadline Hollywood’s Associate Editor Valerie Complex will talk to the women behind the devastating documentary Aftershock. Directed by Paula Eiselt and Tonya Lewis LeeAftershock chronicles the rise in maternal deaths of Black women. 

Foundering: The Amazon Story LIVE!: Foundering is a serialized podcast from the journalists at Bloomberg Technology. The new season paints an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. Host Brad Stone and executive producer Shawn Wen present a deeply-reported, sound-rich story of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.

Gen Z on the Power of Authentic Voices: With a rise in novel perspectives and values in policy, tech and impact, society is beginning to take on a new definition of innovation. By using these perspectives, we constantly develop frameworks to serve diverse groups and bring out authentic voices. But how can we leverage our ever-evolving culture to continue driving innovation forwards? Attend this live episode with the co-hosts of The Boss Ladies Podcast to understand how we can integrate the values of DEI and human-centric impact to spur the next generation of equitable change and dynamic innovation.

The Hollywood Reporter’s Awards Chatter Live with Scott Feinberg: An exclusive recording of THR’s Award Chatter Live with senior awards analyst Scott Feinberg who will sit down with the award winning and Texas native filmmaker, Richard Linklater.

ICYMI Live Show: Join Rachelle Hampton and Madison Malone Kircher twice a week as they gaze deep into the online abyss—and tell you what’s gazing back.

Limitless: Upgrade Your Brain & Learn Faster: Every day — we’re sprinting to catch up. New technology. New people. New ideas, fast changes, endless updates… In our business, industry and even our daily personal life. Join brain performance expert and The New York Times best-selling author Jim Kwik to upgrade the most important technology and greatest creative wealth building asset you have – your mind. Kwik will share research, practical advice and proven tools from his recent book, Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life. During this talk, learn how to fuel your productivity, tap into boundless motivation, eliminate mental fog, sharpen your focus and even boost your memory to better remember all the ideas and individuals you meet at SXSW. This is a session you will never forget!

A Little Bit Culty Podcast Live: Is this the golden era of cult shows? As cult whistleblowers turned podcasters documented in the critically-acclaimed HBO series “The Vow,” Sarah and Nippy have a lot to say about their experience, and burning questions to ask other survivors, experts and advocates. This panel will be a live podcast recording of A Little Bit Culty that explores the relationship between storytelling, survivorship and the expanding content cultiverse. Joined by Amanda Montell (linguist and ‘Cultish’ author) and Sarah Berman (VICE investigative journalist and ‘Don’t Call it a Cult’ author), Sarah and Nippy will cover the ways and means of extreme beliefs, cultic abuse and unpack how prime time cult storytelling can impact both real-life survivors and big-time scoundrels.

Make It Up As We Go Season 2: This session will include conversations with the cast of the upcoming and critically acclaimed Audio Up scripted-musical podcast, Make It Up As We Go season 2. Series star and co-creator Scarlett Burke will be joined by Audio Up founder & CEO Jared Gutstadt and Grammy Award Winning songwriter Liz Rose, who has written original music for the new podcast series. Each conversation will lead into song performances from Burke, Gutstadt and Rose, all of which will be original music from the podcast.

Offline with Jon Favreau: Step away from the Twitter-fueled news cycle with Crooked Media’s Offline with Jon Favreau. In his newest show, the Pod Save America co-host offers a chance to hear smarter, lighter conversations about all the ways that our extremely online existence is shaping our politics, culture and the ways we live, work and interact with one another.

The Passion Economy: In this session, three humble, hilarious and honest individuals get real on money and how to find the nexus of profitability and passion. Join Jason Blumer, a brilliant accountant who teaches creative entrepreneurs how to organize businesses to scale, co-founder of NPR’s Planet Money and New Yorker economist and author of The Passion Economy, published by Knopf Adam Davidson and Meghan Phillips, a design and marketing studio owner who guides clients on how to convey their passion behind their products and services to audiences as they hit the podcast stage to discuss the rigor needed to pursue your passion in the value economy and the importance of masterful storytelling. 

Ride the Omnibus: Crafting a Culture of Accessibility: Ride the Omnibus is a podcast parked at the intersection of pop culture and social justice, and regularly features and reports on marginalized voices in film and entertainment. The IATSE strike reverberated throughout the film industry, and was a response to working conditions that are not sustainable or accessible. If we want authentic stories from underrepresented voices, we need to change our practice on a structural level to allow previously excluded workers into the process at every level. In this panel/podcast, we will discuss how we can create balance in the production process that allows a fairer division of labor, increased productivity, access to all and above all, better storytelling.

Wellness In Gaming: How Creators Adapt & Inspire Over the years, the gaming world has grown exponentially, with the mainstream finally catching on. Faze Clan members have been on the cover of Sports Illustrated, Ninja has been in Hollywood movies. But all of that success is due to their insane drive or “grind” online, usually at the expense of their health. In order to fight burnout, many have started to take their health more seriously, going through amazing physical transformations and bringing their audiences along. As well as connecting with top-tier athletes who have also enjoy the occasional video game. 

X-Ray Vision with Jason Concepcion: From the minds of Emmy-award winner Jason Concepcion and Crooked Media comes X-Ray Vision. Join Concepcion and Eisner-winning journalist/co-host Rosie Knight as they take a journey through the zeitgeist-iest (patent pending) of film, TV and comics, with fandom knowledge and one-of-a-kind analysis.

Music Performances

There are normally about 2,000 artists who perform at SXSW every year. However, due to nightclub closures, the performance lineup has been reduced for 2022. Some of the announced artists who will be performing include Aeon Station, ANAVITÓRIA, BLACKSTARKIDS, CHAII, Claire Rousay, Delta Spirit, DUMA, Ezra Furman, HOODLUM, Horsegirl, James McMurtry, Maxo Kream, MC Yallah, Monaleo, Poppy Ajudha, Priya Ragu, Surfbort, TEKE::TEKE, Vitreous Humor, W.I.T.C.H. (We Intend to Cause Havoc), Y2K92 and Yard Act.

Other music artists set to perform are A-Wall, Alex The Astronaut, Angélica Garcia, bbymutha, Black Lips, Charlie Hickey, Circuit Des Yeux, Desire, The Dream Syndicate, exociety (Rav / Kill Bill: The Rapper / Airospace / Scuare), Glüme, Isla De Caras, Jerry Paper, Jess Williamson, Joesef, Just Mustard, KT Tunstall, Little Quirks, Los Bitchos, Memes, Moor Mother, Nova Twins, Phebe Starr, SELF ESTEEM, Shamir, Snapped Ankles, Steam Down, Sunflower Bean, Susto, Sweeping Promises, Tisakorean and Tuyo.

Also in the music showcase lineup are Albi X, Attalie, Bairi, Balming Tiger, Big Joanie, Cartel Madras, Cassandra Jenkins, Chris Patrick, CIFIKA, Coogie, Cymande, Hannah Jadagu, IAN SWEET, Jackie Venson, Jon Dee Graham, Kalpee, Kosha Dillz, La Doña, LAUNDRY DAY, Madison McFerrin, Miki Ratsula, Miro Shot, Moonchild Sanelly, Papazian, Pillow Queens, Pom Pom Squad, Sloppy Jane, Thee Phantom & The Illharmonic Orchestra, Ural Thomas and the Pain, Virgen Maria, Wet Leg, William Harries Graham and Wolf Eyes. Virtual-only SXSW Online-exclusive performances include Shonen Knife, Elephant Gym, Fake Gentle, Mong Tong, Olivia Tsao, Sorry Youth and more.

Showcases and presenters include Italians Do It Better, Luminelle Recordings, Gorilla Vs Bear, Domino Recording Company, Qobuz, City Slang, Bushwig, Initiative Musik, POP Montreal, M for Montreal, Sounds from Spain, Traffic Music, Devil In The Woods, Atomic Music Group, Music from Ireland, End of the Trail Creative, Fierce Panda Records, LICKS Magazine, The Color Agent, Exploding in Sound, Care Free Black Girl, Chicken Ranch Records and Modern Sky UK British Music Embassy, American Dreams, The Legendary SOB.’s, Nyege Nyege Tapes, Fire Records, Rolling Loud, The Anniversary Group, High Road Touring, Jazz re:freshed Outernational, Move Forward Music, Kill Rock Stars, Cosmica Artists + Records, Ernest Jenning Record Co., New West Records, Rocky Road Touring, Polyvinyl Records, Double Double Whammy, Keeled Scales, Park the Van, Don Giovanni Records, Nine Mile Records and Touring, Focus Wales

Other showcases and presenters include Audiofemme, Bandsintown, Bad Vibrations, Balming Tiger, Bayonet Records, Bella Union, Black Fret, Break Out West, British Underground, DIY Magazine, Double Denim Management, Empire Agency, Empire Distribution, EQ Austin, Father/Daughter Records, Field Booking Agency, Fire Talk Records, Futuristic Femmes, Gold Diggers, Island Wave, KUTX – The Breaks, The Line of Best Fit, Marca Ùnica, Motown Records, Music Finland, Negative Gain, NNA Tapes, Northern Spy Records, Paper Bag Records, Punk Black, RapTV, Rhythm Section International, Run for Cover Records, Side Door, Space Agency, Wide Awake Festival, The Windmill Brixton, WOMEX and Zone 6 Management.

Movie and TV Premieres

Stephanie Hsu, Michelle Yeoh and Ke Huy Quan in “Everything Everywhere All at Once” (Photo courtesy of A24)

According to a SXSW press release, the 2022 SXSW Film Festival will have 99 features, including 76 world premieres, four International Premieres, four North American Premieres, two U.S. Premieres and 13 Texas Premieres. There are also 111 short films, including 24 music videos, 11 episodic premieres, six episodic pilots, 29 XR Experience projects (formerly Virtual Cinema) and 19 title design competition entries.

World premieres at the 2022 SXSW Film Festival include:

  • Opening-night-film “Everything Everywhere All at Once” (sci-fi/action) directed by Daniel Kwan and Daniel Scheinert; starring Michelle Yeoh.
  • “Bodies, Bodies, Bodies” (comedy/horror), directed by Halina Reijn; starring Amandla Stenberg, Maria Bakalova and Pete Davidson.
  • “The Lost City” (comedy), directed by Adam and Aaron Nee; starring Sandra Bullock, Channing Tatum and Daniel Radcliffe.
  • “The Unbearable Weight of Massive Talent” (comedy), directed by Tom Gormican; starring Nicolas Cage, Pedro Pascal and Sharon Horgan.
  • “Apollo 10 ½: A Space Age Childhood” (animation), directed by Richard Linklater; starring the voices of Jack Black and Zachary Levi.
  • “The Cow” (drama), directed by Eli Horowitz; starring Winona Ryder, Dermot Mulroney and John Gallagher Jr.
  • “Spin Me Round” (comedy), directed by Jeff Baena; starring Alison Brie, Alessandro Nivola, Aubrey Plaza and Molly Shannon.
  • “X” (horror), directed by Ti West; starring Mia Goth, Jenna Ortega, Martin Henderson and Brittany Snow.
  • “Seriously Red” (drama), directed by Gracie Otto; starring Rose Byrne, Krew Boylan and Bobby Cannavale.
  • “The Return of Tanya Tucker” (documentary), directed by Kathlyn Horan; starring Tanya Tucker.
  • “Dio: Dreamers Never Die” (documentary), directed by Don Argott and Demian Fenton; starring Ronnie James Dio.
  • “Sheryl” (documentary), directed by Amy Scott; starring Sheryl Crow.
  • “Gabby Giffords Won’t Back Down” (documentary), directed by Julie Cohen and Betsy West; starring Gabby Giffords.

TV shows that will have episodes premiering at SXSW 2022 include the Season 3 premiere episode of FX’s “Atlanta”; “Brené Brown: Atlas of the Heart,” directed by Paul Dugdale; “DMZ,” directed by Ava DuVernay; “The Last Movie Stars,” directed by Ethan Hawke; “The Man Who Fell to Earth,” directed by Alex Kurtzman; “Shining Girls,” directed by Michelle MacLaren; “WeCrashed,” directed by John Requa and Glenn Ficcara; and an untitled Magic Johnson documentary series, directed by Rick Famuyiwa.

Comedy Festival

The lineup for the SXSW Comedy Festival was also announced this week and the participants include Anthony Atamanuik, Doug Benson, Matt Besser, Byron Bowers, Camilla Cleese, John Cleese, Jim Gaffigan, Vanessa Gonzalez, Punkie Johnson, Mitra Jouhari, Bruce McCulloch, Bonnie McFarlane, Sean Patton, Yamaneika Saunders, Dulcé Sloan, Nick Thune, Liza Treyger, Ricky Velez, Rich Vos, and many more. To see the full SXSW Comedy Festival lineup visit sxsw.com/festivals/comedy.

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