Elizabeth Arden and Reese Witherspoon announce 2019 ‘March on Pink campaign

March 7, 2019

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women.

Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.

“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”

Reese Witherspoon behind the scenes at the March On photo shoot. (Photo courtesy of Elizabeth Arden)

As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.

“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden.  “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.  We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”

“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”

The March On Beautiful Color Lipstick in Pink Punch will be available Beginning March 2019 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn

ElizabethArden Facebook | ElizabethArden Instagram | ElizabethArden YouTube

About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls nationwide.

 

2019 PopSugar Play/Ground: Chrissy Teigen, Issa Rae, Mandy Moore headline event

March 6, 2019

The following is a press release from PopSugar:

On June 22 and June 23, powerhouse global lifestyle brand PopSugar, along with event partner Reed Exhibitions, the world’s leading event organizer, will return to Pier 94 in New York City to present the second annual PopSugar Play/Ground, an experiential wonderland for women. Following the huge success of last year’s inaugural festival, the event will provide experiences both playful and grounding, bringing together a large and engaged community of women with today’s most compelling leaders, experts, and artists.

PopSugar Play/Ground celebrates dreams, no matter what they may look like, and provides the tools to achieve them. Festival-goers can expect one-of-a-kind programming that has something for everyone, with an emphasis on wellness, career advancement, activism, self-care, and self-love. The Main Stage will feature uplifting and inspiring panel conversations with headliners Chrissy Teigen, Issa Rae, and Mandy Moore, among others, cutting-edge workouts, and much more to be announced. Further highlights this year include immersive villages:

  • The Playground: a space where attendees can tap into their inner child and experience pure joy
  • Sugar Studios: a fitness dome programmed with back-to-back workouts from today’s leading influencers and most highly sought-after studios
  • The Samsung Soul Space Village: a dedicated wellness space offering expert workshops and classes focused on spirituality, stress relief, crystal healing, and more
  • The Beauty Carnival: a beauty hub that aims to gamify beauty in the most luring, eye-catching, and experiential way
  • The Mall of the Future: a shopping space with numerous brands that everybody will love, from all-time favorites to the up-and-coming. This village will also include The Pop Shop, an area curated by PopSugar editors that will feature exclusive collaborations and an entire PopSugar product range

“PopSugar Play/Ground is going to be even bigger and better this year,” said Lisa Sugar, founder and president of PopSugar. “We were thrilled with the community that joined us in year one, and this year we plan to build on our success to bring together women who are ready and excited to learn, play, and be inspired by the incredible talent and experiences we have lined up. PopSugar has always celebrated the multihyphenate woman, and Play/Ground is a place where she can embrace and connect with new friends while treating and celebrating herself.”

“I’m thrilled to announce that I’ll be a part of PopSugar Play/Ground this June because it’s a festival that celebrates all aspects of the modern-day woman — playfulness, politics, health, wellness, and fearlessness,” Mandy Moore said. “It’s about celebrating her potential and speaking to all sides of her. It’s a weekend dedicated to learning, being inspired, and creating your path to happiness — whatever that may be.”

Immersive retail is a cornerstone of PopSugar Play/Ground. In the shopping bazaar, guests will be able to purchase exclusive items curated by both PopSugar editors and Play/Ground celebrity headliners, as well as limited-edition product collaborations with PopSugar’s favorite brands. Samsung, one of Play/Ground’s presenting sponsors, will partner on the Samsung Soul Space Village, focused on holistic health, spirituality and more. Wendy’s will return to PopSugarPlay/Ground as a premiere sponsor for the second year in a row. CALIA by Carrie Underwood, Nair, Physicians Formula, Tropicana, and many other brands will also activate at PopSugar Play/Ground, producing highly experiential and Instagram-worthy activations that are unique to PopSugarPlay/Ground.

“PopSugar Play/Ground is a leader in the experiential event space, and we are thrilled to bring the festival to NYC for the second year,” said Ron Walden, group vice president of ReedPOP West, a division of Reed Exhibitions. “We can’t wait to build off last year’s success and share the evolution of PopSugar Play/Ground in June with our audience.”

The two-day festival is expected to attract more than 15,000 attendees. Tickets are on sale now and begin at $55 for GA and $200 for VIP. More guests, brand partners, and exhibitors will be announced in the following months.

For more information on PopSugar Play/Ground and to purchase tickets, please go to www.popsugarplayground.com.

Bobbi Brown Cosmetics signs Yara Shahidi, Elizabeth Olsen, NiNi as celebrity ambassadors

March 6, 2019

The following is a press release from Bobbi Brown Cosmetics:

Bobbi Brown Cosmetics is proud to partner with three multi-dimensional women to magnify its original ethos of celebrating individual beauty and female empowerment with the launch of the “Confident Beauty” campaign.  American actresses Yara Shahidi and Elizabeth Olsen, along with Chinese actress NiNi are the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.

“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics.  The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation.  The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.

Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones.  Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick.  The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color.  The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.

Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer and women’s advocate, Elizabeth Olsen.

Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red carpet appearance by her longtime makeup.  “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”

In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will officially launch The Pretty Powerful Fund on International Women’s Day March 8th.  Bobbi Brown Cosmetics will donate $400,000 to four worthy charities selected by our ambassadors that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

The first iteration of the partnership will appear in March 2019 worldwide. Preview the campaign at Bobbi Brown.

Karl Lagerfeld passes away: Fashion icon was creative force behind Chanel, Karl Lagerfeld, Fendi designer labels

February 19, 2019

by Yvette Thomas

Karl Lagerfeld
Karl Lagerfeld (Photo by Jamie McCarthy/Getty Images)

Karl Lagerfeld—the iconic fashion designer who was the longtime creative force behind Chanel, Fendi, Chloé and his own Karl Lagerfeld Paris label—died at the American Hospital of Paris in the Parisian suburb of Neuilly-sur-Seine on February 19, 2019. The cause of death has not yet been officially revealed, but several media outlets are reporting that he had pancreatic cancer. Although his age at the time of his death has been widely reported as 85, the Associated Press reports that Lagerfeld had two birth certificates—one that lists his birth year as 1933 and the other as 1938—and it has not been verified which one is authentic.

Karl Lagerfeld
Karl Lagerfeld and Nicki Minaj in Elle’s July 2018 issue (Photo by Karl Lagerfeld)

What is known for sure is that Lagerfeld was born in Hamburg, Germany, to a successful industrialist father and a violinist mother. He went to school in Paris, and apprenticed at Balmain before joining Patou in 1965. Lagerfeld joined Fendi in 1965, and later became the Italian design company’s creative director. He then made his mark at French label Chloe, followed by his career high point as creative director of the legendary Chanel company, beginning in 1983.

Lagerfeld started his own eponymous fashion label (Karl Largerfeld Paris) in 1984, and remained its creative director after it was sold to the Tommy Hilfiger Company in 2005. In addition to being a fashion designer and entrepreneur, Lagerfeld was an author and photographer. At the height of his fame, he became known for his eccentric personal fashion style, which included wearing a ponytail, mostly black clothes and always wearing sunglasses and gloves in public. Even though he was widely admired in the fashion world, Lagerfeld also had his share of critics and made statements that were considered racially or culturally offensive. In August 2018, the New York Times published a blistering critique of Lagerfeld that questioned why more people weren’t boycotting his work because of offensive comments he has made over the years.

Lagerfeld, who was openly gay, never married and did not have children. However, he famously treated his Birman cat called Choupette as if she were a human child. Lagerfeld’s health had been the subject of speculation after he did not take his traditional final bow at Chanel’s fashion show in Paris on January 22, 2019.  Chanel’s studio director Virginie Viard walked in Lagerfeld’s place instead. Chanel announced after Lagerfeld’s death that Viard has been promoted and will replace him at Chanel. Fendi and Karl Lagerfeld Paris have not yet announced who will replace Lagerfeld at their respective companies. Lagerfled’s last Fendi collection will be shown in Milan, Italy, on February 21, 2019.

Charlotte Russe files for bankruptcy, announces store closings

February 4, 2019

by Daphne Sorenson

Women’s fashion retailer Charlotte Russe has joined the growing list of financially troubled retailers that are closing stores after filing for bankruptcy. On February 4, 2019, Charlotte Russe announced plans to close 94 of its approximately 500 stores in a Chapter 11 bankruptcy filing, according to Business Insider. The company is hoping to finder a buyer before February 17, 2019. If no buyer is found, Charlotte Russe, which also owns children’s retailer Peek Kids, will likely liquidate all of its assets and close all its remaining stores. Business Insider reports that Charlotte Russe has received $50 million in debt relief to keep operating during its bankruptcy transition. At the time of the bankruptcy filing, Charlotte Russe had more than 8,700 employees.

Here is the list of the first 94 Charlotte Russe stores that are closing because of the bankruptcy:

Alabama

Florence: Florence Mall, 301 Cox Creek Parkway

California

Arvin: 5701 Outlets at Tejon Parkway

Culver City: Westfield Culver City, 6000 Sepulveda Boulevard

Daly City: 288 Serramonte Center

Fairfield: 1350 Travis Boulevard

Irvine: 71 Fortune Drive

La Mesa: Grossmont Center, 5500 Grossmont Center

San Bernardino: 500 Inland Center Drive

San Jose: Westfield Oakridge, 925 Blossom Hill Road

Santa Ana: MainPlace Mall, 2800 North Main Place

Valencia: Westfield Valencia Town Center, 24201 West Valencia Blvd.

Westminster: Westminster Mall, 2150 East Westminster Mall

Colorado

Grand Junction: Mesa Mall, 2424 US Highway 6

Pueblo: Pueblo Mall, 3429 Dillon Drive

Connecticut

Meriden: Westfield Meriden Mall, 470 Lewis Avenue

Milford: Connecticut Post Mall, 1201 Boston Post Road

Ledyard: 4anger Outlets Foxwoods, 455 Trolley Line Boulevard

Florida

Jacksonville: Markets at Town Center, 4870 Big Island Drive

Port Richey: Gulf View Square, 9409 US Highway 19

Sarasota: The Mall at University Town Center, 140 University Town Center Drive

West Palm Beach: Palm Beach Outlets, 1721 Palm Beach Lakes Boulevard

Georgia

Commerce: Tanger Outlets Commerce, 800 Steven B. Tanger Boulevard

Douglasville: Arbor Place, 1440 Douglas Boulevard

Pooler: Tanger Outlets Savannah, 200 Tanger Outlet Boulevard

Hawaii

Aiea: Pearlridge Center, 98-1005 Moanalua Road

Kahlului: Queen Ka’ahumanu Center, 275 West Kaahumanu Avenue

Kaneohe: Windward Mall, 46-056 Kamehameha Highway

Illinois

Algonquin: 1952 South Randall Road

Joliet: Louis Joliet Mall, 3340 Mall Loop Drive

Lincolnwood: 3333 West Touhy Avenue

Lombard: Yorktown Shopping Center, 203 Yorktown

Peoria: Northwoods Mall, 2200 W. War Memorial Drive

Skokie: 4999 Old Orchard Center

Indiana

Hobart: Southlake Mall, 2063 Southlake Mall

Iowa

West Des Moines: Valley West Mall, 1551 Valley West Drive

Kentucky

Ashland: 500 Winchester Avenue

Louisiana

New Orleans: Outlet Collection at Riverwalk, 500 Port of New Orleans Place

Slidell: Fremaux Town Center, 760 Town Center Parkway

Maryland

Annapolis: Annapolis Mall, 2550 Annapolis Mall

Bel Air: Harford, 696 Bel Air Road

Frederick: 5500 Buckeystown Pike

Gaithersburg: Lakeforest Mall, 701 Russell Avenue

Hagerstown: Valley Mall, 17301 Valley Mall Road

Ocean City: 12741 Ocean Gateway

Massachusetts

Cambridge: CambridgeSide Galleria, 100 Cambridgeside Place

Kingston: Kingston Collection, 101 Independence Mall Way

Michigan

Dearborn: Fairlane Town Center, 18900 Michigan Avenue

Howell: Tanger Outlets Howell, 1475 North Burkhart Road

Okemos: Meridian Mall, 1982 W. Grand Rive Avenue

Saginaw: Fashion Square Mall, 4667 Fashion Square Mall

Minnesota

Bloomington: Mall of America, 141 East Broadway

Burnsville: 1178 Burnsville Center

Missouri

Kansas City: Zona Rosa, South County Center, 7260 NW 86th Place

Lee’s Summit: Summit Fair, 880 NW Blue Parkway

St. Louis: South County Center, 85 South County Centerway

New Jersey

Atlantic City: Tanger Outlets Atlantic City, 122 Christopher Columbus Boulevard

East Brunswick: Brunswick Square, 755 State Road 18

Moorestown: Moorestown Mall, 400 Route 38

New York

Glendale: 8000 Copper Ave.

Massapequa: Sunrise Mall, 2135 Sunrise Mall

Nanuet: 66 Rockland Plaza Route 59

New Hartford: Sangertown, Route 5 & 5A

New York: 130 W. 34th Street

Niagara Falls: 1982 Military Road

Saratoga Springs: 3065 Route 50

Victor: Eastview Mall, 672 EastView Mall

Yorktown Heights: Jefferson Valley Mall, 650 Lee Boulevard

North Carolina

Gastonia: 246 New Hope Road

Ohio

Liberty Township: Liberty Center, 7100 Foundry Row

Mentor:  Great Lakes Mall, 7850 Mentor Avenue

Toledo: Franklin Park, 5001 Monroe Street

Oregon

Eugene: Valley River Center, 293 Valley River Center

Pennsylvania

Altoona: Logan Valley Mall, Route 220 & Goods Lane

Pittsburgh: Mall at Robinson, 100 Robinson Centre Drive

Willow Grove: Willow Grove Park Mall, 2500 Moreland Road

York: York Galleria, 2899 Whiteford Road

South Carolina

Florence: Magnolia Mall, 2701 David McLeod Boulevard

Myrtle Beach: Coastal Grand Mall, 2000 Coastal Grand Circle

North Charleston: Northwoods Mall, 2150 Northwoods Boulevard

Tennessee

Chattanooga: 2100 Hamilton Place Boulevard

Johnson City: 2011 North Roan Street

Texas

Cedar Hill: Hillside Village, 305 West FM

Fort Worth: 15853 North Freeway

New Braunfels: New Braunfels Town Center at Creekside, 257 Creekside Crossing

Victoria: Victoria Mall, 7800 North Navarro Street

Waco: Richland Mall, 6001 West Waco Drive

Virginia

Dulles: 21100 Dulles Town Circle

McLean: 7860 Tyson’s Corner Center

Springfield: 6767 Springfield Mall

Washington

Auburn: Outlet Collection Seattle, 1101 Outlet Collection Way

West Virginia

Morgantown: Morgantown Mall, 9500 Mall Road

Wisconsin

Brookfield: Brookfield Square, 95 North Moorland Road

Glendale: Bayshore Town Center, 5800 North Bayshore Drive

Madison: East Towne Mall, 375 East Towne Mall

Department store decline: Macy’s, Kohl’s, Norsdtrom, JCPenney closing more stores in 2019

January 28, 2019

by Daphne Sorenson

department store retail

 

The decline of department stores continues to affect the retail industry, as Macy’s, Kohl’s, Nordstrom and JCPenney have announced that they will be closing more stores in early 2019. It’s part of trend that is hitting fashion retail especially hard, since about half of the retailers that closed the largest number of stores in 2018 have fashion as their core business. Kohl’s will be shuttering all of its stores that are located in shopping malls, while almost all of the stores that Macy’s, Nordstom and JCPenney are closing are also located in shopping malls.

Many of the stores that are closing are not in economically depressed areas but are in areas with middle- or high-income levels, with the highest-income levels in places such as New York City’s Rego Park area; the San Francisco Bay Area’s Silicon Valley; West Los Angeles (near Beverly Hills); Redmond, Washington (a suburb of Seattle); and Fairfax County, Virginia. That’s probably because customers in these high-income areas are more likely to have the resources (credit cards with high credit lines) to do more online shopping than people with lower incomes. But that’s only part of the reason why these stores are closing. Based on customer review sites such as Yelp, these stores have been plagued for quite some time with complaints about bad customer service, declining appearance/cleanliness and unsatisfactory inventory.

According to Business Insider, these are the stores that will be closing in 2019:

Kohl’s
Kohl’s Rego Park at Rego Center in Rego Park, New York
Kohl’s Valley Stream at Green Acres Mall in South Valley Stream, New York
Kohl’s Lenexa in Lenexa, Kansas
Kohl’s Houma at Houma Crossing Mall in Bayou Cane, Louisiana

JCPenney
Three stores to be announced.

Macy’s
Macy’s at Casper Eastridge in Casper, Wyoming
Macy’s at Redmond Town Center in Redmond, Washington
Macy’s at Sunnyvale Town Center in Sunnyvale, California
Macy’s Furniture Gallery at Westside Pavilion in Los Angeles, California
Macy’s at Glendale Mall in Indianapolis, Indiana
Macy’s at Swansea Mall in Swansea, Massachusetts
Macy’s at Tysons Galleria in McLean, Virginia
Macy’s at Nanuet Mall in Nanuet, New York
Macy’s at Charleston Town Center in Charleston, West Virginia

Nordstrom
Nordstrom at The Mall at Wellington Green in Wellington, Florida
Nordstrom at MacArthur Center Mall in Norfolk, Northern Virginia
Nordstrom at Providence Place Mall in Providence, Rhode Island

 

L’Oréal Paris debuts Elvive Rapid Reviver #StopWaiting Campaign starring Camila Cabello

January 4, 2019

L'Oréal Paris
L’Oréal Paris brand spokeswoman Camila Cabello (Photo courtesy of L’Oréal Paris)

The following is a press release from L’Oréal Paris:

Is it really true that good things only come to those who wait? According to new research from L’Oréal Paris Elvive Hair Care, 91 percent of women have been told this throughout their lives. However, women today are dispelling this old adage through both their actions and their demands across all areas of their lives – including their beauty products. With women leading busier lives than ever before, they know every second counts and don’t want to wait to see results from the products they use.

L’Oréal Paris believes it’s time to flip the narrative by celebrating that good things come to those who STOP waiting and wants to provide women with products that allow them to stop waiting to see transformative results. As such, the brand is introducing the new Elvive Rapid Reviver Deep Conditioners which have no wait time and work deep to repair hair damage fast.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “Backed by fifteen years of research and offering better, faster care to fit women’s increasingly busy lifestyles, the conditioners give women one less thing to wait for.”

Every Second Counts, But So Does Your Hair 
The new Elvive Rapid Revivers campaign debuts as a television commercial during the Golden Globes telecast this weekend. Based on the insight that over 50 percent of women today spend more than three minutes conditioning their hair and one in two feel they do not have enough time to condition their hair, the campaign highlights the time-saving benefits of the products.

L’Oréal Paris Elvive Rapid Reviver Deep Conditioners is a range of three products that offer twice the results of a leading conditioner with no leave-in time required. Combining a unique blend of 20 percent damage repairing serum with tailored ingredients per product, the breakthrough collection instantly transforms hair for 2X more nourishment, 2X less breakage, or 2X more revived hair*. The three conditioners – Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver, and Elvive Color Vibrancy Rapid Reviver – provide deep results, while remaining extremely lightweight on hair without any residue or weigh down. The new conditioner collection builds on the 2018 launch of the Elvive hair care line which is designed to revive hair damage.

It’s Time to Stop Waiting
To bring the no wait time proposition of the products to life, L’Oréal Paris is launching the #StopWaiting campaign. It is rooted in celebrating women who stopped waiting – whether that was to take action, find their voice or pursue a passion.

The night of the Golden Globes, the brand’s powerhouse of celebrity spokeswomen, including Camila CabelloEva LongoriaAmber Heard and Aja Naomi King, will come together on social media to share what they achieved when they stopped waiting. Together with brand experts and social influencers, they will help inspire others with their powerful stories and motivating statements.

“I’m learning to trust my instincts more and more and follow my heart,” says Camila Cabello. “Believe in yourself and stop waiting to go after what you truly want.”

Women everywhere can join the campaign and voice how they are challenging the archaic adage by sharing their own #StopWaiting stories, tagging @LorealHair on Instagram and @LOrealParisUSA on Twitter. Throughout Golden Globes weekend, people can animate their stories on Instagram by using the brand’s first-ever GIPHY sticker that was specially created for the campaign. The night of the awards, the brand will spotlight the #StopWaiting sentiments women are expressing on the red carpet and online by sharing select posts on the brand’s Twitter page.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

*than a leading conditioner

 

L’Oréal Paris celebrates women who ‘own it’ in new Superior Preference Hair Color Campaign starring Julianne Moore, Courteney Cox, Amber Heard

January 3, 2019

The following is a press release from L’Oréal Paris:

L’Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that message even further with the launch of the Superior Preference #OWNINGIT campaign. It’s a rallying cry for women everywhere to truly own, celebrate and be proud of their personal achievements and decisions made in life – their hair color included. Why? Because they’re worth it.

The campaign stars actress Courteney Cox along with L’Oréal Paris  spokeswomen and actresses Julianne Moore and Amber Heard, all of whom go all in when believing in something. Each woman has a unique, personal story of owning their life and their signature hair color. The first part of the integrated campaign debuts as a commercial during this weekend’s Golden Globes broadcast.

“Since launching over 40 years ago, Superior Preference has stood for more than just hair color. Its message of empowerment and championing women is more relevant today than ever before,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “With this new campaign, we want to inspire women to powerfully own it across all facets of their life – from their personal and professional passions to their approach to beauty, including their hair color.”

“There was a time where I was fighting against the external representation and presentation of myself and what other people thought about that. But now, I just own it,” remarks Amber Heard. “I own my blonde and I own being me.  Just like my hair, there are many more dimensions to my life than meet the eye.”

“Above all, I own being a mom and nurturing my relationships,” notes Courteney Cox. “Being a good mom, a good partner and a good friend are three of the most important things to me. I try to own it by always being there and listening. As for my hair, simply stated, my brunette color is who I am.”

Superior Preference has been L’Oreal Paris’ gold standard in hair color since 1973. Available in over 50 shades, Superior Preference delivers long lasting color that’s luminous and fade defying. It pairs the brand’s translucent gel hair dye formula with its exclusive Care Supreme Conditioner to help keep color vibrant, while providing silky and shiny hair color. Preference Hair Color has a suggested retail price of $9.99 and is available at www.lorealparisusa.com, as well as mass, food and drug retailers nationwide.

Just like the original Superior Preference campaign in 1973, “Own It” was created by McCann New York. The campaign premieres this weekend and will live on social, digital and in print media throughout the following months.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Marc Jacobs Beauty to debut 2019 campaign with Irina Shayk in Russia

December 19, 2018

Irina Shayk
Irina Shayk (Photo courtesy of Marc Jacobs Beauty)

The following is a press release from Kendo Brands:

Marc Jacobs Beauty announces Irina Shayk as the newest face of the brand for 2019. A dedicated campaign and animation will debut at Sephora Russia on January 14 and Irina will be making a personal appearance at Sephora in Moscow on January 26. this is the first official image of the campaign featuring Irina, shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

“When we entered Russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. Irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented Marc Jacobs Beauty.” —Tara Loftis, VP of Marketing, Kendo Brands

Makeup artist Diane Kendal and model Irina Shayk (Photo courtesy of Marc Jacobs Beauty)

Irina joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber, Adwoa Aboah, and Lila Moss, who have been, and also currently are, serving as faces of the brand.

“I’ve loved and admired Marc for his wonderful fashions and overarching vision of beauty. It’s such an honor to represent Marc Jacobs Beauty in my home country.” — Irina Shayk

In the lead campaign image, Irina wears:

Irina Shayk (Photo courtesy of Marc Jacobs Beauty)

Eye-conic Multi-finish Eyeshadow Palette in 730 Frivoluxe
A longwearing eyeshadow palette of “chilled greige and violet” shades in fashion finishes – velvet, satin, silk, and lame – to layer and dress your eyes.

Highliner Matte Gel Eye Crayon in 55 Mist Me & 63 (Grape)vine
Matte lilac and dark purple shades of this malleable formula that glides on smoothly to line, define, smoke, smudge or layer.

Velvet Noir Major Volume Mascara
Ultra-black pigment is delivered to even the hardest-to-reach part of the lash line thanks to the lash-maximizing, curvy brush for epic lashes.

O!mega Bronze Perfect Tan in 104 Tan-tastic
This super-sized bronzer instantly and universally imparts a radiant-matte finish thanks to its silky texture of micro-fine, jet-milled powder.

About Marc Jacobs Beauty:

Marc Jacobs Beauty is a collaboration between the designer and Kendo, the LVMH incubator of new beauty brands. as with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. for Marc, it’s about the spirit of youth, confidence and experimentation. He inspires you to push the boundaries and create your own style. so indulge in the impeccably exquisite textures, take liberties with provocative shades, and play with daring designs.

Marc defines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” Inspiration stems from the spirit of “the girl” and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…It’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

About Kendo:

San Francisco-based Kendo (part of the LVMH Group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, Kendo brings to market fresh, relevant and innovative brands. the Kendo team combines product development, marketing and operations expertise to redefine the beauty landscape with brands like Marc Jacobs Beauty, Kat Von D Beauty and Fenty Beauty by Rihanna. today, brands within the Kendo portfolio are distributed in 35 countries.

2018 Miss Universe Pageant: Miss Philippines Catriona Gray crowned the winner

December 16, 2018

by Yvette Thomas

Catriona Gra
Catriona Gray, Miss Universe 2018 (Photo courtesy of the Miss Universe Organization)

Miss Philippines Catriona Gray was crowned Miss Universe 2018, in a ceremony that took place December 16 at IMPACT Arena, Muang Thong Thani in Nonthaburi Province, Thailand. Fox had the U.S. telecast of the show, which was hosted by Steve Harvey with Ashley Graham. Carson Kressley and Lu Sierra provided commentary, while Ne-Yo was the show’s musical performer. The annual Miss Universe ceremony is produced by the Miss Universe Organization. The show’s theme this year was “Empowered.”

Contestants from 94 countries and territories were at the pageant, including Spain’s Angela Ponce, who made history for being the first transgender contestant in the Miss Universe pageant. Ultimately, Ponce did not place in the Top 20.

Catriona Gray
Miss Philippines Catriona Gray (left) is crowned 2018 Miss Universe by former Miss Universe Demi-Leigh Nel-Peters during the 2018 Miss Universe competition in Bangkok, Thailandm on December 16, 2018 (Photo by Frank Micelotta / Fox)

According to a Miss Universe Organization press release: “Catriona Gray is passionate about the arts and previously received her Master Certificate in Music Theory from Berklee College of Music. She works closely with Young Focus Philippines, an education based NGO that provides free education and school sponsorships for children in Tondo Manila, one of the poorest neighborhoods within the country’s capital city. Additionally, [she] is an advocate for HIV/AIDS education and prevention after losing a close friend to the virus. She supports Love Yourself Philippines, an organization that offers free testing, education and treatment to those living with HIV/AIDS, and now as Miss Universe, plans to bring more awareness to the epidemic.”

The press release added, “For the first time in the competition’s history, the finalists had the opportunity to share a personal statement summarizing what they wanted the world to know about them. Topics ranged from female health care, the environment, ethnic minorities, body positivity, and cultural diversities. The first-ever all-women selection committee panel was made up of entrepreneurs, business leaders, industry experts, and former Miss Universe titleholders … Miss Universe Laos On-anong Homsombath was honored as the winner of the National Costume Show and shared about her costume, the Stream of Generosity, a half-human, half-bird spiritual creature in traditional Laos’ folklore.”

Here are the Top 20 contestants of the 2018 Miss Universe pageant:

Catriona Gray, Miss Philippines — Winner
Tamaryn Green, Miss South Africa — First runner-up
Sthefany Gutiérrez, Miss Venezuela — Second runner-up
Kiara Ortega, Miss Puerto Rico — Top 5
H’Hen Niê, Miss Vietnam — Top 5
Marta Stepien, Miss Canada — Top 10
Natalia Carvajal, Miss Costa Rica — Top 10
Akisha Albert, Miss Curaçao — Top 10
Manita Devkota, Miss Nepal — Top 10
Sophida Kanchanarin, Miss Thailand — Top 10
Francesca Hung, Miss Australia — Top 20
Zoe Brunet, Miss Belgium — Top 20
Mayra Dias, Miss Brazil — Top 20
Dee-Ann Kentish-Rogers, Miss Great Britain — Top 20
Enikő Kecskès, Miss Hungary — Top 20
Sonia Fergina Citra, Miss Indonesia — Top 20
Grainne Gallanagh, Miss Ireland — Top 20
Emily Maddison, Miss Jamaica — Top 20
Magdalena Swat, Miss Poland — Top 20
Sarah Rose Summers, Miss United States — Top 20