Gucci launches exclusive Capsule Collection on Mr Porter

April 10, 2017

Mr Porter x Gucci Exclusive Capsule
Mr Porter x Gucci Exclusive Capsule (Photo courtesy of MrPorter.com)

The following is an excerpt from a Mr Porter press release:

Mr Porter, the award-winning global online destination for men’s style, along with Gucci, one of the world’s leading luxury fashion brands, is pleased to announce the upcoming launch of an exclusive capsule collection under the creative direction of Alessandro Michele.  Debuting on Mr Porter on May 18, 2017, the 43-piece capsule collection is inspired by urbanism and self-expression, anchored in classic tailoring silhouettes and eccentric sportswear. The collection is across ready to wear, shoes and accessories and infuses the House’s rich textures and fabrications in a vivid color palette of zesty oranges and yellows, azure blues and Bordeaux reds.

Predominant through the collection are Gucci’s iconic motifs such as the bee and tiger, and the newest additions, such as the skeleton and the cat, that are playfully emblazoned across the body of a blazer or pocket of a pair of washed jeans. Stand out pieces include a lilac fil coupé shirt, a yard wool jacquard bee crewneck sweater, a blueberry-coloured technical jersey zipped jacket with paisley print and embroidered tiger, and a pair of iconic horsebit loafers in a GG wallpaper print elaborated in striking mimosa.

The rest of the collection features blue-washed five pocket jeans, prep school-inspired tailored jackets and trousers along with two formal suits, technical sportswear, and small accessories including leather bracelets, cufflinks, ties, watches and scarves. A yellow Gucci label will feature across each ready to wear piece, unique to this exclusive capsule collection.

This exclusive capsule collection is an exemplary union of Mr Porters’s traditional English-tailoring roots and Gucci’s Italian romanticism, and all pieces are anchored in a lightness in spirit and eccentricity.

An integrated global marketing campaign will launch this partnership across Mr Porters’s social media, email, and website and app platforms, culminating in an exclusive Mr Porter x Gucci video shot on location in London.

Prices range from $200 (or £140)  to $3,350 (or £2,030).

White Company makes its U.S. storefront debut in New York City

April 4, 2017

The White Company

The following is an excerpt from a White Company press release:

The White Company is delighted to announce the opening of its first store in New York City this summer. The first international flagship will sit at 155 Fifth Avenue in the Flatiron area of the city and will stock a curated selection of lifestyle, homeware and fashion products across 3,000 square feet. The White Company’s expansion into the States follows its acquisition of a US audience, having launched its US e-commerce site in 2014 –a main contributor to a record growth year for the company, with operating profits of $21.4 million.

Founded by Chrissie Rucker, MBE over 22 years ago, The White Company has become one of the U.K.’s fastest growing multi-channel retailers, topping $229 million turnover, over 1 million customers and more than 50 stores across the U.K. The brand is now synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products—principally in white – with British town and country heritage at its core. The collection encompasses home accessories, such as candles, tableware and vases; beauty—including a recently launched skincare collection—fragrance, bath and body, alongside an impressive clothing range that includes the softest cashmere sweaters, luxurious loungewear and stylish dresses and accessories. A selection of The Little White Company products featuring good quality, affordable white baby clothes and nursery equipment will also be housed in the new store. In less than half a decade, The White Company has become recognized as the lifestyle destination for homeware, clothing and childrenswear.

Rucker is renowned and celebrated as a leading female entrepreneur, having received an MBE from Her Majesty the Queen in 2010 for outstanding service to the community through her work with The White Company. Her other accolades include: Spears Entrepreneur of The Year Award, The Sunday Times Fast Track 100 league table, Profit Track 100 Best Brand Award and Private Businesswoman of the Year from the Financial Times in 2012. Unable to find well-designed quality bed linen, Rucker was inspired to create an assortment of essentials for the linen cupboard, including pillowcases, fitted sheets and luxury towels; all in what has now become the iconic “white” of the brand. Starting as a 12-page mail order brochure, The White Company has become one of the U.K.’s fastest-growing multi-channel retailers and is now considered one of the most successful high-end British brands with a reputation of selling a lifestyle, not simply a product.

Fabletics now offering extended sizes

April 3, 2017

Kate Hudson (center) with Fabletics models.
Kate Hudson (center) with Fabletics models. (Photo courtesy of Fabletics)

The following is a press release from Fabletics:

Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, is excited to announce its expansion into extended sizes. Reinforcing its commitment to create and foster an inclusive community of women who embrace body positivity, Fabletics extended sizing now includes sizes XXS – 3X and is celebrating this milestone with a brand new campaign.

Reflecting on this milestone, Fabletics co-founder Kate Hudson said, “When I started Fabletics, my goal was (and still is) to empower women and design with every woman in mind, because everyone – regardless of size, shape, age or ability – deserves to look incredible, be inspired and feel their absolute best. We don’t see this as the introduction of a separate line but an extension of our brand that now allows us to embrace all the amazing women who are, or want to become, part of our community. Our mission is to support all women on their journey to live a healthy, active lifestyle.”

Fabletics monthly collections combine performance with fashion and are known for their unique prints and vibrant colors. The new plus size range reflects the brand’s signature aesthetic, while ensuring the ultimate in construction — including contrast-color side panels for a slimming effect, flattering seam curvature, precise fit and optimal fabrications that maintain soft yet supportive functionality. Product enhancements for peak performance and fit include wider bands with adjustable straps and closures on bra tops for added support and comfort, longer length options for coverage, power mesh fabrications for breathability and adjustable side shirring on key tops.

While customers can shop the traditional way, through its Flexible VIP Membership program, Fabletics’ goal is to give back to its over one million members by providing high-quality activewear at an unrivaled value. Some of the many membership benefits also include exclusive access to members-only collections, up to 50% off every purchase and exciting community perks—including free workout videos with world-renowned trainers, exclusive content and offers from carefully curated health and wellness experts and much more.

Ashley Stewart launches first concept store in Newark

April 3, 2017

Ashley Stewart Newark
Ashley Stewart Newark (Photo courtesy of Ashley Stewart)

The following is an excerpt from an Ashley Stewart press release:

Ashley Stewart, the premier lifestyle destination for plus-size women’s fashion, announced today that it has unveiled it’s first-ever concept store in Newark, New Jersey. To serve Ashley’s community of women, the new 4,500 square feet store offers a completely revolutionary shopping experience. Coined “The Ashley Stewart Lab,” the shop houses a full range of branded apparel, jewelry and handbags, and for the first-time ever, incorporates a social lounge, which ultimately houses a marketplace dedicated to a curated selection of Ashley’s favorite non-apparel brands.

In a move to engage customers into Ashley’s incredibly powerful, women-driven social universe, the concept store features a social lounge that serves as a fashion haven for girlfriends to gather and celebrate their curves.  The store also has large fitting rooms that lead to a runway-ready lounge, complete with a digital display that streams the brand’s Ashley TV multimedia content. To customize the shopping experience, the store also features dedicated vignettes, including a Casual Shop, Career Shop and Intimates Shop, all for women who love their curves.

As the first brick-and-mortar opening since the reinvention of Ashley Stewart in 2013, this new store marks a significant move for the brand because it is also a return to Newark; a city that encompasses many of the same traits – perseverance, resilience, and hope – which drove Ashley Stewart to prevail.

“We are particularly excited for Ashley Stewart’s return to Newark,” remarked Nicole Goodman, Manager of Ashley Stewart Newark. “In many ways Ashley is reconnecting with a good friend from the past, and we are thrilled to give her something to talk about with this new store concept.

The new Ashley Stewart store is located in the Springfield Avenue Marketplace at 204 Springfield Avenue, Newark, New Jersey and is the retail chain’s 90th store. To celebrate the opening, Ashley Stewart had an opening party for their Divas on April 1 and will have a ribbon cutting with the Newark Community Economic Development Corporation and Mayor Ras Baraka on April 13, 2017.

On April 22, 2017, Ashley Stewart will host Finding Ashley Stewart 2017 at the store. The event is the fourth of eight stops on a national tour which, combined with an online search for finalists this summer, which will culminate in New York City with a grand finale in September. This nationwide search will award the title of “Ashley Stewart 2017” to a woman who embodies and exudes the confidence, strength and fierceness that has become synonymous with Ashley Stewart.

New York & Company partners with Gabrielle Union for fashion line, brand ambassador deal

March 31, 2017

Gabrielle Union
(Photo courtesy of New York & Company)

The following is an excerpt from a New York & Company press release:

New York & Company has partnered with actress Gabrielle Union to be the face of the Company’s 7th Avenue Design Studio beginning in April and will launch her own namesake collection, exclusive to New York & Company, in August.

The 7th Avenue Design Studio is a sub-brand within New York & Company that includes chic dresses, modern suiting, and versatile separates. Customers will see Gabrielle’s campaign in stores and online as well as in print advertising, digital marketing, and social media.

The specialty retailer’s 7th Avenue Design Studio collection was largely inspired by hit show “Being Mary Jane,” a TV series produced by and starring the award-winning actress. Gabrielle’s character, Mary Jane Paul, embodies a specific New York & Company customer—the career woman who needs easy and effortless styles that are polished and on-trend. “Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company,” Gabrielle explains.

Later this year, New York & Company will expand the partnership further by introducing an exclusive namesake collection designed by Gabrielle. New York & Company CEO Greg Scott stated, “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us. Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”

The launch of this partnership is a “whole new game” for Union. She shares, “I am excited to work with a brand that’s known for embracing diversity and that caters specifically to women—especially women who want to look on-point without breaking the bank. I can’t wait to show everyone what I’ve been working on!”

 

https://www.youtube.com/watch?v=PuAHyvsvwMc

Skyline festival for art, music and food debuts in Los Angeles

March 30, 2017

Radio Hill's Skyline festival

Radio Hill—a new collective of Los Angeles-based concert producers, festival planners and talent curators— is debuting the new festival Skyline: Art, Music, Food, which will take place at the Los Angeles State Historic Park on May 20, 2017. Acts scheduled to perform include Miike Snow, Duke Dumont, Lido, Eden, Michl, Elohim and Jason Bentley. Tickets will go on sale March 31, 2017, at 12 p.m. Pacific Time at RadioHillEvents.com.

Radio Hill is producing the event with local partners KCRW, The Well, Space Yacht and DoLA. It will be the first major music gathering to take place at the recently remodeled Los Angeles State Historic Park since 2014.

According to a press release, Skyline will host a lineup of craft food vendors from all over Los Angeles, in addition to a selection of L.A.-based artists who will display interactive installations throughout the park. The festival is open to people ages 21 and over.

Karlie Kloss x Express Collection debuts

March 30, 2017

Karlie Kloss
Karlie Kloss (Photo courtesy of Express)

Fashion retailer Express and supermodel Karlie Kloss have teamed up for the Karlie Kloss x Express Collection, which debuts on March 30, 2017. According to an Express press release, Kloss and Express are set to reveal the collection (which consists of 17 styles) at a live fashion show featuring innovators, game changers, and go-getters as runway models in Kloss’ hometown of St. Louis, Missouri. The event, which will be webcast at 7 p.m. Central Time on Express’ official Facebook page, will also feature live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX. The collection is available online on March 30, 2017 after the event and in Express stores on March 31, 2017. Pieces in the collection (which include T-shirts, blazers, maxi dresses and bombers) have a price range from $24.90 to  $168.00 (U.S. dollars).

Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. Kloss is also featured in Express’ “Your Life, Your Dress Code” campaign, which launched in late February 2017.

Reese Witherspoon named storyteller-in-chief for beauty brand Elizabeth Arden

March 30, 2017

Reese Witherspoon at an Elizabeth Arden photo shoot
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.

The following is an excerpt from an Elizabeth Arden press release:

In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.

Reese Witherspoon in an Elizabeth Arden Prevage ad.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)

Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”

Reese Witherspoon at an Elizabeth Arden photo shoot.
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Bebe will close all stores but still have an online presence

March 21, 2017

by Estelle Marine

A Bebe store at Aventura Mall in Miami
A Bebe store at Aventura Mall in Miami (Photo courtesy of Bebe)

Bebe, a contemporary fashion retailer for women, is closing all of its stores but will still operate online, according to a Bloomberg report.  The report says that the company might file for bankruptcy if it can’t get out of its leases. The company has lost about $200 million over the past four years, according to Bloomberg.

Bebe was founded in 1976. The company’s name is inspired by the famous Shakespeare quote from the “Hamlet” play: “To be or not to be.”

In February 2016, Bebe announced that Manny Mashouf had rejoined bebe’s management team as CEO and that Walter Parks rejoined as president/COO and interim CFO. At the same time, company also announced the exits of CEO/board member Jim Wiggett and CFO Liyuan Woo.

In March 2017, Bebe hired the company B. Riley & Co. for financial advice and also retained a real estate adviser “to assist with options related to its lease holdings.”

New York & Company expands business partnership with Eva Mendes

March 16, 2017

Eva Mendes
Eva Mendes models an outfit from the Eva Mendes Collection. (Photo courtesy of New York & Company)

Specialty retailer  New York & Company has announced that the Eva Mendes Collection will be expanded to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. In addition, six New York & Company stores will be opening in the upcoming months, all offering an extended assortment of Mendes’ eponymous collection. Mendes is an actress who is best known for her roles in the movies “Hitch,” “Training Day” and “The Place Beyond the Pines.” She and her partner, Ryan Gosling, have two daughters together: Esmeralda Amada (born September 12, 2014) and Amada Lee (born April 29, 2016).

One of the newest New York & Company locations is centered in one of Miami’s most iconic shopping centers, Dadeland Mall. The store opens on March 16, 2017, and will host Mendes and some of Miami’s most loyal customers at the grand opening tonight.

In a statement, Mendes commented, “It is such a thrill to open more stores, especially in the Miami area. I was born in Miami, so this city has always been dear to me.”

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centers, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA. New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

Apparel from the Eva Mendes Collection ranges from $46.95 to $129.95 (U.S. dollars). The collection launches on March 16, 2017, in all New York & Company stores nationwide and online at nyandcompany.com.

https://www.youtube.com/watch?v=Zo39sk9IlI8

Copyright 2017-2024 Culture Mix
CULTURE MIX