February 16, 2017
The 2017 H&M Loves Coachella campaign will star the pop/rock band The Atomics, which consists of model Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. To celebrate the launch of the collection, The Atomics will also be performing live from the H&M Store in New York City’s Times Square on March 16, 2017. In a promotional video for H&M Loves Coachella, the Atomics perform a cover version of the Grass Roots’ “Live for Today.”
According to a press release from H&M, the collection is about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the U.S. beginning March 23 and globally from March 30in select H&M stores, as well as online.
Key pieces in this year’s collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. There is also the floral-embroidered denim jacket, which can be paired with a metallic bodysuit made from recycled polyester. For men, there are tie-dye T-shirts with matching tie-dye drawstring shorts.
The annual Coachella Music and Arts Festival, the world’s largest-grossing music festival, takes place at the Empire Polo Club in Indio, California. This year’s Coachella wil take place April 14 to April 16, 2017 and April 21 to April 23, 2017.
H&M is having a sweepstakes in which people who unwanted clothing in any condition, from any brand to any H&M location for H&M’s garment recycling program and receive 15 percent off their entire purchase and the chance to win two three-day passes to Coachella.
February 15, 2017
The annual Sports Illustrated Swimsuit issue is one of the most highly anticipated magazine issues in fashion and beauty. The 2017 edition (on sale as of February 15, 2017) reached several milestones.
The first time a model is on three covers of the same issue.
Kate Upton graces three covers of the issue. Upton’s appearance on three national covers is a first for SI Swimsuit. It also marks her third cover appearance (2012, 2013), tying her with Christie Brinkley (who returns to SI Swimsuit this year at 63), Kathy Ireland, Daniela Pestova and Cheryl Tiegs. Elle Macpherson holds the record, with five SI Swimsuit covers.
More diversity than ever before.
The women featured in the issue include five previous cover models (Nina Agdal, Christie Brinkley, Ashley Graham, Hannah Jeter and Chrissy Teigen), five mothers (and one expecting), five world-famous athletes (Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki) and seven rookies, al assembled by Swimsuit Editor MJ Day. In addition to being models, these women are authors, activists, designers, kick boxers, impresarios, Olympic gold medal winners, students, singer-songwriters, up-and-coming and leading business executives and role models.
The first mother-daughter photo shoot.
Brinkley posed with her two daughters, Alexa Ray Joel and Sailor Brinkley Cook.
An unprecedented multi-platform, multimedia launch.
Launch week featured over a dozen Facebook Live shows, including the announcement of the 2017 Rookie of the Year winner from Facebook’s Manhattan studios; a Snapchat Global Live Story following the models during Swimsuit launch; a new partnership with Giphy to create hundreds of GIFs searchable by model and topic; exclusive new YouTube videos featuring top influencers; exclusive Instagram swimsuit videos and much more. There are also partnerships with @WomenIRL—a Time Inc. Instagram community devoted to authenticity—and with Health.com to launch the new “What I Model” campaign, which coincides with the tagline for this year’s edition, “Every body, Every age, Every beautiful.” It celebrates confidence and beauty in all its forms as women can participate by submitting their own videos using the #WhatIModel and #LoveYourSwimsuit tags.
SI Swimsuit also revealed never-before-seen photos and video content, including 360-degree videos from shoots in Fiji and Mexico, nearly 1,000 bonus pictures, dozens of new Swimsuit videos, premium in-app content and much more.
In addition, “The Making of Sports Illustrated Swimsuit 2017” premiered exclusively on DirecTV Now on February 15, 2017. The 50-minute documentary offered viewers a rare extended glimpse behind the scenes of the creation of the iconic issue.
On February 16, 2017, SI Swimsuit streamed a live show from the red carpet of the New York City launch party debuting this year’s full cast of models. The VIP event had a DJ performance by Nick Cannon and an array of social integrations.
The first VIBES by SI Swimsuit festival.
There was also the inaugural VIBES by SI Swimsuit music, food and culture festival taking place in Houston on February 17 and 18, 2017, featuring live performances by Grammy winners Diplo and Miguel; a range of panels hosted by 2017 Swimsuit models; and food offerings from local and national celebrity chefs.
February 13, 2017
Karl Lagerfeld Paris has launched its first “Social Collection” of eveningwear styles, debuting in February 2017. According to a Karl Lagerfeld Paris press release, the collection includes 13 designer gowns and “incorporates an elegant color palette with a Parisian chic aesthetic. The Social Collection reflects Karl Lagerfeld Paris’ chic and feminine DNA, combined with a global, fashion-forward voice. Its 13 covetable styles range from off-the-shoulder gowns to long-sleeved cocktail dresses. The design features signature details including sequin, lace, pearl and floral appliqués, with three-dimensional fabric details and woven accents.”
The collection will be sold for $168 to $398 (U.S. dollars), with sizes ranging from 0 (XS) through 16 (XL). It will be available on KarlLagerfeldParis.com in February 2017, and at select Lord & Taylor and Dillard’s retail locations in March 2017.
February 7, 2017
The new H&M Conscious Exclusive collection aims to feature sustainability and style. According to a press release from H&M, the 2017 collection includes the revolutionary sustainable material BIONIC—recycled polyester made from plastic shoreline waste. This fluid fabric used in an intricate pleated gown shows how natural it is for the best styles to be conscious of the environment. Natalia Vodianova stars in the campaign for Conscious Exclusive. The collection will be available in around 160 H&M stores worldwide, and online, as April 20, 2017. In addition to a full assortment for women and relaxed formal wear for men, for the first time, the collection will include kids’ pieces, as well as a Conscious Exclusive fragrance made from organic oils.
February 2, 2017
Naomi Campbell and several children of celebrities are starring in a new Gap promotional campaign to launch of a limited-edition collection—the ‘90’s Archive Re-Issue—for men and women featuring styles from the 1990s, including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the Pocket Tee, available online and in select stores globally as of February 7, 2017.
To launch the collection, Gap collaborated with director Kevin Calero to create “Generation Gap,” a film that pays tribute to the famous Gap ads of the ’90’s, with references to the retro hits “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. Set to an a cappella version of Color Me Badd’s 1992 hit “All 4 Love,” the short film is a nod to the past and a celebration of the next generation as they re-imagine the Gap looks in their own unique style.
The “Generation Gap” cast includes:
- Lizzy Jagger, daughter of Jerry Hall and Mick Jagger, wears her take on the classic black Bodysuit that her mother flaunted in 1991.
“The classic look for anyone is not just a ’90’s look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap,” said Jagger in a Gap press release.
- TJ Mizell, son of Jam Master Jay of Run-DMC, wears the iconic Gap Logo Sweatshirt that his father wore in the “Original Fit Jeans” commercial in 1990.
“I feel honored. Being part of anything Run DMC is a huge honor for me and being able to back up my father’s legacy with Gap,” said Mizell.
- Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 ad.
“Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now … it is at the cusp of what we’re doing right now,” said Ross.
- Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and Reverse Pleated Jeans channeling her dad’s “Easy Fit Jeans” commercial from 1997.
“Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it,” said Tyler.
- Rumer Willis, daughter of Demi Moore and Bruce Willis, wears the Cropped Denim Jacket, similar to the one her mother wore in her 1990 ad, with the Henley Bodysuit.
“Gap was really the first brand to come out of the box… and do different and interesting things,” said Willis.
- Coco Gordon, daughter of Sonic Youth’s Kim Gordon (who wore the Pocket Tee in her 1990 ad), wears the navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High Rise Denim Short in the film.
“My mom always bought me Gap clothes … we definitely went to the Gap for my cool clothes,” said Gordon.
- Model, actress and activist Naomi Campbell, who was shot wearing the Pocket Tee in her 1992 ad by Steven Meisel, wears the Pocket Tee re-issue in the film.
“It’s an honor to be here, in the same outfit that I wore 20 years ago in my Gap ad,” said Campbell. “The creativity in the ’90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”