Ciao Bella increases container size without raising price

March 7, 2017

Ciao Bella
(Photo courtesy of Ciao Bella)

Ciao Bella, maker of premium, artisan gelato and sorbetto, announced a packaging overhaul aiming to evolve the brand to be more on trend, competitive, and “approachable.”  According to a Ciao Bella press release, while the new brand design maintains some familiarity, it also brings back its iconic “C” swirl reminiscent of its early days.  Clean, clear packaging depicts instantly recognizable ingredients that tie to the frozen treats’ natural colors. Along with the new logo, Ciao Bella, in an unprecedented move, is replacing its current 14-ounce jar with a larger, cylindrical shaped 16-ounce container without raising prices. The new Ciao Bella 16-ounce pints hits retail shelves nationwide in March 2017, and will maintain its $4.99 suggested retail price.