March 13, 2017
DKNY and model/actress Emily Ratajkowski have teamed up for DKNY’s Spring/Summer 2017 Intimates, Hosiery and Sleepwear Campaign, which was unveiled on March 13, 2017. A short promotional film titled “Good Morning, New York) for the campaign shows Ratajkowski waking up in a bed in a New York City apartment, dressing in DKNY lingerie, and walking her dog outside wearing the lingerie, while surprised onlookers gawk at her.
The campaign and film were shot by fashion photographer Sebastian Faena on location in DKNY’s native New York. The fashion film and campaign imagery, styled by Clare Richardson, will live online at DKNY.com and in iconic New York locations including The High Line, Times Square and in New York subway stations. There will also be a comprehensive digital media plan across several fashion and lifestyle websites to support the launch.
In the campaign, Ratajkowski wears the black unlined demi bra and matching cheeky boyshort from the new classic lace collection. Additional styles worn throughout the campaign include her favorite sheer lace bralette and cheeky garter. The litewear collection appears as she lounges in bed wearing the ultra-smooth wirefree bralette and low rise bikini and with the mesh litewear bodysuit paired with the new fishnet thigh high in nude.
The DKNY intimates, hosiery and sleepwear spring 2017 collections, priced at $12 to $62 (U.S. dollars), are available at DKNY, Nordstrom, Lord + Taylor and Macy’s, both in stores and online, as well as select international retailers.