March 7, 2017
Award-winning actress/producer Eva Longoria has unveiled has launched her fashion line Eva Longoria Collection, which is available on EvaLongoria.com, her official website.
The Spring 2017 line of the collection offers modern styling, feminine details and effortless looks reflecting her unique personal style. According to a press release, the collection debuts a variety of unique styling details including fit and flare, body-con, peplum and A-line shapes in dresses, blouse silhouettes with dramatic necklines and sleeve details, great fitting denim with power-sculpting features, novelty fashion knits, chic jackets, statement tee’s adding fun and humor to the collection, and wear to work separates. The brand is lifestyle driven and covers every customer’s end use.
Key colors within the collection emphasize classic navy, ranges of corals and red, grounded back to white, pale tones and nude, as well as feminine, understated prints adding dimension to the collection. Emphasis on comfort and stretch in the textiles and yarns were key. Fabrics such as power knits, power Ponte, buttery knits, and 4 way stretch denim are incorporated in the collection. The collection offers sizes ranging from from XS to XXL and 0-18 (and select styles are offered in petite sizing) at retail price points starting at $39 up to $159 (U.S. dollars).
Longoria commented in a statement, “I love working with great fabrics that are comfortable, soft to the touch, and feel good against the body,” says Eva.
Eva’s next collection for Fall 2017 is currently being showcased at the Sunrise Brands Showroom in New York City. The collection is on trend with lots of denim, military and menswear inspired looks and fashion dresses. Eva describes her collection as a blending of androgynous and femininity and explains the line incorporates new and exciting shapes and silhouettes.