Harris Poll’s 2017 EquiTrend Study lists the top fashion retail brands of the year

April 19, 2017

The Harris Poll’s 29th annual EquiTrend Study reveals 2017’s strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response.

Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors—Familiarity, Quality and Purchase Consideration—that result in a brand equity rating for each brand. According to a Harris Poll press release, the brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.

Here are the top-ranking brands in the fashion industry:

Department Store Brand of the Year

Kohl's fashion retail

  1. Kohl’s Department Stores
  2. Macy’s Department Stores
  3. JCPenney Department Stores
Other Department Store brands in study ranked below category average (alphabetically): Belk Department Stores, Dillard’s Department Stores, Sears Department Stores

Footwear Store Brand of the Year

  1. DSW (Designer Shoe Warehouse)
  2. Journey’s Shoe Stores
  3. Foot Locker
  4. Shoe Carnival Stores

Luxury Department Store Brand of the Year

  1. Nordstrom Department Store
  2. Saks 5th Avenue Department Store
Other Luxury Department Store brands in study ranked below category average (alphabetically): Bloomingdale’s Department Store, Lord & Taylor Department Store, Neiman Marcus Department Store

 

Off-Price Retailer Brand of the Year

  1. TJ Maxx Stores
Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory, Marshalls Stores, Ross Dress For Less

 

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