Harris Poll’s 2017 EquiTrend Study names the top travel brands of the year

April 19, 2017

The Harris Poll’s 29th annual EquiTrend Study reveals 2017’s strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response.

Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors—Familiarity, Quality and Purchase Consideration—that result in a brand equity rating for each brand. According to a Harris Poll press release, the brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.

Here are the top-ranking brands in the travel industry:

Full Service Airline Brand of the Year

  1. American Airlines
  2. Alaska / Horizon Airlines
  3. Hawaiian Airlines
  4. Delta Air Lines
  5. United Airlines
Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada, US Airways

 

Value Airline Brand of the Year

  1. Southwest Airlines
  2. Virgin America Airlines
Other Value Airline brands in study ranked below category average (alphabetically): Frontier Airlines, JetBlue Airways, Spirit Airlines

 

Cruise Line Brand of the Year

  1. Royal Caribbean International
  2. Holland America Cruise Line
  3. Princess Cruises
Other Cruise Line brands in study ranked below category average (alphabetically): Carnival Cruise Lines, Celebrity Cruises, Disney Cruise Line, Norwegian Cruise Line

 

Economy Hotel Brand of the Year

  1. Microtel Inn & Suites
  2. Days Inn
  3. Americas Best Value Inn
  4. EconoLodge
Other Economy Hotel brands in study ranked below category average (alphabetically): Motel 6, Red Roof Inn, Rodeway Inn, Super 8

 

Extended Stay Hotel Brand of the Year

  1. Homewood Suites by Hilton
  2. Home2 Suites by Hilton
  3. TownePlace Suites
  4. MainStay Suites
Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Candlewood Suites, Extended Stay America, Residence Inn

 

Luxury Hotel Brand of the Year

  1. J.W. Marriott
  2. Four Seasons Hotels and Resorts
  3. Grand Hyatt
Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, InterContinental Hotels & Resorts, Omni Hotels & Resorts, Park Hyatt, The Ritz Carlton, W Hotels and Resorts, Waldorf Astoria Hotels & Resorts

 

Midscale Hotel Brand of the Year

  1. Hampton Inn & Suites
  2. Holiday Inn Hotels & Resorts
  3. Wyndham Garden Hotels
  4. Holiday Inn Express Hotels & Resorts
  5. Fairfield Inns and Suites
  6. Wingate by Wyndham
  7. Comfort Suites
  8. Country Inns & Suites by Carlson
Other Midscale Hotel brands in study ranked below category average (alphabetically): Best Western Hotels, Clarion Hotels, Comfort Inn, Drury Hotels, Howard Johnson Hotels, LaQuinta Inns & Suites, Quality Inn & Suites, Ramada Hotels, Sleep Inn Hotels

 

Premium Hotel Brand of the Year

 

  1. Hilton Hotels & Resorts / Marriott Hotels (tied)
  2. Hyatt Hotels and Resorts
  3. Kimpton Hotels
Other Premium Hotel brands in study ranked below category average (alphabetically): Embassy Suites, Renaissance Hotels, Sheraton Hotels & Resorts, Westin Hotels & Resorts, Wyndham Hotels and Resorts

 

Upscale Hotel Brand of the Year

  1. Courtyard Marriott
  2. SpringHill Suites
  3. Hilton Garden Inn
Other Upscale Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Hyatt Place Hotels, Radisson Hotels & Resorts

Rental Car Brand of the Year

  1. Enterprise Rent-A-Car
  2. Hertz Car Rental
  3. Avis Rent A Car
Other Rental Car brands in study ranked below category average (alphabetically): Alamo Rent A Car, Budget Rent A Car, Dollar Rent A Car, National Car Rental, Thrifty Car Rental

Online Travel Service Brand of the Year

  1. TripAdvisor
  2. Expedia
  3. Hotels.com
  4. Booking.com
Other Online Travel Service brands in study ranked below category average (alphabetically): Hotwire, KAYAK, Orbitz, Priceline.com, Travelocity, Trivago

 

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