Harris Poll’s 2017 EquiTrend Study reveals top restaurant brands of the year

April 19, 2017

The Harris Poll’s 29th annual EquiTrend Study reveals 2017’s strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response.

Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors—Familiarity, Quality and Purchase Consideration—that result in a brand equity rating for each brand. According to a Harris Poll press release, the brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.

Here are the top-ranking brands in the restaurant industry:

Burger Restaurant Brand of the Year

Five Guys restaurant

  1. Five Guys Burgers and Fries
  2. In-N-Out Burger
  3. Shake Shack
  4. Wendy’s
  5. Culver’s
  6. Whataburger
  7. McDonald’s
  8. SONIC America’s Drive-In
  9. Smashburger
  10. Steak ‘n Shake
Other Burger Restaurant brands in study ranked below category average (alphabetically): Burger King, Carl’s Jr., Checkers/Rally’s, DQ Grill & Chill, Hardee’s, Jack in the Box, White Castle
 

Casual Dining Restaurant Brand of the Year

  1. The Cheesecake Factory
  2. Texas Roadhouse
  3. Olive Garden Italian Restaurants
  4. Outback Steakhouse
  5. LongHorn Steakhouse
  6. California Pizza Kitchen
  7. IHOP (International House of Pancakes)
  8. Carrabba’s Italian Grill
  9. Maggiano’s Little Italy Restaurant
  10. Chili’s Grill & Bar
Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Applebee’s, Bahama Breeze, Bonefish Grill, Buffalo Wild Wings, Denny’s, P.F. Chang’s China Bistro, Red Lobster Seafood Restaurants, Red Robin, Romano’s Macaroni Grill and Italian Restaurant, Ruby Tuesday, Shoney’s, TGI Fridays

Chicken Restaurant Brand of the Year

 

  1. Chick-fil-A
  2. Zaxby’s
  3. El Pollo Loco
  4. Popeyes Louisiana Kitchen
Other Chicken Restaurant brands in study ranked below category average (alphabetically): Bojangles’, Boston Market, Church’s Chicken, KFC Restaurants (Kentucky Fried Chicken)

 

Coffee & Quick Service Restaurant Brand of the Year

  1. Starbucks Coffee Shops
  2. Dunkin’ Donuts Stores
  3. Krispy Kreme
  4. Einstein Bros Bagels
Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger’s Bagels, Caribou Coffee Shops, McCafe, Seattle’s Best Coffee Shops, Tim Hortons

 

Fast Casual Mexican Restaurant Brand of the Year

  1. Moe’s Southwest Grill
  2. Baja Fresh Mexican Grill
  3. Taco Bell
Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Chipotle Mexican Grill, Del Taco, Qdoba Mexican Grill

 

Ice Cream and FroYo Shop Brand of the Year

  1. Ben & Jerry’s Ice Cream Shop
  2. Baskin Robbin’s Ice Cream Shop
  3. Cold Stone Creamery
Other Ice Cream and FroYo Shop brands in study ranked below category average (alphabetically): Menchie’s Frozen Yogurt Shop, Red Mango Frozen Yogurt Cafe, TCBY Frozen Yogurt Shop

 

Pizza Chain Brand of the Year

  1. Papa John’s Pizza
  2. Blaze Pizza
  3. Pizza Hut
  4. Marco’s Pizza
Other Pizza Chain brands in study ranked below category average (alphabetically): CiCi’s Pizza, Domino’s Pizza, Little Caesars Pizza

 

Sandwich Shop Brand of the Year

  1. Subway
  2. Panera Bread
  3. Potbelly Sandwich Shop
  4. Corner Bakery Cafe
Other Sandwich Shop brands in study ranked below category average (alphabetically): Arby’s, Blimpie, Jersey Mike’s Subs, Jimmy John’s, Quiznos

 

Copyright 2017-2024 Culture Mix
CULTURE MIX