Harris Poll’s 2017 EquiTrend Study shows top health brands of the year

April 19, 2017

The Harris Poll’s 29th annual EquiTrend Study reveals 2017’s strongest brands across the media, travel, financial, automotive, entertainment, retail, restaurant, technology, household and nonprofit industries, based on consumer response.

Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors—Familiarity, Quality and Purchase Consideration—that result in a brand equity rating for each brand. According to a Harris Poll press release, the brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 100,000 U.S. consumers assessed more than 4,000 brands across more than 450 categories.

Here are the top-ranking brands in the health industry:

Health Insurance Brand of the Year

Blue Cross Blue Shield health insurance

  1. Blue Cross and Blue Shield
  2. Health Net
  3. Amerigroup
  4. Anthem
  5. UnitedHealthcare
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Cigna, Coventry Health Care, Humana, Kaiser Permanente

Health Non-Profit Brand of the Year

  1. St. Jude Children’s Research Hospital
  2. Shriners Hospitals for Children
  3. Make-A-Wish
  4. American Heart Association
  5. American Cancer Society
  6. American Heart Association/American Stroke Association
  7. Stand Up To Cancer (SU2C)
  8. Juvenile Diabetes Research Foundation International (JDRF)
  9. American Stroke Association
  10. The Breast Cancer Research Foundation
  11. Asthma and Allergy Foundation of America (AAFA)
  12. The Jimmy Fund
  13. American Diabetes Association
Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer’s Association, American Lung Association, Arthritis Foundation, Avon Foundation for Women, Children’s Miracle Network, Cystic Fibrosis Foundation, Leukemia & Lymphoma Society (LLS), LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Kidney Foundation, National Multiple Sclerosis Society, National Stroke Association, Planned Parenthood, Susan G Komen for the Cure, World Health Organization (WHO)

 

Health Information Website Brand of the Year

  1. Drugs.com
  2. WebMD
  3. MayoClinic.org
  4. NIH.gov (National Institute of Health)
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Lifescript.com, MSN Health, Yahoo! Health

 

Copyright 2017-2025 Culture Mix
CULTURE MIX