HBO Max greenlights dog-grooming competition show; Jess Rona leads the panel of judges

April 17, 2020

Jess Rona (Photo courtesy of HBO Max)

HBO Max, the upcoming direct-to-consumer offering from WarnerMedia set to launch in the spring of 2020, announced today the greenlight of Hot Dog (working title), from Jax Media and Making It’s Nicolle Yaron. The twelve-episode, half-hour series features three dog groomers facing off in a full head-to-tail creative competition showcasing canine breeds of all kinds.

Inspired by the social platforms and coffee table book from celebrity dog grooming expert Jess Rona, each episode will include imaginative challenges and out of the box themes meant to spotlight the best looks for man’s best friend. Featuring comedic commentary from celebrity guests and a host, Rona will lead the judging panel with the Best in Show winner walking away with a cash prize and first place rosette.

Jess Rona built a following online with her signature slo-motion blow dry videos and serves as the dog grooming artist to many celebrity dogs. In addition to grooming, she is the author of Groomed, the director of Tegan and Sarah’s Closer video, and has appeared on Drunk History and New Girl.

“Jess Rona has made a name for herself as dog groomer-to-the stars and it is so fun to be able to bring her incredibly successful online brand and business to life in this way, ” said Jennifer O’Connell, executive vice president of original non-fiction and kids programming for HBO Max. “Expect pure escapism that the whole family can watch together and root for their favorite pooch with the most fabulous and creative trans-fur-mations.”

Hot Dog is a comedy competition series from JAX Media as they continue to expand their slate into the unscripted space.

“We are very excited to work with Nicolle, Jess and HBO Max on this very important project. There’s no better time to watch a dog get a bath than now,” says JAX Media’s partners Tony Hernandez, Lilly Burns, Brooke Posch and John Skidmore.

The series will be executive produced by Jax Media’s Tony Hernandez, Brooke Posch and Séamus Murphy-Mitchell along with Making It’s Nicolle Yaron and Jess Rona. Abi McCarthy has been tapped as showrunner.

“Haute Dog” (Photo by John P. Johnson/HBO Max)

September 16, 2020 UPDATE:

“Haute Dog,” HBO Max’s head-to-tail dog grooming creative competition series showcasing canine breeds of all kinds is launching with its first six episodes on Thursday, September 24, 2020. Emmy nominee Robin Thede (“A Black Lady Sketch Show”) is joining celebrity dog groomer Jess Rona to judge the imaginative challenges and out of the box themes meant to spotlight the best looks for man’s best friend. These doggy makeover wizards compete to turn the K-9s into K-10s. Matt Rogers (“Las Culturistas”) serves as the show’s host.

The most adorable competition series ever created, each episode features three dog groomers facing off over two rounds. Rogers provides comedic commentary as Rona leads the judging panel with her extensive knowledge of breeds and proper grooming techniques, with Thede serving as “haute” expert evaluating the outrageous and jaw-dropping transformations. The judges determine who wins Best in Show, with the lucky groomer walking away with $10,000 and a first place rosette. Rona’s coffee table book Groomed and social platforms, including her signature slo-motion blow dry videos, inspired the series.

Jax Media completed production of the series over four weeks this summer in Simi Valley following full union guidelines and COVID protocols, with zero positive results from cast, crew and producers. Tests were conducted regularly across four weeks of production from load in to strike.

About HBO Max
HBO Max is WarnerMedia’s direct-to-consumer offering debuting in spring 2020. With 10,000 hours of curated premium content anticipated at launch, HBO Max will offer powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from Warner Media’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. Sign up for updates at HBOMax.com.

About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).

About JAX MEDIA
Founded in 2011, JAX Media is a television and film production juggernaut run by Partners Tony Hernandez, Lilly Burns, John Skidmore and Brooke Posch with offices in New York, Los Angeles and London. Jax Media has created a production model that allows talent to maintain control of their content and the results have been answered with awards and critical acclaim. As a company, they provide comprehensive production from development through post with a highly experience in-house production team who expertly implements the unique Jax Media model that has proven itself time and time again as a success for studios, networks and creatives alike. Jax Media currently has 11 shows in production and was nominated for 18 Emmy Awards for the 2018-2019 TV season alone