Hunter Douglas debuts PowerView ad campaign starring Iris Apfel

March 10, 2017

Iris Apfel in Hunter Douglas' ad campaign for PowerView Motorization technology
Iris Apfel in Hunter Douglas’ ad campaign for PowerView Motorization technology. (Photo courtesy of Hunter Douglas)

Hunter Douglas, whose specialty is custom window treatments, has launched multimedia marketing campaign starring style icon Iris Apfel and the Hunter Douglas PowerView intelligent shade system.

According to a Hunter Douglas press release, Hunter Douglas partnered with its creative agency, Roberts & Langer, to develop the breakthrough ad creative that communicates the ways PowerView can simplify and enhance everyday living. Acclaimed director Daniela Federici shot the ad on-location in New York with the concept of following Apfel throughout her day—greeting the morning, designing in the afternoon, and enjoying some well-deserved down time—and illustrating how scheduled PowerView Scenes automatically provide Apfel with the room lighting effects, privacy and overall room ambiance she loves.

The Hunter Douglas PowerView motorization system is an intelligent wireless operating system that allows users to program their shades to automatically adjust throughout the day. Consumers start by creating what are called Scenes—different combinations of shade positions in one room or throughout the house, chosen by the user to achieve their sense of perfect room lighting, window privacy and energy-efficiency. PowerView’s advanced scheduling feature can then automatically move the shades to the pre-set Scene positions, according to fixed times chosen by the user or based upon the ever-changing sunrise and sunset times calculated by PowerView based on the home’s location. The system is designed to take full advantage of the transformative power of light, how light changes within the home, and how the shades can be scheduled to automatically create the perfect ambiance throughout the day.


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