March 30, 2017
Fashion retailer Express and supermodel Karlie Kloss have teamed up for the Karlie Kloss x Express Collection, which debuts on March 30, 2017. According to an Express press release, Kloss and Express are set to reveal the collection (which consists of 17 styles) at a live fashion show featuring innovators, game changers, and go-getters as runway models in Kloss’ hometown of St. Louis, Missouri. The event, which will be webcast at 7 p.m. Central Time on Express’ official Facebook page, will also feature live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX. The collection is available online on March 30, 2017 after the event and in Express stores on March 31, 2017. Pieces in the collection (which include T-shirts, blazers, maxi dresses and bombers) have a price range from $24.90 to $168.00 (U.S. dollars).
Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. Kloss is also featured in Express’ “Your Life, Your Dress Code” campaign, which launched in late February 2017.