April 6, 2017
Legoland Discovery Center Philadelphia, an indoor family-friendly LEGO play experience, has opened at Plymouth Meeting Mall in Philadelphia. According to a press release from PREIT (the parent company of the shopping mall), Plymouth Meeting Mall’s Legoland Discovery Center is the only Legoland Discovery Center location in Pennsylvania. It is also just the fourth location on the East Coast, the ninth across the country, and the 17th in the world. The 33,000 square foot attraction offers the ultimate indoor Lego playground, featuring a first-of-its-kind Lego-themed ride; a 4D cinema; Miniland, a miniature replica of landmarks in Philadelphia; and more. It complements the mall’s existing innovative roster of tenants that includes Whole Foods Market and Dave & Buster’s.
PREIT CEO Joseph F. Coradino commented in a statement: “The mall environment a decade ago was vastly different from that of today, and tenants like Legoland Discovery Center further demonstrate how the mall industry continues to innovate and evolve. Our strategy is laser focused on diversifying our tenant base and enhancing the experience at our properties, introducing a variety of offerings that are new to our customers. By creating differentiated shopping environments for visitors that mirror their changing behaviors, PREIT is executing on its long-term strategy to add value to its shopping centers.”