Live Nation buys majority stake in BottleRock Napa Valley

January 13, 2017

The Jam Cellars Stage at BottleRock Napa Valley 2016.
The Jam Cellars Stage at BottleRock Napa Valley 2016. (Photo courtesy of Latitude 38 Entertainment)

Live Nation Entertainment has acquired a majority interest in the BottleRock Napa Valley music, wine, craft brew and culinary festival. According to a Live Nation press release, BottleRock will remain under the leadership of festival producer Latitude 38 Entertainment, whose founders will continue to be significant shareholders and owners of the festival.

BottleRock Napa Valley (held annually each May at the Napa Valley Expo Center in Napa, California) showcases more than 30 local wineries and dozens of restaurants. Celebrating its fifth year, the 2017 festival is set for May 26 to May 28, and is expecting more than 120,000 attendees with Foo Fighters, Tom Petty & the Heartbreakers, and Maroon 5 headlining.

In keeping with Live Nation’s strategy, BottleRock Napa Valley will operate independently under the continued leadership of Latitude 38 Entertainment founders Dave Graham, Justin Dragoo and Jason Scoggins. Live Nation currently has more than than 80 festivals in its global festival portfolio, including Austin City Limits, Bonnaroo, Lollapalooza, Reading, Leeds, Governor’s Ball, Electric Daisy Carnival and Rock Werchter.