May 9, 2017
The following is a press release from Unilever, parent company of Magnum:
Iconic, world-renowned Moschino creative director Jeremy Scott and international film star and supermodel Cara Delevingne have teamed up with Magnum for their “Unleash Your Wild Side” campaign to celebrate Magnum Double, encouraging people around the world to embrace and show off their wild side and live the Magnum”Dare to go Double” attitude.
To launch the campaign, an entertaining short film directed by Scott and starring the fierce and fearless Delevingne has been produced to give viewers a taste of what the “Unleash Your Wild Side and Dare to go Double” attitude is all about. Featured in the film are the “beasts,” a few of Moschino’s uniquely crafted illustrations designed and brought to life specifically for the campaign. The beasts will make another appearance during a big reveal at the Cannes International Film Festival on May 18, 2017.
To celebrate the wildly indulgent Magnum Double, Magnum has produced a short film for the campaign. The 45-second film stars Delevingne and features Scott and a number of new Moschino characters (the beasts) brought to life by legendary animator Uli Meyer, who is most notable for his work on “Who Framed Roger Rabbit” and “Space Jam.”
The film is inspired by the wild and bold “Dare to go Double” attitude and that ultimate moment of pure indulgence and pleasure that comes from biting into the thick cracking chocolate and velvety, smooth ice cream of a decadent Magnum Double. The film sees the beasts star-struck while slyly attempting to get their paws on Delevingne’s mouth-watering Magnum as she confidently struts through the city streets.
“The collaboration with Magnum, from designing the beasts to directing the film has been beyond fun for me,” said Scott. “Working with Cara was amazing, and being bold with fashion is something I try to bring to life in my work every day. Fashion is that element of expression that gives you pleasure and allows for you to show off your personality and attitude. It’s fun to be able to give people that outlet! I’m so excited for you to see what we’ll be sharing in Cannes – watch out for the beasts!”