May 10, 2018
The following is a press release from Magnum Ice Cream:
MAGNUM was joined at the CannesInternational Film Festival by designer Alexander Wang and supermodel Bella Hadid to launch their collaboration for MAGNUM’s “Take Pleasure Seriously” campaign. As part of the campaign, a short film starring Bella Hadid and Alexander Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams. In addition, MAGNUM unveiled a MAGNUM X ALEXANDER WANG limited edition handmade cooler bag in celebration of the distinctive craft and expertise that both Alexander Wang and MAGNUM embody.
Bella Hadid joined Alexander Wang on stage in celebration of MAGNUM’s “Take Pleasure Seriously” campaign to share their views on the importance of relishing life’s pleasures – seizing moments of pure enjoyment and pure indulgence. Bella embodied the effortless attitude viewed first hand by the audience in person and in her starring role in MAGNUM’s latest short film, which was screened during the event.
The leather-wrapped cooler bag is the result of a truly unique collaboration with MAGNUM and Alexander Wang. By injecting elegance and luxury in to an everyday object, the two brands have created a premium, yet subversive, accessory to house expertly crafted luxury ice cream – perfect for those who take pleasure seriously.
Following the press conference, Alexander Wang shared his excitement for the partnership, saying: “I’m excited to finally be able to share the MAGNUM X ALEXANDER WANG cooler bag here in Cannes. Today is the result of months of incredibly hard work on a very unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want.”
Bella Hadid also shared her enthusiasm for the collaboration, saying: “I’m a strong believer in living life to the fullest, which is why I am so excited to be working with Alexander Wang and MAGNUM on this project. The MAGNUM X ALEXANDER WANG cooler bag allows you to enjoy an indulgent moment wherever and whenever. I’ve truly enjoyed developing this collaboration, and hope we inspire others to take pleasure seriously.”
THE MAGNUM X ALEXANDER WANG COOLER BAG
The MAGNUM X ALEXANDER WANG bag is a luxurious leather wrapped limited edition cooler bag embodying MAGNUM and Alexander Wang’s aesthetic. With his unconventional take on fashion, Alexander Wang is able to inject both indulgence and elegance into this unexpected collaboration. An extraordinary piece to be envied by those who take pleasure seriously and want to enjoy the pure indulgence of a MAGNUM whenever and wherever.
The bag was exclusively revealed at the press conference but has already made a public appearance in the exquisite short film starring Bella Hadid that was released last week.
The MAGNUM X ALEXANDER WANG limited edition cooler bag is now available to buy worldwide on www.alexanderwang.com at a MSRP of $895.
ALEXANDER WANG & BELLA HADID MAGNUM ICE CREAM RECIPES
Following the press conference, Alexander Wang and Bella Hadid took to the world famous MAGNUM Dipping Bar, where they distinctively created their custom designed MAGNUM ice cream recipes.
ALEXANDER WANG’S DESIGNER MAGNUM
This year, the MAGNUM Dipping Bar was designed with Alexander Wang’s unique vision in mind – simple, elegant and sharp. Alex created his MAGNUM by sprinkling sweet black sugar, bitter charcoal, crunchy black sesame and delicate black sugar pearls on velvety smooth ice cream. The look was finished with an embossed “AW” coin.
BELLA HADID’S STUNNING MAGNUM
Bella accessorized her black MAGNUM in gold popping candy, finished with a golden chocolate shard. The look was completed with a decadent chocolate “B” branded coin …the epitome of “Taking Pleasure Seriously.”
MAGNUM Pleasure Stores around the world will also offer three collections of MAGNUM designs inspired by fashion, chocolate and art.
Launched in 1989, MAGNUM® was the first handheld ice cream bar targeted as a premium adult offering. Today, MAGNUM® is one of the world’s leading ice cream brands, selling more than one billion units annually worldwide.
MAGNUM® Ice Cream uses only the finest premium ingredients, including silky vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate, for the ultimate chocolate indulgence.
MAGNUM® Ice Cream bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $4.49. MAGNUM® Mini bars are available in 6-count multipacks for a suggested retail price of $4.99. MAGNUM® Tubs are available at grocery stores nationwide for a suggested retail price of $5.49.
Learn more about MAGNUM® at magnumicecream.com and follow the following social pages:
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.
Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.
For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com