New York & Company expands business partnership with Eva Mendes

March 16, 2017

Eva Mendes
Eva Mendes models an outfit from the Eva Mendes Collection. (Photo courtesy of New York & Company)

Specialty retailer¬† New York & Company has announced that the Eva Mendes Collection will be expanded to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. In addition, six New York & Company stores will be opening in the upcoming months, all offering an extended assortment of Mendes’ eponymous collection. Mendes is an actress who is best known for her roles in the movies “Hitch,” “Training Day” and “The Place Beyond the Pines.” She and her partner, Ryan Gosling, have two daughters together: Esmeralda Amada (born September 12, 2014) and Amada Lee (born April 29, 2016).

One of the newest New York & Company locations is centered in one of Miami’s most iconic shopping centers, Dadeland Mall. The store opens on March 16, 2017, and will host Mendes and some of Miami’s most loyal customers at the grand opening tonight.

In a statement, Mendes commented, “It is such a thrill to open more stores, especially in the Miami area. I was born in Miami, so this city has always been dear to me.”

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centers, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA. New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

Apparel from the Eva Mendes Collection ranges from $46.95 to $129.95 (U.S. dollars). The collection launches on March 16, 2017, in all New York & Company stores nationwide and online at nyandcompany.com.

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