Nordstrom launches Korean-inspired KPop-In pop-up shops

January 6, 2017

Pop-In@Nordstrom x Gentle Monster at Downtown Seattle Nordstrom Pop-In shop.
Pop-In@Nordstrom x Gentle Monster at Downtown Seattle Nordstrom Pop-In shop. (Photo courtesy of Nordstrom)

During the first three months of 2017, select Nordstrom stores in North America will have KPOP-IN@Nordstrom, a three-part shop in a series of pop-up shops inspired Korean fashion and beauty.

For January,  the series will feature Korean eyewear company Gentle Monster. February will showcase K-Beauty. March will have Korean fashion brands curated by Nordstrom vice president of creative projects Olivia Kim.

According to a Nordstrom press release: “For the launch, Pop-In partnered with the Gentle Monster team to produce unique virtual-reality and 360 video content that allows customers to explore the experience in Gentle Monster flagship stores in Shanghai, Nonhyeon-dong and Bukchon stores in Seoul, South Korea, as well as the Downtown Seattle Nordstrom Pop-In shop.”

Here are the locations of the participating Nordstrom stores:

Bellevue, Washington: Bellevue Square

Chicago: Michigan Avenue

Dallas:  NorthPark Center

Los Angeles: The Grove

Seattle:  Downtown Seattle

Toronto: CF Toronto Eaton Centre

Vancouver: CF Pacific Centre