March 8, 2017
Purina Pro Plan has launched New Prime Plus Adult 7+ to help cats ages 7 and older live long and healthy lives. Here is an excerpt from a Purina press release with more details:
Backed by a pioneering nine-year study, the nutrient blend, found in the new Purina Pro Plan Prime Plus Adult 7+, was shown to improve and extend the life of cats seven and older. Findings were based on cats exclusively fed a complete diet with the proprietary blend vs. cats fed the complete and balanced diet alone. Prime Plus Adult 7+ is another life-changing innovation in the Pro Plan healthy aging product portfolio, alongside the breakthrough Bright Mind Adult 7+ formulas that support brain health in senior dogs.
To help introduce Prime Plus Adult 7+ and educate pet owners about the importance of healthy aging in their pets and the role nutrition can play, Purina Pro Plan is partnering with pet aging expert and co-founder of the University of Washington’s Dog Aging Project, Matt Kaeberlein, Ph.D. Dr. Kaeberlein’s groundbreaking research has led to a deeper understanding of the mechanism of aging in pets, and how science and preventative care can be used to intervene in the aging process.