March 13, 2017
Continuing to celebrate the 35th anniversary of the iconic Freestyle sneaker this year, Reebok Classic and actress/dancer/hip-hop artist Teyana Taylor have released the second installation of the “Free Your Style” campaign for the Freestyle “Color Bomb” Pack launching on March 13, 2017. Taylor, who rose to fame in 2016 as the star of the Kanye West video “Fade,” was named as the spokesmodel for the Reebok Classic Freestyle Hi line in 2016.
According to a Reebok press release, the Freestyle was originally designed as the first athletic sneaker for women in 1982, during the era’s aerobics craze, and the high-top style has continued to be a part of women’s wardrobes in various iterations and colorways throughout the years.
The newest additions to the Freestyle family for the “Color Bomb” pack come in super0saturated colors, including Mineral Mist and Pink Craze, paying homage to the loud colors of the ’80s from which the styles were born.
Reebok and Taylot took inspiration from the style in a triptych of campaign imagery featuring Teyana in an all pink background with poses that refer back to late ’80s/early ’90s hip hop. The Reebok Classic Freestyle “Color Bomb” Pack retails for $75 and is available at Reebok.com and additional retailers.
