March 6, 2018
The following is a press release from ELOQUII Design:
ELOQUII, the trend-driven retailer for women sizes 12-28, announces an exclusive capsule collection with lifestyle brand, Draper James. The Draper James for ELOQUII collection of 30 designs, including dresses and separates, captures Draper James’ signature Southern aesthetic while staying true to the design and fit ELOQUII’s customer loves.
The collection celebrates femininity with its colorful and upbeat details and presents a modern twist on timeless, ladylike style. Priced $55–$225, the Draper James for ELOQUII collection is sold through ELOQUII stores and ELOQUII.com. The collection will also be available on DraperJames.com, through exclusive trunk show events in Draper James stores and RentTheRunway.com.
“Here at Draper James we care deeply about our customers’ feedback and they’ve consistently asked for expanded sizing. We were determined to set out to find the right partner to better serve her, which led us to ELOQUII, a brand whose fashion and fit we love,” says Draper James Founder and Creative Director Reese Witherspoon. “It’s been such a fun and rewarding experience to work with ELOQUII on this collaboration. We are thrilled to invite more women into the family with the Draper James for ELOQUII collection.”
Draper James for ELOQUII debuts with the Escape Route collection for Spring. Standout styles include the Embellished Parrot Dress ($226), Charleston Stripe Dress ($146) and Dolly Check Print Wrap Top ($86) with matching Skirt ($100). The partnership continues with the Hello Darlin’ Summer collection full of ladylike silhouettes showcasing Draper James’ signature magnolia print and denim separates alongside playful accents including Southern slogans and shoulder ties.
“When Reese and Draper James, a woman and brand we admire for Southern charm, hospitality and style, approached us to partner, we jumped at the opportunity,” states ELOQUII Creative Director Jodi Arnold. “We are so happy to create a timeless and playful collection with a brand that shares our core values that all women should have access to amazing fashion.”
Follow the conversation @ELOQUII @DraperJames #ELOQUIIxDraperJames.
About ELOQUII
ELOQUII Design Inc., based in New York and Columbus, Ohio, is a private company that is transforming the way women sizes 12+ dress and participate in fashion. The pioneering e-commerce destination for fashion in sizes 14 to 28, ELOQUII offers trend-driven style at accessible price points. The Company – in merchandise categories including apparel, swim, wide width footwear and accessories – debuts new and exciting trend-leading collections each month. ELOQUII also offers customers access to unique content through its Style & Substance platform, an editorial catalogue, and has created an online community through its #XOQ hashtag, which allows customers to tag themselves to the Company’s site via Instagram. The brand is currently sold at their Washington D.C. Pentagon City store, The Shops at North Bridge in Chicago, Easton Center in Columbus and through www.ELOQUII.com.
About Draper James
Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington and Atlanta. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com or follow us on Instagram, Facebook, Twitter, YouTube and Snapchat.