Review: ‘Mucho Mucho Amor: The Legend of Walter Mercado,’ starring Walter Mercado

July 8, 2020

by Carla Hay

Walter Mercado in “Mucho Mucho Amor: The Legend of Walter Mercado” (Photo courtesy of Netflix)

“Mucho Mucho Amor: The Legend of Walter Mercado” 

Directed by Cristina Costantini and Kareem Tabsch

Some language in Spanish with subtitles

Culture Representation: Taking place in Puerto Rico and Miami, the documentary “Mucho Mucho Amor: The Legend of Walter Mercado” interviews a predominantly Latino group group of people about famous astrologer Walter Mercado, including Mercado, his relatives, colleagues and fans.

Culture Clash: Mercado, who died in 2019, experienced homophobia and devastating lawsuits in his life.

Culture Audience: Aside from the obvious target audience of Mercado’s fans, “Mucho Mucho Amor: The Legend of Walter Mercado” will appeal primarily to people who like documentaries about larger-than-life personalities.

A photo of Walter Mercado in the 1980s in “Mucho Mucho Amor: The Legend of Walter Mercado” (Photo courtesy of Netflix)

Famous astrologer Walter Mercado had a public persona of being effusive and upbeat in his long life (he died in 2019, at the age of 87), and that’s also the emotional tone of the documentary “Much Mucho Amor: The Legend of Walter Mercado.” This biographical film, which has Mercado’s participation, definitely takes a “fan” perspective, without going overboard on being sycophantic worship, but also without any probing investigations either.

Directed by Cristina Costantini and Kareem Tabsch, “Much Mucho Amor: The Legend of Walter Mercado” doesn’t uncover much about Mercado that hasn’t already been reported elsewhere. However, the documentary is a fascinating look into the last months of his life, when he came out of seclusion after a decade out of the public spotlight.

Mercado is an icon to Latinos, but he also became world-famous in other cultures, thanks to his TV shows and psychic hotlines that gave him an international empire worth millions in the 1980s and 1990s. He dressed like Liberace and had a hairstyle like Joan Rivers, but his uplifting way of entertaining and motivational speaking was all his own.

Born in Ponce, Puerto Rico, on March 9, 1932 (that would make him a Pisces in Western astrology), Walter Mercado Salinas was one of three children of José María Mercado and Aída Salinas, who was a native of Spain. Mercado grew up in a rural area of Puerto Rico. And, as he says in the documentary, he knew he was “different” from an early age.

“I was a dreamer,” Mercado remembers. He also tells a story about how when he was a child, he helped heal a wounded bird and then began to have a reputation as a child prodigy who was a spiritual guru. He says that people came from all over Puerto Rico to visit him, and he was given the name “Walter of the Miracles.”

It’s unknown if all of that is really true or perhaps exaggerated, since this documentary’s filmmakers didn’t seem to make any attempt to verify Mercado’s stories about his childhood. However, several of Mercado’s nieces are interviewed in the documentary: Ivonne Benet Mercado, Betty Benet Mercado, Dannette Benet Mercado, Bibi Benet Mercado, Carmen Mercado and Charita Mercado. Not surprisingly, they all praise their uncle Walter, but none of the nieces really comments on what their parents told them about how Walter was in his childhood.

Walter, who describes himself as a mama’s boy, says that his mother was overprotective but very loving and supportive of her unique son. He remembers that his mother liked to tell him: “To be different is a gift.” At the University of Puerto Rico, he studied pedagogy, psychology and pharmacy, but he ended up having a career as an entertainer, first as a dancer and actor and later as a TV personality/astrologer.

Walter had been making a living doing stage plays and TV appearances (including lots of telenovelas) when he made a guest appearance on Elín Ortíz’s Telemundo show in 1969. Walter was on the show to promote his starring role in the stage play “Triptico Del Amor, Del Dolor y De La Muerte.” During a segment, Walter ad-libbed some horoscopes, and the response from the TV audience was so immediate and positive, that he ended up getting his own astrology show on Telemundo called “Walter, the Stars and You.”

He later starred in the TV series “Walter y Las Estrellas” (which is Spanish for “Walter and the Stars”) and had his own radio show that was syndicated around the world. His radio and TV empire eventually expanded to psychic hotlines, which had their peak popularity in the 1980s and 1990s.

Walter describes his type of horoscope predictions as a combination of astrology and various religious philosophies: “I realize that all religions have a point of convergence. I call it interfaith religion.”

Guillermo “Bill” Bakula, who was Walter’s manager during the height of Walter’s career, comments in the documentary about his role in Walter’s life: “I was the coach for one single purpose: Walter’s message to get out to as many people as possible.”

However, the documentary makes it clear that greed eventually became the driving force behind Bakula’s motivations. Through his company Bart Enterprises International, Bakula had Walter sign over the rights to the Walter Mercado name, as well as past, present and future rights to Walter’s work, in perpetuity. Walter claims that he was duped into signing the contract.

Walter severed ties with Bakula and Bart Enterprises in 2006, the last year that Walter starred in a TV series. The lawsuits and countersuits weren’t resolved until 2012. The final outcome of the lawsuits was covered in the media and is mentioned in the documentary, but won’t be revealed in this review, in case people want to see the documentary to find out what happened. Two days after the lawsuits were resolved, Walter had a heart attack.

Walter’s former publicist Jody Vialy explains what went wrong in the relationship between Walter and former manager Bakula: “Walter was not about business … Walter expected good things and ran into a world of trouble that he never saw coming.”

Vialy adds, “Bill almost became like a son to him … I do believe that Bill broke his heart. I do believe that in the beginning, Bill was his angel. And towards the end, Bill was his devil.”

In the documentary, Bakula has this to say about what happened: “I’ve never regretted anything in my life.” His arrogant and dismissive tone don’t make him look sympathetic at all. And, with pain and heartbreak still etched on his face, Walter describes the falling out with Bakula and subsequent lawsuits as “a nightmare.”

Bakula comments on Walter: “He never says anything negative. That’s probably the key ingredient to his success and his ability to communicate.” And true to that positive nature, Walter doesn’t have anything bad to say in this documentary about anyone who might have hurt him. All he will say in the documentary is: “I’ve had very, very difficult problems. I suffered a lot. I lost a lot.”

Some of the interviewees in the documentary hint that Walter’s people-pleasing ways made him too nice—almost to a fault. Univision’s “Primer Impacto” creator Maria Lopez Alvarez comments: “I don’t ever remember hearing Walter say no. He’s not that type of personality. Inside, he’s a little boy that wants to be loved and respected.”

And this documentary shows that Walter got an abundance of love and respect in return, since he gets no criticism or unflattering stories in this film. Some of the praise he gets is a little over-the-top: LGBTQ activist Karlo Karlo calls Walter a “superhero,” while singer Nydia Caro calls Walter a “warrior.” But considering that Walter was so nice—not just for the cameras, but in real life—it’s not surprising that he was so beloved and people only have good things to say about him.

“Mucho Mucho Amor” (which gets its title from Walter’s signature signoff) also prominently features Walter’s longtime personal assistant Willie Acosta, who is definitely the person who is closest to Walter. Acosta is sassy, funny and a joy to watch when he and Walter are together. It’s kind of sad to think about how lost Acosta must feel now that Walter is gone, but this documentary shows how vibrant Walter was and how special his relationship was with Acosta.

The documentary also mentions but doesn’t pry too much into Walter’s sexuality and love life, which he always avoided talking about in public. Because of his flamboyant and androgynous physical appearance, Walter (who never married and did not have children) was widely presumed to be somewhere on the “not heterosexual” spectrum. However, he never publicly confirmed or denied his sexual orientation. Some people have speculated that he was not “queer” but asexual.

When asked about his love life, Walter says coyly in the documentary: “I have sex with life.” If Walter had any past lovers, they have never gone public. As for Acosta, he says in the documentary that he knows that people assume that he’s Walter’s lover, but Acosta insists that he and Walter have a strictly platonic relationship that’s “like family.” Walter’s nieces don’t have much insight, except to say that they don’t really know the full truth of Walter’s love life because that’s the way he wanted it.

Regardless of what his true sexuality was, LGBTQ activist Karlo says that Mercado was a role model for queer people: “Growing up as a queer boy and watching Walter Mercado gave me hope … He broke barriers. It goes beyond coming out.”

Mercado’s flamboyant persona was parodied by many comedians (including Eugenio Derbez, who’s interviewed in the documentary), and many of those imitations were homophobic and hurt his feelings, say his confidants. “He was embraced and ‘othered’ at the same time,” Mireya Lacio, a self-described “witch” who’s a Walter Mercado fan, says of those parodies. But because Walter never declared his sexuality in a public manner, he wasn’t fully shunned by the Latino community, especially during the years when the Catholic Church had more restrictive policies about homosexuality than it does now.

As for his plastic surgery, Walter is also vague and coy, saying that he’s had “a little arrangement” and that he’s had “Botox, like Nicole Kidman.” He admits that looking glamorous and youthful has been an obsession for him, which is why he jokes, “I’m just like Dorian Gray.” (It’s no surprise then that Walter has a portrait of “Dorian Gray” author Oscar Wilde in his home, like one would display a portrait of a family member.)

The documentary, which has several interviews of Walter in his home, also has Walter giving a grand tour of his extensive wardrobe and memorabilia collection. Acosta opens up the kitchen cupboards to show all the vitamins that Walter takes. Walter also explains that his background as a dancer has helped him keep active and fit.

One of the highlights of the documentary is when Lin-Manuel Miranda goes with his father Luis Miranda to meet Walter. The mutual admiration between these two celebrities is very sweet and endearing to watch. And their meeting shows how someone as famous as Lin-Manuel Miranda can get star-struck.

Lin-Manuel Miranda, who’s been a Walter Mercado fan since childhood, is shown commenting at the beginning of the documentary: “Growing up with Walter Mercado, I remember thinking how dramatic he was, how fabulous he was. I can’t think of an English-language astrologer who could command the attention of millions of households … I think he’s this positive force.”

Other people interviewed in the documentary include radio producer Tony Hernandez; TV host Mauricio Zeilic; Wilma Torres (Walter’s secretary); Carlos Velazquez (Walter’s former attorney); and actor/influencer/fan Curly Velasquez.

And to demonstrate how Walter has permeated into pop culture, the documentary interviews Matt Kascher, owner of Stephen’s Deli in Hialeah, Florida, where the stalls in the ladies’ room are decorated with Walter Mercado images. Kascher says that sometimes male customers have to  be stopped from going into the ladies room because the men want to see the Walter Mercado decorations. Bobby Gilardi, the beverage director for Ariete Hospitality Group in Miami, says that they’ve crated a Walter Mercado drink that has a “smoky, floral note.”

The documentary culminates with Walter attending the 2019 opening of HistoryMiami Museum’s retrospective exhibit tribute to him. It’s a testament to his far-reaching popularity that a diverse group of fans attended the event. His entrance is every bit the over-the-top spectacle that you would expect it to be.

“Mucho Mucho Amor” might not have any surprises for longtime fans of Walter Mercado. And for people who know very little or nothing about him before seeing this film will come away with an appreciation for what kind of entertainer he was, in this day and age when nasty celebrity feuds on social media have become too common. The documentary is a true reflection of its subject, by accomplishing the intended goal of making people feel uplifted and entertained.

Netflix premiered “Mucho Mucho Amor: The Legend of Walter Mercado” on July 8, 2020.