beauty, discrimination, diversity, Fenty Beauty, racial profiling, racism, retail, Rihanna, Sephora, SZA
May 25, 2019
by Daphne Sorenson
On the morning of June 5, 2019, beauty-store company Sephora is temporarily closing all of its U.S. retail stores, distribution centers and corporate offices for a diversity-training program for company employees. The decision came after R&B singer SZA (whose real name is Solána Rowe) went public with an accusation that she was racially profiled by Sephora. According to SZA, the incident happened on April 30, 2019, while she was shopping at a Sephora store in Calabasas, California. SZA says that she had security called on her because she was wrongfully suspected of shoplifting.
SZA tweeted that day, “Lmao Sandy Sephora location 614 Calabasas called security to make sure I wasn’t stealing . We had a long talk. U have a blessed day Sandy.”
In response to SZA’s complaint, Sephora tweeted: “You are a part of the Sephora family, and we are committed to ensuring every member of our community feels welcome and included at our stores.”
In a statement on its community page, Sephora announced: “On the morning of 6/5, every Sephora store, distribution center, and corporate office in the US will close to host inclusion workshops for our employees. These values have always been at the heart of Sephora, and we’re excited to welcome everyone when we reopen. Join us in our commitment to a more inclusive beauty community.
Ironically, SZA says she was at Sephora to shop for Fenty Beauty products. SZA was part of Fenty’s lipstick campaign in 2017. Fenty founder Rihanna, whose real name is Robyn Fenty, sent a gift card and a handwritten note to SZA that read, “Go buy yo’ Fenty Beauty in peace sis! One love, Rihanna.” SZA shared these messages on an Instagram Story.
SZA is best known for her collaboration with Kendrick Lamar for the song “All the Stars” from the “Black Panther” soundtrack. The song was nominated for numerous awards, including an Oscar and a Grammy.
This isn’t the first accusation of discrimination that Sephora has faced on social media. There are dozens of messages from angry customers who claim that they were racially profiled as potential criminals, even though they say they didn’t do anything wrong. Sephora has also been getting complaints on social media about discriminating against customers over the age of 40 and customers who have physical and intellectual challenges, by treating them rudely and dismissively. It looks like it took a celebrity to go public with a discrimination complaint before Sephora tried to do anything about it.