Snapchat gets involved with 2017 Clear the Shelters campaign

August 17, 2017

NBCUniversal Owned Television Stations, a division of NBCUniversal today announced that Snapchat will feature content from the stations’ Clear the Shelters third annual nationwide pet adoption campaign in its “Stories” section on Saturday, August 19. Videos and snaps of users with their pets and participating animal shelters will be featured in the app’s special Clear the Shelters “Stories” section this weekend. In addition, audiences all across the country will be able to activate Snapchat filters that will complement the stations’ pet adoption campaign.

Clear the Shelters is a first-of-its-kind pet adoption campaign that is spearheaded by NBC and Telemundo-owned stations. The stations’ pet adoption initiative includes the participation of more than 75 NBC and Telemundo stations, and nearly one thousand animal shelters across the U.S. and in Puerto Rico. The campaign’s robust social media campaign #ClearTheShelters, #DesocuparLosAlbergues has already garnered support from various celebrities including Kristen Bell from NBC’s The Good Place, model Kate Upton, and Telemundo’s Carmen Villalobos, to name a few. On Clear the Shelters day August 19, participating animal shelters will offer low cost or waived pet adoption fees. Since the effort was expanded nationally in 2015, the stations’ Clear the Shelters pet adoption campaign has resulted in more than 70,000 pet adoptions.

“We’re excited to partner with Snapchat to offer audiences an entirely new way to stay up-to-date with all the wonderful pet adoption stories that we’ll be sharing from our Clear the Shelters events this weekend,” said Lora Dennis, Senior Vice President of Digital Media, NBCUniversal Owned Television Stations. “Clear the Shelters has become a summer tradition for many communities and we cannot wait for audiences to watch all the fun videos and snaps and also join our social media campaign.”

For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on social media by using the hashtags #ClearTheShelters and #LoveMyPet. To access information in Spanish, please visit DesocuparLosAlbergues.com and follow #DesocuparLosAlbergues and #AmoAMiMascota.