Perry Ellis International announces launch of ’90s archive collection Perry Ellis America

October 11, 2018

Perry Ellis
(Photo courtesy of Perry Ellis International, Inc.)

The following is a press release from Perry Ellis International:

Perry Ellis International, Inc. (PEI), fashion house for iconic menswear label Perry Ellis®, announced today the launch of Perry Ellis America®; a limited edition capsule collection of the brand’s famed sub-label, which first debuted in 1984. A homage to the original collection, PEI is exploring its archives to recreate some of its most recognizable Perry Ellis America pieces, while introducing new additions inspired by the bold logos and vibrant colors of the ’90s.

From prep to grunge, to logos and back, fashion guru Perry Ellis (Mr. Ellis) defined American fashion for generations. In 1984 – in partnership with Levi’s – Mr. Ellis launched Perry Ellis America, the very first clothing collaboration of its kind. The collection fused luxury fashion with everyday classics to create a fresh, unique direction in American sportswear; a concept that would be imitated but never duplicated.

PEI will once again take American sportswear into new territory with the introduction of Perry Ellis America. The unisex collection will revisit the fashion history Mr. Ellis helped to create, by bringing ’90s streetwear staples back for a limited time for enthusiasts around the world.

The first of five Perry Ellis America capsules will drop on October 10 at Matches Fashion, followed by a global rollout with retail partners including HBX, Bloomingdale’s, and Ron Robinson at Fred Segal. The collection will also be available at the brand new www.PerryEllisAmerica.com.

“Initially, Perry Ellis America was Mr. Ellis’ answer to his personal need for true, weekend casualwear,” said Perry Ellis brand Creative Director, Michael Maccari. “Rooted in denim, it [Perry Ellis America] still had the true sportswear handwriting of his collection but was meant to tie back to jeans. As it evolved in the 90’s – when the streetwear trend became more bold and prevalent – the line transitioned into graphics, logos, color blocking, nylon, etc. At that time, logo-heavy track suits, anoraks, and sporty outerwear were staples of the line, lending a more laid-back look than in previous iterations. The new Perry Ellis America establishes a true casual collection, rich with the bold logos that made the original line a success, and helps to reinforce our history and our foundation in the same way that it did for Mr. Ellis with the first launch.”

The first limited edition 12-piece capsule will include an assortment of instantly recognizable hallmark Perry Ellis America styles, including reissued nylon tracksuits, washed denim, color-blocked outerwear, and an assortment of logo-heavy fleeces and tees.

Perry Ellis America will launch with an evocative new campaign entitled “The New America,” that was developed in collaboration with Hypebeast, and features a diverse group of young, stylish influencers including athlete and model, Cordell Broadus.

Broadus and the other influencers in the campaign reflect the youth of today’s America – a group that is not held back by past conceptions of race, gender or religion. They are worldly and diverse – finding their way by creating new opportunities for themselves in fashion, music and art. They combine international inspiration with American heritage to create a style that blends references of both old and new into a fresh contemporary aesthetic. They are the ultimate expression of the New America. The campaign will live on www.Hypebeast.com as well as all PEI social and digital channels.

“The relaunch of Perry Ellis America marks the next stage in the rollout of our “Life Ready Since 1976™” brand positioning,” said Perry Ellis brand President, Melissa Worth. “We are reaching into our archives to bring the brand’s rich heritage to life, bringing the past to the present.”

About Perry Ellis International 
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear.  Additional information on the company is available at http://www.pery.com.

Naomi Campbell and children of celebrities recapture the ’90s in new Gap campaign

February 2, 2017

Gap '90's Archive Re-Issue campaign
Gap ’90’s Archive Re-Issue campaign. Pictured from left to right: TJ Mizell, Coco Gordon, Rumer Willis, Naomi Campbell, Evan Ross, Chelsea Tyler and Lizzy Jagger. (Photo courtesy of Gap)

Naomi Campbell and several children of celebrities are starring in a new Gap promotional campaign to launch of a limited-edition collection—the ‘90’s Archive Re-Issue—for men and women featuring styles from the 1990s, including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the Pocket Tee, available online and in select stores globally as of February 7, 2017.

To launch the collection, Gap collaborated with director Kevin Calero to create “Generation Gap,” a film that pays tribute to the famous Gap ads of the ’90’s, with references to the retro hits “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. Set to an a cappella version of Color Me Badd’s 1992 hit “All 4 Love,” the short film is a nod to the past and a celebration of the next generation as they re-imagine the Gap looks in their own unique style.

The “Generation Gap” cast includes:

  • Lizzy Jagger, daughter of Jerry Hall and Mick Jagger, wears her take on the classic black Bodysuit that her mother flaunted in 1991.
    “The classic look for anyone is not just a ’90’s look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap,” said Jagger in a Gap press release.
  • TJ Mizell, son of Jam Master Jay of Run-DMC, wears the iconic Gap Logo Sweatshirt that his father wore in the “Original Fit Jeans” commercial in 1990.
    “I feel honored. Being part of anything Run DMC is a huge honor for me and being able to back up my father’s legacy with Gap,” said Mizell.
  • Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 ad.
    “Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now … it is at the cusp of what we’re doing right now,” said Ross.
  • Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and Reverse Pleated Jeans channeling her dad’s “Easy Fit Jeans” commercial from 1997.
    “Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it,” said Tyler.
  • Rumer Willis, daughter of Demi Moore and Bruce Willis, wears the Cropped Denim Jacket, similar to the one her mother wore in her 1990 ad, with the Henley Bodysuit.
    “Gap was really the first brand to come out of the box… and do different and interesting things,” said Willis.
  • Coco Gordon, daughter of Sonic Youth’s Kim Gordon (who wore the Pocket Tee in her 1990 ad), wears the navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High Rise Denim Short in the film.
    “My mom always bought me Gap clothes … we definitely went to the Gap for my cool clothes,” said Gordon.
  • Model, actress and activist Naomi Campbell, who was shot wearing the Pocket Tee in her 1992 ad by Steven Meisel, wears the Pocket Tee re-issue in the film.
    “It’s an honor to be here, in the same outfit that I wore 20 years ago in my Gap ad,” said Campbell. “The creativity in the ’90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”
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