Baskin-Robbins debuts first pairings for ice cream and wine

May 7, 2018

Baskin-Robbins Floral Stripe Cake paired with white wine (Photo courtesy of Baskin-Robbins)

The following is a press release from Baskin-Robbins:

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is introducing its first-ever wine and ice cream pairings to give moms nationwide a fun way to celebrate Mother’s Day with two of their favorite things – wine and ice cream. Guests can pick-up Baskin-Robbins ice cream in-store to enjoy at home with these pairings as a cool way to kick off the summer season.

In collaboration with Rosenthal – The Malibu Estate Wines, members of the Baskin-Robbins Culinary Team created unique wine and ice cream pairings featuring popular types of wine with delicious Baskin-Robbins ice cream flavors, including seasonal favorites for summer. Each pairing denotes the distinct flavors of each wine and ice cream flavor to create a new way to experience Baskin-Robbins ice cream with friends and family. The Baskin-Robbins wine and ice cream pairings include:

  • Pinot Grigio or Grenache Blanc with Vanilla: A refreshingly indulgent combination, the buttery vanilla flavor of the ice cream brings out the crisp, green fruit notes in the wine.
  • Riesling or Gruner Veltliner with Pralines ‘n Cream: The praline pecan and caramel flavors in the ice cream pair well with the apple notes of the wine. The ice cream also helps to round out the fresh green notes of the wine.
  • Rosé with Rainbow Sherbet: The citrus and berry flavors in the sherbet bring out the floral, fruity notes in the wine.
  • Pinot Noir with World Class Chocolate: A world class ice cream with a world class wine. The silkiness of the ice cream complements the vanilla and fruit notes of the wine and rounds out the mouthfeel.
  • Chardonnay with Old Fashioned Butter Pecan: The sweetness of the ice cream complements the honey, buttery and oaky notes inherent in the wine.
  • Cabernet Sauvignon with Jamoca® Almond Fudge: The robust flavors of the cabernet bring out the nutty, coffee notes of the ice cream.
  • Sauvignon Blanc or Albariño with Raspberry Sorbet: The fresh raspberry flavor of the sorbet brings out the crisp accents and refreshing quality of the wine.
  • Merlot with Chocolate: A classic, indulgent flavor pairing. Chocolate rounds out the mouthfeel of the merlot, and the pairing is reminiscent of a chocolate-dipped red berry.
(Photo courtesy of Baskin-Robbins)

“At Baskin-Robbins, we always have a lot of fun coming up with new and creative ways for our guests to enjoy ice cream, especially during special times of the year such as Mother’s Day and our favorite season – summer,” said Katy Latimer, Vice President of Culinary Innovation at Dunkin’ Brands. “Our first-ever wine and ice cream pairings invite our guests, and moms especially, to treat themselves and celebrate life’s special moments in a unique way.”

Each ice cream flavor featured in the wine and ice cream pairings can also be enjoyed as the featured flavor in Baskin-Robbins’ new Floral Stripe Cake, which was designed specifically for Mother’s Day this year. Featuring stripes of different shades of pink or orange and an elegant rosette design, the Floral Stripe Cake is available in a 6″ round, 9″ round and Mini Tiered Cake option. The Floral Stripe Cake is available for pre-order both in-store and online at www.baskinrobbins.com/onlineordering.

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

About Baskin-Robbins
Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,900 retail shops in 54 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq:DNKN) family of companies. For more information, visit https://www.baskinrobbins.com/.

 

Courvoisier names A$AP Rocky brand ambassador

June 21, 2017

Courvoisier Cognac
A$AP Rocky (Photo courtesy of Courvoisier Cognac)

The following is a press release from Courvoisier:

Born on the streets of Paris, Courvoisier lives by a code—one of dedication, vision and respect for tradition, cultivated over 200 years of history as France’s premium producer of Cognac. Courvoisier has the conviction to craft only the finest Cognac by honoring a visionary code of controlling the entire cognac production process from grape to glass. The way the brand has chosen to live and evolve has shaped its newest campaign – Honor Your Code.

These values have forged a partnership between Courvoisier and rapper, actor, model and fashion icon, A$AP Rocky, who joins the family as Brand Ambassador starring in print and digital creative, partnering on collaborations and hosting exclusive experiences as part of its new campaign.

Before he became known as A$AP Rocky, Rakim Mayers cultivated his code growing up in New York by committing to being ambitious, inspiring and enticing. His vision was always to recognize growth and to be better than he was yesterday. With his promise to always strive, always prosper and to persevere through any struggle, A$AP Rocky honors his code to this day with his drive and ambition.

“I think your code is equivalent to your standards and your morals. It’s whatever you believe in. And you should always stand by and honor what you believe in,” says A$AP Rocky. “Courvoisier’s commitment to quality, old-school production methods, design and art speaks to me.”

Like A$AP Rocky, Courvoisier is focused on making—not just making it. Founders Louis Gallois and Emmanuel Courvoisier set out to make a superior Cognac in the 18th century, not to become the toast of Paris society and the imperial court. But by focusing on creating, that’s what happened.  The house eventually established residence in a chateau on the scenic banks of the Charente River in the town of Jarnac, just east of the town of Cognac, where Courvoisier’s grape to glass code is followed to this day.

“As a creator, A$AP Rocky embodies the progressive ideals and bold artistry on which Courvoisier was founded, making him an ideal partner for the brand,” says Gary Ross, Vice President, Beam Suntory World Spirits.

Through the partnership with A$AP Rocky and an inspiring campaign, Courvoisier demonstrates the real-life applications for honoring your code. A legacy it validates every day. A legacy of excellence crystallized in a bottle.

To learn more about the Honor Your Code campaign and partnership with A$AP Rocky, visit www.courvoisier.com/us, and follow Courvoisier Cognac on Twitter @CourvoisierUSA using the hashtag #HonorYourCode.

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