Ulta Beauty pop-up debuts at the Allure Store

July 6, 2022

Ulta Beauty at the Allure Store (Photo courtesy of the Allure Store)

The following is a press release from the Allure Store:

The Allure Store, an immersive retail experience from the global beauty authority Allure, today announced a groundbreaking collaboration with the nation’s largest beauty retailer, Ulta Beauty. For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives.

“One year after the Allure Store debut, we’re thrilled to announce our first retail partnership with such a beloved leader, Ulta Beauty,” says Sonny Gindi, Co-Founder of STOUR – a retail media company, who with partner Eden Melloul, developed the Allure Store concept. “We are proud to pave the path in merging beauty media and retail to disrupt traditional brick and mortar experiences. Our shared passion for meeting beauty lovers where they are and reimagining retail reinforces why this collaboration is a perfect fit.”

The pop-up will run from July through September 2002, in an industry-first collaboration of retail and media beauty leaders, further bridging the gap between traditional retail and editorial curation. Ulta Beauty’s dedicated footprint within the Allure Store will showcase a unique assortment of coveted brands, refreshed monthly and complimented by experiential programming and engaging events.

“We’re always innovating to delight new and existing guests and fuel beauty discovery across our unparalleled assortment and The Allure Store delivers an exciting opportunity to do just that,” said Maria Salcedo, senior vice president, merchandising at Ulta Beauty. “We’re excited to highlight a curated assortment that brings Ulta Beauty to life in one of New York City’s most influential shopping destinations this summer.”

At launch, Ulta Beauty will shine a light on its own Ulta Beauty Collection as well as newer brands within its assortment such as Andrew Fitzsimons, Billie Eilish Fragrance, Black Girl Sunscreen, Charli D’Amelio Fragrance, Fenty Beauty, Love Wellness, Morphe, NYX, Olaplex, r.e.m. beauty and Supergoop!, among others. The bespoke curated assortment will be refreshed with new offerings in August and September reflecting exciting initiatives and assortment heroes across Conscious Beauty, The Wellness Shop and BIPOC brands, among others.

“Ulta Beauty has long been an important retail partner of Allure, and we are excited to extend that collaboration to the Allure Store,” said Allure editor in chief Jessica Cruel. “We are eager to give some of our editor-favorite brands a new and unique opportunity to reach our audience.”

The Ulta Beauty at Allure Store pop-up is available to shop now through September 30, 2022, and is open daily between 11AM-7PM at 191 Lafayette Street, New York City. To learn more, visit www.allure.shop and follow along with the brand on Instagram, @theallurestore.

About Allure Store:

The Allure Store operates as a partnership between Condé Nast and the STÔUR Group. Allure is published in the U.S. by Condé Nast and in South Korea under license agreement with Doosan Group.

Rue La La teams up with Allure for limited-edition beauty boxes

June 19, 2017

Rue La La Beauty Box
(Photo courtesy of Rue La La)

The following is a press release from Rue La La:

Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, teamed up with  Condé Nast’s Allure, a leader in the beauty space, on a series of themed beauty boxes, featuring 13 summer beauty essentials in the first box.

The brands collaborated to create a one-of-a-kind box filled with products that have been hand-selected by Allure’s beauty experts and Rue La La’s beauty buyers. The boxes aim to bring the finest items on the market straight to consumers with selections from across the beauty category—including makeup, nail lacquer, dry shampoo, moisturizer and more—in a mix of travel and full sizes.

“Beauty is one of the fastest-growing categories for Rue La La,” said Jeff Steeves, SVP Marketing, Rue La La. “Our Members expect the hottest, newest and best product on the market—so connecting with Allure to curate these boxes is invaluable and the perfect way to give our Members exactly what they crave.”

Rue La La sources notable beauty brands and continues to focus on bringing its Members the next big beauty name or product. On any given day beauty sales are running on the Rue La La site, selling out in record time.

“We’re excited to give Rue La La’s Members a new way to discover some of the best beauty products on the market,” said Jill Friedson, VP, Marketing, Conde Nast Women’s Collection. “Each box includes editor-tested products, product reviews and tips—our point of difference that’s hugely valuable to shoppers!”

The co-branded series consists of three boxes: this first summer box, one with top picks for fall beauty and one for the holiday season.

The limited-edition series will be available for purchase at ruelala.com/allurebox.

Each box is $39.99, and upon purchasing the June box, Members will be automatically enrolled to purchase the subsequent two boxes

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