Review: ‘Madres’ (2021), starring Tenoch Huerta, Ariana Guerra, Evelyn Gonzalez, Kerry Cahill and Elpidia Carrillo

December 31, 2021

by Carla Hay

Ariana Guerra in “Madres” (Photo by Alfonso Bresciani/ Amazon Content Services)

“Madres” (2021)

Directed by Ryan Zaragoza

Some language in Spanish with subtitles

Culture Representation: Taking place in 1977 in California’s fictional Golden Valley, the horror film “Madres” features a predominantly Latino cast (with some white people) representing the working-class and middle-class.

Culture Clash: A Mexican immigrant and his pregnant American-born wife relocate from Los Angeles to rural Golden Valley and find themselves caught in a dangerous mystery over why women in the area have a history of pregnancy trauma and infertility. 

Culture Audience: “Madres” will appeal primarily to people who are interested in watching movies that are based on real-life horror stories.

Tenoch Huerta and Ariana Guerra in “Madres” (Photo by Alfonso Bresciani/ Amazon Content Services)

“Madres” is a “slow burn” horror movie that’s bound to make people uncomfortable. Even though there are supernatural elements in the story, it’s based on real-life traumatic incidents involving motherhood. The final 20 minutes of the movie make up for the aspects of the story that tend to get repetitive. The cast members of “Madres” also capably handle the material.

“Madres” is part of Blumhouse Television’s “Welcome to the Blumhouse” series partnership with Prime Video to showcase horror/thriller movies directed by women and people of color. Directed by Ryan Zaragoza and written by Marcella Ochoa and Mario Miscione, “Madres” at first appears to be a standard ghost story about a couple who have seemingly moved into a haunted house. But by the end of the movie, viewers will know that even though “Madres” takes place in 1977, the film makes an impactful statement about a shameful problem in society that still happens today.

In “Madres,” happily married couple Beto Obregon (played by Tenoch Huerta) and Diana Obregon (played by Ariana Guerra) are shown arriving in the rural, fictional town of Golden Valley in the northern part of California. Beto (who is 30 years old) and Diana (who’s about the same age or slightly younger than Beto) have moved to Golden Valley because Beto is a farm worker who has been offered a job to manage a farm. It’s his first managerial job, so the couple is excited about this job opportunity and increased salary, especially because Diana is pregnant with their first child.

Beto is an immigrant from Mexico who has been living in the United States for the past five years. He comes from a poor family, but he has the ambition and work ethic to want to achieve the American Dream. Diana was born in the United States and comes from a middle-class family who was originally from Mexico. Because Diana doesn’t speak Spanish and because she has a light skin tone, she could be mistaken for being a white American. It’s mentioned in the movie that Diana’s parents discouraged her from learning Spanish, which implies that her parents want to distance themselves from their Mexican roots.

“Madres” doesn’t just look at nationality issues. The movie also touches on conflicts that arise because of social class and colorism. In a phone conversation between Diana and her sister Veronica, viewers find out that Diana’s parents do not approve of her marriage to Beto, because he’s uneducated, he’s dark-skinned, and because the parents think Beto will be nothing but a poor farmer. Because of this disapproval, Diana has kept her distance from her parents, who seem to prefer Veronica as the “favored child.”

Diana has a journalism degree. Before she got pregnant, Diana worked as a journalist, but she got fired from her job for being pregnant, but she plans to go back to work when she can. In the meantime, during her pregnancy, Diana has been working on a book. It isn’t long after Diana and Beto are settled into their fixer-upper home that problems start happening.

Diana starts having nightmares, including one shown during the movie’s opening scene where Diana dreams that she has a newborn baby who disappears when the baby’s crib suddenly fills with dirt. Diana also starts to see and hear frightful things at various times of the day and night, such as shadowy figures, a boy with a bloody eye who’s hiding in a tree, and some egg yolk that looks like it starting to bleed.

“Madres” is definitely a “things that go bump in the night” movie, since a lot of scenes are about Diana witnessing something and starting to question her sanity. Sometimes, Beto goes to investigate things that Diana says that she’s seen, but he doesn’t find anything. In the meantime, Diana and Beto become increasingly worried about all of this stress will affect their unborn child.

At his new job, Beto’s supervisor is Tomas (played by Joseph Garcia), who seems to have a lot of confidence in Beto as a new hire. Beto earns the respect of his co-workers (who are all Hispanics/Latinos), but Diana has a harder time fitting into this farm community. At a company picnic, Diana feels like an outsider because she seems to be the only one who doesn’t know how to speak Spanish. And as a newcomer to the area, she also finds it difficult to adjust to living in a rural way of life in this tight-knit community

Even though Diana doesn’t speak Spanish fluently, she does know some words in Spanish. Therefore, Diana can still understand that she’s getting catty and jealous remarks from some of the other wives at this gathering. They think that Diana is too uppity for this clique because she’s light-skinned, college-educated, and never bothered to learn how to speak Spanish. A woman named Rosa (played by Leydi Morales), who is married to a farm worker named Rafael Ernesto (played by René Mena), seems to be the most jealous one in this group of farm worker wives.

During this picnic, Diana finds out that pregnancy and motherhood are touchy subjects in this community. Many of the women in the area have had miscarriages or can’t get pregnant. There are stories going around that maybe the women of Golden Valley are cursed.

Not long after moving to Golden Valley, Beto and Diana go to a gift shop, where they are greeted by Anita (played by Elpidia Carrillo), the shop owner. She offers to give a blessing to the Beto, Diana and their unborn child. Anita sells a lot of trinkets in shop, which looks like she caters to a lot of people who believe in superstitions. It should come as no surprise that Anita is called “The Witch Lady” by many of the locals.

One day, Anita shows up unannounced at Beto and Diana’s house and tries to give Diana a necklace for “protection.” Diana, who is put off by this unexpected visit, says that she’s not superstitious and she firmly refuses this gift. Anita insists that she gives this gift to all pregnant women in the town, but Diana still refuses to take the necklace.

The rest of “Madres” follows Diana’s pregnancy journey that goes from hopeful to harrowing. At one point, Diana ends up in a hospital maternity ward where someone named Nurse Carol (played by Kerry Cahill) is exactly like the type of nurse that you think she is when she interacts with Diana. Along the way, she tries to get to the bottom of the mystery of the house’s previous resident: A woman named Teresa Flores, who died in 1955, and left many of her possessions behind.

Why was the house unoccupied for 22 years before Beto and Diana moved there? Is Teresa possibly haunting the house? And if so, why? And does Anita know more than she’s telling Diana? All of those questions are answered in the movie.

“Madres” is not the type of horror movie that has a lot of action and gore. Anyone looking for that type of content throughout the film will probably be disappointed. The movie overall doesn’t do anything groundbreaking, in terms of jump scares or cinematography. Guerra’s performance is believable and carries the movie. Whether are not viewers like “Madres” largely depends on how much they can connect with Guerra’s portrayal of Diana.

And it takes a while for the movie to pick up its pace. The second half of “Madres” is better than the first half. By the end of “Madres,” it will become clear that the movie isn’t the usual ghost story. The biggest horror in the film doesn’t come from the supernatural but from human beings who commit heinous acts of evil.

Prime Video premiered “Madres” on October 8, 2021.

Amazon and Whole Foods announce 2018 Amazon Prime Day promotion

July 10, 2018

(Photo courtesy of Whole Foods Market)

The following is a press release from Amazon:

Amazon and Whole Foods Market today announced exclusive ways Prime members can save in store in celebration of this year’s Prime Day (and a half), which kicks off on Amazon July 16 at 12 pm PT/3 pm ET. From July 11 through July 17, Prime members can get $10 on Amazon for Prime Day when they shop in Whole Foods Market. Visit wfm.com/primeday to learn more.

“This is Whole Foods Market’s first Prime Day and we’re taking the shopping experience to the next level,” said John Mackey, Co-Founder and Chief Executive Officer at Whole Foods Market. “Between our exclusive deals and special Prime Day offers, you’re not going to want to miss out on these savings.”

Prime members can enjoy the following offers and savings leading up to Prime Day:

  • Spend $10, get $10: Prime members who spend $10 at Whole Foods Market July 11 – 17 will receive a $10 Amazon account credit to use on Prime Day (and a half), by scanning the Prime Code in their Whole Foods Market or Amazon app when they check out.
  • Get 10% Back: Amazon Prime Rewards Visa cardmembers with an eligible Prime membership will enjoy double the rewards – 10% Back – on up to a total of $400 in purchases when shopping at Whole Foods Market from July 14 – 17.
  • Shop Prime Now and save up to $20: Prime members who have not yet tried grocery delivery from Whole Foods Market stores via Prime Now will receive $10 off their order when they shop before July 17, and will get $10 to use towards a future order.
  • Check out Amazon devices: Starting on Prime Day (and a half), Prime members in many stores across the country will have access to the biggest deals yet on Alexa-enabled products like Echo and Fire TV.
  • Enjoy even more exclusive offers on select seasonal items from July 11 through July 17, including:
    • Organic strawberries, 1 lb. container, 2/$5
    • Boneless chicken breasts, animal welfare rated, air-chilled, $3.99/lb., save 40 percent or more
    • Icelandic cod fillets, sustainably wild caught, $8.99/lb., save $6/lb.
    • Allegro bagged coffee, sustainably sourced, buy one, get one free
    • MegaFood Vitamins & Supplements, 30 percent off
    • RXBAR Protein Bars, 1.83 oz., all flavors, 2/$3
    • Waterloo Sparkling Water (12 pack 12 oz. cans), including flavors like lime and mango, 2/$7
    • Honey Nut Cheerios, buy one, get one free
    • Lesley Stowe Raincoast Crisps, 3 oz., $4.99
    • Self-serve tea cookies by the pound, 40 percent off

“This year Prime members will experience a special flavor of Prime Day in every Whole Foods Market store nationwide,” said Cem Sibay, Vice President, Amazon Prime. “Prime members will also save big, from earning $10 to spend on Amazon for Prime Day when they spend $10 at Whole Foods Market, to 10% Back when shopping Whole Foods Market using their Amazon Prime Rewards Visa card.”

How to Save

Prime members who spend $10 in a single transaction in store and scan their Prime Code in the Whole Foods Market or Amazon app, or provide their linked phone number at checkout, will receive a $10 credit that will be automatically applied to their Amazon account and can be used on Amazon during Prime Day (and a half). Prime Day deals start at 12 pm PT/3 pm ET on Monday, July 16. Visit wfm.com/primeday to learn more.

Prime Members Shopping Whole Foods Market

In addition to this first celebration of Prime Day, Amazon and Whole Foods Market have already launched benefits available year-round, like deep discounts on select popular products and an additional 10 percent off hundreds of sale items throughout Whole Foods Market stores, delivery in as little as an hour from Whole Foods Market stores through Prime Now in 19 cities, and eligible Prime members receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including shopping and entertainment. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Prime members can also get deep discounts on select popular products at Whole Foods Market plus an additional 10 percent off hundreds of sale items. Prime was built on the foundation of unlimited fast, free shipping and members receive Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns and unlimited Free Two-Day Shipping on more than 100 million items. Start a free trial of Amazon Prime at amazon.com/prime.

About Whole Foods Market

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom.

Amazon offers additional 10 percent Amazon Prime discount at Whole Foods

May 30, 2018

(Photo courtesy of Whole Foods Market)

The following is a press release from Amazon:

Prime members can now get an additional 10 percent off sale items, typically hundreds of products throughout the store, plus weekly deep discounts on select best-selling items. These savings are currently available in all stores across Florida and will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer.

Prime member deals will be prominently featured in store. Customers can also go to the Whole Foods Market app to learn about many of the best offers each week. The following deals will be in Florida stores from May 16 through May 22, with new and exclusive offers rotating weekly:

  • Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb.
  • Organic strawberries: 1 lb. for $2.99, save $2
  • Cold brew coffee at Allegro coffee bars: 50% off 16 oz.
  • KIND granola: 11 oz. bag 2/$6
  • 365 Everyday Value sparkling water: 12-pack case buy one, get one free
  • Magic Mushroom Powder: 50% off
  • Plus, an additional 10% off hundreds of sale items throughout the store

“We’re thrilled for Whole Foods Market to be part of the Prime experience,” said John Mackey, Co-founder and CEO of Whole Foods Market. “By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.”

This is the latest benefit for Prime members shopping Whole Foods Market. Earlier this year, the companies launched free two-hour delivery on Whole Foods Market groceries through Prime Now in 10 cities, with more to come in 2018. Eligible Prime members also receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.

“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” said Cem Sibay, Vice President, Amazon Prime. “Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”

Amazon and Whole Foods Market have reduced prices for all customers on hundreds of grocery staples and fresh foods across the store, including: responsibly-farmed salmon, raw shrimp and tilapia; organic baby kale and organic broccoli; animal welfare-rated lean ground beef; and organic and no-antibiotic, boneless skinless chicken breasts. Shopping at Whole Foods Market is now even more convenient with Amazon Lockers, where customers can pick up and return eligible Amazon purchases at nearly 400 Whole Foods Market stores nationwide. Plus, customers can now shop for Amazon devices, such as Echo and Fire TV, while grabbing groceries at select stores.

To get started, customers download the Whole Foods Market app, sign in with their Amazon account and then scan the app’s Prime Code at checkout. Or, customers can opt in to use their phone number to save at checkout. To learn more about Prime at Whole Foods Market, link your phone number or to try Prime free for 30 days, go to amazon.com/primesavings.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including shipping, shopping and entertainment. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Prime was built on the foundation of unlimited fast, free shipping and members receive unlimited Free Two-Day Shipping on more than 100 million items, Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 8,000 cities and towns, and two-hour delivery with Prime Now in more than 30 major cities. Start a free trial of Amazon Prime at amazon.com/amazonprime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About Whole Foods Market

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom.

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