L’Oréal Paris celebrates women who ‘own it’ in new Superior Preference Hair Color Campaign starring Julianne Moore, Courteney Cox, Amber Heard

January 3, 2019

The following is a press release from L’Oréal Paris:

L’Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that message even further with the launch of the Superior Preference #OWNINGIT campaign. It’s a rallying cry for women everywhere to truly own, celebrate and be proud of their personal achievements and decisions made in life – their hair color included. Why? Because they’re worth it.

The campaign stars actress Courteney Cox along with L’Oréal Paris  spokeswomen and actresses Julianne Moore and Amber Heard, all of whom go all in when believing in something. Each woman has a unique, personal story of owning their life and their signature hair color. The first part of the integrated campaign debuts as a commercial during this weekend’s Golden Globes broadcast.

“Since launching over 40 years ago, Superior Preference has stood for more than just hair color. Its message of empowerment and championing women is more relevant today than ever before,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “With this new campaign, we want to inspire women to powerfully own it across all facets of their life – from their personal and professional passions to their approach to beauty, including their hair color.”

“There was a time where I was fighting against the external representation and presentation of myself and what other people thought about that. But now, I just own it,” remarks Amber Heard. “I own my blonde and I own being me.  Just like my hair, there are many more dimensions to my life than meet the eye.”

“Above all, I own being a mom and nurturing my relationships,” notes Courteney Cox. “Being a good mom, a good partner and a good friend are three of the most important things to me. I try to own it by always being there and listening. As for my hair, simply stated, my brunette color is who I am.”

Superior Preference has been L’Oreal Paris’ gold standard in hair color since 1973. Available in over 50 shades, Superior Preference delivers long lasting color that’s luminous and fade defying. It pairs the brand’s translucent gel hair dye formula with its exclusive Care Supreme Conditioner to help keep color vibrant, while providing silky and shiny hair color. Preference Hair Color has a suggested retail price of $9.99 and is available at www.lorealparisusa.com, as well as mass, food and drug retailers nationwide.

Just like the original Superior Preference campaign in 1973, “Own It” was created by McCann New York. The campaign premieres this weekend and will live on social, digital and in print media throughout the following months.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

2018 American Music Awards: Heidi Klum, Tyra Banks, The Chainsmokers, Lenny Kravitz among presenters

October 8, 2018

AMAs logo

The following is  a press release from Dick Clark Productions and ABC:

Dick Clark Productions and ABC today announced a star-studded line-up of presenters for the “2018 American Music Awards.” Some of the biggest names from film, television and music including Kelsea Ballerini, Tyra Banks, Kane Brown, Chloe x Halle, Macaulay Culkin, Lauren Daigle, Billy Eichner, Sara Gilbert, Kathryn Hahn, Amber Heard, Vanessa Hudgens, Taran Killam & Leighton Meester, Heidi Klum, Liza Koshy, Lenny Kravitz, Normani, Rita Ora, Busy Philipps, Bebe Rexha, Florida Georgia Line, Thomas Rhett, Evan Ross, Ashlee Simpson-Ross, John Stamos, Amandla Stenberg, The Chainsmokers, Constance Wu, and the cast of “Bohemian Rhapsody” including Rami Malek, Joseph Mazzello & Gwilym Lee will take the stage throughout the night.

The lineup of presenters joins host Tracee Ellis Ross and previously announced performers benny blanco with Halsey and Khalid, Camila Cabello, Cardi B featuring Bad Bunny and J Balvin, Mariah Carey, Ciara featuring Missy Elliott, Dua Lipa, Jennifer Lopez, Ella Mai, Panic! At The Disco, Post Malone featuring Ty Dolla $ign, Shawn Mendes with Zedd, Taylor Swift, Twenty One Pilots, and Carrie Underwood, as well as a special tribute to the Queen of Soul, Aretha Franklin.

The “2018 American Music Awards,” the world’s largest fan-voted awards show, will broadcast live from the Microsoft Theater in Los Angeles on Tuesday, October 9, 2018 at 8:00 p.m. ET on ABC.

The American Music Awards winners are voted entirely by fans. Voting is now closed in all categories except New Artist of the Year presented by Capital One® Savor® Card and Collaboration of the Year.
Fans can vote for each award 100 times per day, per voting platform in one or both of the ways below.

  • Via web at VoteAMAs.com
  • Posting a tweet on Twitter that includes the nominee’s name or Twitter handle, the category name and #AMAs within the tweet
Voting for New Artist of the Year presented by Capital One Savor Card and Collaboration of the Year will close on Tuesday, October 9 at 5:59:59pm PT, one hour into the live broadcast.American Music Awards nominees are based on key fan interactions as reflected on Billboard.com, including streaming, album and digital song sales, radio airplay, social activity and touring. These measurements are tracked by Billboard and its data partners, including Nielsen Music and Next Big Sound, and reflect the time period of September 15, 2017 through August 9, 2018.

YouTube Music is the presenting sponsor of the “2018 American Music Awards.”

Capital One Savor Card and Subaru of America, Inc. are sponsors of the “2018 American Music Awards.” Media partner is Cumulus Media/Westwood One.
The “2018 American Music Awards” is produced by dick clark productions. Barry Adelman, Mark Bracco and Tracee Ellis Ross are Executive Producers. Larry Klein is Producer.

For the latest American Music Awards news, exclusive content and more, be sure to follow the AMAs on social and join the conversation by using the official hashtag for the show, #AMAs.

Facebook: Facebook.com/AMAs
Twitter: @AMAs
Instagram: @AMAs
Snapchat: TheAMAs
YouTube: YouTube.com/TheAMAs

Tickets are now on sale at www.axs.com.

About the American Music Awards
The American Music Awards, the world’s largest fan-voted award show, features performances from today’s hottest artists and presents fan-voted awards in the music genres of Pop/Rock, Alternative Rock, Country, Rap/Hip-Hop, Soul/R&B, Adult Contemporary, Contemporary Inspirational, Latin, EDM and Soundtrack, and the categories of Artist of the Year, New Artist of the Year presented by Capital One Savor Card, Collaboration of the Year, Tour of The Year, Favorite Social Artist presented by Xfinity and Favorite Music Video. The American Music Awards pays tribute to today’s most influential and iconic artists.  The show is produced by dick clark productions and is seen in more than 200 countries and territories around the world. For more information, visit www.theamas.comwww.dickclark.com or abc.go.com/shows/american-music-awards.

About dick clark productions
dick clark productions (dcp) is the world’s largest producer and proprietor of televised live event entertainment programming with the “Academy of Country Music Awards,” “American Music Awards,” “Billboard Music Awards,” “Golden Globe Awards,” “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” and the “Streamy Awards.” Weekly television programming includes “So You Think You Can Dance” from 19 Entertainment and dcp. dcp also owns one of the world’s most unique and extensive entertainment archive libraries with over 60 years of award-winning shows, historic programs, specials, performances and legendary programming. dcp is a division of Valence Media, a diversified media company with divisions and strategic investments in premium television, wide release film, specialty film, live events and digital media. For additional information, visit www.dickclark.com.

About YouTube Music 
YouTube Music is a completely reimagined streaming music service with music videos, official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube. It’s ALL here! YouTube Music serves music based on your tastes and what’s moving the community around you. Discover something new or keep up with what’s trending. Basic functions such as playing music and watching videos are totally free, but you can upgrade to YouTube Music Premium to explore the world of music ad-free, offline, and with the screen locked. Available on mobile and desktop.  For additional information, visit  www.youtube.com/musicpremium.