Ulta Beauty pop-up debuts at the Allure Store

July 6, 2022

Ulta Beauty at the Allure Store (Photo courtesy of the Allure Store)

The following is a press release from the Allure Store:

The Allure Store, an immersive retail experience from the global beauty authority Allure, today announced a groundbreaking collaboration with the nation’s largest beauty retailer, Ulta Beauty. For a limited time, the interactive Ulta Beauty pop-up will offer Allure Store guests a monthly curated assortment reflecting newness as well as highlighting the retailers’ strategic initiatives.

“One year after the Allure Store debut, we’re thrilled to announce our first retail partnership with such a beloved leader, Ulta Beauty,” says Sonny Gindi, Co-Founder of STOUR – a retail media company, who with partner Eden Melloul, developed the Allure Store concept. “We are proud to pave the path in merging beauty media and retail to disrupt traditional brick and mortar experiences. Our shared passion for meeting beauty lovers where they are and reimagining retail reinforces why this collaboration is a perfect fit.”

The pop-up will run from July through September 2002, in an industry-first collaboration of retail and media beauty leaders, further bridging the gap between traditional retail and editorial curation. Ulta Beauty’s dedicated footprint within the Allure Store will showcase a unique assortment of coveted brands, refreshed monthly and complimented by experiential programming and engaging events.

“We’re always innovating to delight new and existing guests and fuel beauty discovery across our unparalleled assortment and The Allure Store delivers an exciting opportunity to do just that,” said Maria Salcedo, senior vice president, merchandising at Ulta Beauty. “We’re excited to highlight a curated assortment that brings Ulta Beauty to life in one of New York City’s most influential shopping destinations this summer.”

At launch, Ulta Beauty will shine a light on its own Ulta Beauty Collection as well as newer brands within its assortment such as Andrew Fitzsimons, Billie Eilish Fragrance, Black Girl Sunscreen, Charli D’Amelio Fragrance, Fenty Beauty, Love Wellness, Morphe, NYX, Olaplex, r.e.m. beauty and Supergoop!, among others. The bespoke curated assortment will be refreshed with new offerings in August and September reflecting exciting initiatives and assortment heroes across Conscious Beauty, The Wellness Shop and BIPOC brands, among others.

“Ulta Beauty has long been an important retail partner of Allure, and we are excited to extend that collaboration to the Allure Store,” said Allure editor in chief Jessica Cruel. “We are eager to give some of our editor-favorite brands a new and unique opportunity to reach our audience.”

The Ulta Beauty at Allure Store pop-up is available to shop now through September 30, 2022, and is open daily between 11AM-7PM at 191 Lafayette Street, New York City. To learn more, visit www.allure.shop and follow along with the brand on Instagram, @theallurestore.

About Allure Store:

The Allure Store operates as a partnership between Condé Nast and the STÔUR Group. Allure is published in the U.S. by Condé Nast and in South Korea under license agreement with Doosan Group.

Rihanna launches Fenty Beauty and Fenty Skin in Africa

May 13, 2022

Rihanna (Photo courtesy of Fenty)

The following is a press release from Fenty:

“I am a proud Bajan who also feels a close connection to Africa, and its people. I’ve had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me.” – Rihanna

When Rihanna launched Fenty Beauty in 2017 in an unprecedented 17 countries with vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all. As a result, she ignited a beauty movement and “a community that supports and uplifts each other.” Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the “Beauty For All” notion. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a momentous milestone and natural next step.

“Every launch is exciting— we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” – Rihanna

Fenty Beauty and Fenty Skin will be available for purchase across Africa, including cult-favorite complexion essentials like Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color, and her must-have skincare starters including Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser. Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, like Fenty Beauty Fenty Icon Refillable Lipstick – a luxurious semi-matte lipstick collection – and  Sun Stalk’r Face + Eye Bronzer & Highlighter Palette – a do-it-all bronzer-inspired palette with two new highlighter shades – and Fenty Skin Pre-Show Glow Instant Retexturizing Treatment– A powerful exfoliating treatment loaded with 10% AHAs (alpha hydroxy acids), rooibos, fruit enzymes, and extracts to make your skin look smooth, glowing, and photo-ready in just one minute.

Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27 at the following retailers:

South Africa

Arc Stores
www.arcstore.co.za

Edgars
www.edgars.co.za

Nigeria

Essenza Nigeria
www.essenza.ng

Kenya

Lintons Beauty
www.lintonsbeauty.com

Namibia

Edgars

Botswana

Edgars

Ghana

Essenza Ghana

Zambia

Color Café Zambia
www.colorcafe.com

Zimbabwe

Catts

ABOUT FENTY BEAUTY

Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”

ABOUT FENTY SKIN

Fenty Skin is clean, uncomplicated, effective skincare for all. Led by brand CEO Robyn Rihanna Fenty, Fenty Skin is a result of Rihanna’s personal skincare journey, global experiences, and real-life routine. Each multitasking product is specifically designed to deliver a streamlined, approachable, value-packed regimen and work seamlessly with makeup on all skin tones. Featuring ingredients from around the world, earth-conscious packaging, and vegan formulas, Fenty Skin also celebrates and respects what the planet has to offer. Fenty Skin is a partnership between Rihanna and LVMH.

ABOUT KENDO

Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global power- houses. The portfolio consists of KVD Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 43 countries worldwide.

Armani Beauty signs Tessa Thompson as spokesmodel

January 21, 2022

Tessa Thompson (Photo by Mikael Jansson)

The following is a press release from Armani:

Armani beauty is pleased to announce American actress Tessa Thompson as the newest face. Thompson will feature in both the campaigns for the iconic LUMINOUS SILK FOUNDATION and the new LIP POWER, shot by Swedish photographer Mikael Jansson.

LUMINOUS SILK FOUNDATION is known to be the first expression of Armani’s philosophy of perfecting the complexion with the lightest touch, and comes with a range that spans 40 colors, to suit every skin tone. LIP POWER is a longwear satin lipstick formulated with protective, comfortable oils and high-intensity pigments to deliver vivid color with all-day wear, comfort and a lightweight feel. Its innovative drop-shaped bullet allows for ease of application and precise, defined lines. My idea of beauty applies to every woman as it enhances her personality and uniqueness. Tessa Thompson struck me with the radiant energy she exudes, the vibrant calmness of her way of being. I am delighted to be able to work with her and express a new facet of the feminine kaleidoscope of Armani beauty”, said Giorgio Armani. Tessa Thompson added: “Our ideas around what is beautiful, culturally, are shifting, and becoming more inclusive. What I love about Armani is the way in which it empowers any kind of woman to feel her best self. 

Thompson, who was born in Los Angeles, started in theater then had small roles in television before establishing her name in film. Her first notable, breakout film role was “Dear White People” in 2014, then followed by Ava DuVernay’s 2014 film “Selma”. Thompson is also known for her role in the Emmy-nominated drama series “Westworld”. In 2015, Thompson starred in “Creed” and reprised her role in “Creed II” in November 2018. Thompson is currently in production of Creed III. Thompson played Valkyrie in the Marvel film “Thor: Ragnarok” in 2017, followed by “Avengers: Endgame” in 2019, and will reprise the role in the forthcoming “Thor: Love and Thunder”, set for release in 2022. In 2019, Thompson appeared on the cover of TIME magazine as the Leader of the Next Generation. In 2020, Thompson co-starred in “Sylvie’s Love”, which she executive produced as well. Thompson has most recently won acclaim for her role as Irene Redfield in Rebecca Hall’s 1920s-set film “Passing,” released in November 2021 on Netflix. The film is an adaptation of Nella Larsen’s 1920s Harlem Renaissance novel that explores the practice of racial passing. Alongside her acting career, in 2021, Thompson launched her own production company, Viva Maude, for which she signed a first look deal with HBO/HBO Max, beginning with the book to screen adaptations of “The Secret Lives of Church Ladies” and “Who Fears Death.” In addition, Thompson created and will exec produce the docu-series for Hulu entitled “Puzzle Talk,” which is currently in development.

Tessa Thompson joins Armani beauty alongside actresses Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani, and Greta Ferro; actors Ryan Reynolds, Jackson Yee, and Nicholas Hoult; and models Barbara Palvin, Madisin Rian and Valentina Sampaio. Each Armani beauty face, in their own unique way, incarnates Giorgio Armani’s vision of beauty.

Armani beauty – simplicity, natural elegance, and authenticity

For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, as well as fragrances created with the rarest ingredients. Inspired by real people and their needs, the make-up line is created to enhance natural beauty, revealing rather than hiding, and is renowned for several iconic products: Luminous Silk and Power Fabric foundations as well as the Neo Nude makeup range, Eyes to Kill mascara and Eye Tint eyeshadow, and liquid lipstick Lip Maestro as well as the latest Lip Power lipstick. The skincare line includes the signature anti-aging range Crema Nera. The brand encompasses men’s and women’s fragrance collections, among which are the iconic Acqua Di Giò, Code, Sì, and My Way, as well as the haute couture fragrances range Armani / Privé.

BET Her launches ‘Urban Beauty TV’ series

March 26, 2021

The following is a press release from BET:

(Photo courtesy of BET Her)

Urban Beauty TV, the first syndicated show dedicated to health, beauty, and style told through a multicultural lens, premieres Saturday, March 27, 2021 at 10 PM EST exclusively on BET Her. Hosted by model and media personality Midori Amae, Urban Beauty TV shines a spotlight on some of our culture’s most innovative style architects as they share the stories behind building their successful brands.

R&B superstar Monica appears in the premiere episode alongside Michelle Rodriguez, Founder/CEO of Mielle Organics; Tahirah Carter, Founder/Owner of The Faded Beauty & Barber; Brianna Walton and Ashley Williams, Noire Beautè; Dr. Nia Banks, plastic surgeon; and Ms. Bling, Owner/Designer of MsBlingBling.com. Each week viewers will discover the latest in beauty products, trends, and routines from leading experts and pop culture staples including Yandy Smith-Harris, Serayah, Deborah Cox, and more.

ABOUT BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

HBO Max reveals first trailer and premiere date for ‘Stylish With Jenna Lyons’

November 19, 2020

Sarah Clary, Jenna Lyons and Kyle DeFord of “Stylish With Jenna Lyons” (Photo courtesy of HBO Max)

The following is a press release from HBO Max:

HBO Max debuted today the official trailer and key art for the new Max Original “Stylish with Jenna Lyons.” All eight episodes will be available to stream on Thursday, December 3, 2020 on HBO Max. 
 
As president of J. Crew, Jenna Lyons became “the woman who dresses America”—a formidable business and style icon. Now, Jenna is experiencing a rebirth, and her reputation is on the line. Like many others in 2020, her lofty plans required some adapting and rethinking. From this emerged her very first beauty line, LoveSeen; a ground-up build of a boutique hotel in the Abaco Islands; and several soon-to-be-revealed creative surprises. In a refreshing mix of elevated documentary and formatted competition, “Stylish with Jenna Lyons” follows Jenna as she tackles design projects that will help define her future business. These include renovating her friend’s Brooklyn townhouse, hosting mobile fashion makeovers, designing her new office, and launching LoveSeen—her fresh take on false lashes. Along the way, she’ll test a diverse group of creative associates, all vying for a life-changing spot in Jenna’s growing team. Jenna’s staff, including her chief-of-staff Kyle DeFord and stylist Sarah Clary, join her in this ambitious new venture, delivering a masterclass in taste, design, and fashion with every episode.

To complement the series launch, Jenna is also creating a virtual pop-up shop featuring covetable, handpicked home, beauty, and fashion goods from local makers that highlight Jenna’s discerning point of view. The pop-up shop will be open from November 26 through December 18, 2020. More information can be found on @popupish’s Instagram.

“Stylish with Jenna Lyons” is produced by Our House Media with OHM’s Simon Lloyd and Matt Hanna serving as executive producers, along with Lyons, David Tibballs, Paul Storck, Hillary Olson, Jae Goodman, and Michael Bloom for Bongo Pictures.

HBO Max documentary series ‘Not So Pretty’ exposes the beauty industry

September 22, 2020

(Photo courtesy of HBO Max)

The following is a press release from HBO Max:

HBO Max has greenlit Kirby Dick and Amy Ziering’s Jane Doe Films limited docuseries “Not So Pretty” from studio Entertainment One (eOne). The four-episode, half-hour investigation-driven project will bring awareness to the lurking dangers in the commodities we all use every day without question for makeup, skin-care, nails, and hair. “Not So Pretty” is currently in production. 
 
“Not So Pretty” will mark the first-ever comprehensive large-scale investigative expose of the trillion-dollar cosmetics, beauty and personal care industry. Celebrated and groundbreaking filmmakers Kirby Dick and Amy Ziering (“On the Record,” “The Hunting Ground,” “The Invisible War”) will take this monolithic industry to task via rigorous investigations, incisive wit and emotional storytelling to inform audiences of the hidden hazards of and safe, budget-friendly alternatives for their daily products.
 
“’Not So Pretty’ is a landmark exposé that will both captivate and educate viewers,” says Jennifer O’Connell, executive vice president original non-fiction and kids programming, HBO Max. “Kirby Dick and Amy Ziering are masters of investigative storytelling and prime to reveal the unknown threats that affect us all. This series gives us the opportunity to spark change and arm consumers with the knowledge needed to make smarter personal care choices. We are pleased to continue our relationship with them after the acclaimed release of ‘On the Record.’”
 
“We are thrilled to be partnering with Kirby, Amy and the HBO Max team on this distinctly important project. ‘Not So Pretty’ is not just a gripping docuseries but also a vehicle to generate a crucial awareness among consumers. We can’t wait to share it with audiences around the world,” stated Tara Long, eOne’s President of Global Unscripted TV. 
 
Produced by eOne, the documentary is helmed and executive produced by Dick & Ziering. Tara Long of eOne will also executive produce. 

Keke Palmer (Photo by Theo Wargo/Getty Images for IFP)

April 7, 2022 UPDATE:

  • The four-part Max Original documentary “Not So Pretty” from Academy Award® nominated filmmakers Kirby Dick & Amy Ziering, debuts April 14, 2022
     
  • Logline: Narrated by Keke Palmer, “Not So Pretty” is the first-ever comprehensive large-scale investigative expose of the trillion-dollar cosmetics, beauty and personal care industry. Celebrated and groundbreaking filmmakers Kirby Dick and Amy Ziering (“Allen v. Farrow,” “On The Record,” “The Hunting Ground”) take this unregulated industry to task via rigorous investigations, incisive wit and emotional storytelling to inform audiences of the hidden hazards of cosmetics and safe, budget-friendly alternatives for their daily products.
     
  • Kirby Dick and Amy Ziering quote: “We are thrilled to be partnering with innovative and bold HBO Max and the brilliantly talented Keke Palmer to bring viewers this riveting four-part series exposing the hidden secrets and ugly truths behind the trillion-dollar beauty and personal care industry that will literally have viewers running to take a second look at all the personal care products lining their bathroom shelves! Working on this project has certainly changed our own purchasing habits and perspectives, and we are excited to empower viewers similarly by providing them with essential information they need to know and simply cannot get anywhere else. With Keke’s wit and curiosity serving as our engaging guide, our series provides viewers with shocking insights, startling revelations, and important knowledge that will help them not just look their best on the outside but also feel their best on the inside — a win-win for not only our personal health, but the health of the planet as well.”
     
  • Keke Palmer quote: “I’m big on self help and in order to best help yourself, you need information. I can’t tell you how much I learned from working on Not So Pretty. Each session inspired  an OMG I HAD NO IDEA moment and then I became relieved to be a part of something that can help break these myths and encourage personal autonomy within the beauty industry which can only come with knowledge. You can’t choose wisely when you don’t know what to look for! This show will illuminate that and it’s really empowering.”
     

About HBO Max
HBO Max is WarnerMedia’s direct-to-consumer offering, which debuted May 27, 2020. With 10,000 hours of curated premium content, HBO Max offers powerhouse programming for everyone in the home, bringing together HBO, a robust slate of new original series, key third-party licensed programs and movies, and fan favorites from WarnerMedia’s rich library including motion picture and TV series from Warner Bros., highlights from New Line, and catalog titles from DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. 
Website: HBOMax.com
 
About WarnerMedia
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. WarnerMedia is part of AT&T Inc. (NYSE:T).
 
About Jane Doe Films 
Jane Doe Films (fka Chain Camera Pictures) is a prestigious, award-winning production company, home to the most groundbreaking investigatory documentaries today, headed by Kirby Dick and Amy Ziering. Hailed productions from the filmmakers include “On the Record,” “The Bleeding Edge,” “The Hunting Ground,” “The Invisible War,” “Outrage,” “This Film Is Not Yet Rated,” and “Twist of Faith.” Their notable accolades include two Oscar nominations, two Emmy Awards, an Independent Spirit Award, a Peabody, the Producer’s Guild of America’s Stanley Kramer Award, and the George Polk Award for Special Achievement in Investigative Journalism. 
 
About eOne
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne’s expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.
 
eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

Revlon appoints Jessica Jung as global brand ambassador

April 30, 2020

Jessica Jung (Photo courtesy of Revlon)

The following is a press release from Revlon:

Global beauty leader Revlon announces singer, author, actress, model and fashion designer Jessica Jung as its newest Global Brand Ambassador. The multi-hyphenate, known for her rise to K-pop stardom, will represent the brand in Asia and appear in global campaigns this year for the iconic Super Lustrous and ColorStay franchises along with other new launches such as new Total Color permanent hair color

“Revlon has always represented the epitome of glamour for me. As a young girl growing up in San Francisco, I couldn’t help but be dazzled by the bold imagery of iconic women wearing Revlon makeup!” said Jessica Jung, “To now be part of these legendary Revlon ambassadors is a thrill and an honor.”

“We were drawn to Jessica because she is a force of nature, channeling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way. She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our Live Boldly ethos. We’re thrilled to have her as part of the Revlon family,” added Silvia Galfo, Revlon Global Brand President.

Born in San Francisco to Korean parents, Jung, or popularly known as Jessica, to her millions of global fans, moved to Korea at age 11 to pursue her dream as a performer.  She was discovered at South Korean shopping mall with her sister, rose to K-Pop stardom as a member of a popular girl group and went on to become an accomplished actress, singer, author and fashion designer with her own line, Blanc & Eclare. She speaks English, Korean and Chinese and has become an international superstar by forging her own path and pursuing her passions through a wide range of creative endeavors.

Jung is the newest addition to the cohort of bold women representing Revlon, including actress Gal Gadot, actress and recording artist Sofia Carson, model and activist Ashley Graham, model Adwoa Aboah, and model Eniola Abioro.

She will begin appearing on behalf of Revlon across all media platforms in Spring 2020.

Jessica Jung (Photo courtesy of Revlon)

About Revlon:
An iconic American beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel. Today the brand is regarded as global beauty leader, innovator and color expert, offering consumers in more than 150 countries a range of high quality color cosmetics, under leading franchises including ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady Candid. The brand has a rich heritage in hair color and care, including ColorSilk, the number one consumer hair color brand in the US. Revlon also offers a wide range of tools for beauty and nail.  Revlon serves professional hair stylists and colorists with the Revlon Professional line, offering hair color, hair care and styling products under the Revlonissimo, UniqOne, and Equave franchises.  Revlon Professional also provides cutting edge education to help salon professionals around the world transform their clients to look their very best. With a long-standing commitment to women’s progress, health and well-being, the brand has history of raising funds and awareness for women’s issues through signature programs like the Revlon Run Walk and The Revlon Million Dollar Challenge.

 

Elizabeth Arden and Reese Witherspoon announce 2019 ‘March on Pink campaign

March 7, 2019

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women.

Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.

“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”

Reese Witherspoon behind the scenes at the March On photo shoot. (Photo courtesy of Elizabeth Arden)

As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.

“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden.  “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.  We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”

“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”

The March On Beautiful Color Lipstick in Pink Punch will be available Beginning March 2019 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn

ElizabethArden Facebook | ElizabethArden Instagram | ElizabethArden YouTube

About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls nationwide.

 

Bobbi Brown Cosmetics signs Yara Shahidi, Elizabeth Olsen, NiNi as celebrity ambassadors

March 6, 2019

The following is a press release from Bobbi Brown Cosmetics:

Bobbi Brown Cosmetics is proud to partner with three multi-dimensional women to magnify its original ethos of celebrating individual beauty and female empowerment with the launch of the “Confident Beauty” campaign.  American actresses Yara Shahidi and Elizabeth Olsen, along with Chinese actress NiNi are the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.

“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics.  The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation.  The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.

Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones.  Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick.  The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color.  The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.

Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer and women’s advocate, Elizabeth Olsen.

Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red carpet appearance by her longtime makeup.  “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”

In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will officially launch The Pretty Powerful Fund on International Women’s Day March 8th.  Bobbi Brown Cosmetics will donate $400,000 to four worthy charities selected by our ambassadors that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

The first iteration of the partnership will appear in March 2019 worldwide. Preview the campaign at Bobbi Brown.

L’Oréal Paris debuts Elvive Rapid Reviver #StopWaiting Campaign starring Camila Cabello

January 4, 2019

L'Oréal Paris
L’Oréal Paris brand spokeswoman Camila Cabello (Photo courtesy of L’Oréal Paris)

The following is a press release from L’Oréal Paris:

Is it really true that good things only come to those who wait? According to new research from L’Oréal Paris Elvive Hair Care, 91 percent of women have been told this throughout their lives. However, women today are dispelling this old adage through both their actions and their demands across all areas of their lives – including their beauty products. With women leading busier lives than ever before, they know every second counts and don’t want to wait to see results from the products they use.

L’Oréal Paris believes it’s time to flip the narrative by celebrating that good things come to those who STOP waiting and wants to provide women with products that allow them to stop waiting to see transformative results. As such, the brand is introducing the new Elvive Rapid Reviver Deep Conditioners which have no wait time and work deep to repair hair damage fast.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “Backed by fifteen years of research and offering better, faster care to fit women’s increasingly busy lifestyles, the conditioners give women one less thing to wait for.”

Every Second Counts, But So Does Your Hair 
The new Elvive Rapid Revivers campaign debuts as a television commercial during the Golden Globes telecast this weekend. Based on the insight that over 50 percent of women today spend more than three minutes conditioning their hair and one in two feel they do not have enough time to condition their hair, the campaign highlights the time-saving benefits of the products.

L’Oréal Paris Elvive Rapid Reviver Deep Conditioners is a range of three products that offer twice the results of a leading conditioner with no leave-in time required. Combining a unique blend of 20 percent damage repairing serum with tailored ingredients per product, the breakthrough collection instantly transforms hair for 2X more nourishment, 2X less breakage, or 2X more revived hair*. The three conditioners – Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver, and Elvive Color Vibrancy Rapid Reviver – provide deep results, while remaining extremely lightweight on hair without any residue or weigh down. The new conditioner collection builds on the 2018 launch of the Elvive hair care line which is designed to revive hair damage.

It’s Time to Stop Waiting
To bring the no wait time proposition of the products to life, L’Oréal Paris is launching the #StopWaiting campaign. It is rooted in celebrating women who stopped waiting – whether that was to take action, find their voice or pursue a passion.

The night of the Golden Globes, the brand’s powerhouse of celebrity spokeswomen, including Camila CabelloEva LongoriaAmber Heard and Aja Naomi King, will come together on social media to share what they achieved when they stopped waiting. Together with brand experts and social influencers, they will help inspire others with their powerful stories and motivating statements.

“I’m learning to trust my instincts more and more and follow my heart,” says Camila Cabello. “Believe in yourself and stop waiting to go after what you truly want.”

Women everywhere can join the campaign and voice how they are challenging the archaic adage by sharing their own #StopWaiting stories, tagging @LorealHair on Instagram and @LOrealParisUSA on Twitter. Throughout Golden Globes weekend, people can animate their stories on Instagram by using the brand’s first-ever GIPHY sticker that was specially created for the campaign. The night of the awards, the brand will spotlight the #StopWaiting sentiments women are expressing on the red carpet and online by sharing select posts on the brand’s Twitter page.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

*than a leading conditioner

 

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