Elizabeth Arden and Reese Witherspoon announce 2019 ‘March on Pink campaign

March 7, 2019

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women.

Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.

“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”

Reese Witherspoon behind the scenes at the March On photo shoot. (Photo courtesy of Elizabeth Arden)

As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.

“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden.  “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.  We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”

“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”

The March On Beautiful Color Lipstick in Pink Punch will be available Beginning March 2019 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn

ElizabethArden Facebook | ElizabethArden Instagram | ElizabethArden YouTube

About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls nationwide.

 

Bobbi Brown Cosmetics signs Yara Shahidi, Elizabeth Olsen, NiNi as celebrity ambassadors

March 6, 2019

The following is a press release from Bobbi Brown Cosmetics:

Bobbi Brown Cosmetics is proud to partner with three multi-dimensional women to magnify its original ethos of celebrating individual beauty and female empowerment with the launch of the “Confident Beauty” campaign.  American actresses Yara Shahidi and Elizabeth Olsen, along with Chinese actress NiNi are the brand’s newest global celebrity spokeswomen brand sharing their “beauty truths” – the guiding honesties behind the lives they lead, to inspire women everywhere.

“Remaining true to our brand’s core essence, each of these powerhouse women are emblematic of the modern Bobbi Brown consumer – confident, individually beautiful and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics.  The campaign will hero the brand’s longstanding and beloved foundation products of Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation.  The Skin Long-Wear Weightless Foundation lineup will also be expanded with 12 new shades globally.

Bobbi Brown Cosmetics has always been committed to providing the perfect match for all skin tones.  Our deepest foundation shade family is still Espresso, which was first introduced in 1992 with the launch of Foundation Stick.  The brand’s unique shade philosophy originated from the intuition and precise eye of an artist, who recognized that the truest skin match meant looking beyond skin’s surface to the natural undertones that create each women’s unique skin color.  The result has always been a broad shade range of undertone correct, skin true shades that deliver fresh, healthy, glowing skin.

Black and Iranian actor and activist, Yara Shahidi explains what drew her to Bobbi Brown, “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

“It’s incredible to be part of a brand that has been so consistent and true to its identity in an industry that’s so inconsistent. Since the 90s we have seen many trends come and go and come back again, and Bobbi Brown Cosmetics has always been a timeless brand,” says actor, producer and women’s advocate, Elizabeth Olsen.

Award winning Chinese actor, NiNi first fell in love with the brand while preparing for a red carpet appearance by her longtime makeup.  “For me, I admired the brand’s quality products that made my skin glow, effortless New York spirit and the limitless feeling of confidence.”

In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will officially launch The Pretty Powerful Fund on International Women’s Day March 8th.  Bobbi Brown Cosmetics will donate $400,000 to four worthy charities selected by our ambassadors that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

The first iteration of the partnership will appear in March 2019 worldwide. Preview the campaign at Bobbi Brown.

L’Oréal Paris debuts Elvive Rapid Reviver #StopWaiting Campaign starring Camila Cabello

January 4, 2019

L'Oréal Paris
L’Oréal Paris brand spokeswoman Camila Cabello (Photo courtesy of L’Oréal Paris)

The following is a press release from L’Oréal Paris:

Is it really true that good things only come to those who wait? According to new research from L’Oréal Paris Elvive Hair Care, 91 percent of women have been told this throughout their lives. However, women today are dispelling this old adage through both their actions and their demands across all areas of their lives – including their beauty products. With women leading busier lives than ever before, they know every second counts and don’t want to wait to see results from the products they use.

L’Oréal Paris believes it’s time to flip the narrative by celebrating that good things come to those who STOP waiting and wants to provide women with products that allow them to stop waiting to see transformative results. As such, the brand is introducing the new Elvive Rapid Reviver Deep Conditioners which have no wait time and work deep to repair hair damage fast.

“We are excited to launch Elvive Rapid Revivers with Camila who with a demanding tour schedule and busy lifestyle understands the value of making every second count,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “Backed by fifteen years of research and offering better, faster care to fit women’s increasingly busy lifestyles, the conditioners give women one less thing to wait for.”

Every Second Counts, But So Does Your Hair 
The new Elvive Rapid Revivers campaign debuts as a television commercial during the Golden Globes telecast this weekend. Based on the insight that over 50 percent of women today spend more than three minutes conditioning their hair and one in two feel they do not have enough time to condition their hair, the campaign highlights the time-saving benefits of the products.

L’Oréal Paris Elvive Rapid Reviver Deep Conditioners is a range of three products that offer twice the results of a leading conditioner with no leave-in time required. Combining a unique blend of 20 percent damage repairing serum with tailored ingredients per product, the breakthrough collection instantly transforms hair for 2X more nourishment, 2X less breakage, or 2X more revived hair*. The three conditioners – Elvive Total Repair 5 Rapid Reviver, Elvive Extraordinary Oil Rapid Reviver, and Elvive Color Vibrancy Rapid Reviver – provide deep results, while remaining extremely lightweight on hair without any residue or weigh down. The new conditioner collection builds on the 2018 launch of the Elvive hair care line which is designed to revive hair damage.

It’s Time to Stop Waiting
To bring the no wait time proposition of the products to life, L’Oréal Paris is launching the #StopWaiting campaign. It is rooted in celebrating women who stopped waiting – whether that was to take action, find their voice or pursue a passion.

The night of the Golden Globes, the brand’s powerhouse of celebrity spokeswomen, including Camila CabelloEva LongoriaAmber Heard and Aja Naomi King, will come together on social media to share what they achieved when they stopped waiting. Together with brand experts and social influencers, they will help inspire others with their powerful stories and motivating statements.

“I’m learning to trust my instincts more and more and follow my heart,” says Camila Cabello. “Believe in yourself and stop waiting to go after what you truly want.”

Women everywhere can join the campaign and voice how they are challenging the archaic adage by sharing their own #StopWaiting stories, tagging @LorealHair on Instagram and @LOrealParisUSA on Twitter. Throughout Golden Globes weekend, people can animate their stories on Instagram by using the brand’s first-ever GIPHY sticker that was specially created for the campaign. The night of the awards, the brand will spotlight the #StopWaiting sentiments women are expressing on the red carpet and online by sharing select posts on the brand’s Twitter page.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

*than a leading conditioner

 

L’Oréal Paris celebrates women who ‘own it’ in new Superior Preference Hair Color Campaign starring Julianne Moore, Courteney Cox, Amber Heard

January 3, 2019

The following is a press release from L’Oréal Paris:

L’Oréal Paris Superior Preference Hair Color launched in 1973, introducing the brand’s now iconic tagline “Because I’m Worth It” for the first time. Written by a female copywriter, those four words struck an immediate chord as a celebration of self-worth and confidence and became an unofficial call-to-action for women. Now, the brand is amplifying that message even further with the launch of the Superior Preference #OWNINGIT campaign. It’s a rallying cry for women everywhere to truly own, celebrate and be proud of their personal achievements and decisions made in life – their hair color included. Why? Because they’re worth it.

The campaign stars actress Courteney Cox along with L’Oréal Paris  spokeswomen and actresses Julianne Moore and Amber Heard, all of whom go all in when believing in something. Each woman has a unique, personal story of owning their life and their signature hair color. The first part of the integrated campaign debuts as a commercial during this weekend’s Golden Globes broadcast.

“Since launching over 40 years ago, Superior Preference has stood for more than just hair color. Its message of empowerment and championing women is more relevant today than ever before,” says Anne Marie Nelson-Bogle, Senior Vice President, Marketing, L’Oréal Paris USA. “With this new campaign, we want to inspire women to powerfully own it across all facets of their life – from their personal and professional passions to their approach to beauty, including their hair color.”

“There was a time where I was fighting against the external representation and presentation of myself and what other people thought about that. But now, I just own it,” remarks Amber Heard. “I own my blonde and I own being me.  Just like my hair, there are many more dimensions to my life than meet the eye.”

“Above all, I own being a mom and nurturing my relationships,” notes Courteney Cox. “Being a good mom, a good partner and a good friend are three of the most important things to me. I try to own it by always being there and listening. As for my hair, simply stated, my brunette color is who I am.”

Superior Preference has been L’Oreal Paris’ gold standard in hair color since 1973. Available in over 50 shades, Superior Preference delivers long lasting color that’s luminous and fade defying. It pairs the brand’s translucent gel hair dye formula with its exclusive Care Supreme Conditioner to help keep color vibrant, while providing silky and shiny hair color. Preference Hair Color has a suggested retail price of $9.99 and is available at www.lorealparisusa.com, as well as mass, food and drug retailers nationwide.

Just like the original Superior Preference campaign in 1973, “Own It” was created by McCann New York. The campaign premieres this weekend and will live on social, digital and in print media throughout the following months.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

Marc Jacobs Beauty to debut 2019 campaign with Irina Shayk in Russia

December 19, 2018

Irina Shayk
Irina Shayk (Photo courtesy of Marc Jacobs Beauty)

The following is a press release from Kendo Brands:

Marc Jacobs Beauty announces Irina Shayk as the newest face of the brand for 2019. A dedicated campaign and animation will debut at Sephora Russia on January 14 and Irina will be making a personal appearance at Sephora in Moscow on January 26. this is the first official image of the campaign featuring Irina, shot by David Sims with creative direction by Katie Grand, makeup by Diane Kendal, hair by Guido Palau and nails by Jin Soon Choi.

“When we entered Russia earlier in the year, we knew we wanted to have someone who inherently matched the beauty and strength of the region. Irina was a natural choice, and we’re thrilled to add her to the group of impressive women who have represented Marc Jacobs Beauty.” —Tara Loftis, VP of Marketing, Kendo Brands

Makeup artist Diane Kendal and model Irina Shayk (Photo courtesy of Marc Jacobs Beauty)

Irina joins iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, Kaia Gerber, Adwoa Aboah, and Lila Moss, who have been, and also currently are, serving as faces of the brand.

“I’ve loved and admired Marc for his wonderful fashions and overarching vision of beauty. It’s such an honor to represent Marc Jacobs Beauty in my home country.” — Irina Shayk

In the lead campaign image, Irina wears:

Irina Shayk (Photo courtesy of Marc Jacobs Beauty)

Eye-conic Multi-finish Eyeshadow Palette in 730 Frivoluxe
A longwearing eyeshadow palette of “chilled greige and violet” shades in fashion finishes – velvet, satin, silk, and lame – to layer and dress your eyes.

Highliner Matte Gel Eye Crayon in 55 Mist Me & 63 (Grape)vine
Matte lilac and dark purple shades of this malleable formula that glides on smoothly to line, define, smoke, smudge or layer.

Velvet Noir Major Volume Mascara
Ultra-black pigment is delivered to even the hardest-to-reach part of the lash line thanks to the lash-maximizing, curvy brush for epic lashes.

O!mega Bronze Perfect Tan in 104 Tan-tastic
This super-sized bronzer instantly and universally imparts a radiant-matte finish thanks to its silky texture of micro-fine, jet-milled powder.

About Marc Jacobs Beauty:

Marc Jacobs Beauty is a collaboration between the designer and Kendo, the LVMH incubator of new beauty brands. as with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. for Marc, it’s about the spirit of youth, confidence and experimentation. He inspires you to push the boundaries and create your own style. so indulge in the impeccably exquisite textures, take liberties with provocative shades, and play with daring designs.

Marc defines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” Inspiration stems from the spirit of “the girl” and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…It’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

About Kendo:

San Francisco-based Kendo (part of the LVMH Group, the world’s leading luxury products group) focuses on the development of global beauty brands. through original concepts, collaborations and acquisitions, Kendo brings to market fresh, relevant and innovative brands. the Kendo team combines product development, marketing and operations expertise to redefine the beauty landscape with brands like Marc Jacobs Beauty, Kat Von D Beauty and Fenty Beauty by Rihanna. today, brands within the Kendo portfolio are distributed in 35 countries.

Beauty influencer meltdowns: How scandals and gossip are damaging the careers of Laura Lee, Manny MUA and other makeup gurus

August 28, 2018

by Yvette Thomas

Laura Lee and Manny MUA
Laura Lee and Manny MUA

The year 2018 will be remembered as a dramatic turn in the industry of social-media beauty influencers who became famous for their postings, usually about makeup, on YouTube and Instagram. As a result of offensive posts on the Internet, beauty influencers Laura Lee and Manny MUA have lost thousands of YouTube subscribers and have taken a temporary break from social media.

Within a period of two weeks, Laura Lee had her Laura Lee Los Angeles business terminated by Ulta, Morphe, Diff Eyewear, ColourPop Cosmetics and BoxyCharm after racist comments that she tweeted in 2012 were exposed. In the racist tweet, she said, “Tip for all black people if you pull ur pants up you can run from the police faster.. #yourwelcome.” She also made several fat-shaming tweets in 2013 that were exposed in mid-August 2018.

Before the scandal, Lee had 5 million subscribers on YouTube. After the scandal, she lost approximately 533,000 subscribers from August 15 to August 28, 2018, according to Social Blade. When the racist tweet was first exposed, Lee did not address the matter for a few days and continued doing her usual videos about makeup. After the scandal became too big to ignore, she temporarily deactivated her Twitter account, and deleted thousands of tweets, and then posted an apology on Twitter. When companies started dropping her, Lee then posted an emotional apology video on August 19. However, the apology video seems to have done more damage to Lee’s reputation than done any good because people have blasted her for being insincere in the video. For example, she insisted that the offensive comments were retweets from other people, not tweets she actually wrote. Screenshots taken of the comments show that they were actually tweets from Lee’s account.

In addition, Lee received a lot of criticism for her demeanor in the apology video, with many commenters on the Internet calling her remorse “fake” and her tearful wailing “bad acting.” Her apology video currently has a 92 percent “dislike” disapproval rating from people on YouTube.

Lee’s close friend Manny MUA has also felt the sting of a massive public backlash. His association with Lee and his refusal so far to publicly comment on her offensive remarks have caused him to lose more than 313,000 subscribers (from August 15 to August 28, 2018, according to Social Blade) and announce that he is taking a break from social media. His YouTube subscriber base is barely hanging on to a range of 5 million.

Lee’s scandal came on the heels of Manny MUA making an apology video after old footage surfaced of him seeming to mock a female fan by rolling his eyes and laughing at her when she walked past him at a meet-and-greet. The fan, who happens to have a form of autism, had posted a video detailing how hurt she was by the alleged insult. In his apology video, Manny MUA explained that he was not mocking the girl but was embarrassed because she had bypassed him to hug fellow makeup guru Jeffree Star. Manny MUA’s apology video also has a majority of “dislikes” on YouTube.

Manny MUA also lost a lot of goodwill in July 2018, when his company Lunar Beauty botched sales of its first palette, Life’s a Drag, by mistakenly giving refunds to some PayPal customers after the customers received what they purchased. In an embarrassing PR move, Lunar Beauty then sent an email to those customers to inform them of the error, and asked them to send the money back. It’s unknown how many of the customers actually complied with that request, but the mistake was no doubt a costly one for Lunar Beauty.

Lee isn’t the first social-media beauty guru to have been hit by a scandal over offensive remarks made years ago. In 2017, Jeffree Star (a former friend of Lee and Manny MUA) was slammed when videos from 2009 showed him making racist comments, including using the “n” word and a video where he suggested throwing battery acid on a black woman’s face so her skin would be light enough to match shades of foundation.

Star, who owns his own eponymous makeup company, made an apology video where he said, in part: “In these videos, I say some really disgusting, vile, nasty and embarrassing things … I look at them and I see them resurface and it makes me sick to my stomach because I do not know who that person was . . . the person that said those horrible vile things, that person was depression, that person was just angry at the world, that person felt like they were not accepted, that person was seeking attention.”

Star, whose makeup is sold worldwide and at U.S. retailers such as Morphe and Beautylish, did not suffer any significant damage to his career, as his business partners continued to work with him. The difference between what happened to Star and what happened to Lee comes down to timing and the perception of sincerity.

In Star’s case, he addressed the scandal right away, and the feedback that he got from most people who commented on his apology video was that his apology seemed sincere, and people believed that he had evolved into a better person since those racist videos were made. Star has also gotten ahead of any other potential scandals by teaming up with with fellow YouTube star Shane Dawson to do a series of confessional videos where Star reveals secrets from his past, including his history of self-mutilation.

However, the #MeToo movement has ushered in sweeping changes in how people are punished for offensive comments and behavior, so if Star’s racism scandal had happened in 2018, he might not have recovered as quickly, even with the best apology.

Star has famously feuded with other beauty gurus such as Kat Von D and Too Faced co-founder Jerrod Blandino. But Star’s videos that show him self-exposing his vulnerabilities have endeared him to fans, and what appears to be his sincere ownership of his flaws has apparently made him more “forgivable” than the beauty gurus who are more reluctant to own up to their mistakes.

Kat Von D, who became famous as a tattoo artist on reality shows “Miami Ink” and “LA Ink,” started her Kat Von D Beauty company in 2008. In June 2018, she faced major backlash when she posted on Instagram that she and her husband would not be vaccinating their son because they believe that vaccinations are dangerous. Von D lost thousands of subscribers on Instagram, the social-media platform where she has the most followers (about 6.6 million), but she held firm and did not make an apology. According to Social Blade, in recent weeks she hasn’t been losing Instagram followers, but she hasn’t made any significant gains either.

Social media’s influence in the beauty and fashion industries cannot be under-estimated, as numerous beauty influencers have become multi-millionaires based on how they market themselves on social media, not from having any experience or training in the industry. The biggest example is reality TV star Kylie Jenner of Kylie Cosmetics, who has a net worth of $900 million, according to Forbes.

Beauty influencers with millions of followers on YouTube and Instagram usually command “sponsorship” fees to give positive reviews or recommendations of products. Those fees can be upwards of $60,000 to $80,000 for a YouTube video or $20,000 to $30,000 for an Instagram post. A typical beauty influencer posts hundreds of videos and photos a year, so it’s easy to see why people want a piece of the action to get rich.

With all that money to be made and with competition so fierce to gain new followers/subscribers, the gossip that has swirled around social-media beauty influencers has exploded and spawned a growing number of YouTube channels specifically created to cover the drama around these beauty influencers. The need to expose these influencers’ pasts in a tabloid-like manner is a sign of how much things have changed in how people react to YouTube stars.

In August 2018, a group photo of social-media beauty influencers Lee, Manny MUA, Gabriel Zamora and Nikita Dragun showing their middle fingers with the caption “Bitch is bitter because without him we’re doing better” caused an uproar on social media because people speculated that it was an insult aimed at Star. All of this “drama” over one photo actually caught the attention of several media outlets such as Cosmopolitan, Teen VogueVox and Clevver News. Zamora also came under fire after it was exposed that he used the “n” -word racial insult in a past tweet. In an apology video on YouTube, Zamora said he was sorry for his past racial slurs. Zamora also admitted to adding the derogatory caption to the group photo without the other photo subjects’ knowledge, and that the caption was meant as an insult to Star, who accepted Zamora’s apology in a separate video. In the video, Zamora publicly ended his friendship with Manny MUA, whom he called “toxic.”

The apology worked for Zamora. After he posted his video on August 21, he gained 341,000 YouTube subscribers in one week, with more than 204,000 gained on the day after the video was posted, according to Social Blade. In the week before posting the apology, he lost more than 6,700 subscribers. As of this writing, Zamora has 778,700 subscribers on YouTube.

Reality TV has spawned its share of “15 minutes of fame” stars, but YouTube stars are a different breed. The biggest difference between today’s YouTube stars and today’s reality TV stars is that YouTube stars don’t have to rely on being cast in TV shows to keep their fame going. Unless they do something that gets them kicked off of YouTube and kills their careers, YouTube stars will have their YouTube channels, which they control, as their way to get the fame and money that most people don’t have. But as Lee, Manny MUA, and others have learned, with that fame comes the scrutiny of people who can’t wait to expose more scandals.

Ariana Grande announces details of her Cloud fragrance

June 28, 2018

Global superstar Ariana Grande unveils a breakthrough new fragrance concept adding to her award-winning, successful franchise. In partnership with LUXE Brands, Grande is releasing her newest fragrance, Ariana Grande CLOUD, this fall 2018 exclusively at Ulta Beauty in the US and Shoppers Drug Mart in Canada.

Ariana Grande is one of the most influential and successful performers of our time. Her latest single, “No Tears Left to Cry,” debuted at #1 on iTunes in 88 countries worldwide making her the first artist in music history to see the lead single from her first four albums debut in the Top 10 on Billboard Hot 100. To date, this single marks Ariana’s most successful debut leading up to her highly anticipated fourth album, “Sweetener,” and now her newest fragrance, Ariana Grande CLOUD.

Grande’s success in the beauty industry has soared to new heights. The songstress’s fragrance franchise has been touted as one of the most successful celebrity fragrances in recent years. In 2017, the Ariana Grande fragrance brand boasted upwards of $150 Million in sales since launch. Joel Ronkin, CEO of LUXE Brands states, “Each of Ariana’s fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances. This is a true testament to her ability to connect with her fans and her incredible passion to deliver a superior fragrance for them. We are incredibly honored to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of CLOUD.”

Ariana Grande CLOUD is a joyful, new creation inspired by optimism and hope. This dreamy new bottle design stands apart from her existing fragrance franchise. The uplifting and addictive new scent imbues a thoughtful, artistic expression of positivity and happiness from Ariana to her fans.

I love clouds, and I love this new fragrance. It is my favorite one yet!” exclaims Grande.

THE FRAGRANCE
Ariana Grande CLOUD opens with a dreamy top blend of alluring lavender blossom, forbidden juicy pear and mouthwatering bergamot. The heart features a whipped touch of crème de coconut, indulgent praline and exotic, vanilla orchid. Sensual musks and creamy woods fade out for a cashmere-like feeling that seduces the senses.

TOP
Lavender Blossom
Juicy Pear
Bergamot

HEART
Crème de Coconut
Praline
Vanilla Orchid

DRY DOWN
Sensual Musks
Creamy Woods

THE DESIGN
The Ariana Grande CLOUD bottle was inspired by a natural cloud and all the optimism and youthful spirit brought from looking up at the sky juxtaposed with what the cloud means in the current digital age. The sleek modern bottle with subtle blue glow rests in a soft, animated white, puffy cloud base. An uplifting moment, resting on a cloud looking to a bright future on the horizon. The iconic bottle is ultimately wrapped in a holographic pixel carton, a nod to the digital world that connects all of us.

THE PRODUCTS

Eau de Parfum Spray, 3.4 FL OZ/100 mL                     

$59.00

Eau de Parfum Spray, 1.7 FL OZ/50 mL                       

$49.00

Eau de Parfum Spray, 1.0 FL OZ/30 mL                        

$39.00

Eau de Parfum Purse Spray, .33 FL OZ/10 mL                  

$20.00

All prices are manufacturer’s suggested retail prices in US dollars.

Available fall 2018 at Ulta Beauty in the US, Shoppers Drug Mart in Canada and on ArianaGrande.com. The brand will roll out to additional prestige retailers late fall.

ABOUT ARIANA GRANDE
With her powerful vocals and astonishing range, Ariana Grande has emerged as one of the most magnetic and massively successful performers in pop music today. At age 24, she’s delivered three platinum-selling albums and surpassed 18 billion streams, in addition to nabbing four Grammy Award nominations and landing eight hits in the Top 10 on the Billboard Hot 100 chart. With her most recent album — 2016’s critically acclaimed Dangerous Woman — Grande both boldly defies expectation and reveals the full force of her voice (recently hailed as an “extraordinary, versatile, limitless instrument” upon Grande’s appearance on Time’s “100 Most Influential People” list).

Since making her full-length debut with 2013’s “Yours Truly” (featuring the game-changing, triple-platinum smash “The Way”), Grande has brought her striking vocal presence to a genre-blurring breed of pop, taking on R&B, soul, and electronic music with equal nuance and assurance. Arriving in 2014, her sophomore effort, “My Everything,” garnered a Grammy Award nomination for Best Pop Vocal Album and spawned the 6x-platinum hits “Problem” and “Bang Bang” (a Grammy nominee for Best Pop Duo/Group Performance). Through the years, the longtime actress and former Broadway star has proven the scope of her talent by appearing on “Scream Queens” and “Hairspray Live!” and showcased her comedic chops by hosting “Saturday Night Live.” With her social media following now surging past 200 million, Grande has also earned numerous accolades from the MTV Video Music Awards, iHeartRadio Music Awards, and American Music Awards (including the highly coveted Artist of the Year prize).

The first artist in music history to see the lead single from her first three albums debut on the Billboard Hot 100, Grande embraced a more uncompromising vision than ever before in the making of “Dangerous Woman.” With People noting that the album “celebrates feminine might,” Entertainment Weekly praised Grande for “having something meaningful to say with that jaw-dropping voice — one of the most exquisite in pop today.” Grande recently wrapped up her widely lauded Dangerous Woman Tour in support of the album, performing 85 arena shows worldwide.

ABOUT LUXE BRANDS
LUXE Brands, Inc. is a prestige beauty company with a portfolio of brands distributed in over 70 countries. The company’s portfolio includes Ariana Grande and Nicki Minaj fragrances and DDF skincare, as well as the distribution rights in North America for the Jennifer Lopez, Hawaiian Tropic, Jean Patou and Porsche Design fragrances.

 

Kat Von D Beauty releases limited-edition 10th anniversary collection

May 21, 2018

Kat von D Beauty

The following is a press release from Kat Von D Beauty:

This year, Kat Von D Beauty celebrates its 10-year anniversary with a limited edition collection of eight products for eyes, lips and face that are vegan, cruelty-free and dripping in gold. The curated mix of products range from throwback favorites like the all-star icon Tattoo Liner to new classics like Everlasting Glimmer Veil in Gold Skool. The collection launched online on Cinco de May (May 5), and sold out almost immediately. Now, you can shop the Kat Von D 10th Anniversary Collection in Sephora stores and Sephora inside JCPenney, while supplies last.

Kat Von D Beauty’s 10th Anniversary collection is one-of-a-kind: it was inspired by Kat’s 10th Anniversary muses – men and women who redefine beauty and strength. Each muse’s name can be found on the 10th Anniversary eyeshadow palette, and you can watch their full stories unfold on Youtube.com/KatVonDBeauty.

Kat Von D Beauty 10th Anniversary Collection (Photo courtesy of Kat Von D Beauty)

“I wanted to tell the story of @katvondbeauty through 10 of my modern-day muses. These 10 muses have blessed me with so much inspiration, not just with their surface beauty, but for what they contribute to the world through their art.”
– Kat Von D 

Originally launched as a collection of four red lipsticks at Sephora (which sold out immediately), today Kat Von D Beauty has grown to over 350 SKUs sold in 35 countries, winning numerous industry awards along the way for product performance and innovation. Through it all, Kat’s core mission of delivering accessible, high performance, vegan and cruelty-free makeup remains the same. Dedicated to fans across the globe, the collection pays homage to the brand’s humble beginnings, while sharing a glimpse of what’s to come over the next decade.

Kat von D Beauty 10th Anniversary Collection (Photo courtesy of Kat Von D Beauty)
  • 10th Anniversary Tattoo Liner in Trooper Black ($20) – A fan and industry favorite – and one of the most awarded liquid liners – in exclusive gold packaging.
  • 10th Anniversary Studded Kiss Crème Lipstick in Sante Sangre ($19) – One of Kat’s favorite shades dressed up in collectible gold studs.
  • 10th Anniversary Everlasting Glimmer Veil in Gold Skool ($22– A new, exclusive shade of Kat’s long-wear, weightless formula with a liquid-crystal finish.
  • 10th Anniversary Metal Crush Highlighter in Gold Skool ($30) – A single shot of gold-drenched shimmer that you can use anywhere.
  • 10th Anniversary Eyeshadow Palette ($52– 16 bold, colorful shades in matte, metallic and shimmer finishes, with names inspired by the 10 campaign muses and limited-edition packaging featuring new artwork drawn by Kat herself in celebration of the 10th anniversary.
  • 10th Anniversary Makeup Brush Collection ($125) – The essential tools to help unleash your creativity with limited-edition gold-tone handles.
  • 10th Anniversary Train Case ($150– A roomy case with tons of space for your makeup stash, decorated with Kat’s original artwork.
  • 10th Anniversary Signed Vault ($348) – Extremely limited quantities of this ultra-special vault are available only on Katvondbeauty.com.

The anniversary campaign features 10 muses of all backgrounds, ages and skin tones, who represent the many faces of Kat Von D Beauty.  These are the artists, poets and lovers. The insiders and the outsiders. But if you really want to know who Kat Von D Beauty is, all you gotta do is look in the mirror.

#Vegan! Kat’s passion for animals means that all products are 100% Cruelty Free Forever. The Kat Von D Beauty 10th Anniversary Collection is 100% vegan. Share your looks and find more inspiration at KatVonDBeauty.com, @KatVonDBeauty, #KatVonDBeauty #10YearAnniversary

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.
Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

Kat Von D Beauty launches ultra long-wear brow collection in three formulas

April 20, 2018

Kat Von D
Kat Von D Beauty Brow Collection (Photo courtesy of Kat von D Beauty)

The following is a press release from Kat von D Beauty:

Introducing Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil, and two new brow brushes unlike any others. With three first-to-market waterproof, long-wear, and high pigment formulas in pencil, pomade and powder, these vegan and cruelty-free brow products give you the power to personalize your brows any way you want, in any shade you want!

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade, Brow Struck Dimension Powder, Signature Brow Precision Pencil, Pomade Brow Brush #70 and Powder Brow Brush #75 are available April 20, 2018 on Katvondbeauty.com, Sephora.com, and in Sephora and Sephora inside JCPenney stores.

Brows are uniquely personal. To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn’t find a product that delivered the high-intensity color and waterproof long-wear she wanted. Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone! In a sneak peek post on Instagram, Kat Von D lauded, “Are you guys ready for THE BEST bullet-proof long wear eyebrow product of all time?!”

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade ($19)

Kat Von D Beauty 24-Hour Super Brow Long-Wear Pomade (Natural Shades)

This weightless waterproof pomade delivers high-impact, budge-proof and smudge-proof brows that don’t come off until you want them to. This sweat-proof formula is the best brow product for the most intense activities – Kat even tested its stay-put power at a super-sweat-inducing fitness class! Super Brow comes in 7 neutral brow tones, 7 rainbow colors, plus “White Out” and “Bleach” for a total of 16 unprecedented shades that can combine to create over 100 colors for any and every hair color.

https://www.katvondbeauty.com/eye/brow/24-hour-super-brow-long-wear-pomade/10038.html

https://www.sephora.com/product/24-hour-super-brow-long-wear-pomade-P430718

Apply 24-Hour Super Brow Long-Wear Pomade with the new Kat Von D Beauty Pomade Brow Brush #70 ($18). The brush’s firm, angled bristles are made from the highest quality synthetic fibers to deliver extreme control and effortless strokes. The tapered brush handle doubles as a mixing spatula to make creating color combinations a breeze.

https://www.katvondbeauty.com/eye/brow/pomade-brow-brush-70/29314V1.html

https://www.sephora.com/product/70-pomade-brow-brush-P430304

Kat Von D Beauty Brow Struck Dimension Powder ($20)

Kat Von D Beauty Brow Struck Dimension Powder

Create the perfect natural-looking brow with Brow Struck: a unique 3D semi-metallic powder that mimics the natural sheen of real hair for real-deal dimension and volume. This hybrid 2-in-1 primer and powder formula is the first brow powder to deliver waterproof, smudge-resistant brows for up to 12 hours. Use one of the seven brow-toned shades to instantly fill-in and even-out your shape for perfectly full and balanced brows that look great on camera and in real life.

https://www.katvondbeauty.com/eye/brow/brow-struck-dimension-powder/10039.html

https://www.sephora.com/product/brow-struck-dimension-powder-P430306

Apply this long-wear, high pigment powder with the Kat Von D Beauty Powder Brow Brush #75 ($18). The brush features a unique combed design that actually deposits and blends the powder as it grooms brow hair!

https://www.katvondbeauty.com/eye/brow/powder-brow-brush-75/29321V1.html

https://www.sephora.com/product/75-powder-brow-brush-P430305

Kat Von D Beauty Signature Brow Precision Pencil ($20)

Kat Von D Beauty Signature Brow Precision Pencil

This ultra-skinny pencil features the first-ever 1 x 1.5mm oval tip, for a microblade look that you control. Signature Brow is all about precision and is perfect for drawing fine lines and hair-like strokes with an artist’s control at any angle. The long-wear, break-resistant formula is extra-hard yet softens on contact with the natural oils of your brow hair for buildable payoff, so you can layer color with confidence to achieve any custom brow look. The built-in spoolie on each of the 7 brow-tone shades lets you groom and blend with ease.

https://www.katvondbeauty.com/eye/brow/signature-brow-precision-pencil/10040.html

https://www.sephora.com/product/signature-brow-precision-pencil-P430307

Kat Von D Beauty celebrates self-expression and positivity with Kat Von D x Divine Collection

February 22, 2018

Bejean, Max Morse, Kat Von D and Timothy Hung: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

The following is a press release from Kat von D Beauty:

The KAT VON D x DIVINE Collection is a symbol of self-expression, artistry and positivity, celebrating Divine, the beauty of a true original. Divine is an iconic drag queen and entertainer, and one of Kat’s muses. Known for his larger-than-life persona – and the makeup to match! – Divine embraced his authentic self with unwavering confidence. Divine’s makeup is so iconic that it has been the inspiration for movies, cartoons, actors and performers globally. Today, Divine’s legacy continues to inspire. Available for a limited time only beginning February 14 on Katvondbeauty.com, February 17 on Sephora.com, and March 2 in Sephora stores. #Vegan! All products are 100% Cruelty Free and vegan. Made with love, not animals.

“Divine Official Enterprises, LLC is excited to be working with Kat Von D Beauty on this collection. Divine and Kat connect on so many levels. From artistry, fashion, and makeup, to a genuine love for animals and music. Kat and Divine embody beauty, glamour, and attitude, which is reflected in this collaboration that makeup wearers and cosmetics junkies everywhere will find irresistible.” – Noah Brodie, CEO, Divine Official Enterprises, LLC @divineofficial

Kat Von D x Divine Collection: I Am Divine Eyeshadow Palette & I Am Divine Studded Kiss Crème Lipstick (Photo courtesy of Kat Von D Beauty)

KAT VON D x DIVINE I Am Divine Eyeshadow Palette Limited Edition ($38 USD)
This 8-pan eyeshadow palette features high pigment matte, shimmer and metallic shades inspired by Divine’s famous look, with a selfie-friendly cover design: Hold the palette over your eyes, snap a selfie! Shades include: Babs, Hard Magic, Baltimore, Waters, Filthy, Pink Flamingos, Female Trouble, and Hairspray.

KAT VON D x DIVINE I Am Divine Studded Kiss Lipstick Limited Edition ($19 USD)
Kat also created a never-before-seen nude shade of Studded Kiss Crème Lipstick, called Divine, in collectible neon green studded packaging, that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear.

https://www.katvondbeauty.com/eye/eyeshadow/kat-von-d-x-divine-eyeshadow-palette/27365.html

https://www.sephora.com/product/i-am-divine-palette-P428667

https://www.sephora.com/product/studded-kiss-creme-lipstick-P428666

Bejean, Max Morse, Kat Von D and Timothy Hung: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

Get The Look and Get Inspired:
For the campaign (shot on Divine’s birthday), each of the 4 KVDB Artistry Collective Artists transformed Kat and her 3 muses to Divine-inspired icons for the KAT VON D x DIVINE campaign: transformation and makeup artist Timothy Hung, character stylist and YouTuber Bejean, and 14-year-old skater, surfer and drummer Max Morse.

KAT VON D: @thekatvond
Divine Transformation by KVDB AC Steffanie Strazzere (@sstrazzere)

Kat Von D: Divine Transformation by Artistry Collective Artist Steffanie Strazzere
Kat Von D: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

“I’ve always been a huge Divine fan. He was so iconic and so ground-breaking, especially for the time that he was around because he was not only breaking barriers in the regular world just being openly gay, but in the drag world as well. He made people question the conventional idea of beauty and he made something that could be scary to most people very appealing. That’s so powerful.” – Kat Von D

TIMOTHY HUNG: @timothyhungcom
Divine Transformation by KVDB AC  Kelseyanna Fitzpatrick (@kelseyannaf)

Timothy Hung: Divine Transformation by Artistry Collective Artist Kelseyanna Fitzpatrick (Photo by Mariano Vivanco)

“I love the idea of changing myself into different characters to express myself freely, differently, and artistically.” – Timothy Hung

Timothy was excited to pay homage to Divine. He especially loved working with Kelseyanna Fitzpatrick for his Divine transformation as she was one of his past students!

*MUA Trick from Timothy: Use “Bisque” (orange undertone) from the Kat Von D Beauty Crème Contour Palette to cover a beard!

BEJEAN: @malibudollface
Divine Transformation by KVDB AC Tara Buenrostro (@juscallmetara)

Bejean: Divine Transformation by Artistry Collective Artist Tara Buenrostro (Photo by Mariano Vivanco)

“I truly love people like Divine for giving me the opportunity tobe who I am and stand in my truths. I also love Kat Von D Beauty because it caters to everyone. In fact, it was one of the first brands that had foundations in my shade.” – Bejean

Bejean was tapped for the campaign by Kat via Instagram, and he was delighted to say the least.

MAX MORSE: @maximushenrymorse
Divine Transformation by  KVDB AC Leah Carmichael (@iamleah)

Max Morse: Divine Transformation by Artistry Collective Artist Leah Carmichael (Photo by Mariano Vivanco)

Fourteen-year-old Max Morse met Kat when she tattooed his father, Toby Morse, a motivational speaker best known as the vocalist for punk rock band H20 and Hazen Street. Max and his mom watched Divine’s movies when he was a child.

“He (Max) doesn’t care, just like Divine didn’t care what people thought, and that’s how we are trying to raise him. Just be yourself, don’t be a follower, be a leader.” – Toby Morse, Max’s Father

“As soon as the makeup went on, it was like POOF! He was in the mirror, striking poses.” – Moon Morse, Max’s Mother

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.

Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.