Rue La La teams up with Allure for limited-edition beauty boxes

June 19, 2017

Rue La La Beauty Box
(Photo courtesy of Rue La La)

The following is a press release from Rue La La:

Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, teamed up with  Condé Nast’s Allure, a leader in the beauty space, on a series of themed beauty boxes, featuring 13 summer beauty essentials in the first box.

The brands collaborated to create a one-of-a-kind box filled with products that have been hand-selected by Allure’s beauty experts and Rue La La’s beauty buyers. The boxes aim to bring the finest items on the market straight to consumers with selections from across the beauty category—including makeup, nail lacquer, dry shampoo, moisturizer and more—in a mix of travel and full sizes.

“Beauty is one of the fastest-growing categories for Rue La La,” said Jeff Steeves, SVP Marketing, Rue La La. “Our Members expect the hottest, newest and best product on the market—so connecting with Allure to curate these boxes is invaluable and the perfect way to give our Members exactly what they crave.”

Rue La La sources notable beauty brands and continues to focus on bringing its Members the next big beauty name or product. On any given day beauty sales are running on the Rue La La site, selling out in record time.

“We’re excited to give Rue La La’s Members a new way to discover some of the best beauty products on the market,” said Jill Friedson, VP, Marketing, Conde Nast Women’s Collection. “Each box includes editor-tested products, product reviews and tips—our point of difference that’s hugely valuable to shoppers!”

The co-branded series consists of three boxes: this first summer box, one with top picks for fall beauty and one for the holiday season.

The limited-edition series will be available for purchase at ruelala.com/allurebox.

Each box is $39.99, and upon purchasing the June box, Members will be automatically enrolled to purchase the subsequent two boxes

John Freida Hair Care names Cam part of its ‘Statement’ campaign

April 11, 2017

Cam
Cam (Photo by Ninelle Efremova)

John Frieda Hair Care has recruited country singer Cam for the company’s Your Hair Talks, Make a Statement campaign.  Launched in February 2017, with singer Tinashe, the campaign “encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair,” according to a John Freida press release.

Cam issued this statement: “I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair. Be yourself, be unapologetic, the world needs you to be you.”

In collaboration with iHeartMedia, John Frieda Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make a Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement.

Reese Witherspoon named storyteller-in-chief for beauty brand Elizabeth Arden

March 30, 2017

Reese Witherspoon at an Elizabeth Arden photo shoot
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.

The following is an excerpt from an Elizabeth Arden press release:

In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.

Reese Witherspoon in an Elizabeth Arden Prevage ad.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)

Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”

Reese Witherspoon at an Elizabeth Arden photo shoot.
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)
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