Adwoa Aboah in Marc Jacobs Beauty’s Spring 2018 Campaign Image For New Shameless Foundation (Photo courtesy of Marc Jacobs Beauty)
The following is a press release from Marc Jacobs Beauty:
Marc Jacobs Beauty is pleased to announce the launch of Shameless Youthful-Look 24-H Longwear Foundation, and the corresponding campaign image featuring Adwoa Aboah, the latest face of the brand. Photo by David Sims, styled by Katie Grand, with makeup by Diane Kendal, hair by Guido Palau, and nails by Jin Soon Choi.
In the image, Adwoa wears new Shameless Youthful-Look 24-h Longwear Foundation in shade Tan Y400, Marc Jacobs Beauty’s new Medium Buildable Foundation with first-ever flashback-free SPF and exceptional hydration. available in a broad range of 29 shades for all skin tones, shameless blends seamlessly without settling thanks to its patented Infinity Milling process. The oil-free, 24-hour Longwear formula is self-setting, which means you get a fresh, natural finish that lasts all day. A first-to-market, encapsulated SPF provides broad spectrum sun protection for a weightless-feeling, flashback-free SPF that never appears chalky on camera or ashy on any skin tone. Snow Mushroom and Blue Daisy extract beautify from the inside out to help give skin a hydrated, plumped and more (you)thful look.
Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. (Photo by Raymond Meier)
To complement her shameless skin, Adwoa wears Velvet Noir Major Volume Mascara in Noir, New Nudes Sheer Gel Lipstick in Moody Margot, Le Marc Lip Crème Lipstick in Mahogany, and Enamored Hi-Shine Nail Lacquer in Delphine.
Adwoa’s shameless look will also be featured in the upcoming campaign video directed by Jesse Jenkins, with creative direction by Katie Grand, debuting in February.
Marc Jacobs beauty Shameless Youthful-Look 24-h Longwear Foundation ($46 USD) will be available globally February 2018 at Sephora, Sephora.com, Marcjacobsbeauty.com, select Marc Jacobs stores, Neiman Marcus, and Bergdorf Goodman.
About Marc Jacobs Beauty: As with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. for Marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.
Narc redefines beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.” Inspiration stems from the spirit of a girl and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”
Kat Von D in Kiss Me All Over – Kat Von D’s Studded Kiss Vegan Lipstick Campaign (Photo by Mariano Vivanco)
The following is a press release from Kat von D Beauty:
Kat Von D’s iconic Studded Kiss Crème Lipstick is back to rock your lips with a covetable new formula, explosive new shade range, and reimagined new look! When Kat set out to create the perfect lipstick – romantic yet edgy, classy yet sexy in unbelievable colors – she created the iconic Studded Kiss. Today, Studded Kiss Lipstick is more badass than ever with a higher pigment formula that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear and commitment to cruelty-free makeup that’s completely vegan.
The new Studded Kiss Crème Lipstick launches with 40 incredible colors in three rad finishes: Satin Matte, Glimmer, and Metallic. Kat’s largest, most disruptive shade range ever includes timeless best-sellers, resurrected fan-favorites, beloved icons from her Everlasting Liquid Lipstick collection, and the all-new White Out, an artistry-inspired opaque white to use as a base or to mix and customize your own perfect lip shades. From nudes to brights to bold pops of color, Studded Kiss offers a full spectrum for any one.
Kat Von D Beauty New Studded Kiss Vegan Lipsticks in 40 shades (Photo courtesy of Kat Von D Beauty)
As always, Kat personally tested and approved the formulation of each 100% Vegan, cruelty-free shade to ensure consistent pigmentation, and comfortable, virtually weightless wear. Kat was even involved in designing the iconic Studded Kiss Lipstick packaging and lettering. The Studded Kiss lipstick bullet case was inspired by the black studs on her favorite cuff bracelet.
Get The Look:
Kat Von D Beauty Artistry Collective Artist Tara Buenrostro (@juscallmetara) shares her passion for the new Studded Kiss Lipsticks:
“The newly reformulated Studded Kiss Creme Lipsticks are truly unlike any lipsticks out there. They are the longest-lasting lipsticks with the most insane color payoff. From the perfect nudes for any skin tone, classic reds, all the way to those weirdo-pops and Everlasting Liquid Lipstick shade faves – we have any color your heart desires!”
Tara dishes on creating the look seen on Kat Von D in the Studded Kiss Crème Lipstick campaign, which inspired the “Kiss Me All Over” tagline:
“I always love collaborating with Kat on ideas for campaigns, so when she approached me with the idea of lipsticks all over her face, my first thought was that I was going to have to kiss her… A LOT. In order to accomplish the campaign look, I created custom stencils and with the help of the three other Artistry Collective members we filled them in with different shades of Studded Kiss to truly showcase the amazing color range, intense pigmentation and color payoff to give Kat the perfect, Studded Kiss Me All Over look.”
Kat Von D Studded Kiss Crème Lipstick ($19 USD) will be available in the US on January 12 onKatvondbeauty.com, January 19 on Sephora.com, and January 26in Sephora stores.
#Vegan! Kat’s passion for animals means that all products are 100% Cruelty Free Forever. Studded Kiss Crème Lipstick is 100% vegan. Share your looks and find more inspiration at KatVonDBeauty.com, @KatVonDBeauty, #KatVonDBeauty and #StuddedKiss
Kat Von D Beauty Artistry Collective Artist Tara Buenrostro behind the scenes at the Studded Kiss Crème Lipstick campaign shoot with Kat Von D and other Artistry Collective Artists (Photo courtesy of Kat Von D Beauty)
Kat Von D Beauty New Studded Kiss Vegan Lipsticks in 40 shades (Photo by Hudson Cuneo)
Kat Von D Beauty New Studded Kiss Vegan Lipstick from top left-to-right: Bow N Arrow, Ludwig, Lovecraft, Double Dare, Nahz Fur Atoo and OG Lolita
Model: Kat Von D. Beauty Artistry Collective Artist: Tara Buenrostro. (Photo courtesy of Kat Von D Beauty)
ABOUT KAT VON D BEAUTY:LONG WEAR. HIGH PIGMENT. FULL COVERAGE.
Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.
In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.
As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017.
Kat Von D Beauty is distributed in 35 countries across North America, Latin America, Europe, South East Asia, Australia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Kaufhof, Debenhams and www.katvondbeauty.com.
ABOUT KENDO Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.
Rihanna and Fenty Beauty products (Image courtesy of Fenty Beauty)
The following is a press release from Fenty Beauty:
Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The Beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game. Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.” For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filter. Because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow. It’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Sephora.com and FentyBeauty.com.
Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, teamed up with Condé Nast’s Allure, a leader in the beauty space, on a series of themed beauty boxes, featuring 13 summer beauty essentials in the first box.
The brands collaborated to create a one-of-a-kind box filled with products that have been hand-selected by Allure’s beauty experts and Rue La La’s beauty buyers. The boxes aim to bring the finest items on the market straight to consumers with selections from across the beauty category—including makeup, nail lacquer, dry shampoo, moisturizer and more—in a mix of travel and full sizes.
“Beauty is one of the fastest-growing categories for Rue La La,” said Jeff Steeves, SVP Marketing, Rue La La. “Our Members expect the hottest, newest and best product on the market—so connecting with Allure to curate these boxes is invaluable and the perfect way to give our Members exactly what they crave.”
Rue La La sources notable beauty brands and continues to focus on bringing its Members the next big beauty name or product. On any given day beauty sales are running on the Rue La La site, selling out in record time.
“We’re excited to give Rue La La’s Members a new way to discover some of the best beauty products on the market,” said Jill Friedson, VP, Marketing, Conde Nast Women’s Collection. “Each box includes editor-tested products, product reviews and tips—our point of difference that’s hugely valuable to shoppers!”
The co-branded series consists of three boxes: this first summer box, one with top picks for fall beauty and one for the holiday season.
The limited-edition series will be available for purchase at ruelala.com/allurebox.
Each box is $39.99, and upon purchasing the June box, Members will be automatically enrolled to purchase the subsequent two boxes
John Frieda Hair Care has recruited country singer Cam for the company’s Your Hair Talks, Make a Statement campaign. Launched in February 2017, with singer Tinashe, the campaign “encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair,” according to a John Freida press release.
Cam issued this statement: “I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair. Be yourself, be unapologetic, the world needs you to be you.”
In collaboration with iHeartMedia, John Frieda Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make a Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement.
Cam at the 2016 American Music Awards at the Microsoft Theater in Los Angeles on November 20, 2016. (Photo courtesy of Image Group LA/ABC)
Cam at the 52nd Academy of Country Music Awards at T-Mobile Arena in Las Vegas on April 2, 2017. (Photo by Michele Crowe/CBS)
Cam at the 50th Annual CMA Awards at the Bridgestone Arena in Nashville on November 2, 2016. (Photo courtesy of Image Group LA/ABC)
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)
Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.
The following is an excerpt from an Elizabeth Arden press release:
In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)
Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)
