Popsugar launches Popsugar Play/Ground, a female-focused lifestyle event

April 16, 2018

Popsugar Play/Ground

The following is a press release from Popsugar:

On June 9 and June 10, 2018, at Pier 94 in New York City, powerhouse global lifestyle media company POPSUGAR, along with event partner Reed Exhibitions, the world’s leading event organizer, will bring POPSUGAR’s content to life at POPSUGAR Play/Ground. A breakthrough festival that will provide experiences that are at once playful and grounding, attendees will have the opportunity to learn, shop, sweat, enjoy, and indulge.

Festivalgoers will find the ultimate happy place at this one-of-a-kind interactive wonderland with programming and panel conversations featuring Play/Ground creative advisors Kate Hudson, Mindy Kaling, and Yara Shahidi, as well as spiritual guru Gabby Bernstein and many others. Further highlights will include a musical performance by AlunaGeorge, an artist collaboration with Ashley Longshore, cutting-edge workouts lead by fitness superstars, an interactive shopping bazaar featuring exclusive product collaborations with favorite POPSUGAR brands, Instagram-worthy art installations, and so much more.

Attendees will also be able to experience curated brand activations. Presenting partner, eyelove, will educate women about the importance of eye health. “With experiential marketing on the rise, our involvement provides an exciting opportunity to engage with consumers in a new way, while encouraging them to prioritize their eye health,” said Michelle Nguyen, Consumer Marketing Lead, Ophthalmics at  Shire. Freeform, Disney’s young adult television television network, is also a presenting partner, and will have activations presenting their summer programming. Nordstrom will highlight Nordstrom’s approach to wellness and will feature Nordstrom beauty products and services. Lime-A-Rita, Moen, COVERGIRL, and many others will also participate.

“At POPSUGAR, we aim to make women’s lives happier, smarter and easier. With this new kind of festival, we will do the same while inspiring and entertaining them,” said Lisa Sugar, founder and president of POPSUGAR. “POPSUGAR Play/Ground’s programming reflects the wide range of interests of our audience, where they can come to engage every part of their lives in an unforgettable two day experience.”

“Our team is excited to collaborate with POPSUGAR in creating their biggest event yet with POPSUGAR Play/Ground and to bring Reed Exhibitions’ event expertise to the festival,” said Hervé Sedky, president of Reed Exhibitions, The Americas. “We’re thrilled to expand our portfolio of events and continue to forge a successful partnership with POPSUGAR.”

Central to the event will be the unique and powerful brand activations attendees can only experience at POPSUGAR Play/Ground. “Today’s consumers don’t just want to shop their brands; they want to fully experience everything their brands have to offer,” said Geoff Schiller, POPSUGAR CRO. “To that end, by activating at POPSUGAR Play/Ground, our brand partners will deliver on that promise and opportunity at scale. Together, we will engage, empower and inspire thousands of people.”

The two-day festival is expecting to attract more than 15,000 attendees. More guests, performers, sponsors, and exhibitors will be announced in the following months.

For more information on POPSUGAR Play/Ground and to purchase tickets, please click here.

About POPSUGAR:
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, quarterly subscription box POPSUGAR Must Have, and makeup line Beauty by POPSUGAR. Together, the brands attract a monthly global audience of 400 million, generating 3.1 billion monthly content views. POPSUGAR is a leading lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multiplatforms across entertainment, fashion, beauty, fitness, food, parenting, news, and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., garners more than 390 million monthly views of its original series.

POPSUGAR Inc. operates internationally in Australia, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.

About Reed Exhibitions:
Reed Exhibitions is the world’s leading events organizer, with over 500 events in over 30 countries. In 2016, Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific, and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions. www.reedexpo.com

Jennifer Lopez partners with Inglot Cosmetics for extensive collection

April 5, 2018

Jennifer Lopez (Photo courtesy of Inglot Cosmetics)
Jennifer Lopez (Photo courtesy of Inglot Cosmetics)

The following is a press release from Inglot Cosmetics:

After decades serving as a muse for the makeup industry and a beauty inspiration for women all over the world, Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics. Launching April 26th, the extensive color line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty. Finally, everyone can now achieve their own authentic “J Lo Glow.”

“The capsule collection we created with Inglot is filled with all my go-to products in my favorite colors. We have everything from mascara, lipsticks, eyelashes, blush, eye shadow and of course…bronzers,” said Lopez. “What I think is unique and exciting is our Freedom System Palette—which allows you to create your own personalized palette with the specific colors and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one color you really want!”

Jennifer worked very closely with the brand on every aspect of the collection including the shade range, ad campaign, packaging and even the product names of the hero skus, which are inspired by her career, like “Boogie Down Bronze” and “Livin’ The Highlight.” As a global star juggling multiple jobs on top of motherhood, Jennifer built the line for women like her who are always on the go. The product collection allows women to create unique looks of their own, whether they’re going for a natural daytime look or going-out-glam, inspired by Jennifer’s iconic styles.

“We could not have asked for a better partner than Jennifer. She is a true beauty visionary,” says Grzegorz Inglot, Vice President of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”

The 70-piece collection ranges from powders to lipsticks, shadows to eyelashes and cosmetic palettes. All colors in the line were created and handpicked by Jennifer herself. The star of the collection is the Freedom System that allows consumers to create unique palettes with over 300,000 combination possibilities. The expertly formulated products will range in shades from nude to glow, with a touch of smoky glam and the key products in the line will include an illuminator, a bronzer, a gloss and a mascara.

The line launches globally on April 26 on jenniferlopezinglot.com, inglotusa.com, in Inglot stores and in select Macy’s locations. But if you can’t wait, an exclusive palette inspired by Jennifer’s look in the advertising campaign will be available for pre-sale starting April 17 on jenniferlopezinglot.com.

Founded in Poland in 1983, Inglot Cosmetics is one of the world’s leading manufacturers and retailers in color cosmetics. Renowned for their expansive array of shades and revolutionary best-sellers such as the Freedom System of custom palettes and O2M Breathable Nail Enamel, Inglot creates the trends behind the scenes at Fashion Week in New York, Paris, Milan, London and on Broadway. Inglot is dedicated to offering beauty enthusiasts around the world with products that feature cutting edge technology and the finest ingredients. In addition to the global website, the brand has 755 brick and mortar retail locations in over 80 countries, including 40+ point of sales in the United States.

2018 America’s Beauty Show: Tabatha Coffey set to make appearance

April 4, 2018

Tabatha Coffey
Bravo reality TV star/hair-salon entrepreneur Tabatha Coffey (Photo by Nicole Weingart/Bravo)

The following is a press release from America’s Beauty Show:

Salon professionals around the Midwest will converge on Chicago for the annual America’s Beauty Show (ABS), at McCormick Place (North) Saturday, Sunday and Monday – April 28, 29, 30.  Paul Dykstra, CEO of America’s Beauty Show, comments, “We are proud that the 85,000 beauty professionals who attended our three-day show in 2017 came from across the US and 34 foreign countries — and had a $116 million impact on the local economy. The beauty business, which impacts millions of consumers, also makes a very positive impact on the local economy!”  (stats from Choose Chicago)

So, what is America’s Beauty Show? Simply put, it’s hundreds of thousands of square feet of wall-to-wall beauty products, where salon professionals go to find out what’s new, what’s hot, and what consumers can expect to see at their local salons in coming weeks! It’s the only place where beauty salon professionals can view over 450 manufacturer exhibits and learn from the best educators in the industry about new beauty trends in hairdressing/hair color, new products, hot colors/trends in nails, hair extensions, etc.

Highlights of ABS 2018 include:

  • A Barber Takeover! CosmoProf stage – all day Sat, April 28
  • Tabatha Coffey with biz advice on the Matrix stage (Sun and Mon)
  • Crazy Hands Barbering Competition by Major League Barbers
  • Color guru Guy Tang: famous for bringing pastels to hair color
  • Student Huddle at ABS:  Mon., April 30.

In keeping with America’s Beauty Show’s commitment to give back to the community, Larry Silvestri, President of the Board of Directors of ABS and Senior VP & COO for Mario Tricocci Hair Salons & Day Spas, announces:

  • A Free, one-hour domestic violence and sexual assault awareness course for salon professionals – Cosmetologists Chicago is the first association of beauty professionals in the country to offer this course prepared with Chicago Says No More and required for 2018 license renewal!

For Salon professionals only, America’s Beauty Show is owned and produced by Cosmetologists Chicago, one of the nation’s largest associations of beauty salon professionals. The International Esthetics, Cosmetics, & Spa Conference –– will be co-located @ America’s Beauty Show.  For more info, visit americasbeautyshow.com.

Saks Fifth Avenue unveils new beauty floor in New York flagship

May 22, 2018

The following is a press release from Saks Fifth Avenue:

Saks Fifth Avenue
Cosmetics counter at Saks Fifth Avenue New York, Beauty on 2 (Photo by Justin Bridges for Saks Fifth Avenue)

Saks Fifth Avenue today opens the new, 32,000-square-foot beauty space on the second floor of the New York Flagship with more than 120 color cosmetics, skincare, fragrance and wellness brands  —58 of which are new to the floor.  With a significant focus on experiences, the floor is approximately 40-percent larger and now includes 15 new spa rooms along with services such as medi-spa treatments, facials, massages, manicures, brow services, a flower shop and more.  By moving the Beauty department to the second floor, Saks is evolving the way customers shop and experience beauty.

“As part of Saks’ overall growth strategy, we continue to look for ways to innovate, create and disrupt. The bold decision to move Beauty to the second floor, from the traditional main floor model, allowed us to build a one-of-a-kind destination enabling Saks to create the epitome of an experiential beauty floor,” said Marc Metrick, president, Saks Fifth Avenue. “We continue to apply the principles of what we call The New Luxury to everything we do.  What we’ve done with Beauty gives the customer a warmer environment, differentiated from what they can get anywhere else and creates a reason to come to Saks and experience our brand.”

“What makes this new beauty concept special is the exclusive services and unparalleled offering of brands we are providing to our clients. We curated the floor to represent the best innovations in beauty and wellness in a truly specialized space,” said Tracy Margolies, Chief Merchant, Saks Fifth Avenue. “By offering beauty and wellness workshops and panels, Saks is taking a holistic approach to make our clients feel great both inside and out.”

EB Florals at Saks Fifth Avenue New York, Beauty on 2 (Photo by Justin Bridges for Saks Fifth Avenue)

STORE DESIGN
The new beauty floor is the latest step in the New York flagship’s Grand Renovation.  Saks redefined the department store concept with the revolutionary migration of Beauty from the main floor to the second floor. The Saks Store Planning and Design team, in collaboration with Gensler, spearheaded the design focusing on opening up the space, creating broad sightlines across the floor and modernizing traditional finishes that complement the brand’s heritage.  The team used custom agglomerate white stone flooring from Italy throughout and restored original windows facing Fifth Avenue, 49th Street, and 50th Street, allowing natural light to the floor and north and south facing views of the city.

FaceGym at Saks Fifth Avenue New York, Beauty on 2 (Photo by Justin Bridges for Saks Fifth Avenue)

TREATMENTS AND EXPERIENCES
Saks curated exciting treatments and luxury experiences for customers with services including:

  • FaceGym, the original non-invasive facial workout, exclusive to Saks and the first shop in the United States.
  • Dedicated spa rooms for CHANEL, Clé de Peau Beauté, Dior, Kiehl’s Since 1851, La Mer, La Prairie, Martine de Richeville, SKINNEY MedSpa and Sisley Paris.
  • Brow and lash styling by Blink Brow Bar London, CoolSculpting and laser hair removal by SKINNEY MedSpa and manicures and meditation by sundays.
  • Martine de Richeville‘s signature slimming, deep-tissue massage, Rémodelage, —a Saks exclusive and brand-first space in the United States.
  • Hand-tied floral arrangements by EB Florals, revolving around the composition of the fragrances and their seasonal availability.
Gucci at Saks Fifth Avenue New York, Beauty on 2 (Photo by Justin Bridges for Saks Fifth Avenue)

BRANDS
Anchor shops Aesop, CHANEL, Christian Louboutin Beauté, Dior, Giorgio Armani, Givenchy, Gucci, Kiehl’s Since 1851, La Mer, La Prairie, Sisley Paris, and Tom Ford, brought new concepts to Saks featuring the latest in technology or exclusive designs. Highlights include:

  • First of its kind CHANEL spa room modeled after the CHANEL au Ritz Hotel Spa in Paris.
  • Dior spa room modeled after the Dior Institut at the Plaza Athenée in Paris.
  • Ex Nihilo Osmologue for demi bespoke fragrances.
  • Gucci’s first new beauty concept store in the United States.
  • A Guerlain Parfumeur boutique offering 110 iconic creations where visitors can choose their own scent through a digital consultation and personalize their own bottle.

Nearly all makeup and skincare brands at Saks provide a selection of complimentary services, known as “Beautiful Discoveries” including mini facials, eye treatments, hand massages, makeup and skincare coaching, and more.  The floor will offer exclusive fragrances from Bond No. 9, By Kilian, Clive Christian, EB Florals, Ex Nihilo, Hermès, Roja Dove and more as well as feature an Apothecary concept including a 160-square-foot curated boutique of niche beauty products and expert favorites from 30 brands.  Saks Fifth Avenue will launch new and exclusives brands including Orveda‘s gender-neutral range with 18 highly innovative and unique products as well as Floraïku, luxury fragrance inspired by Japan, and Valmont skincare and fragrance.

Apothecary at Saks Fifth Avenue New York, Beauty on 2 (Photo by Justin Bridges for Saks Fifth Avenue)

SERVICE
The department boasts a dedicated concierge who can direct visitors to specific brands, shops or products and book treatments.  Clients can also easily reserve services on Saks.com. SaksFirst Beauty members can pick up their quarterly rewards at the beauty concierge counter and a beauty curator is available onsite to assess a customer’s skin and recommend skincare treatment options.

EVENTS
Saks New York will host a series of beauty and wellness events in its 850-square-foot flexible event space with industry influencers, ranging from noted doctors to fitness empire founders and more. The space will also host master classes, public appearances, small private gatherings and visual installations.

Saks New York is located at 611 Fifth Avenue at 50th Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m. For additional information on the new location, visit the Saks New York store and events page on saks.com.

Fragrances at Saks Fifth Avenue New York, Beauty on 2 (Photo by Justin Bridges for Saks Fifth Avenue)

FULL BRAND MATRIX
Acqua Di Parma, AERIN Beauty, Aesop, Alexander McQueen, Amouage, Angela Caglia, Annick Goutal, Art Meets Art, Artis, Balenciaga, Blink Brow Bar London, Bobbi Brown, Bond No. 9, Bottega Veneta, Bulgari, Burberry, By Terry, Care/of, Cartier, Cellcosmet, Chanel, Chantecaille, Chloé, Christian Dior, Christian Louboutin, Christophe Robin, Chuda, Cire Trudon, Clarins, Clé de Peau Beauté, Clinique, Clive Christian, Creed, Decorté, Diana Vreeland, Dior, Diptyque, Dolce & Gabbana, D.S. & Durga, Dyson, EB Florals, Estée Lauder, Ex Nihilo, FaceGym, Floraïku, Foreo, Frédéric Malle, GHD, Giorgio Armani, Givenchy, Glow Recipe, Gucci, Guerlain, Hermès, Histoires De Parfums, Hotel Couture, House of Sillage, Jason Wu, Jo Malone London, Kiehl’s Since 1851, Kilian, L’Artisan Parfumeur, La Mer, La Prairie, Lancer Skincare, Lancôme, Laura Mercier, Le Labo, Leonor Greyl, MAC, Maison Francis Kurkdjian, Mancera, Marc Jacobs, Mario Badescu, Martine de Richeville, Marvis, Mason Pearson, Molton Brown, Montale, Moroccanoil, Mugler, Narciso Rodriguez, Nars, Natura Bissé, NEST Fragrances, Omorovicza, Ormonde Jayne, Orveda, Patchology, Penhaligon’s, Philip Kingsley, Prada, Proenza Schouler, R+Co, Raincry, ReFa, RéVive, Rodial, RODIN olio lusso, Roja Dove, Rossano Ferretti, Sakara Life, Salvatore Ferragamo, Serge Lutens, Shiseido, simplehuman, Sisley Paris, SK-II, SKINNEY MedSpa, Slip, sundays, Supergoop!, Tammy Fender, Tata Harper, The Perfumer’s Story, Tiffany & Co., Tom Ford, Trish McEvoy, Valentino, Valmont, Viktor & Rolf, Vilhelm Parfumerie and YSL.

ABOUT SAKS FIFTH AVENUE (@saks)
As a leading shopping destination for the all-channel luxury experience, Saks Fifth Avenue is renowned for its coveted edit of American and international designer collections as well as its storied history of creating breakthrough, experiential environments. Its exemplary client service has made Saks a global authority in the category, a focus since the brand’s inception in 1924. As part of the HBC brand portfolio, Saks operates in 41 stores across North America, its online experience―saks.com, and its mobile experience―Saks App.

For more information, kindly visit saks.comInstagram.com/saksFacebook.com/saks, Snapchat.com/saks_official, and Twitter.com/saks,

Elizabeth Arden launches March On campaign with Reese Witherspoon

March 1, 2018

Behind the scenes of Elizabeth Arden’s March On campaign shoot with Reese Witherspoon, the brand’s Storyteller-in-Chief. (Photo courtesy of Elizabeth Arden)

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces the launch of the March On campaign, featuring a limited-edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.

An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power to this day.  As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honoring their ability to be forces of change in the world with the introduction of the March On campaign.

The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide.  The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.

“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women. “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”

The ongoing integrated marketing campaign will include social content, public relations, in-store activations and advertising featuring Reese Witherspoon, in addition to the limited edition lipstick.  The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn
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About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.

 

 

Kat Von D Beauty celebrates self-expression and positivity with Kat Von D x Divine Collection

February 22, 2018

Bejean, Max Morse, Kat Von D and Timothy Hung: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

The following is a press release from Kat von D Beauty:

The KAT VON D x DIVINE Collection is a symbol of self-expression, artistry and positivity, celebrating Divine, the beauty of a true original. Divine is an iconic drag queen and entertainer, and one of Kat’s muses. Known for his larger-than-life persona – and the makeup to match! – Divine embraced his authentic self with unwavering confidence. Divine’s makeup is so iconic that it has been the inspiration for movies, cartoons, actors and performers globally. Today, Divine’s legacy continues to inspire. Available for a limited time only beginning February 14 on Katvondbeauty.com, February 17 on Sephora.com, and March 2 in Sephora stores. #Vegan! All products are 100% Cruelty Free and vegan. Made with love, not animals.

“Divine Official Enterprises, LLC is excited to be working with Kat Von D Beauty on this collection. Divine and Kat connect on so many levels. From artistry, fashion, and makeup, to a genuine love for animals and music. Kat and Divine embody beauty, glamour, and attitude, which is reflected in this collaboration that makeup wearers and cosmetics junkies everywhere will find irresistible.” – Noah Brodie, CEO, Divine Official Enterprises, LLC @divineofficial

Kat Von D x Divine Collection: I Am Divine Eyeshadow Palette & I Am Divine Studded Kiss Crème Lipstick (Photo courtesy of Kat Von D Beauty)

KAT VON D x DIVINE I Am Divine Eyeshadow Palette Limited Edition ($38 USD)
This 8-pan eyeshadow palette features high pigment matte, shimmer and metallic shades inspired by Divine’s famous look, with a selfie-friendly cover design: Hold the palette over your eyes, snap a selfie! Shades include: Babs, Hard Magic, Baltimore, Waters, Filthy, Pink Flamingos, Female Trouble, and Hairspray.

KAT VON D x DIVINE I Am Divine Studded Kiss Lipstick Limited Edition ($19 USD)
Kat also created a never-before-seen nude shade of Studded Kiss Crème Lipstick, called Divine, in collectible neon green studded packaging, that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear.

https://www.katvondbeauty.com/eye/eyeshadow/kat-von-d-x-divine-eyeshadow-palette/27365.html

https://www.sephora.com/product/i-am-divine-palette-P428667

https://www.sephora.com/product/studded-kiss-creme-lipstick-P428666

Bejean, Max Morse, Kat Von D and Timothy Hung: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

Get The Look and Get Inspired:
For the campaign (shot on Divine’s birthday), each of the 4 KVDB Artistry Collective Artists transformed Kat and her 3 muses to Divine-inspired icons for the KAT VON D x DIVINE campaign: transformation and makeup artist Timothy Hung, character stylist and YouTuber Bejean, and 14-year-old skater, surfer and drummer Max Morse.

KAT VON D: @thekatvond
Divine Transformation by KVDB AC Steffanie Strazzere (@sstrazzere)

Kat Von D: Divine Transformation by Artistry Collective Artist Steffanie Strazzere
Kat Von D: Divine Transformation by Artistry Collective Artist Steffanie Strazzere (Photo by Mariano Vivanco)

“I’ve always been a huge Divine fan. He was so iconic and so ground-breaking, especially for the time that he was around because he was not only breaking barriers in the regular world just being openly gay, but in the drag world as well. He made people question the conventional idea of beauty and he made something that could be scary to most people very appealing. That’s so powerful.” – Kat Von D

TIMOTHY HUNG: @timothyhungcom
Divine Transformation by KVDB AC  Kelseyanna Fitzpatrick (@kelseyannaf)

Timothy Hung: Divine Transformation by Artistry Collective Artist Kelseyanna Fitzpatrick (Photo by Mariano Vivanco)

“I love the idea of changing myself into different characters to express myself freely, differently, and artistically.” – Timothy Hung

Timothy was excited to pay homage to Divine. He especially loved working with Kelseyanna Fitzpatrick for his Divine transformation as she was one of his past students!

*MUA Trick from Timothy: Use “Bisque” (orange undertone) from the Kat Von D Beauty Crème Contour Palette to cover a beard!

BEJEAN: @malibudollface
Divine Transformation by KVDB AC Tara Buenrostro (@juscallmetara)

Bejean: Divine Transformation by Artistry Collective Artist Tara Buenrostro (Photo by Mariano Vivanco)

“I truly love people like Divine for giving me the opportunity tobe who I am and stand in my truths. I also love Kat Von D Beauty because it caters to everyone. In fact, it was one of the first brands that had foundations in my shade.” – Bejean

Bejean was tapped for the campaign by Kat via Instagram, and he was delighted to say the least.

MAX MORSE: @maximushenrymorse
Divine Transformation by  KVDB AC Leah Carmichael (@iamleah)

Max Morse: Divine Transformation by Artistry Collective Artist Leah Carmichael (Photo by Mariano Vivanco)

Fourteen-year-old Max Morse met Kat when she tattooed his father, Toby Morse, a motivational speaker best known as the vocalist for punk rock band H20 and Hazen Street. Max and his mom watched Divine’s movies when he was a child.

“He (Max) doesn’t care, just like Divine didn’t care what people thought, and that’s how we are trying to raise him. Just be yourself, don’t be a follower, be a leader.” – Toby Morse, Max’s Father

“As soon as the makeup went on, it was like POOF! He was in the mirror, striking poses.” – Moon Morse, Max’s Mother

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.

Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017. Kat Von D Beauty has twice been awarded Best Cruelty-Free Cosmetics Company by peta2 in their Annual Libby Awards.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

 

Revlon launches ‘Live Boldly’ campaign

January 24, 2018

Revlon Live Boldly campaign
Revlon Live Boldly campaign. Pictured from left to right: model Achok Majak; new Revlon Brand Ambassadors Raquel Zimmermann, Ashley Graham, Imaan Hammam, Adwoa Aboah; and model Rina Fukushi. (Photo courtesy of Revlon)

The following is a press release from Revlon:

Revlon launches its new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon’s new campaign platform because they embody what it is to “Live Boldly.”

As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry’s perspective by creating a more inclusive definition of beauty.

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” says Graham. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to “Live Boldly.” Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by VOGUE Paris as one of the “30 models of the 2000s.”

“Revlon gives us a platform that allows us to be accessible to all different types of women,” says Aboah. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

Revlon’s Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.

Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding Revlon’s Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.

Marc Jacobs Beauty debuts Adwoa Aboah campaign image for new Shameless Youthful-Look 24-H Longwear Foundation SPF 25

January 17, 2018

Adwoa Aboah in Marc Jacobs Beauty's Spring 2018 Campaign Image For New Shameless Foundation (Photo courtesy of Marc Jacobs Beauty)
Adwoa Aboah in Marc Jacobs Beauty’s Spring 2018 Campaign Image For New Shameless Foundation (Photo courtesy of Marc Jacobs Beauty)

The following is a press release from Marc Jacobs Beauty:

Marc Jacobs Beauty is pleased to announce the launch of Shameless Youthful-Look 24-H Longwear Foundation, and the corresponding campaign image featuring Adwoa Aboah, the latest face of the brand. Photo by David Sims, styled by Katie Grand, with makeup by Diane Kendal, hair by Guido Palau, and nails by Jin Soon Choi.

In the image, Adwoa wears new Shameless Youthful-Look 24-h Longwear Foundation in shade Tan Y400, Marc Jacobs Beauty’s new Medium Buildable Foundation with first-ever flashback-free SPF and exceptional hydration. available in a broad range of 29 shades for all skin tones, shameless blends seamlessly without settling thanks to its patented Infinity Milling process. The oil-free, 24-hour Longwear formula is self-setting, which means you get a fresh, natural finish that lasts all day. A first-to-market, encapsulated SPF provides broad spectrum sun protection for a weightless-feeling, flashback-free SPF that never appears chalky on camera or ashy on any skin tone. Snow Mushroom and Blue Daisy extract beautify from the inside out to help give skin a hydrated, plumped and more (you)thful look.

Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. (Photo by Raymond Meier)

To complement her shameless skin, Adwoa wears Velvet Noir Major Volume Mascara in Noir, New Nudes Sheer Gel Lipstick in Moody Margot, Le Marc Lip Crème Lipstick in Mahogany, and Enamored Hi-Shine Nail Lacquer in Delphine.

Adwoa’s shameless look will also be featured in the upcoming campaign video directed by Jesse Jenkins, with creative direction by Katie Grand, debuting in February.

Marc Jacobs beauty Shameless Youthful-Look 24-h Longwear Foundation ($46 USD) will be available globally February 2018 at Sephora, Sephora.com, Marcjacobsbeauty.com, select Marc Jacobs stores, Neiman Marcus, and Bergdorf Goodman.

About Marc Jacobs Beauty:
As with his fashion, Marc’s rule-breaking creativity is at the heart of his makeup vision. for Marc, getting it right involves a little bit of wrong. he inspires you to push the boundaries and create your own style. so indulge in his exquisite textures, take liberties with his provocative shades, and play with his daring designs.

Narc redefines beauty as imperfectly perfect. “I see beauty in many things and I  am attracted to all sorts of imperfection, to style, to confidence or experimentation. it’s unexpected and surprises you.”  Inspiration stems from the spirit of a girl and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…it’s the idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

 

Kat Von D Beauty launches 40 new vegan #StuddedKiss Lipsticks

January 12, 2018

Kat Von D in Kiss Me All Over – Kat Von D's Studded Kiss Vegan Lipstick Campaign
Kat Von D in Kiss Me All Over – Kat Von D’s Studded Kiss Vegan Lipstick Campaign (Photo by Mariano Vivanco)

The following is a press release from Kat von D Beauty:

Kat Von D’s iconic Studded Kiss Crème Lipstick is back to rock your lips with a covetable new formula, explosive new shade range, and reimagined new look! When Kat set out to create the perfect lipstick – romantic yet edgy, classy yet sexy in unbelievable colors – she created the iconic Studded Kiss. Today, Studded Kiss Lipstick is more badass than ever with a higher pigment formula that delivers luxuriously rich texture and intensified color payoff with Kat’s signature long wear and commitment to cruelty-free makeup that’s completely vegan.

The new Studded Kiss Crème Lipstick launches with 40 incredible colors in three rad finishes: Satin Matte, Glimmer, and Metallic. Kat’s largest, most disruptive shade range ever includes timeless best-sellers, resurrected fan-favorites, beloved icons from her Everlasting Liquid Lipstick collection, and the all-new White Out, an artistry-inspired opaque white to use as a base or to mix and customize your own perfect lip shades. From nudes to brights to bold pops of color, Studded Kiss offers a full spectrum for any one.

Kat Von D Beauty New Studded Kiss Vegan Lipsticks in 40 shades (Photo courtesy of Kat Von D Beauty)

As always, Kat personally tested and approved the formulation of each 100% Vegan, cruelty-free shade to ensure consistent pigmentation, and comfortable, virtually weightless wear. Kat was even involved in designing the iconic Studded Kiss Lipstick packaging and lettering. The Studded Kiss lipstick bullet case was inspired by the black studs on her favorite cuff bracelet.

https://www.katvondbeauty.com/lip/lipstick/studded-kiss-creme-lipstick/40006.html

Get The Look:
Kat Von D Beauty Artistry Collective Artist Tara Buenrostro (@juscallmetara) shares her passion for the new Studded Kiss Lipsticks:

  • “The newly reformulated Studded Kiss Creme Lipsticks are truly unlike any lipsticks out there. They are the longest-lasting lipsticks with the most insane color payoff. From the perfect nudes for any skin tone, classic reds, all the way to those weirdo-pops and Everlasting Liquid Lipstick shade faves – we have any color your heart desires!”

Tara dishes on creating the look seen on Kat Von D in the Studded Kiss Crème Lipstick campaign, which inspired the “Kiss Me All Over” tagline:

  • “I always love collaborating with Kat on ideas for campaigns, so when she approached me with the idea of lipsticks all over her face, my first thought was that I was going to have to kiss her… A LOT. In order to accomplish the campaign look, I created custom stencils and with the help of the three other Artistry Collective members we filled them in with different shades of Studded Kiss to truly showcase the amazing color range, intense pigmentation and color payoff to give Kat the perfect, Studded Kiss Me All Over look.”

Kat Von D Studded Kiss Crème Lipstick ($19 USD) will be available in the US on January 12 onKatvondbeauty.comJanuary 19 on Sephora.com, and January 26 in Sephora stores.

#Vegan! Kat’s passion for animals means that all products are 100% Cruelty Free Forever. Studded Kiss Crème Lipstick is 100% vegan. Share your looks and find more inspiration at KatVonDBeauty.com@KatVonDBeauty, #KatVonDBeauty and #StuddedKiss

ABOUT KAT VON D BEAUTY: LONG WEAR. HIGH PIGMENT. FULL COVERAGE.
Kat Von D Beauty was created and launched in 2008. Inspired by the inks of her world-famous tattoo shop, High Voltage Tattoo, Kat created an unstoppable, beloved makeup brand that specializes in long wear, high pigment, and full coverage beauty products that empower you to unleash your inner artist.

In her nonstop pursuit of creating the most perfect beauty products you’ve never imagined, Kat Von D tests and wears everything she makes, drawing endless inspiration from her experience as an artist, tattooer, musician, animal-rights activist, social media leader, and creator. Praised and cherished for her artistry, authenticity, innovation, and quality obsession, Kat Von D is one of the fastest-growing beauty brands in the industry.

As a passionate animal-rights activist, Kat Von D is committed to ensuring 100% Cruelty Free beauty and 100% Vegan makeup within her line. In recognition of her work, Kat was the recipient of the Animal Rights National Conference’s Celebrity Animal Advocate Award and named Vegan Celebrity of the Year in 2017.

Kat Von D Beauty is distributed in 35 countries across North AmericaLatin AmericaEuropeSouth East AsiaAustralia, the Middle East, Scandinavia, the United Kingdom and Ireland — exclusively at SEPHORA, Naimies, Kaufhof, Debenhams and www.katvondbeauty.com.

ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses. The portfolio consists of Kat Von D Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.

 

Revlon names Gal Gadot as a global brand ambassador

January 9, 2018

Gal Gadot
Gal Gadot (Photo courtesy of Revlon)

The following is a press release from Revlon:

Revlon announces Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means to Live Boldly, Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style. Revlon’s new Live Boldly campaign will launch later in the month. The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.

“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”

“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives.  Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon.  “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.

Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.

Gadot will begin appearing on behalf of Revlon across all media platforms beginning January 2018.

For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.

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