Revlon announces Gal Gadot as new Global Brand Ambassador, and the embodiment of what it means to Live Boldly, Revlon’s new campaign designed to inspire women to express themselves with passion, optimism, strength and style. Revlon’s new Live Boldly campaign will launch later in the month. The new multi-media campaign will be brought to life through a series of experiential activations and cultural immersions designed to bring women together around powerful conversations, shared experiences and a celebration of diverse beauty.
“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”
“Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon. “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.
Gadot – actress, wife, mother, former soldier, former Miss Israel, and advocate for women – will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will be featured as part of the Revlon’s Live Boldly campaign.
Gadot will begin appearing on behalf of Revlon across all media platforms beginning January 2018.
For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.
The following is a press release from Tom Ford Beauty:
Tom Ford beauty store in London (Photo courtesy of Tom Ford Beauty)
Debuting on November 20, 2017, the first TOM FORD beauty standalone store is the ultimate in luxury beauté, expressed through Tom Ford’s singular vision. Located in London’s historic Covent Garden (3 The Market Building) this store is a pivotal moment in the evolution of the brand.
The new design of light and layered grey glass sculpture creates a visually arresting play on objects and space while highlighting his collection of makeup, skincare and fragrance for women and men.
Tom Ford’s inimitable touch reverberates in every dimension of the store, beginning with the LED screens lining the façade with the latest campaigns. Halos of light and floating white marble slabs showcase the exquisite design of his products, fully immersing you in the convergence of glamour and technology for the most luxurious retail environment.
A complete vision of the breadth of the world of TOM FORD BEAUTY, each room in the 130 square meter store features its own enhanced shopping experiences, equipped with various digital technologies that unite technical innovation, bespoke sculptural design and the most coveted customer services.
GROUND FLOOR
COLOR ROOM
Discover the latest launches, most wanted colors, and augmented reality, that allow customers to virtually try on shades from the highly coveted lip color collection.
FRAGRANCE ROOM
Enter Tom Ford’s personal scent laboratory, where the brand is transforming how consumers trial fragrance. The room features a dedicated interactive scenting installation where guests can digitally explore the unconventional scents that make up the artisanal Private Blend Collection. A dramming bar offers customized services, from luxury sampling to scent styling.
Explore the Oud and Neroli Portofino Collections, the Tom Ford for Men skincare and grooming collection and a luxury gifting station.
MAKEUP ROOM
An intimate room that offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialist. For the first time, customers can record their makeup applications for use at home as a personalized how-to, sent with a shopping list of products used throughout the service.
LOWER LEVEL
PRIVATE MAKEUP SERVICES ROOM
The Private Makeup Services Room provides appointment-only services bookable online and in store, with Tom Ford Beauty Specialists. The brand offers fragrance customization and makeup services such as application, Tom Ford’s Shade and Illuminate philosophy, definitive brows, VIP masterclasses and bridal services.
There is also the opportunity to record your customized how-to for these services.
VIP/EVENT SPACE
This is the ultimate space for private cosmetic and fragrance one-to-one consultations.
The sculptural and lighting design and digital screens create the most exclusive space to showcase the products.
GROOMING ROOM
Experience the Tom Ford for Men skincare and grooming collection in London’s most luxurious space for men. Guests can choose from a range of exclusive grooming services by an expert barber, including a Beard Trim, the Express Facial, and a classic hot towel, close-cut Wet Shave, all bookable online at tomfordbeauty.co.uk/appointments.
Rihanna and Fenty Beauty products (Image courtesy of Fenty Beauty)
The following is a press release from Fenty Beauty:
Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, launches her global makeup brand, Fenty Beauty, in an unprecedented 1,600 stores across 17 countries in one day. The Beauty industry’s most anticipated launch, Fenty Beauty was created by Rihanna with a vision that’s always ahead of the game. Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global lineup of shades designed for all.
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Just like Rihanna, the brand is both edgy and feminine, with a complexion-focused product assortment developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, The Fenty Face. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.” For Rihanna, the secret to radiance lies in the very first step of the Fenty Face, a soft matte filter. Because no matter your skin type, adding glow on glow = unwanted shine. The second step? Layer your highlight for strategically-placed glow. It’s all about lighting up where you want. Lastly, get ahead of shine by blotting on the fly, wherever and whenever; Rihanna believes that being photo-ready means being shine-free. Tested backstage, on stage, and in real life, The Fenty Face is the key to unlocking all of makeup’s limitless possibilities. This process is at the core of this 91-sku line, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
In addition to creating every detail of each product in her cosmetics collection, Rihanna also personally appointed three prestigious makeup artists to represent Fenty Beauty around the world. This Global Artistry Team includes James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.
Fenty Beauty by Rihanna is available starting September 8, 2017 at Sephora, Sephora.com and FentyBeauty.com.
Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, teamed up with Condé Nast’s Allure, a leader in the beauty space, on a series of themed beauty boxes, featuring 13 summer beauty essentials in the first box.
The brands collaborated to create a one-of-a-kind box filled with products that have been hand-selected by Allure’s beauty experts and Rue La La’s beauty buyers. The boxes aim to bring the finest items on the market straight to consumers with selections from across the beauty category—including makeup, nail lacquer, dry shampoo, moisturizer and more—in a mix of travel and full sizes.
“Beauty is one of the fastest-growing categories for Rue La La,” said Jeff Steeves, SVP Marketing, Rue La La. “Our Members expect the hottest, newest and best product on the market—so connecting with Allure to curate these boxes is invaluable and the perfect way to give our Members exactly what they crave.”
Rue La La sources notable beauty brands and continues to focus on bringing its Members the next big beauty name or product. On any given day beauty sales are running on the Rue La La site, selling out in record time.
“We’re excited to give Rue La La’s Members a new way to discover some of the best beauty products on the market,” said Jill Friedson, VP, Marketing, Conde Nast Women’s Collection. “Each box includes editor-tested products, product reviews and tips—our point of difference that’s hugely valuable to shoppers!”
The co-branded series consists of three boxes: this first summer box, one with top picks for fall beauty and one for the holiday season.
The limited-edition series will be available for purchase at ruelala.com/allurebox.
Each box is $39.99, and upon purchasing the June box, Members will be automatically enrolled to purchase the subsequent two boxes
Shonda Rhimes and Cathleen Meredith (Photo courtesy of Dove)
Dove Real Beauty Productions and its creative director Shonda Rhimes debuted its first short film called “Meet Cathleen,” and it has resulted in very divided reactions on the Internet. Dove Real Beauty Productions is from personal wash brand Dove, whose parent company is Unilever. Rhimes is best known as the executive producer/creator of the TV series “Grey’s Anatomy” and “Scandal.” The film showcases Cathleen Meredith, who founded the dance group Fat Girls Dance. She talks about being a large woman who has self-confidence and and self-acceptance about her body and the way she looks, and she wants other overweight women to feel the same way.
Since debuting on May 18, 2017, “Meet Cathleen” has racked up more than 2 million views on YouTube in just five days. However, there have been polar opposite reactions: While about half of the Internet commenters love the film for its message of self-confidence, the other half of commenters hate the film because they say it’s socially and medically irresponsible for not addressing the health problems that come with obesity.
https://www.youtube.com/watch?v=-owM4crSd4Q
This was Dove’s response in a YouTube comment: “We believe in showing women as they are in real life. Dove does not judge any woman’s size, shape or ability.”
Rhimes issued this statement in a press release announcing the “Meet Cathleen” film: “Dove and I have a shared passion in emphasizing what’s real. The characters that I write about come from the fact that I wanted to see real women on TV – the real and messy stuff that makes us human. In working with Dove and Real Beauty Productions, we get to talk to real women and hear their own beauty stories. The idea that Cathleen defines beauty as self-love is a very mind blowing concept. I don’t think a lot of us, me included, define beauty in terms of self-love. And, to me, that is so empowering.
“Dove and I have a shared passion in emphasizing what’s real. The characters that I write about come from the fact that I wanted to see real women on TV—the real and messy stuff that makes us human. In working with Dove and Real Beauty Productions, we get to talk to real women and hear their own beauty stories. The idea that Cathleen defines beauty as self-love is a very mind blowing concept. I don’t think a lot of us, me included, define beauty in terms of self-love. And, to me, that is so empowering.”
Meredith added in a statement: “I don’t think we know how much we are told that there is something wrong with our bodies. I think beauty should be fearlessness. I think beauty should be resilience. I think beauty should be creativity. I feel so lucky to have worked with a powerful role model like Shonda Rhimes on such an important project—one I hope will inspire every other woman out there to define beauty for themselves.”
Cathleen Meredith and her group Fat Girls Dance (Photo courtesy of Dove)
Here is a sampling of reactions on YouTube:
“I love the concept. But part of the self love is taking care of your body. hopefully she is eating healthier and losing weight with her dancing.”
“I think it’s wonderful that Cathleen is so happy with herself, but there was a point in the video where she said “I don’t think we [fat women] know how much we are told that there is something wrong here (pointing to her body)” and it’s great to love yourself and others but being obese IS a disease and I’m positive that if this video was about anorexia, people would be outraged. Just a thought.”
“Dove can try and make it seem like being overweight is okay all they want, but ultimately it’s only okay if you go see a doctor and they tell you that your weight is not an issue. Don’t depend on commercials to make you feel good about yourself, depend on your doctor to make sure you are healthy-not just for yourself but for everyone that loves you.”
“You obviously do not know much about the human body. Sometimes human beings have medical issues in which they have ZERO control of how their bodies store weight. Not everyone is fat by choice. Just as you are not white, black, or brown by choice. Just as you do not contract cancer by choice. Perhaps keeping your thoughts to yourself a little more frequently until you actually know someone is a better way to go about life.”
“I’ll agree that I don’t know Cathleen or how her body works or what kind of issues she has, but I am going to continue putting my opinion out there on topics I care strongly about because I feel that every person’s perspective should be respected, even if it is not one’s own. I would never tell somebody to keep their thoughts to themselves. I feel it is rude, controlling, arrogant, and disrespecting someone’s value as a human with a sentient brain. Thank you for your input though.”
” YOU ARE AMAZING! I don’t care if I’m fat. I don’t care if you are fat. I care about your personality. And yours is amazing.”
“This is AWESOME! I was immediately drawn to her!”
“I’m all for loving yourself but remember according to the World Health Organization, around 2.8 million people die from obesity or over weight related illnesses every year… So love yourself enough to get healthy if you need too, whether fat or thin.”
“I struggled with weight after the birth of my 4th and last child. It can really be hard to lose it. I do love this video. You go girls!”
“It takes a lot of courage to love yourself. Even thin girls are told they aren’t good enough either. What disgusts me the most is when men fat shame women who aren’t even fat.”
“This ad is a huge joke. The common sense idea is for anybody to take responsibility of their own body.”
“Just beautiful. Thank you Cathleen!”
“The point is they don’t need to be told they have health issues. You don’t go around telling people that they have cold when they’re sneezing, they already know it. That is exactly what is not ok. People with health issues should have the ability to live normal lives while they’re trying to solve them.”
“Having a cold is not a significant health threat but being morbidly obese is and a person wouldn’t take it personally if you told them they might be coming down with a cold if they sneezed. If a person wants to put more emphasis into being fat, I mean “awesome” vice taking care of their health (so be it) but why spread the nonsense. Most fat people live normal lives among st society and there are just as many fat women with husbands as there are thin but excessive weight is unhealthy and that’s the bottom line!! She should stop trying to make this something else…”
“I love this! I’m only a little fat and I’m self-conscious about it. This video has helped me expand my horizons, and to see that I’m happy with who I am.”
“Chub is okay. People struggle with their weight and that’s okay. Obesity is crossing the line, it’s just flat out unhealthy.”
“I will never understand labels. A body being large or thin. Skin being a certain hue. Hair color, etc. Cathleen demonstrates the positive process everyone should have. Thank you for that Cathleen. Thank you to the people that gave us this positive video also. 🙂 She got some moves!”
“This is so honest and just beautiful. To all you judgy people, we live in the same reality you do, but none of us know everyones struggles, so stop pretending like you do. And To All the awesome positive and supportive people, keep posting light and outshine the haters.”
“But, deep down inside she wishes she was a size 8, she knows it and so does Dove.”
“I love this video, it is so empowering and everyone should be able to feel great about themselves, and I love this video.”
“Dove is doing this for sales. They know you have to use two soaps to get the same outcome.”
“This dancing is a good thing – for these women any sort of movement/exercise is a positive thing. As far as beauty – it’s in the eye of the beholder. There have been and still are cultures and groups of people that view obese women as beautiful and desirable. There are fetishes for everything out there. But when she talks about negative connotation to the word ‘fat’ she should understand that it’s about HEALTH, not beauty. And being as fat as she – is damaging to her health.”
“This makes my heart so happy! I’ve been watching this video over and over. I’m 18 and I’ve grown up with a mom that fat shames, especially towards me. It’s hard to try and not show her videos like these because it’s so uplifting but I fear she might say something like this..’Those girls are kidding themselves, no one wants to look at that’ I don’t consider myself ‘fat’ but I don’t like my weight. I try to watch videos and read articles about this type of thing because it reminds me that I should love my body. I’m not quite there yet, but I want to be.”
“Dove is just trying to make more money. The fatter the women the more area. They’ll just sell more bars of Dove. If Whales had credit cards they would be in a Dove commercial.”
“Losing weight is 90% diet. All the exercise in the world won’t save you from a bad, unclean diet. Sugar and wheat are evil. Cardio is okay but weights is what you have to do to burn calories and it takes up less time.”
“Thank you so much for posting this on Youtube it changed my view of how I should feel about myself. I’m going to work towards that new goal. I’ve been overweight for most my life and felt bad about it, I can hardly find clothes my size and i was made fun of in school. Again thank you! We need people like you with the inspiration to change the world into a better place. :)”
“This is nice. But the fact is fat is not healthy! Obese people are at a greater risk of diabetes, high cholesterol, high blood pressure, and every single form of cancer. So really loving self is taking care of your temple.”
“I get the loving yourself concept. But being obese if not healthy and should not be promoted. Love yourself enough to get healthy.”
Gwyneth Paltrow (far right), actress and founder/CEO of Goop (Photo courtesy of Nordstrom)
The following is an excerpt from a Nordstrom press release:
Goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Nordstrom to bring goop’s coveted retail curation to Pop-In@Nordstrom in select stores across the country and online. This is the first-time goop is working with a major retailer in this capacity, and the first-time goop has a concurrent retail presence in multiple markets at once.
goop-In@Nordstrom features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space, with furniture and design by 1stDibs and custom Chinoiserie wallcoverings by Fromental.
Products include both goop’s own lines of luxury skincare, wellness, apparel and fragrance, as well as hand-picked items from goop’s digital shop. The buy aims to translate goop’s holistic approach to wellness into a tangible experience, with products mostly fitting into one of three categories: what we put on our bodies, what we put in our bodies and how we treat our bodies. This is the first wellness-focused retail concept for both goop and Pop-In@Nordstrom.
“Our pop-ups have been an incredible opportunity to really connect with our readers and shoppers across the country—this partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process,” said Gwyneth Paltrow, Founder and CEO, goop.
In recent months, wellness – historically one of goop’s most popular verticals – has become an even bigger focus for the lifestyle brand. In March, goop launched their first wellness product extension: a collection of vitamins created in collaboration with four leading doctors. goop Wellness hit over $100k in sales on launch day. Recently, goop announced their first-ever wellness summit, In goop Health, and a wellness-focused content partnership with Conde Nast.
Pop-In@Nordstrom is the retailer’s ongoing series of themed pop-up shops developed and curated by Kim, built on the notion of discovery as a way to create energy, inspiration and disruption throughout the retailer’s highest profile stores. Each shop transitions every four to six weeks in a new design to offer exclusive finds under a unique theme, introducing new brands and merchandise to keep customers coming back for a fun and compelling shopping experience in stores and online.
goop-In@Nordstrom is in the following Nordstrom store locations and online from May 12 to June 25:
Adriana Lima (Photo by Kevin Mazur/Getty Images for Bulgari)
Brazilian supermodel Adriana Lima is hosting “American Beauty Star,” a contest in which 12 celebrity stylists and salon professionals “compete in a series of challenges, from creating high-end editorial looks to the most current glam creations for red carpets and runway shows,” according to a press release. The show, which will premiere on Lifetime on a date to be announced, will begin production in Los Angeles in June 2017. The show’s grand prize, other than being named the winner, has not yet been announced.
Celebrity stylist Sir John will mentor the contestants while former longtime Vogue beauty director Sarah Brown will serve as a judge, alongside all-star lineup of celebrity guests and beauty industry influencers to be announced.
American Beauty Star was created by and is produced by Herrick Entertainment. Norton Herrick is the executive producer of the series. Ross Elliot and Christian Murphy also executive produce.
essie, a leader in luxury nail polish and America’s nail salon expert since 1981, introduces the wild nudes collection. Featuring nine, must-have nude nail polishes, essie’s wild nudes collection dares you to strip down and take the plunge with this season’s trendiest look: nude nail art. These neutral nail colors are untamed, fierce and sexy.
From a light tan with a wash of white to a shadowy blue, essie’s wild nudes collection allows you to embrace the wild side with a palette of essential nude nail polishes for any skintone. Clothing is optional, but nude nail art is mandatory. Charm the pants off of one and all, these flattering neutral nail colors are a far cry from boring.
These stunning, neutral nail colors are the perfect accessory to any look. Featuring nine sheer and saturated cream nude polishes for any skintone, it’s time to disrobe and show your true colors with the wild nudes collection. Play around and create an alluring neutral nail or go wild with an inspiring nude nail art look.
skinny dip – light peach pink with a slight hint of black (sheer)
bare with me – apricot tone with gray cast (cream)
L’Officine Universelle Buly, a Paris-based beauty center founded in the 19th century, has opened up a shop at Bergdorf Goodman in New York. L’Officine’s Bergdorf Goodman outpost, located Bergdorf Goodman’s Beauty Level, is bedecked in ivory-colored cracked lacquer with brass accents.
According to a L’Officine press release, the store’s furniture was entirely manufactured in France. To mark the occasion, L’Officine Universelle Buly has also sent to New York one of Buly’s original, monumental advertising posters from the 1920s, plucked from its private collection.
John Frieda Hair Care has recruited country singer Cam for the company’s Your Hair Talks, Make a Statement campaign. Launched in February 2017, with singer Tinashe, the campaign “encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair,” according to a John Freida press release.
Cam issued this statement: “I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair. Be yourself, be unapologetic, the world needs you to be you.”
In collaboration with iHeartMedia, John Frieda Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make a Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement.
Cam at the 2016 American Music Awards at the Microsoft Theater in Los Angeles on November 20, 2016. (Photo courtesy of Image Group LA/ABC)
Cam at the 52nd Academy of Country Music Awards at T-Mobile Arena in Las Vegas on April 2, 2017. (Photo by Michele Crowe/CBS)
Cam at the 50th Annual CMA Awards at the Bridgestone Arena in Nashville on November 2, 2016. (Photo courtesy of Image Group LA/ABC)
