John Freida Hair Care names Cam part of its ‘Statement’ campaign

April 11, 2017

Cam
Cam (Photo by Ninelle Efremova)

John Frieda Hair Care has recruited country singer Cam for the company’s Your Hair Talks, Make a Statement campaign.  Launched in February 2017, with singer Tinashe, the campaign “encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair,” according to a John Freida press release.

Cam issued this statement: “I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair. Be yourself, be unapologetic, the world needs you to be you.”

In collaboration with iHeartMedia, John Frieda Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make a Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement.

Reese Witherspoon named storyteller-in-chief for beauty brand Elizabeth Arden

March 30, 2017

Reese Witherspoon at an Elizabeth Arden photo shoot
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.

The following is an excerpt from an Elizabeth Arden press release:

In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.

Reese Witherspoon in an Elizabeth Arden Prevage ad.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)

Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”

Reese Witherspoon at an Elizabeth Arden photo shoot.
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Lancôme recruits Olympia Le-Tan for new makeup collection

March 13, 2017

Olympia Le-Tan partners with Lancome
Olympia Le-Tan (Photo by Cecile Bortoletti)

Lancôme is collaborating with fashion designer Olympia Le-Tan for what Lancôme describes in a press release as a “sexy, vintage and glamorous make-up collection.  This limited edition marks the latest chapter inner feisty vision of women.” The collection will be available for sale in August 2017.

In a statement, Lancôme International general manager Françoise Lehmann, General Manager commented, “Olympia Le-Tan designs combine poetry and joie de vivre. A bridge between different eras, they reflect the spirit of our time, celebrating the free and personal beauty of each woman—a take on happiness shared by Lancôme.”

Essie introduces six new nail polish colors for spring 2017

Essie Spring 2017 Collection
Essie Spring 2017 Collection (Photo courtesy of Essie)

Essie, a leader in luxury nail polish, introduces six new spring nail colors. Inspired by sun-filled beach days and spectacular sunsets of Baja, California.

  • On the Roadie – vibrant kelly green
  • Excuse Me, Sur – sun-kissed coral mango
  • Backseat Besties – delicate pink plumeria
  • B’aha Moment – enlightening pink pomegrant
  • Designated DJ – plum sangria crème
  • All the Wave – sapphired indigo

Essie’s new spring nail colors retail at $9 (U.S. dollars)  per bottle and will be available starting March 2017 at http://essie.com, fine salons and beauty destinations nationwide. To find more Essie bright nails and nail art inspiration, click here.

Skin Laundry becomes available at Sephora

January 24, 2017

Skin Laundry
(Photo courtesy of Skin Laundry)

Skin Laundry has signed a deal to make Sephora the skincare brand’s first retail partner. The company’s products became available on Sephora.com as of January 24, 2017, and at Sephora locations in the U.S. on January 27, 2017. Skin Laundry will be available at Sephora in Canada in the spring of 2017.

The Skin Laundry products available at Sephora include Gentle Foaming Face Wash, named one of the “Best Beauty Products of 2016” by British Vogue; Essential Daily Moisturizer Broad Spectrum SPF35, a top pick by Refinery29 for acne-prone skin; the SleepCycle Pillowcase, recognized by Allure for its ability to positively transform hair and skin; and the Hydrating Radiance Facial Treatment Mask, voted one of the “Best Sheet Masks for Your Face” by Good Housekeeping.

Angelina Jolie signs spokesmodel deal with Guerlain

January 23, 2017

Angelina Jolie
Angelina Jolie (Photo by Alberto E. Rodriguez/Getty Images)

Guerlain Parfumeur has signed a spokesmodel deal with Oscar-winning actress and humanitarian Angelina Jolie for a new women’s fragrance whose name is to be announced.  According to a Guerlain press release, Jacques Guerlain “drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the ‘notes of a woman’: the choices, emotions and dreams that embody modern femininity.

“The partnership between Angelina and Guerlain was agreed in Cambodia in December 2015, where she was directing her film ‘First They Killed My Father. ‘ It has its roots, however, in Angelina’s childhood memory of her own mother’s love of a Guerlain powder. Jolie has donated her entire salary from the Guerlain campaign to charity.”

Jolie, who began her career in the entertainment industry as a model, has previously been a spokesmodel for Armani and Shiseido.

Copyright 2017-2024 Culture Mix
CULTURE MIX