Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)
Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.
The following is an excerpt from an Elizabeth Arden press release:
In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)
Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)
Lancôme is collaborating with fashion designer Olympia Le-Tan for what Lancôme describes in a press release as a “sexy, vintage and glamorous make-up collection. This limited edition marks the latest chapter inner feisty vision of women.” The collection will be available for sale in August 2017.
In a statement, Lancôme International general manager Françoise Lehmann, General Manager commented, “Olympia Le-Tan designs combine poetry and joie de vivre. A bridge between different eras, they reflect the spirit of our time, celebrating the free and personal beauty of each woman—a take on happiness shared by Lancôme.”
Essie Spring 2017 Collection (Photo courtesy of Essie)
Essie, a leader in luxury nail polish, introduces six new spring nail colors. Inspired by sun-filled beach days and spectacular sunsets of Baja, California.
On the Roadie – vibrant kelly green
Excuse Me, Sur – sun-kissed coral mango
Backseat Besties – delicate pink plumeria
B’aha Moment – enlightening pink pomegrant
Designated DJ – plum sangria crème
All the Wave – sapphired indigo
Essie’s new spring nail colors retail at $9 (U.S. dollars) per bottle and will be available starting March 2017 at http://essie.com, fine salons and beauty destinations nationwide. To find more Essie bright nails and nail art inspiration, click here.
Skin Laundry has signed a deal to make Sephora the skincare brand’s first retail partner. The company’s products became available on Sephora.com as of January 24, 2017, and at Sephora locations in the U.S. on January 27, 2017. Skin Laundry will be available at Sephora in Canada in the spring of 2017.
The Skin Laundry products available at Sephora include Gentle Foaming Face Wash, named one of the “Best Beauty Products of 2016” by British Vogue; Essential Daily Moisturizer Broad Spectrum SPF35, a top pick by Refinery29 for acne-prone skin; the SleepCycle Pillowcase, recognized by Allure for its ability to positively transform hair and skin; and the Hydrating Radiance Facial Treatment Mask, voted one of the “Best Sheet Masks for Your Face” by Good Housekeeping.
Angelina Jolie (Photo by Alberto E. Rodriguez/Getty Images)
Guerlain Parfumeur has signed a spokesmodel deal with Oscar-winning actress and humanitarian Angelina Jolie for a new women’s fragrance whose name is to be announced. According to a Guerlain press release, Jacques Guerlain “drew his inspiration from Angelina Jolie to create a fragrance expressing the idea of the ‘notes of a woman’: the choices, emotions and dreams that embody modern femininity.
“The partnership between Angelina and Guerlain was agreed in Cambodia in December 2015, where she was directing her film ‘First They Killed My Father. ‘ It has its roots, however, in Angelina’s childhood memory of her own mother’s love of a Guerlain powder. Jolie has donated her entire salary from the Guerlain campaign to charity.”
Jolie, who began her career in the entertainment industry as a model, has previously been a spokesmodel for Armani and Shiseido.
