Bebe Archives – CULTURE MIX

Bebe fashion retailer teams up with Bebe Rexha to launch body-positive ‘Bebe Loves Bebe’ campaign

August 5, 2019

The following is a press release from Bebe:

Grammy-nominated artist Bebe Rexha has partnered up with fashion brand Bebe, to debut an empowering national marketing campaign ‘BEBE LOVES BEBE.’ The campaign was created to celebrate the powerful idea of loving and accepting yourself, feeling incredible at any time, all the time. Rexha appears in the brand’s Fall 2019 campaign, which will debut throughout the U.S. on social, out of home, and in print with the launch of Vogue’s September issue.

The campaign was inspired by Rexha, her honest unveiling of the fashion community and their injustice when she was nominated for a Grammy earlier this year. In an empowering video on Instagram, Rexha called out designers who failed to dress all celebrities, and those who do not fit “a runway size.” Rexha urged women and men to love their bodies and feel beautiful at any size, hence the campaign hashtag, #LoveYourself.

“It’s incredible to be part of this Bebe campaign, it’s not only about me loving the brand, but more importantly about me loving myself! I hope to inspire and empower women all over the world with this message of self-love, I believe it is super important,” commented Bebe Rexha. “I grew up wearing Bebe, it was the coolest piece of fashion you could have, so to be able to mix fashion and my music is so fun,” Rexha added.

Joey Gabbay, CEO of Bluestar Alliance and manager of the Bebe brand commented, “The bebe brand has a passionate consumer following, one that loves the brand and all it has to offer. Similarly, Bebe Rexha has passionate fans around the world that love her, her music and what she stands for. Beyond sharing a name, this was a natural partnership as Bebe is a longtime fan of the brand herself.”

Rexha will be making a personal appearance at Macy’s Herald Square on November 7, to promote the Bebe Fall/holiday collection. The collection includes sportswear, outerwear, swimwear, active footwear, handbags, watches, jewelry, eyewear, accessories and kids. The full 2019 Bebe collection is available at department stores nationwide, as well as online at Bebe.com.

“Bebe is a full lifestyle brand, and continues to garner a strong following: it’s clothing is sexy yet comfortable, and can take any customer from day to night,” comments Ralph Gindi, COO of Bluestar Alliance. “The Bebe customer, after all, is a notoriously loyal one, and stays true to the brand by accessorizing its apparel, from head-to-toe, with all its product offerings.” The Bebe brand has consistently remained true to its DNA since its inception, known to accentuate the customer’s body, but also fit into one’s lifestyle with ease.

For exclusive behind the scenes photos and video please visit www.bebe.com. To stay up to date with the latest news from Bebe follow us at @bebe_stores on Instagram and become a fan of Bebe on Facebook at www.facebook.com/bebe.

About Bebe:

Bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset – an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. Designed for the confident, sexy, modern woman, Bebe is a global lifestyle brand that embodies a sensual, sophisticated lifestyle.

About Bebe Rexha

Two-time Grammy®-nominated New York City native Bebe Rexha is a musical force to be reckoned with. She has accumulated over 12 million overall single sales, over 6 billion total global streams, and a radio audience over 10 billion. Her debut, RIAA Gold album, Expectations (released June 2018) contained the massive single “I’m a Mess” and global chart-topping smash “Meant To Be” (featuring Florida Georgia Line), now RIAA Certified 7x Platinum. #1 on the Billboard Hot Country Songs chart for a record-setting 50 straight weeks, the longest reign ever by a female lead artist, “Meant To Be” won Best Collaboration at the 2018 iHeart Radio Music Awards. It was subsequently nominated for Best Country Duo/Group Performance at the 61st annual Grammy Awards® in February 2019, where Bebe was also nominated for Best New Artist. Most recently, Bebe debuted her newest single, “Last Hurrah,” which sets the stage for her upcoming second album release. Reviewing the song, Billboard said, “’Last Hurrah’ is also a triumphant sequel to Rexha’s last single, ‘I’m a Mess.’” Rexha will debut new music this summer, with her new album coming early next year.

One of the youngest artists to receive the Songwriters Hall Of Fame’s prestigious AbeOlman Scholarship award (2012), Bebe formally burst onto the scene the following year, when she wrote “Monster,” a worldwide hit for Eminem and Rihanna that was certified 6x-platinum by the RIAA. Bebe went on to co-write and carry the instantly recognizable hook for the 3x-platinum “Hey Mama,” by David Guetta, Nicki Minaj and Afrojack, nominated for a Billboard Music Award for Top Dance/Electronic Song. Bebe also hit #1 on the Billboard Pop and Rap charts with her RIAA platinum “Me, Myself & I” with G-Eazy. In 2017, Bebe released the critically acclaimed EPs, All Your Fault: Part 1 (with “I Got You”), and All Your Fault: Part 2 (with “Meant To Be”). Now in 2019, Bebe has amassed over 2 billion YouTube views and counting. In conjunction with Grammy® Week 2019, Bebe launched the Grammy® Music Education Coalition’s (GMEC) national campaign on behalf of its new All-Star Ambassador program, whose members also include Luis Fonsi, Rita Ora, Kristin Chenoweth, Regina Spektor, War on Drugs, and others.

About Bluestar Alliance LLC

Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar owns, manages, and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market. This portfolio consists of major department store retail brands including Brookstone, Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, Joan Vass, Michael Bastian, English Laundry and Limited Too.

Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution. Bluestar’s current network of international and domestic partners offers the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, Bluestar has acquired select brands with current retail sales exceeding $3.0 billion. The company manages a current portfolio of over 300 licensees and a growing branded retail platform of over 100 stores worldwide throughout North America, Europe, Australia, South America, Asia, United Arab Emirates, Middle East, India and Russia.

Bebe Rexha at a photo shoot for the Bebe Loves Bebe campaign (Photo courtesy of Bebe)

Shoes from the Bebe Loves Bebe campaign featuring Bebe Rexha (Photo courtesy of Bebe)

Bebe relaunches its brick-and-mortar retail business with first lifestyle retail store in New York City

March 13, 2018

Jasmine Sanders in Bebe’s “BeYouBebe” campaign (Photo courtesy of Bebe Brand)

After closing its brick-and-mortar retail stores in 2017, Bebe has now relaunched its brick-and-mortar retail business as more of a lifestyle center. Here’s the press release from Bebe:

The bebe^® brand (“bebe”), known for its chic contemporary fashion, today announced the grand opening of its first lifestyle retail store in New York City. Through the new concept store, bebe will bring its loyal community new and personalized experiences in an elegant, modern space curated to meet the needs of today’s shoppers.

Located in the heart of Manhattan at 1 West 34^th Street, between 5^th and 6^th Avenues, the store sits adjacent to the Empire State Building and will be open daily from 10 a.m. to 9:00 p.m. The new store also features a bold bebe sign made of 38,000 Swarovski crystals.

The new concept store features:

A Beauty Bar through a partnership with beGlammed, a leading on-demand beauty service, enabling shoppers to have their hair and makeup done on-site.
A Personalization Bar giving shoppers an opportunity to customize every item, from jeans to jackets, using Swarovski crystals, patches and embroidery.
A Lounge where Bebe will host interactive discussions and engaging educational events with top influencers and fashion industry insiders. On weekends, a live DJ will spin the hottest tracks and remixes from around the globe.
On-site stylists help shoppers define their personal style and wardrobe through an array of confident, sexy and modern clothing, including party-ready dresses, denim and tops. Shoppers can even order from the website using the in-store iPads.

“Every area of our elegant, modern store space has been thoughtfully designed to bring shoppers an experience personalized to them at an accessible price, whether they’re just hanging out, picking up an outfit for an evening or event, or looking for personalized tailoring, styling and service,” said Sandra Campos, Co-President of Women’s Apparel, Contemporary Brands, at Global Brands Group. “We’re thrilled to bring our loyal bebe community an exciting, modern shopping environment where they can engage with the bebe brand in a way that is convenient, highly-personalized and fun.”

“We are excited about the grand opening of the bebe store and introducing consumers to a new lifestyle concept. bebe is about leading trends in the industry and we have incorporated this concept into the new store by offering the latest fashions, in-store embroidering and beauty services where consumers can leave the store looking fabulous,” stated Ralph Gindi, COO of Bluestar Alliance, which forged a partnership with bebe stores in 2016 to create new licensees and product extensions for the brand. “It’s a fresh perspective to engage our loyal and new consumers of the brand.”

On Thursday, March 15, bebe will host a special evening event to celebrate the grand opening of the new store. Jasmine Sanders and celebrity DJ Vashtie will be on hand for the celebration, which promises music and excitement. Partygoers will also enjoy mingling with stars, top influencers and the who’s who of the fashion industry.

About bebe^® brand
Unique, sophisticated and timelessly sexy, bebe emerged as the first contemporary fashion destination in 1976. Today, bebe continues to define next-generation chic while staying true to its assertive, provocative origins. Inspired by Shakespeare’s immortal words “To be, or not to be,” the brand is, at its essence, about living, standing out and truly existing. www.bebe.com

About Global Brands Group Holding Limited
Global Brands Group Holding Limited (SEHK Stock Code: 0787) is one of the world’s leading branded apparel, footwear and fashion accessories companies. The Group designs, develops, markets and sells products under a diverse array of owned and licensed brands and a wide range of product categories.

Global Brands’ innovative design capabilities, strong brand management focus, and strategic vision enable it to create new opportunities, product categories and market expansion for brands on a global scale. In addition, the Group is the global leader in the brand management business through its joint venture, CAA-GBG Brand Management Group. For more information, please visit the corporate website: www.globalbrandsgroup.com.

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Bebe announces plans for its transition into an online-only retailer

June 15, 2017

Bebe, the women’s fashion retailer that closed all of its stores this year with plans to still operate online, has announced how the company is making the transition.

The following is a press release from Bebe:

Global Brands Group Holding Limited (“Global Brands” or the “Group”; SEHK Stock Code: 787), one of the world’s leading branded apparel, footwear, and fashion accessories companies, today announced that it will partner with the bebe brand (“bebe”) to relaunch a newly transformed e-commerce platform and its international brick-and-mortar stores designed to meet the heightened shopping expectations of the savvy, confident female consumer.

The announcement represents the first initiative under Global Brands’ direction of bebe’s e-commerce platform, direct-to-consumer divisions and international operations. The Company has also appointed designer Nathan Jenden as Creative Director to lead this effort. Mr. Jenden is well known for his eponymous collections, as well as his time as Creative Director at Diane von Furstenberg.

“bebe is an iconic fashion brand with a loyal, global following,” said Sandra Campos, who was recently appointed President of the bebe division at Global Brands Group. “With Global Brands’ renowned expertise behind us, we see a tremendous opportunity to relaunch a new e-commerce platform that best reflects who our global customer is and how she shops. We are very excited to welcome Nathan on board, as he’s a strong and proven design talent, with a remarkable pulse on keeping up with today’s consumer. He understands who she is, where she’s going, and how she wants to be reached. And we are confident that he is uniquely positioned to best lead the creative vision of the bebe brand.”

Mr. Jenden joins Global Brands Group’s bebe division after spending over a decade working with fashion icon Diane Von Furstenburg, and then catering to a prominent client list that counted music mogul and mega star, Madonna. He launched his own label during New York Fashion Week 2005, and by his third collection, he had Philip Treacy on board for the headpieces, and Christian Louboutin doing the heels – an impactful collaboration, which got him noticed by WWD and the International Herald Tribune. Mr. Jenden studied at Central Saint Martins and the Royal College of Art, and made his foray into the fashion world as an apprentice to John Galliano.

“bebe is one of the original brands in the world of contemporary, chic women’s fashion, which brought something new to market that wasn’t like anything we had ever seen at that time,” said Nathan Jenden. “I believe passionately in the brand’s diverse consumer who adores seductive, decorated and feminine clothes through her life twenty-four seven, and our vision is to target her complete lifestyle from clothes to accessories and beyond. We are looking at what a woman wants now, how she shops, and what she needs, and we’ll seek rich and engaging conversations with our customers to ensure we are part of their integral global community.”

Joseph Gabbay, Chief Executive Officer of Bluestar Alliance LLC, which forged a partnership with bebe stores, inc (Nasdaq: BEBE) in 2016 to create new licensees and product extensions for the brand, commented, “As we continue to build out the wholesale and department store distribution for the bebe brand, it was a natural transition for Global Brands Group to take over the bebe e-commerce platform. Global Brands Group has been a strategic licensee and can now seamlessly synergize the international distribution, e-commerce platform and wholesale business. Our efforts will concentrate on an omni-channel distribution approach to service and expand the bebe customer, both domestically and internationally.” Bluestar Alliance LLC will continue managing the brand with the existing partnership remaining intact.

Ralph Gindi, COO of Bluestar Alliance LLC, also commented, “A robust marketing initiative is set to be shared for the upcoming Fall 2017 season. Since our acquisition less than a year ago, we have introduced two major advertising campaigns. First featuring globally recognized model Irina Shayk, shot on the islands of Greece, followed by the more recent and active campaign featuring model Hailey Clauson. The latter campaign was shot by Luigi & Iango and can been seen today in outlets such as Vogue, Elle & InStyle amongst others. During festival season bebe activated with the campaign #bebefest. Through top funnel marketing, our omni channel approach & efforts yielded 18 Million impressions and new streams of revenue via customer acquisition. As we continue forward our integrated marketing activities in all aspects (print, social media, press & brand marketing) will speak directly to the loyal bebe customer and showcase its DNA, season after season.”

Bebe will close all stores but still have an online presence

March 21, 2017

by Estelle Marine

A Bebe store at Aventura Mall in Miami (Photo courtesy of Bebe)

Bebe, a contemporary fashion retailer for women, is closing all of its stores but will still operate online, according to a Bloomberg report. The report says that the company might file for bankruptcy if it can’t get out of its leases. The company has lost about $200 million over the past four years, according to Bloomberg.

Bebe was founded in 1976. The company’s name is inspired by the famous Shakespeare quote from the “Hamlet” play: “To be or not to be.”

In February 2016, Bebe announced that Manny Mashouf had rejoined bebe’s management team as CEO and that Walter Parks rejoined as president/COO and interim CFO. At the same time, company also announced the exits of CEO/board member Jim Wiggett and CFO Liyuan Woo.

In March 2017, Bebe hired the company B. Riley & Co. for financial advice and also retained a real estate adviser “to assist with options related to its lease holdings.”