Being Mary Jane Archives

February 1, 2018

The following is a press release from New York & Company:

New York & Company (NYSE: NWY) has unveiled a sneak peek of Gabrielle Union’s newest campaign, featuring the four leading actresses of BET’s hit show, Being Mary Jane: Gabrielle Union, Lisa Vidal, Margaret Avery, and Raven Goodwin. Aptly titled, #AllTogetherNow the campaign celebrates diverse body types and inclusivity of women of all ages. The full collection will be available to purchase in stores and online beginning Saturday, February 3.

The campaign aims to create a dialogue between customers, followers, and fans. New York & Company encourages users to post photos of friends, family, celebrity role models, and anyone else who inspires and motivates them. By utilizing #AllTogetherNow on social media, New York & Company intends to bring women together to lift each other up and support each other. The new campaign attests to the New York & Company mission of embracing diversity and inclusivity while offering affordable, on-trend styles that empower customers to look and feel their best.

Gabrielle expressed her ideas behind her most recent campaign citing that women must unite to lift each other up and support each other through adversity. “We need to come together. Rise up. We will not be defeated.”

This collection will start at $34.95 and will include sizes 0-20 and XS-XXL. Beginning in April, the Company will expand the collection to include additional sizes of plus, petite, and tall. Gabrielle spoke with InStyle.com revealing, “People were like, ‘We need extended sizes, we need more diversity of sizes,’ and I heard you loud and clear, and I’m offering it.” She continued, “I want to make easy-to-wear, easy-fit, comfortable clothing that you can wear from work to the club, and it doesn’t feel like it’s attacking you.”

Fans of Being Mary Jane can look forward to seeing their favorite actresses throughout Gabrielle’s spring and summer campaigns.

Gabrielle Union wearing an outfit from Gabrielle Union’s Spring 2018 Collection for New York and Company (Photo courtesy of New York and Company)

March 31, 2017

The following is an excerpt from a New York & Company press release:

New York & Company has partnered with actress Gabrielle Union to be the face of the Company’s 7^th Avenue Design Studio beginning in April and will launch her own namesake collection, exclusive to New York & Company, in August.

The 7th Avenue Design Studio is a sub-brand within New York & Company that includes chic dresses, modern suiting, and versatile separates. Customers will see Gabrielle’s campaign in stores and online as well as in print advertising, digital marketing, and social media.

The specialty retailer’s 7th Avenue Design Studio collection was largely inspired by hit show “Being Mary Jane,” a TV series produced by and starring the award-winning actress. Gabrielle’s character, Mary Jane Paul, embodies a specific New York & Company customer—the career woman who needs easy and effortless styles that are polished and on-trend. “Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company,” Gabrielle explains.

Later this year, New York & Company will expand the partnership further by introducing an exclusive namesake collection designed by Gabrielle. New York & Company CEO Greg Scott stated, “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us. Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”

The launch of this partnership is a “whole new game” for Union. She shares, “I am excited to work with a brand that’s known for embracing diversity and that caters specifically to women—especially women who want to look on-point without breaking the bank. I can’t wait to show everyone what I’ve been working on!”

Gabrielle Union (Photo courtesy of New York & Company)

https://www.youtube.com/watch?v=PuAHyvsvwMc

Tag: Being Mary Jane

Gabrielle Union and ‘Being Mary Jane’ co-stars featured in Union’s spring 2018 campaign for New York & Company

New York & Company partners with Gabrielle Union for fashion line, brand ambassador deal