Christie Brinkley helps launch Beverly Hills: City of WELLTH program

May 11, 2017

Christie Brinkley participates in the Beverly Hills City of WELLTH program
Christie Brinkley participates in the Beverly Hills City of WELLTH program. (Photo courtesy of Beverly Hills Conference & Visitors Bureau)

The following is a press release from the Beverly Hills Conference & Visitors Bureau:

Beverly Hills Conference & Visitors Bureau announces today the launch of Beverly Hills: City of WELLTH, bringing together leading experts for a season of wellness and mindfulness activities.

Playing on the words “wealth” and health and wellness, Beverly Hills has chosen “WELLTH” as the theme for the campaign. First identified in a book of the same name written by mindbodygreen founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness.

Iconic supermodel Christie Brinkley, a vegetarian since the age 14 and committed to an organic lifestyle, expresses her appreciation of the initiative stating, “I’m thrilled to be involved with the launch of the City of WELLTH. A healthy, holistic lifestyle has been intrinsic to my long career in the fashion and beauty industry. A balanced approach to diet, exercise and mindfulness is the key to happiness and life long vitality. Wellness is glamorous!”

“The shifting status quo of how success is now perceived in terms of health and wellbeing, rather than through material and financial wealth, means the desire for WELLTH is now a key factor in people’s choice of travel destination. Beverly Hills: City of WELLTH exemplifies the destination’s continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining, and spa and offerings,” comments Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau. The city will be showcasing a range of activities inspired by the pillars of WELLTH: Move, Eat, Restore, Gratitude and Explore.

To mark the launch today, Jason Wachob leads a forum highlighting the WELLTH concept and what makes Beverly Hills the City of WELLTH. Experts in each pillar are joining Jason at Alo Yoga in Beverly Hills to discuss their own areas of expertise, the interplay between each pillar and how Beverly Hills contributes to the wellbeing of its visitors. These include Caley Alyssa (MOVE), Matthey Kenney (EAT), Dana Claudat (RESTORE), James Duigan (GRATITUDE), and Charlie Knowles (EXPLORE).

Hotels across the city are getting involved with unique WELLTH packages room and spa packages. These include: The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire (A Four Seasons hotel), Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills, SIXTY Beverly Hills, Viceroy L’Ermitage Beverly Hills and Waldorf Astoria Beverly Hills (full details below). Terms and conditions apply, visit lovebeverlyhills.com/wellth for details and booking contact for all packages.

Wellthy meals are also available at a number of participating restaurants in Beverly Hills, showcasing specials that fall under one or more criteria: locally sourced, plant-based, vegan, paleo or utilizing meat that is grass-fed or hormone-free. Restaurants and cafes are listed below and can also be found at lovebeverlyhills.com/wellth.

Travelers will also be able to find out their 902*IQ through a fun, engaging and insightful quiz, hosted at lovebeverlyhills.com/quiz. Participants will be able to check their current wellthy lifestyle score and learn how to improve it through various Move, Eat, Restore, show Gratitude and Explore experiences in Beverly Hills. This score can also be shared on social media with the hashtag #BHWellth.

Wellness is an ongoing focus in Beverly Hills, with Mindful in May events across the city, including a community celebration with Dr. Deepak Chopra. The best-selling author of more than 85 books, will be leading a guided meditation session outside on City Hall grounds on May 12.

Wagner continues, “Beverly Hills has everything for the individual looking for a destination with wellbeing at its heart. WELLTH is not a trend in Beverly Hills, it’s a lifestyle.”

Sports Illustrated 2017 Swimsuit Issue reaches several milestones

February 15, 2017

Sports Illustrated
Kate Upton on the three different covers of the 2017 Sports Illustrated Swimsuit Issue (Photo by Yu Tsai/Sports Illustrated)

The annual Sports Illustrated Swimsuit issue is one of the most highly anticipated magazine issues in fashion and beauty. The 2017 edition (on sale as of February 15, 2017) reached several milestones.

The first time a model is on three covers of the same issue.

Kate Upton graces three covers of the issue. Upton’s appearance on three national covers is a first for SI Swimsuit. It also marks her third cover appearance (2012, 2013), tying her with Christie Brinkley (who returns to SI Swimsuit this year at 63), Kathy Ireland, Daniela Pestova and Cheryl Tiegs. Elle Macpherson holds the record, with five SI Swimsuit covers.

More diversity than ever before.

The women featured in the issue include five previous cover models (Nina Agdal, Christie Brinkley, Ashley Graham, Hannah Jeter and Chrissy Teigen), five mothers (and one expecting), five world-famous athletes (Simone Biles, Genie Bouchard, Aly Raisman, Serena Williams and Caroline Wozniacki) and seven rookies, al assembled by Swimsuit Editor MJ Day. In addition to being models, these women are authors, activists, designers, kick boxers, impresarios, Olympic gold medal winners, students, singer-songwriters, up-and-coming and leading business executives and role models.

The first mother-daughter photo shoot.

Brinkley posed with her two daughters, Alexa Ray Joel and Sailor Brinkley Cook.

An unprecedented multi-platform, multimedia launch.

Launch week featured over a dozen Facebook Live shows, including the announcement of the 2017 Rookie of the Year winner from Facebook’s Manhattan studios; a Snapchat Global Live Story following the models during Swimsuit launch; a new partnership with Giphy to create hundreds of GIFs searchable by model and topic; exclusive new YouTube videos featuring top influencers; exclusive Instagram swimsuit videos and much more. There are also partnerships with @WomenIRL—a Time Inc. Instagram community devoted to authenticity—and with Health.com to launch the new “What I Model” campaign, which coincides with the tagline for this year’s edition, “Every body, Every age, Every beautiful.” It celebrates confidence and beauty in all its forms as women can participate by submitting their own videos using the #WhatIModel and #LoveYourSwimsuit tags.

SI Swimsuit also revealed never-before-seen photos and video content, including 360-degree videos from shoots in Fiji and Mexico, nearly 1,000 bonus pictures, dozens of new Swimsuit videos, premium in-app content and much more.

In addition, “The Making of Sports Illustrated Swimsuit 2017” premiered exclusively on DirecTV Now on February 15, 2017. The 50-minute documentary offered viewers a rare extended glimpse behind the scenes of the creation of the iconic issue.

On February 16, 2017, SI Swimsuit streamed a live show from the red carpet of the New York City launch party debuting this year’s full cast of models. The VIP event had a DJ performance by Nick Cannon and an array of social integrations.

The first VIBES by SI Swimsuit festival.

There was also the inaugural VIBES by SI Swimsuit music, food and culture festival taking place in Houston on February 17 and 18, 2017, featuring live performances by Grammy winners Diplo and Miguel; a range of panels hosted by 2017 Swimsuit models; and food offerings from local and national celebrity chefs.

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