Coach launches ‘Originals Go Their Own Way’ Spring 2020 campaign, starring Jennifer Lopez and Michael B. Jordan

January 21, 2020

Jennifer Lopez in Coach’s “Originals Go Their Own Way” Spring 2020 campaign (Photos courtesy of Coach)
Michael B. Jordan in Coach’s “Originals Go Their Own Way” Spring 2020 campaign (Photos courtesy of Coach)

The following is a press release from Coach:

Coach launches “Originals Go Their Own Way,” its campaign for Spring 2020. Starring award-winning actor, singer, producer and new face of Coach Jennifer Lopez in her first campaign for the house and global face of Coach menswear, actor and producer Michael B. Jordan, the campaign tells the story of authentic self-expression through the lens of its powerful cast.

Set in New York City, Coach’s home since 1941, “Originals Go Their Own Way” communicates Creative Director Stuart Vevers‘ evolved vision for the house. Spontaneous, real and playful to reflect the inclusive and optimistic spirit of the house and New York City, it celebrates authenticity, individuality and those who forge their own unique way in life. Emphasized by the inspiring stories of Lopez and Jordan, both known as courageously independent individuals who have paved new paths while staying true to themselves, the campaign advocates for doing things your own way and expressing yourself through purpose and style.

To bring the campaign to life, Vevers worked with photographer Juergen Teller, whose partnership with Coach began in the fall of 2019 and has continued through its holiday and spring campaigns. Shot in iconic locations around the city, including the Edge at Hudson Yards and the High Line, where Coach held its show for the Spring collection, the images also feature the sculpture “Brick House” by the artist Simone Leigh. The public artwork, a 16-foot tall bronze bust of a Black woman which references numerous architectural styles, is a symbol of inclusion, optimism and strength that sits beneath the house’s headquarters, and was featured in its recent show.

“At the start of a new decade, I felt instinctively that it was right to celebrate the color, energy and optimism of New York, our hometown and inspiration as a house,” said Coach Creative Director Stuart Vevers. “I loved working with Juergen to bring my vision for Spring to life, and to tell the stories of Jennifer and Michael in a unique and authentic way.”

“I have a unique history with Coach that dates back to ‘All I Have,'” said Lopez. “It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that. In all it creates, Coach promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we’re both New York originals, who create a unique mix of high-fashion with street edge. With Stuart’s designs and Juergen’s photography, we captured special and unique visual moments for this campaign with the iconic New York City skyline as the perfectly tailored backdrop.”

“I’m proud to be part of the new spring campaign,” said Jordan. “The story of what makes an original is very meaningful to me for many reasons, and it was a great experience working with Stuart and Juergen to tell that story in a way that feels fresh and powerful.”

“Originals Go Their Own Way” spotlights the house’s new Spring bags, including the Hutton, the Rambler, and the men’s Pacer Backpack and Belt Bag—and a ready-to-wear collection featuring a bold new statement in leather, a reference to the house’s roots.

ABOUT COACH
Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.  Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style.  The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.

 

Coach has Kate Moss, Spike Lee, Yara Shahidi, Megan Thee Stallion and more in ‘Wonder for All’ holiday 2019 campaign

November 4, 2019

Kate Moss in Coach’s “Wonder for All” Holiday 2019 campaign (Photo courtesy of Coach)

The following is a press release from Coach:

Coach unveils “Wonder For All,” its campaign for the 2019 holiday season. Starring a fun, diverse cast that includes actress Yara Shahidi, model Kate Moss, rapper Megan Thee Stallion in her first-ever fashion campaign, Spike and Tonya Lee, and more friends of Coach, the campaign follows the band of revelers as they gather at an impromptu party at a New York brownstone. Capturing the magical mood of the season, it champions the belief of coming together for the holidays and the inclusive, authentic spirit of New York.

Kate Moss in Coach’s “Wonder for All” Holiday 2019 campaign (Photo by Juergen Teller for Coach)

Photographed by Juergen Teller, who debuted his first campaign for Coach this fall, the colorful, irreverent print campaign highlights the individuality of the campaign’s cast members. Set on the Upper West Side and featuring Shahidi, Moss, Megan Thee Stallion as well as model Fernanda Ly, actor Miles Heizer and an unexpected feathered friend, it sees the cast in joyful, unfiltered scenes that highlight the house’s spirit of playfulness and the authentic self-expression that defines New York City.

The campaign also introduces the house’s new Horse and Carriage collection. Seen on Kate Moss and a new version of the Kat Saddle Bag, the collection reimagines Coach’s iconic Horse and Carriage motif as a cool, colorful pattern on bags and ready-to-wear. First introduced in the 1950s, the Horse and Carriage is a symbol of Coach’s legacy of leathercraft and New York heritage, and the house’s first-ever code.

“Wonder For All” is also a series of short films written and directed by Bunny Kinney. Featuring Spike and Tonya Lee, actress Camila Morrone, winner of Season 8 of Ru Paul’s Drag Race Bob the Drag Queen, and writer, actor and producer Ben Sinclair, as well as special appearances by the Shahidi family and the Newark Boys Choir, the films celebrate the magic and spontaneous fun of being together during the most festive time of year.

Coach customers in Japan will be able to play a limited-edition Rexy holiday video game where the house’s beloved mascot snowboards through animated Coach worlds with the goal of reaching the holiday party.

ABOUT COACH
Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.  Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style.  The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.  Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com.

Coach is a Tapestry, Inc. brand.  Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.

Coach reveals fall 2017 campaign starring Selena Gomez

June 20, 2017

Coach, Inc.
Selena Gomez with the Coach Edie bag (Photo courtesy of Coach, Inc.)

The following is a press release from Coach:

Coach, Inc.  announces Selena Gomez as the face of Coach in the brand’s Fall 2017 advertising campaign. The multi-talented singer, actress, producer and philanthropist captures the all-American optimism of Coach in a series of images set in New York City.

Portrayed as the Coach girl about to embark on a road trip, Gomez lounges in the blush-toned-leather interior of a 1976 Plymouth Fury—the vintage car, a recurring reference in Coach campaigns, symbolizes the freedom and endless possibility of the open road.

To bring this vision to life, Coach worked with the ultimate team of fashion collaborators with images by Steven Meisel, styling by Karl Templer, creative direction by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau.

(Photo courtesy of Coach, Inc.)
Selena Gomez with the Coach Rogue bag (Photo courtesy of Coach, Inc.)

“From the very beginning, the creation of Coach campaigns have been an exciting and collaborative effort,” comments renowned photographer Steven Meisel. “It’s been a pleasure working with Stuart and the team of incredibly talented individuals behind the brand. Inviting Selena Gomez to join the Coach family takes it to another level.”

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” says Creative Director Stuart Vevers. “To me, she speaks to a generation; she connects.”

“I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved working with Stuart, I admire his vision and his designs.”

Coinciding with the launch of the fall collection, Coach will reveal three short films dedicated to the key bags of the season: the Rogue, the Coach Swagger and the Edie. Created by Baron & Baron, each video stars Gomez getting ready in a New York City apartment for a night on the town.

Coach, Inc.
Selena Gomez with the Coach Swagger bag (Photo courtesy of Coach, Inc.)

Coach names James Franco spokesmodel for new fragrance Coach for Men

May 25, 2017

James Franco (Photo courtesy of Coach, Inc.)
James Franco (Photo courtesy of Coach, Inc.)

The following is a press release from Coach:

In a creative partnership with the storied American fashion house Coach, Inc. and Coach Creative Director Stuart Vevers, James Franco is announced as the face of Coach For Men, the new fragrance launching in September.

An actor, director, writer, artist and philanthropist, James Franco embodies the creativity, confidence, curiosity and innate style of the Coach Guy. He is dynamic, daring, magnetic and multifaceted. He is defined by harmonious dualities: rugged yet refined, fearless and brave yet thoughtful and grounded. He has a rebellious spirit—and it’s perfectly fitting that he once played James Dean.

“James is the quintessential-cool Coach guy. He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific,” Stuart Vevers said. “He represents so many of the references I’ve used at Coach—references of American style that resonate around the world.”

“Creativity is the way I engage with life. It’s the way I engage with other people and communicate, and it’s really the way I find meaning in life,” said James Franco. “I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.”

Selena Gomez signs spokesmodel deal with Coach

December 16, 2016

Selena Gomez
Selena Gomez (Photo courtesy of Dick Clark Productions)

Singer and actress Selena Gomez has signed a deal to represent the accessories/lifestyle brand Coach,  She will appear in Coach’s fall 2017 fashion campaign.  Her partnership with Coach will also include a special design project with Coach executive creative director Stuart Vevers, as well Gomez teaming up with Coach Foundation in its support of Step Up, a national organization dedicated to the empowerment of underprivileged teenage girls.