2017 Coachella Festival: Marriott makes its Coachella debut with hotel-style tents and amenities

March 16, 2017

2017 Coachella Festival

(Rendering courtesy of Marriott)
1 Autograph Collection Hotels Tent (Rendering courtesy of Marriott International)

The following is an excerpt from a Marriott International press release:

Marriott International is furthering its commitment to music by bringing its lifestyle brands and loyalty programs to life at the 2017 Coachella Valley Music and Arts Festival, held April 14 to April 16 and April 21 to April 23 at the Empire Polo Club in Indio, California. As an official partner of the festival, Marriott will showcase popular travel destinations to festival attendees at a sponsor tent on the festival grounds, giving visitors the opportunity to win trips to various Marriott International properties around the globe. Additionally, Marriott will be executing a Coachella first: flipping Safari tents into branded hotel rooms.

Marriott will be showcasing eight of its lifestyle brands— AC Hotels by Marriott, Aloft, Moxy, Westin, Le Méridien, Renaissance Hotels, Autograph Collection Hotels, and Tribute Portfolio—in the Safari campground area by turning the Shakir-style tents into fully furnished hotel rooms. Each tent will feature bedding, furniture, decor and stylistic elements unique to that hotel brand, complete with amenities and experiences. The experience includes:

  • Safari guest passes including access to “guest” viewing areas
  • Off-site private check-in
  • Air conditioning
  • Private restrooms and showers
  • Golf cart shuttles to and from the stages
  • Private parking adjacent to Safari Tent camping
  • Drop-off area for gear
  • Breakfast and late-night snacks
  • On-site concierge

Members of Marriott Rewards (which includes The Ritz-Carlton Rewards) and SPG will have the opportunity to book and stay in these tents during the second weekend of the festival (April 21-23, 2017) via Marriott Rewards’ Experiences Marketplace and SPG Moments.

Additionally, all guests attending the festival are invited to visit Marriott’s sponsor tent, where destinations from around the world will be brought to life in the desert. Visiting this tent could win festival attendees trips to properties such as Sthala, a Tribute Portfolio hotel in Ubud, Bali, and Autograph Collection Fontecruz Lisboa in Lisbon, Portugal. Elite members of Marriott Rewards and SPG will also receive exclusive access to a VIP area in the air conditioned tent, complete with upgraded festival experiences such as drink vouchers, Ferris wheel rides, and more.

* No purchase necessary. 18+. Must be Marriott Rewards member. Ends April 23, 2017. Rules available at http://bit.ly/2nkeDOz

 

2017 Coachella Festival: Lady Gaga replaces Beyoncé as headliner

February 28, 2017

2017 Coachella Festival

Lady Gaga and Beyoncé
Lady Gaga (pictured at left) and Beyoncé (pictured at right). (Photos courtesy of CBS)

Lady Gaga has replaced Beyoncé as a headliner at the 2017 Coachella Valley Music and Arts Festival, which will take place April 14 to April 16 and April 21 to April 23 at the Empire Polo Club in Indio, California. Lady Gaga will headline the Saturday shows on April 15 and April 22. Beyoncé dropped out of the festival on February 23, because of her pregnancy (she’s due to give birth to twins sometime in mid-2017), but it has been announced that Beyoncé plans to make up for the cancellation by being a headliner at the 2018 Coachella Festival.  Radiohead will headline the 2017 Coachella Festival on April 14 and April 21, while Kendrick Lamar will headline on April 16 and April 23. Other performers at Coachella in 2017 include Bon Iver, Future, the XX, Lorde, Travis Scott and Justice. The event is produced by Goldenvoice, a division of AEG Presents.

 

2017 Coachella Festival: Lucky Blue Smith’s band The Atomics star in H&M Loves Coachella campaign

February 16, 20172017 Coachella Festival

The Atomics star in the 2017 H&M Loves Coachella campaign.
The Atomics star in the 2017 H&M Loves Coachella campaign. (Photo courtesy of H&M)

The 2017 H&M Loves Coachella campaign will star the pop/rock band The Atomics, which consists of model Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. To celebrate the launch of the collection, The Atomics will also be performing live from the H&M Store in New York City’s Times Square on March 16, 2017. In a promotional video for H&M Loves Coachella, the Atomics perform a cover version of the Grass Roots’ “Live for Today.”

According to a press release from H&M, the collection is about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. H&M Loves Coachella will be available in the U.S. beginning March 23 and globally from March 30in select H&M stores, as well as online.

Key pieces in this year’s collection include the sheer black lace spaghetti-strap dress, worn with a faux suede studded choker and pink heart sunglasses. There is also the floral-embroidered denim jacket, which can be paired with a metallic bodysuit made from recycled polyester. For men, there are tie-dye T-shirts with matching tie-dye drawstring shorts.

The annual Coachella Music and Arts Festival, the world’s largest-grossing music festival, takes place at the Empire Polo Club in Indio, California. This year’s Coachella wil take place April 14 to April 16, 2017 and April 21 to April 23, 2017.

H&M is having a sweepstakes in which people who unwanted clothing in any condition, from any brand to any H&M location for H&M’s garment recycling program and receive 15 percent off their entire purchase and the chance to win two three-day passes to Coachella.

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