March 16, 2017
The following is an excerpt from a Marriott International press release:
Marriott International is furthering its commitment to music by bringing its lifestyle brands and loyalty programs to life at the 2017 Coachella Valley Music and Arts Festival, held April 14 to April 16 and April 21 to April 23 at the Empire Polo Club in Indio, California. As an official partner of the festival, Marriott will showcase popular travel destinations to festival attendees at a sponsor tent on the festival grounds, giving visitors the opportunity to win trips to various Marriott International properties around the globe. Additionally, Marriott will be executing a Coachella first: flipping Safari tents into branded hotel rooms.
Marriott will be showcasing eight of its lifestyle brands— AC Hotels by Marriott, Aloft, Moxy, Westin, Le Méridien, Renaissance Hotels, Autograph Collection Hotels, and Tribute Portfolio—in the Safari campground area by turning the Shakir-style tents into fully furnished hotel rooms. Each tent will feature bedding, furniture, decor and stylistic elements unique to that hotel brand, complete with amenities and experiences. The experience includes:
- Safari guest passes including access to “guest” viewing areas
- Off-site private check-in
- Air conditioning
- Private restrooms and showers
- Golf cart shuttles to and from the stages
- Private parking adjacent to Safari Tent camping
- Drop-off area for gear
- Breakfast and late-night snacks
- On-site concierge
Members of Marriott Rewards (which includes The Ritz-Carlton Rewards) and SPG will have the opportunity to book and stay in these tents during the second weekend of the festival (April 21-23, 2017) via Marriott Rewards’ Experiences Marketplace and SPG Moments.
Additionally, all guests attending the festival are invited to visit Marriott’s sponsor tent, where destinations from around the world will be brought to life in the desert. Visiting this tent could win festival attendees trips to properties such as Sthala, a Tribute Portfolio hotel in Ubud, Bali, and Autograph Collection Fontecruz Lisboa in Lisbon, Portugal. Elite members of Marriott Rewards and SPG will also receive exclusive access to a VIP area in the air conditioned tent, complete with upgraded festival experiences such as drink vouchers, Ferris wheel rides, and more.
* No purchase necessary. 18+. Must be Marriott Rewards member. Ends April 23, 2017. Rules available at http://bit.ly/2nkeDOz