Crocs Archives – CULTURE MIX

June 7, 2018

by Daphne Sorenson

Shopping habits have radically changed in the past 20 years. Online shopping is a trend that’s not only here to stay, it’s growing. And many retail companies that rely on brick-and-mortar stores for most of their sales have seen their business suffer as a result. The fashion retail business has been hit especially hard. Business Insider recently published a list of retailers that will close the most stores in 2018, and half of the companies on the list are retailers whose core business is fashion.

Trying on clothes and accessories in person and being able to bring home those purchases immediately may seem like the main reasons why people would want to do their fashion shopping in a brick-and-mortar store. But the reality is that many customers have been increasingly turned off by shopping in stores, for various reasons such as lousy customer service and the inconvenience of having to travel to a brick-and-mortar store. With many online retailers offering deep discounts, free shipping and convenient return policies, it’s easy to see why online shopping has become so attractive to consumers.

Here are the fashion retail companies that are facing the most closures in 2018, according to Business Insider and other sources.

1. Ascena Retail Group (Parent company of Ann Taylor, Loft, Lane Bryant, Dress Barn, Catherines and Maurices)

Number of stores expected to close: 667

https://www.youtube.com/watch?v=v247HadJXyM

2. Gap Inc. (Parent company of Gap, Banana Republic, Old Navy, Intermix, Weddington Way and Athleta)

Number of stores expected to close: 200

3. The Children’s Place

Number of stores expected to close: 144

5. Signet Jewelers (Parent company of Sterling Jewelers, Kay Jewelers, Jared and Zales)

Number of stores expected to close: 120

6. Foot Locker

Number of stores expected to close: 110

https://www.youtube.com/watch?v=7lOsE2FBdHE

7. Gymboree

Number of stores expected to close: 102

8. Payless ShoeSource

Number of stores expected to close: 100

9. Abercrombie & Fitch (Parent company of Abercrombie & Fitch, Abercrombie Kids and Hollister Co.)

Number of stores expected to close: 60

10. Michael Kors

Number of stores expected to close: 50

11. Crocs

Number of stores expected to close: 49

https://www.youtube.com/watch?v=S2GPd4LIuz4

12. Bon-Ton

Number of stores expected to close: 42

13. Guess

Number of stores expected to close: 45

14. Henri Bendel

Number of stores expected to close: 23

15. J. Crew (tie)

Number of stores expected to close: 20

15. Victoria’s Secret (tie)

Number of stores expected to close: 20

https://www.youtube.com/watch?v=6gQOi6LeiQo

February 1, 2018

The following is a press release from Crocs:

Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children, has announced the worldwide debut of its Drew Barrymore ♥ Crocs Color-Block Collection. The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand’s “Come As You Are” campaign.

Featuring fresh combinations of white, navy and yellow and custom-designed embellishments, Color-Block links the bold look that consumers love about Crocs with design touches that speak to Barrymore’s personality and style. The exclusive collection is available on popular Crocs silhouettes, including the Classic Clog, the Crocband™ Clog and the Crocs Sloane Slide.

“When it came to designing my first ever footwear collection with Crocs, I was inspired by love, positivity and the little quirk – or quirks, in my case – that makes each of us unique,” said Barrymore, the Golden Globe Award-winning actress, producer, director, cosmetics line creator, author and mother. “Working together on these Drew Barrymore ♥ Crocs styles was a genuine labor of love and I’m excited to share a piece of my one-of-a-kindness with the world.”

Crocs is also thrilled to welcome Barrymore back as one of three ambassadors for the evolution of its “Come As You Are” campaign in 2018. Anchored in optimism, versatility and comfort, “Come As You Are” celebrates uniqueness and individuality, and, most importantly, what it means for everyone to be comfortable in their own shoes.

Crocs Drew Barrymore — In addition to the Crocband Clog, the Drew Barrymore ♥ Crocs Color-Block collection includes a Crocs Classic Clog for women and children, as well as two Crocs Sloane Slides. (Photo courtesy of Crocs, Inc.)

“Drew is unapologetically optimistic and delightfully positive, and we think those traits, which are also central to our brand philosophy, shine throughout the Drew Barrymore ♥ Crocs Color-Block Collection,” said Michelle Poole, Crocs Sr. Vice President of Global Product and Marketing. “These styles do a great job capturing Drew’s spirit while offering our consumers a fresh, stylish take on several of our iconic Crocs silhouettes for women and children.”

The Drew Barrymore ♥ Crocs Color-Block collection is available now on crocs.com and at select stores globally this month at a US MSRP of $44.99 for the Classic Clog, $49.99 for the Crocband™ Clog and $49.99 for the Crocs Sloane Slide. For children, the Classic Clog is available at a US MSRP of $29.99 and $34.99 for the Crocband™ Clog.

A second Drew Barrymore ♥ Crocs Collection will launch globally in May 2018 and will feature exclusive graphics and embellishments on Crocs Classic Clogs, Crocband™ Clogs and Crocs Sloane Slides, as well as Crocs Isabella Sandals and Flips.

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2018, Crocs reinforces its mission of “everyone comfortable in their own shoes” with the second year of its global Come As You Are™ campaign. To learn more about Crocs or Come As You Are, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.

Tag: Crocs

Fashion retail in crisis: Top 15 companies that will have the most store closures in 2018

Crocs announces new collections from Drew Barrymore