ASPCA and the Petco Foundation grant $1.5 million to Dogs Playing for Life

August 16, 2017

ASPCA logo

Petco Foundation Logo

The following is a press release from ASPCA:

The ASPCA® (American Society for the Prevention of Cruelty to Animals) and the Petco Foundation are teaming up to provide a substantial grant of $1.5 million to Dogs Playing For Life to expand and elevate its innovative playgroup enrichment training to shelters across the country.

This partnership will begin in Los Angeles County – building on the success the program has already seen at both the Downey Animal Care Center and the Carson Animal Care Center, with plans to eventually extend to all LA County Animal Care Centers.

Even as shelter statistics have continued to improve, large-breed and pit-bull type dogs remain at-risk in shelters due to persistent and pervasive misinformation and misconceptions that prejudice people against them.

Dogs Playing For Life is a creative program that provides socialization and enrichment for shelter dogs in the form of structured playgroups and is aimed at improving the lives of our country’s most at-risk dogs. It also enables shelter staff to better understand each dog’s personality and share that information with potential adopters, increasing the likelihood that participating dogs find safe and loving homes.

“Playgroups give this large-breed dog population the opportunity to do what they were made to do – run around, socialize, learn from each other, and show their personalities,” said Aimee Sadler, founder of Dogs Playing For Life. “This grant from the ASPCA and the Petco Foundation will have a great impact on the number of shelters and dogs who participate in our training and daily playgroup activities. We’re grateful to be supported by two organizations with such a long history of innovation and advocacy in animal welfare.”

“Dogs Playing For Life’s inventive approach will improve the quality of life of shelter dog populations and help defeat life-threatening stereotypes,” said ASPCA President and CEO Matt Bershadker. “We commend Dogs Playing For Life’s innovation and commitment, and are proud to work with the Petco Foundation to support this program’s expansion nationwide. This initiative has significant potential to help vulnerable canine populations, and we look forward to seeing the impact it has across the country.”

“It is amazing how something so simple – large dog playgroups – can be so transformational,” said Susanne Kogut, Executive Director of the Petco Foundation. “These playgroups not only showcase the positive, fun nature of these dogs, they force many people to rethink popular misconceptions that these dogs are not friendly with others.  Additionally, playgroups create a better atmosphere for caring shelter staff who see these dogs romping happily in play instead of sitting alone in their kennels. Our goal is that dog playgroups become standard in shelters throughout the country, just like free roaming cat adoption rooms have become commonplace. We are excited to partner with the ASPCA and Dogs Playing For Life to change the face of animal sheltering throughout the nation and to help further the goal of creating lifesaving communities.”

To learn more about Dogs Playing For Life, please visit https://dogsplayingforlife.com.

For more information about the ASPCA, please visit www.aspca.org.

For more information about the Petco Foundation, please visit www.petcofoundation.org.

VIP Petcare partners with Clear the Shelters pet adoption campaign

August 9, 2017

VIP Pet Care

The following is a press release from NBCUniversal:

NBCUniversal Owned Television Stations, a division of NBCUniversal, today announced VIP Petcare returns as a repeat national sponsor of the NBC and Telemundo owned stations’ annual Clear the Shelters nationwide pet adoption campaign. VIP Petcare will donate more than $200 of preventive veterinary services to individuals that adopt a pet at this event. The $200 includes one free dose each of prescription flea/ tick and heartworm preventative medication.

Clear the Shelters is a nationwide pet adoption campaign that is spearheaded by NBC and Telemundo-owned stations. The stations’ Clear the Shelters annual pet adoption campaign has become a popular event for communities all throughout the country and includes the participation of hundreds of animal shelters. On Saturday, August 19, participating animal shelters will offer low cost or waived pet adoption fees. Since the effort was expanded nationally in 2015, the stations’Clear the Shelters efforts have resulted in more than 70,000 pet adoptions.

“VIP Petcare’s continued support of the NBC and Telemundo owned stations’ Clear the Shelterspet adoption campaign will ensure that our stations and partner shelters deliver a memorable event for communities and pet adopters all across the country,” said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations. “We’re excited to work with a partner that values the importance of quality pet care and wellness and look forward to another successful Clear the Shelters day.”

VIP Petcare’s goal is to not only find forever homes for shelter and rescue pets, but to educate all pet owners on the importance of ongoing pet wellness care. The company is dedicated to keeping every pet healthy, happy and safe. Through a network of over 2700 clinics nationwide, VIP Petcare provides vaccinations, diagnostic testing, microchipping and other wellness veterinary care to pets and their parents.

“We are honored to sponsor Clear the Shelters for the second consecutive year,” said Will Santana, CEO and Founder of VIP Petcare. “Thousands of pets will find a home on August 19 and we are committed to ensuring they get a healthy start in their new life.”

For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters and #LoveMyPet. To access information in Spanish, please visit DesocuparLosAlbergues.comand follow #DesocuparLosAlbergues and #AmoAMiMascota.

American Red Cross announces new cat and dog first aid online course

August 8, 2017

(Photo courtesy of American Red Cross)
(Photo courtesy of American Red Cross)

The following is a press release from American Red Cross:

For more than 100 years, the American Red Cross has been training people to perform first aid skills so they could save the lives of others. Now, the organization announces the release of its new Cat and Dog First Aid online course so that owners will know what to do in an emergency until veterinary care is available.

“It’s so important for people to know what to do if a person is experiencing a life-threatening emergency,” said Deborah C. Mandell, VMD, DACVECC, member of the American Red Cross Scientific Advisory Council, and professor at Matthew J. Ryan Veterinary Hospital of the University of Pennsylvania. “Now, the Red Cross Cat and Dog First Aid online course provides owners, pet-sitters and dog walkers with an easy and convenient way to learn life-saving skills for their pets.”

People can access the course on their desktop or tablet at redcross.org/catdogfirstaid and go through the content at their own pace. It takes approximately 30 minutes to complete the course. Participants can stop and pick up where they left off if Fluffy needs a treat or it’s time to take Fido out to the dog park.

The interactive course includes:

  • How to determine a pet’s normal vital signs so that owners can notice if there are any irregularities;
  • Step-by-step instructions and visual aids for what to do if a pet is choking, needs CPR, has a wound, or is having a seizure; and
  • Information on preventative care, health and tips for a pet’s well-being.

DOWNLOAD THE PET FIRST AID APP
The Red Cross Pet First Aid App complements the course by providing cat and dog owners with instant access to expert advice, an animal hospital locator, pet-friendly hotels, content on how to include pets in family emergency preparedness plans and more.

The app can be downloaded for free in mobile app stores or by texting ‘GETPET’ to 90999. American Pet Nutrition is a proud sponsor of the Pet First Aid App.

Petco signs on as sponsor of Clear the Shelters pet adoption campaign

August 7, 2017

Petco

The following is a press release from Petco:

Petco returns as a national sponsor of NBCUniversal Owned Television Stations’ “Clear the Shelters” pet adoption campaign for a second consecutive year. On Saturday, August 19, 2017, Petco partners will be present at participating animal welfare organizations to answer questions from potential pet adopters and their families. Petco will also be distributing “Welcome to the Family” packets containing information for new pet parents along with coupons for pet supplies.

 “Clear the Shelters” is a nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal that includes 30 NBC and Telemundo-owned stations. The stations’ “Clear the Shelters” third annual pet adoption campaign has become a popular event for communities nationwide and includes the participation of hundreds of animal welfare organizations. On August 19, participating animal shelters will offer low cost or waived pet adoption fees. The NBC and Telemundo owned stations’ third annual “Clear the Shelters” effort has helped to inspire local communities to take action and open their homes to animals in need. Since the effort was expanded nationally in 2015, the stations’ “Clear the Shelters” pet adoption campaign has resulted in more than 70,000 pet adoptions.
“Petco has been an fantastic partner to the owned stations and we’re excited to work with a company that is deeply committed to pet adoption issues and helping families have the resources and information they need to provide the best care to their newly adopted pets,” said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations. “The Petco Foundation has also been a great supporter of our “Clear the Shelters” campaign and we’re pleased to work with a non-profit organization that shares our goal of matching homeless pets with new, permanent homes.”
“With more than 50 years in the pet specialty business, Petco understands and celebrates the importance of the incredible bond between pets and pet parents,” said Charlie Piscitello, chief people officer at Petco. “Clear the Sheltersallows us to extend our year-long animal adoption efforts and offers our immensely passionate store partners the ability to help even more families start out with the tools and knowledge they need to make their relationship with their new pet as rewarding as possible.”

For more information about the pet adoption campaign, visit ClearTheShelters.com. You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters, #ThinkAdoptionFirst and #LoveMyPet.

Petco Foundation and the NUTRO Company launch ‘Be a Lifesaver’ Campaign

June 30, 2017

The following is a press release from Petco:

This weekend the Petco Foundation, a leading funder of animal welfare, and The NUTRO Company kick off their “Be A Lifesaver” campaign, promoting everyday lifesavers throughout the country and encouraging all people to be lifesavers for animals this summer.

Everyone can be a lifesaver with five simple actions:

  1. Adopt: Find a new family member by adopting a pet at a local animal welfare organization.
  2. Foster: Fostering pets can save animal lives and can be a fun, educational family-friendly summer activity. Learn more at participating Petco stores on July 22, during the Petco Foundation’s “Be A Foster” event.
  3. Volunteer: Local shelters always need volunteers for a variety of activities like walking dogs, socializing cats or folding laundry. Talk to local animal welfare organizations about how your skills and interests fit with the organization’s needs.
  4. Spread the Word: Share on social media how you’ve acted as a lifesaver for pets with #BeALifesaver
  5. Donate: Donate at checkout at Petco and Unleashed by Petco stores to help the Petco Foundation reach its goal of raising $2.1 million to provide lifesaving investments to animal welfare organizations.

Be A Lifesaver events:

Be A Lifesaver Adoption Weekend: Adopt your new family member
Saturday and Sunday, July 1 and 2 at participating Petco and Unleashed by Petco store locations.

Be A Foster: Learn more about fostering and apply to be a foster family for pets
Saturday, July 22 happening at select Petco and Unleashed by Petco stores.

The NUTRO Company generously donated $75,000 to kickoff the Be A Lifesaver campaign. From July 1-23, guests in Petco and Unleashed by Petco stores are invited to Be A Lifesaver by making a donation at checkout to support animal welfare organizations throughout the country.

“Summer is a busy time for animal welfare organizations. There is often an increase in animal intake and demand for services,” said Petco Foundation executive director Susanne Kogut. “Our Be a Lifesaver campaign aims to inspire individuals to take action to help save animal lives in their own communities. Through collecting donations — $2, $5, and $20 at a time at checkout in Petco stores — we hope to raise more than $2.1 million to support lifesaving animal welfare work nationwide.”

DOGTV premieres ‘The Adoption Show’ showcasing adoptable rescue dogs

June 8, 2017

DOGTV's "The Adoption Show"

 

The following is a press release from DOGTV:

DOGTV, the world’s first and only television network created specifically for dogs, is airing a new show for human viewers, aiming to help dogs in need. The DOGTV “Adoption Show,” which will begin airing on Friday, June 9, is a 15 minute program featuring 10 adoptable dogs per episode from various rescue shelters across the United States, including information on how to adopt them. The show is hosted by actress Maggie Lawson, and features renowned dog trainer Victoria Stillwell, who provides tips on helping adopted dogs cope in their new home. DOGTV will be gifting those who do adopt dogs featured on the program with a DOGTV goodie bag and a special adoption kit with $600 worth of product for their new pup.

The first episode is already available for pre-viewing online at dogtv.com/adopt where viewers can also find information about all of the dogs featured on the “Adoption Show” and how to adopt them. An important component of DOGTV’s adoption initiative will be spreading the word via social media. Be sure to visit facebook.com/dogtv for adoption success stories, tips for adopting dogs and more.

“DOGTV subscribers are passionate about their own pets in addition to the wellbeing of all animals. Launching the ‘Adoption Show’ across our network will inspire this dedicated group to help dogs in need, whether they are adopting a dog themselves, or sharing information on adoptable dogs with their friends,” says Ron Levi, Co-Founder and Chief Content Officer, DOGTV. “We are looking forward to rewarding those who open their hearts and homes to a rescue dog from our show by offering special adoption kits to help make the transition smooth for both the pet and their owner.”

DOGTV has a history of partnering with rescue shelters, providing free DOGTV programming that is scientifically designed to combat dog boredom, separation anxiety, hyperactivity and more, and has been especially helpful with calming shelter dogs and increasing their adoptability. For the “Adoption Show,” DOGTV is partnering with several shelters including the San Francisco SPCA, Chicago Canine Rescue, Philadelphia Animal Welfare Society, San Diego Humane Society and SPCA and more.

In addition to partnering with rescue shelters, DOGTV has also partnered with several dog-loving brands to support the “Adoption Show” and prep new pet parents who adopt dogs featured on the show with a great care package including a DOGTV goodie bag and the following items:

  • Find my Pet – A smart real time tracking collar for dogs
  • Thundershirt – A dog anxiety vest and calming solution, helping millions of dogs
  • Foscam R2 Indoor Home Camera – A camera that keeps an eye on your dog and allows you to talk to him right from your phone.
  • G.O.A.T. Smart Pet Speaker – A speaker that plays music for your dog and even takes selfies with him
  • I and Love and You – 6 bags of food and treats including Naked Essentials Kibble and treats, which are made with real meat and contain no grains, fillers or any artificial ingredients
  • Three Dog Bakery – All natural dog cookies, including a case of Classic Crèmes Carob with Natural Vanilla Flavor Filling
  • My Dog Nose it – Sun protection for your dog’s nose
  • The Secret Language of Dogs  – The new book from popular dog trainer and “Adoption Show” regular Victoria Stilwell

DOGTV’s “Adoption Show” will air everywhere DOGTV is available including on Comcast’s Xfinity On Demand, DIRECTV, RCN, Apple TV, Chromecast, Amazon FireTV, Roku, iOS, Android and DOGTV’s Social Media Channels.

Link AKC partners with Kate Upton for ‘smart collar’ video series for dog owners

May 10, 2017

Kate Upton and her dog Harley for Link AKC
Kate Upton and her dog Harley (Photo courtesy of Link AKC)

The following is a press release from Link AKC:

Do you “speak dog”? If not, Link AKC, Kate Upton and her dog Harley can help! Link AKC, creators of the Link AKC smart collar for dogs, is launching a content series starring supermodel, actress and dog lover Kate Upton and her Boxer, Harley. The entertaining and informative six-part video series is part of a brand partnership between Link AKC and Kate Upton to support the national launch of the smart collar and educate consumers how this product can strengthen the bond between owner and dog. Fans will get an up close look at the special bond between Harley and “his human” and how the cutting-edge technology in the smart collar helps Kate play a more active role in managing Harley’s health and happiness. The first two videos are available to view starting today on www.linkakc.com/kateupton.

A self-described “dog mom,” Kate Upton is one of 60 million U.S. households that consider their dog a member of the family and are looking for ways to better understand their best friend. The Link AKC smart collar and app incorporates sophisticated smart home, wearable and mobile technologies in an easy-to-use product that provides valuable insights for dog owners to give them peace of mind that they are doing what is best for their dog.

“Everyone knows I am obsessed with Harley. And I’m pretty sure he feels the same about me! When we’re together, the LINK AKC smart collar allows me to record and share our hikes and other adventures,” said Kate Upton. “When Harley can’t be by my side, I can still feel connected to him through his smart collar, which tells me his location, environment and activity levels from anywhere, right on my phone.”

The Link AKC smart collar launched in September 2016 and began shipping to consumers in February 2017. CES recognized the smart collar as a 2017 “Best of Innovation” winner. With a range of valuable features and great user experience, the Link AKC smart collar is poised to lead a new category of luxury technology for a large and growing consumer demographic. The pet wearables market, alone, is expected to reach $2.4 billion by 2022.

The Link AKC smart collar is made of high quality, durable leather that is both fashionable and functional and is the only curved smart device designed to comfortably fit the natural shape of a dog’s neck. Collars are available in four different sizes to fit a wide range of dogs, from small to extra-large.

Dog owners will appreciate the many features that provide benefits for both the dog and owner, including:

  • GPS tracking and location: Gives dog owners peace of mind with the ability to track the dog’s location and receive alerts if the dog becomes loose.
  • Activity monitor: Provides insightful activity recommendations to help owners take a more informed role in managing their dogs’ wellness. Owners can monitor and track their dogs’ daily activity levels to help ensure their dogs are getting the right level of activity for the dog’s breed, age, and size.
  • Remote-controlled light: The only smart collar with a remote- controlled light to help an owner find their dog in the dark.
  • Temperature: Alerts to notify you if your dog may be in an environment that is too hot or cold.
  • Adventures: Record, save and share your special adventures together on social media.
  • Training: App controlled sound that can assist owners in training their dog.

Purina Pro Plan launches ‘Call for Incredible’ campaign to spotlight outstanding dogs

April 25. 2017

A dog and owner at a Purina Pro Plan Incredible Dog Challenge event.
A dog and owner at a Purina Pro Plan Incredible Dog Challenge event. (Photo courtesy of Purina Pro Plan)

The following is an excerpt from a Purina press release:

To celebrate the 20th anniversary of the IDC, Pro Plan is partnering with Tennis Hall of Famer Andy Roddick to kick off the “Call for Incredible” campaign to highlight all the ways dogs are “incredible” and call on dog owners to share their own stories. For every entry in the Call for Incredible Sweepstakes on proplan.com/incredible, Purina Pro Plan will make a donation to America’s VetDogs, to support the “incredible” and important work they do with service dogs and veterans with disabilities.

“Call for Incredible” is a year-long celebration showcasing all kinds of incredible dogs – from canine athletes like Incredible Dog Challenge competitors, to military dogs, and lovable couch companions like Andy Roddick’s two English bulldogs, Bob Costas and Billie Jean. Purina Pro Plan is calling for dog owners to share a photo and story on what makes their own dog incredible by visiting proplan.com/incredible. Here, dog lovers can also enter for a chance to win a trip to San Diego during Veterans Week in November to attend a special Incredible Dog Challenge on the historic USS Midway Museum, featuring some of the most incredible canine athletes and working military canines in the country. And for every entry, Purina Pro Plan will donate one pound of dog food, up to 20,000 pounds, to America’s VetDogs, which trains and places guide and service dogs to veterans with disabilities.

The “Call for Incredible” campaign will also highlight incredible dogs whose lives are dedicated to helping military veterans, such as the guide and service dogs that work with America’s VetDogs. America’s VetDogs recognizes the powerful impact dogs can have on a person’s life and is committed to training and placing assistance dogs with veterans to help better their quality of life.

Purina ONE 28 Day Challenge launches for 2017 to help North Shore Animal League

April 20, 2017

Andy Cohen Purina One Difference campaign
Andy Cohen engages with students while leading a lesson in New York on April 20, 2017. Along with a $20,000 donation to North Shore Animal League America’s Mutt-i-grees program, Purina ONE is partnering with Mutt-i-grees and Andy Cohen as part of its ONE Difference Campaign, which focuses on nourishing the lives of both students and shelter dogs across the country. (Photo by Amy Sussman/AP Images for Purina ONE)

From April 20 to May 31, 2017, Nestlé Purina PetCare Company will donate $10 (U.S. dollars) to the animal shelter/rescue organization North Shore Animal League America (NSALA) for each new consumer who registers for the Purina ONE 28 Day Challenge subject to a maximum donation of $20,000.  The Purina ONE 28 Day Challenge invites dog owners to their dog’s food to Purina ONE SMARTBLEND.

Andy Cohen’s rescue dog, Wacha, enjoys a Purina ONE lunch on in New York City on April 20, 2017. (Photo by Amy Sussman/AP Images for Purina ONE)

For the second consecutive year, the ONE Difference campaign will benefit NSALA’s Mutt-i-grees, a shelter-led academic curriculum that brings shelter dogs into classrooms and libraries, allowing students to engage with the pets while learning lessons in emotional competence, academic achievement and social awareness. According to a Purina press release, Mutt-i-grees was developed by The Pet Savers Foundation, an affiliate of NSALA and Yale University School of the 21st Century. More than 4,000 schools and libraries nationwide participate in the program.

On April 20, 2017, Purina elebrated its ONE Difference campaign today with the help of television personality Andy Cohen and his former shelter dog Wacha. The Bravo executive/talk show host joined the brand and North Shore Animal League America at a library in New York City to name Wacha an honorary “Mutt-i-gree” for the day and help lead a lesson with area elementary school students.

DOGTV launches its first video-on-demand service on Xfinity TV

April 20, 2017

DOGTV

Comcast’s pet owners and their canines are in for a real treat: DOGTV, the world’s first and only television network created specifically for dogs, announced today its immediate availability on Comcast’s Xfinity On Demand. For over five years, DOGTV has been the lead dog in canine content production by providing entertaining and enriching television shows and specials that combat dog boredom, separation anxiety, hyperactivity and more. The expansion to Comcast is DOGTV’s first-ever stand-alone video on demand (VOD) offering.

“The secret life of pets is not so secret—dogs need entertainment and enrichment, just like humans. The new DOGTV offering with Comcast has content with auditory and visual stimuli designed just for dogs, and we also have programming for their pet parents as well,” says Gilad Neumann, CEO and Co-Founder, DOGTV. “With our new video library, subscribers are in control of what type of content they want their dogs to watch, making it easy to pick and choose the programs that are best for their pups. We’re confident that pet owners’ guilt will subside when they leave the house knowing that their dog is watching expert-curated shows that are tailored to their dog’s personality and needs.”

DOGTV’s VOD offering is available to Xfinity TV customers for $4.99 per month. The subscription includes DOGTV’s original content that is scientifically developed and tested to provide 24-hour, pup-approved television for stay-at-home dogs. The programs and videos cover multiple categories, including relaxation, stimulation, and exposure, and are fueled by expert-driven research.

“Studies have shown that dog boredom is the number one leading cause of misbehavior in the home. Dogs also deal with real issues such as separation anxiety, possessiveness and aggressiveness, and we’re committed to creating content with stimuli that have been documented as having a real, tangible benefit,” said Professor Nicholas Dodman, Chief Scientist, DOGTV. “Our mission is to arm pet parents with the types of programming that fosters a happier furry friend.”

Daily programs for dogs, expert shows and specials, such as “Water Dogs,” “Noise Phobia” and “Dogs in Cars” are available on DOGTV’s VOD channel, and additional new content will be released later this year. Millions of dogs and dog owners are now able to watch the content specifically designed for a dog’s visual, auditory and emotional sensibility.

“DOGTV’s unique collection of programming for the four-legged members of families is a great addition to our Xfinity On Demand catalog and a great example of how Xfinity is working to increase consumer choice and selection,” said Daniel Spinosa, General Manager of Movies, Pay-Per-View and Commerce, Comcast Cable. “This partnership is representative of our commitment to delivering the best collection of content to our customers whenever and wherever they want to watch it.”

To find out if Xfinity TV is available in your area, visit https://www.xfinity.com/locations/in-my-area.html. DOGTV is currently available through DIRECTV, RCN, Apple TV, Chromecast, Amazon FireTV, Roku, and as an iOS and Android app. For additional information, including programming descriptions, please visit: www.dogtv.com. Like us on Facebook: facebook.com/DOGTV and follow us on Twitter: @DOGTV and Instagram: @DOGTV.