American Red Cross announces new cat and dog first aid online course

August 8, 2017

(Photo courtesy of American Red Cross)
(Photo courtesy of American Red Cross)

The following is a press release from American Red Cross:

For more than 100 years, the American Red Cross has been training people to perform first aid skills so they could save the lives of others. Now, the organization announces the release of its new Cat and Dog First Aid online course so that owners will know what to do in an emergency until veterinary care is available.

“It’s so important for people to know what to do if a person is experiencing a life-threatening emergency,” said Deborah C. Mandell, VMD, DACVECC, member of the American Red Cross Scientific Advisory Council, and professor at Matthew J. Ryan Veterinary Hospital of the University of Pennsylvania. “Now, the Red Cross Cat and Dog First Aid online course provides owners, pet-sitters and dog walkers with an easy and convenient way to learn life-saving skills for their pets.”

People can access the course on their desktop or tablet at and go through the content at their own pace. It takes approximately 30 minutes to complete the course. Participants can stop and pick up where they left off if Fluffy needs a treat or it’s time to take Fido out to the dog park.

The interactive course includes:

  • How to determine a pet’s normal vital signs so that owners can notice if there are any irregularities;
  • Step-by-step instructions and visual aids for what to do if a pet is choking, needs CPR, has a wound, or is having a seizure; and
  • Information on preventative care, health and tips for a pet’s well-being.

The Red Cross Pet First Aid App complements the course by providing cat and dog owners with instant access to expert advice, an animal hospital locator, pet-friendly hotels, content on how to include pets in family emergency preparedness plans and more.

The app can be downloaded for free in mobile app stores or by texting ‘GETPET’ to 90999. American Pet Nutrition is a proud sponsor of the Pet First Aid App.

Petco signs on as sponsor of Clear the Shelters pet adoption campaign

August 7, 2017


The following is a press release from Petco:

Petco returns as a national sponsor of NBCUniversal Owned Television Stations’ “Clear the Shelters” pet adoption campaign for a second consecutive year. On Saturday, August 19, 2017, Petco partners will be present at participating animal welfare organizations to answer questions from potential pet adopters and their families. Petco will also be distributing “Welcome to the Family” packets containing information for new pet parents along with coupons for pet supplies.

 “Clear the Shelters” is a nationwide pet adoption campaign that is spearheaded by NBCUniversal Owned Television Stations, a division of NBCUniversal that includes 30 NBC and Telemundo-owned stations. The stations’ “Clear the Shelters” third annual pet adoption campaign has become a popular event for communities nationwide and includes the participation of hundreds of animal welfare organizations. On August 19, participating animal shelters will offer low cost or waived pet adoption fees. The NBC and Telemundo owned stations’ third annual “Clear the Shelters” effort has helped to inspire local communities to take action and open their homes to animals in need. Since the effort was expanded nationally in 2015, the stations’ “Clear the Shelters” pet adoption campaign has resulted in more than 70,000 pet adoptions.
“Petco has been an fantastic partner to the owned stations and we’re excited to work with a company that is deeply committed to pet adoption issues and helping families have the resources and information they need to provide the best care to their newly adopted pets,” said Bruce Kallner, Senior Vice President of Strategic Sales and Marketing, NBCUniversal Owned Television Stations. “The Petco Foundation has also been a great supporter of our “Clear the Shelters” campaign and we’re pleased to work with a non-profit organization that shares our goal of matching homeless pets with new, permanent homes.”
“With more than 50 years in the pet specialty business, Petco understands and celebrates the importance of the incredible bond between pets and pet parents,” said Charlie Piscitello, chief people officer at Petco. “Clear the Sheltersallows us to extend our year-long animal adoption efforts and offers our immensely passionate store partners the ability to help even more families start out with the tools and knowledge they need to make their relationship with their new pet as rewarding as possible.”

For more information about the pet adoption campaign, visit You can also follow the effort on Twitter, Facebook and Instagram by using the hashtags #ClearTheShelters, #ThinkAdoptionFirst and #LoveMyPet.

Petco Foundation and the NUTRO Company launch ‘Be a Lifesaver’ Campaign

June 30, 2017

The following is a press release from Petco:

This weekend the Petco Foundation, a leading funder of animal welfare, and The NUTRO Company kick off their “Be A Lifesaver” campaign, promoting everyday lifesavers throughout the country and encouraging all people to be lifesavers for animals this summer.

Everyone can be a lifesaver with five simple actions:

  1. Adopt: Find a new family member by adopting a pet at a local animal welfare organization.
  2. Foster: Fostering pets can save animal lives and can be a fun, educational family-friendly summer activity. Learn more at participating Petco stores on July 22, during the Petco Foundation’s “Be A Foster” event.
  3. Volunteer: Local shelters always need volunteers for a variety of activities like walking dogs, socializing cats or folding laundry. Talk to local animal welfare organizations about how your skills and interests fit with the organization’s needs.
  4. Spread the Word: Share on social media how you’ve acted as a lifesaver for pets with #BeALifesaver
  5. Donate: Donate at checkout at Petco and Unleashed by Petco stores to help the Petco Foundation reach its goal of raising $2.1 million to provide lifesaving investments to animal welfare organizations.

Be A Lifesaver events:

Be A Lifesaver Adoption Weekend: Adopt your new family member
Saturday and Sunday, July 1 and 2 at participating Petco and Unleashed by Petco store locations.

Be A Foster: Learn more about fostering and apply to be a foster family for pets
Saturday, July 22 happening at select Petco and Unleashed by Petco stores.

The NUTRO Company generously donated $75,000 to kickoff the Be A Lifesaver campaign. From July 1-23, guests in Petco and Unleashed by Petco stores are invited to Be A Lifesaver by making a donation at checkout to support animal welfare organizations throughout the country.

“Summer is a busy time for animal welfare organizations. There is often an increase in animal intake and demand for services,” said Petco Foundation executive director Susanne Kogut. “Our Be a Lifesaver campaign aims to inspire individuals to take action to help save animal lives in their own communities. Through collecting donations — $2, $5, and $20 at a time at checkout in Petco stores — we hope to raise more than $2.1 million to support lifesaving animal welfare work nationwide.”

DOGTV premieres ‘The Adoption Show’ showcasing adoptable rescue dogs

June 8, 2017

DOGTV's "The Adoption Show"


The following is a press release from DOGTV:

DOGTV, the world’s first and only television network created specifically for dogs, is airing a new show for human viewers, aiming to help dogs in need. The DOGTV “Adoption Show,” which will begin airing on Friday, June 9, is a 15 minute program featuring 10 adoptable dogs per episode from various rescue shelters across the United States, including information on how to adopt them. The show is hosted by actress Maggie Lawson, and features renowned dog trainer Victoria Stillwell, who provides tips on helping adopted dogs cope in their new home. DOGTV will be gifting those who do adopt dogs featured on the program with a DOGTV goodie bag and a special adoption kit with $600 worth of product for their new pup.

The first episode is already available for pre-viewing online at where viewers can also find information about all of the dogs featured on the “Adoption Show” and how to adopt them. An important component of DOGTV’s adoption initiative will be spreading the word via social media. Be sure to visit for adoption success stories, tips for adopting dogs and more.

“DOGTV subscribers are passionate about their own pets in addition to the wellbeing of all animals. Launching the ‘Adoption Show’ across our network will inspire this dedicated group to help dogs in need, whether they are adopting a dog themselves, or sharing information on adoptable dogs with their friends,” says Ron Levi, Co-Founder and Chief Content Officer, DOGTV. “We are looking forward to rewarding those who open their hearts and homes to a rescue dog from our show by offering special adoption kits to help make the transition smooth for both the pet and their owner.”

DOGTV has a history of partnering with rescue shelters, providing free DOGTV programming that is scientifically designed to combat dog boredom, separation anxiety, hyperactivity and more, and has been especially helpful with calming shelter dogs and increasing their adoptability. For the “Adoption Show,” DOGTV is partnering with several shelters including the San Francisco SPCA, Chicago Canine Rescue, Philadelphia Animal Welfare Society, San Diego Humane Society and SPCA and more.

In addition to partnering with rescue shelters, DOGTV has also partnered with several dog-loving brands to support the “Adoption Show” and prep new pet parents who adopt dogs featured on the show with a great care package including a DOGTV goodie bag and the following items:

  • Find my Pet – A smart real time tracking collar for dogs
  • Thundershirt – A dog anxiety vest and calming solution, helping millions of dogs
  • Foscam R2 Indoor Home Camera – A camera that keeps an eye on your dog and allows you to talk to him right from your phone.
  • G.O.A.T. Smart Pet Speaker – A speaker that plays music for your dog and even takes selfies with him
  • I and Love and You – 6 bags of food and treats including Naked Essentials Kibble and treats, which are made with real meat and contain no grains, fillers or any artificial ingredients
  • Three Dog Bakery – All natural dog cookies, including a case of Classic Crèmes Carob with Natural Vanilla Flavor Filling
  • My Dog Nose it – Sun protection for your dog’s nose
  • The Secret Language of Dogs  – The new book from popular dog trainer and “Adoption Show” regular Victoria Stilwell

DOGTV’s “Adoption Show” will air everywhere DOGTV is available including on Comcast’s Xfinity On Demand, DIRECTV, RCN, Apple TV, Chromecast, Amazon FireTV, Roku, iOS, Android and DOGTV’s Social Media Channels.

Link AKC partners with Kate Upton for ‘smart collar’ video series for dog owners

May 10, 2017

Kate Upton and her dog Harley for Link AKC
Kate Upton and her dog Harley (Photo courtesy of Link AKC)

The following is a press release from Link AKC:

Do you “speak dog”? If not, Link AKC, Kate Upton and her dog Harley can help! Link AKC, creators of the Link AKC smart collar for dogs, is launching a content series starring supermodel, actress and dog lover Kate Upton and her Boxer, Harley. The entertaining and informative six-part video series is part of a brand partnership between Link AKC and Kate Upton to support the national launch of the smart collar and educate consumers how this product can strengthen the bond between owner and dog. Fans will get an up close look at the special bond between Harley and “his human” and how the cutting-edge technology in the smart collar helps Kate play a more active role in managing Harley’s health and happiness. The first two videos are available to view starting today on

A self-described “dog mom,” Kate Upton is one of 60 million U.S. households that consider their dog a member of the family and are looking for ways to better understand their best friend. The Link AKC smart collar and app incorporates sophisticated smart home, wearable and mobile technologies in an easy-to-use product that provides valuable insights for dog owners to give them peace of mind that they are doing what is best for their dog.

“Everyone knows I am obsessed with Harley. And I’m pretty sure he feels the same about me! When we’re together, the LINK AKC smart collar allows me to record and share our hikes and other adventures,” said Kate Upton. “When Harley can’t be by my side, I can still feel connected to him through his smart collar, which tells me his location, environment and activity levels from anywhere, right on my phone.”

The Link AKC smart collar launched in September 2016 and began shipping to consumers in February 2017. CES recognized the smart collar as a 2017 “Best of Innovation” winner. With a range of valuable features and great user experience, the Link AKC smart collar is poised to lead a new category of luxury technology for a large and growing consumer demographic. The pet wearables market, alone, is expected to reach $2.4 billion by 2022.

The Link AKC smart collar is made of high quality, durable leather that is both fashionable and functional and is the only curved smart device designed to comfortably fit the natural shape of a dog’s neck. Collars are available in four different sizes to fit a wide range of dogs, from small to extra-large.

Dog owners will appreciate the many features that provide benefits for both the dog and owner, including:

  • GPS tracking and location: Gives dog owners peace of mind with the ability to track the dog’s location and receive alerts if the dog becomes loose.
  • Activity monitor: Provides insightful activity recommendations to help owners take a more informed role in managing their dogs’ wellness. Owners can monitor and track their dogs’ daily activity levels to help ensure their dogs are getting the right level of activity for the dog’s breed, age, and size.
  • Remote-controlled light: The only smart collar with a remote- controlled light to help an owner find their dog in the dark.
  • Temperature: Alerts to notify you if your dog may be in an environment that is too hot or cold.
  • Adventures: Record, save and share your special adventures together on social media.
  • Training: App controlled sound that can assist owners in training their dog.

Purina Pro Plan launches ‘Call for Incredible’ campaign to spotlight outstanding dogs

April 25. 2017

A dog and owner at a Purina Pro Plan Incredible Dog Challenge event.
A dog and owner at a Purina Pro Plan Incredible Dog Challenge event. (Photo courtesy of Purina Pro Plan)

The following is an excerpt from a Purina press release:

To celebrate the 20th anniversary of the IDC, Pro Plan is partnering with Tennis Hall of Famer Andy Roddick to kick off the “Call for Incredible” campaign to highlight all the ways dogs are “incredible” and call on dog owners to share their own stories. For every entry in the Call for Incredible Sweepstakes on, Purina Pro Plan will make a donation to America’s VetDogs, to support the “incredible” and important work they do with service dogs and veterans with disabilities.

“Call for Incredible” is a year-long celebration showcasing all kinds of incredible dogs – from canine athletes like Incredible Dog Challenge competitors, to military dogs, and lovable couch companions like Andy Roddick’s two English bulldogs, Bob Costas and Billie Jean. Purina Pro Plan is calling for dog owners to share a photo and story on what makes their own dog incredible by visiting Here, dog lovers can also enter for a chance to win a trip to San Diego during Veterans Week in November to attend a special Incredible Dog Challenge on the historic USS Midway Museum, featuring some of the most incredible canine athletes and working military canines in the country. And for every entry, Purina Pro Plan will donate one pound of dog food, up to 20,000 pounds, to America’s VetDogs, which trains and places guide and service dogs to veterans with disabilities.

The “Call for Incredible” campaign will also highlight incredible dogs whose lives are dedicated to helping military veterans, such as the guide and service dogs that work with America’s VetDogs. America’s VetDogs recognizes the powerful impact dogs can have on a person’s life and is committed to training and placing assistance dogs with veterans to help better their quality of life.

Purina ONE 28 Day Challenge launches for 2017 to help North Shore Animal League

April 20, 2017

Andy Cohen Purina One Difference campaign
Andy Cohen engages with students while leading a lesson in New York on April 20, 2017. Along with a $20,000 donation to North Shore Animal League America’s Mutt-i-grees program, Purina ONE is partnering with Mutt-i-grees and Andy Cohen as part of its ONE Difference Campaign, which focuses on nourishing the lives of both students and shelter dogs across the country. (Photo by Amy Sussman/AP Images for Purina ONE)

From April 20 to May 31, 2017, Nestlé Purina PetCare Company will donate $10 (U.S. dollars) to the animal shelter/rescue organization North Shore Animal League America (NSALA) for each new consumer who registers for the Purina ONE 28 Day Challenge subject to a maximum donation of $20,000.  The Purina ONE 28 Day Challenge invites dog owners to their dog’s food to Purina ONE SMARTBLEND.

Andy Cohen’s rescue dog, Wacha, enjoys a Purina ONE lunch on in New York City on April 20, 2017. (Photo by Amy Sussman/AP Images for Purina ONE)

For the second consecutive year, the ONE Difference campaign will benefit NSALA’s Mutt-i-grees, a shelter-led academic curriculum that brings shelter dogs into classrooms and libraries, allowing students to engage with the pets while learning lessons in emotional competence, academic achievement and social awareness. According to a Purina press release, Mutt-i-grees was developed by The Pet Savers Foundation, an affiliate of NSALA and Yale University School of the 21st Century. More than 4,000 schools and libraries nationwide participate in the program.

On April 20, 2017, Purina elebrated its ONE Difference campaign today with the help of television personality Andy Cohen and his former shelter dog Wacha. The Bravo executive/talk show host joined the brand and North Shore Animal League America at a library in New York City to name Wacha an honorary “Mutt-i-gree” for the day and help lead a lesson with area elementary school students.

DOGTV launches its first video-on-demand service on Xfinity TV

April 20, 2017


Comcast’s pet owners and their canines are in for a real treat: DOGTV, the world’s first and only television network created specifically for dogs, announced today its immediate availability on Comcast’s Xfinity On Demand. For over five years, DOGTV has been the lead dog in canine content production by providing entertaining and enriching television shows and specials that combat dog boredom, separation anxiety, hyperactivity and more. The expansion to Comcast is DOGTV’s first-ever stand-alone video on demand (VOD) offering.

“The secret life of pets is not so secret—dogs need entertainment and enrichment, just like humans. The new DOGTV offering with Comcast has content with auditory and visual stimuli designed just for dogs, and we also have programming for their pet parents as well,” says Gilad Neumann, CEO and Co-Founder, DOGTV. “With our new video library, subscribers are in control of what type of content they want their dogs to watch, making it easy to pick and choose the programs that are best for their pups. We’re confident that pet owners’ guilt will subside when they leave the house knowing that their dog is watching expert-curated shows that are tailored to their dog’s personality and needs.”

DOGTV’s VOD offering is available to Xfinity TV customers for $4.99 per month. The subscription includes DOGTV’s original content that is scientifically developed and tested to provide 24-hour, pup-approved television for stay-at-home dogs. The programs and videos cover multiple categories, including relaxation, stimulation, and exposure, and are fueled by expert-driven research.

“Studies have shown that dog boredom is the number one leading cause of misbehavior in the home. Dogs also deal with real issues such as separation anxiety, possessiveness and aggressiveness, and we’re committed to creating content with stimuli that have been documented as having a real, tangible benefit,” said Professor Nicholas Dodman, Chief Scientist, DOGTV. “Our mission is to arm pet parents with the types of programming that fosters a happier furry friend.”

Daily programs for dogs, expert shows and specials, such as “Water Dogs,” “Noise Phobia” and “Dogs in Cars” are available on DOGTV’s VOD channel, and additional new content will be released later this year. Millions of dogs and dog owners are now able to watch the content specifically designed for a dog’s visual, auditory and emotional sensibility.

“DOGTV’s unique collection of programming for the four-legged members of families is a great addition to our Xfinity On Demand catalog and a great example of how Xfinity is working to increase consumer choice and selection,” said Daniel Spinosa, General Manager of Movies, Pay-Per-View and Commerce, Comcast Cable. “This partnership is representative of our commitment to delivering the best collection of content to our customers whenever and wherever they want to watch it.”

To find out if Xfinity TV is available in your area, visit DOGTV is currently available through DIRECTV, RCN, Apple TV, Chromecast, Amazon FireTV, Roku, and as an iOS and Android app. For additional information, including programming descriptions, please visit: Like us on Facebook: and follow us on Twitter: @DOGTV and Instagram: @DOGTV.

2017 Consumer Products Events product preview in New York: highlights and gift ideas

April 19, 2017

by Carla Hay

Consumer Product Events held a product preview at Morton’s in midtown Manhattan on April 19, 2017.  Although, the event focused on items for the home, gadgets and other things that would make great gifts for Mother’s Day or Father’s Day, the participating companies in the event have products and services that are diverse enough for gift-giving on any occasion, whether that gift is for yourself or someone else.

Here are some of the highlights for people interested in cuisine, travel or pets:

Victoria at Consumer Product Events
Victoria Chef Collection (Photo by Carla Hay)

There are a lot of pasta products on the market, but Victoria Chef Collection is highly recommended because not only is it delicious (I tried it myself) but it’s perfect for people who want a homemade-style “heat up and go” instant pasta meal with sauce, without having to make everything from scratch.. And for people who like to support socially and environmentally conscious companies that offer organic items,  you should know that Victoria Chef Collection says its gourmet pasta meals are made with clean label ingredients.  Victoria Chef Collection currently comes in two flavors: Penne Alla Vodka and Penne Marinara.

Red Copper Consumer Product Events
Red Copper items (Photo by Carla Hay)

Red Copper is known for its red ceramic, non-stick cookware that makes it easy to cook without butter, oils and other fatty ingredients. According to the company, its cookware is also made of PDFA- and PTFE-free copper  infused with aluminum with strong, lightweight, chip-resistant materials. In other words, it’s thoroughly modern and ideal for those who want cookware that is “detoxified”, i.e., free from lead, cadmium and toxic heavy metals. Red Copper also has a ceramic-lined coffee mug that the company says can keep hot liquids heated for up to eight hours and cold liquids chilled for up to 12 hours.

Hotels By Day is a fantastic app and website catering to people with mid-to-upscale budgets who need to book a hotel room on short notice. If you’ve ever been temporarily stuck in a city due to flight schedules, or have had an unexpected extended stay during a trip, or if you just have any reason to book a hotel room for less than 24 hours, Hotels By Day offers all that and more at a discount. Many of the participating hotels are near airports.

Poochie Boots at Consumer Product Events
PoochieBoots (Photo by Carla Hay)

Dog parents and dog caregivers have so many choices when it comes to dog shoes, but PoochieBoots should definitely be considered an option. Not only are there numerous unique designs available (from holiday themes to “bad boy skulls” to emojis), but the PoochieBoots product line is also flexible enough for any type weather. (Many dog shoes tend to focus on protection against cold weather.) The convenient Velcro-styled straps for the shoes give it a clutter-free, extra measure of security that many dog shoes don’t have. The owner of PoochieBoots has a dog herself and knows exactly what it’s like to want to find the ideal footwear for a dog. People who support pet adoption and animal welfare should also know that PoochieBoots says it donates $2 from the sale of every set of boots to animal rescues and other shelters.

And some of the event’s other products that are also worth mentioning include:

AromaDome—an aromotherapy-styled fabric dome that fits over a massage table or bed.

WraPurse—a disposable, protective cover for the bottom of purses.






Hill’s Science Diet launches Youthful Vitality food for older dogs and cats

April 18, 2017

The following is a press release from Hill’s Science Diet:

Hill’s Science Diet Youthful Vitality is a new line of food for dogs and cats aged seven and older to fight the effects of aging. These new products were scientifically formulated with the changing biology of aging pets in mind to best support their ongoing vitality through increased activity, family interaction and mobility.

Pet parents with older pets have built a lifetime of bonding and emotional connections. Just as with people, age can creep up slowly on pets, often going unnoticed. Despite every pet parents’ best intentions, nearly half of pet parents do not feed their pet age-appropriate food. With the introduction of Hill’s Science Diet Youthful Vitality, pet parents can feel confident they are feeding their pets aged seven and older a food that helps get the most out of life and unlock that ageless spirit.

“As pets grow older, aging occurs inside every cell in their body and Hill’s studies these changes down to the gene level,” said Kathy Gross, Director of Clinical Nutrition at Hill’s Science Diet. “Our research shows that gene expression and activity are different in pets aged seven and older compared to their younger counterparts and this knowledge served as the foundation for the Youthful Vitality formula development.”

The Hill’s Science Diet Youthful Vitality formula contains ingredients that provide key nutrients important for aging pets. The unique formulas have been scientifically developed for a seven and older pet’s biology and incorporate ingredients that support:

  •     Brain Function: Powerful antioxidants for a healthy brain to support desire for family interaction
  •     Energy and Vitality: Protein and L-carnitine support improved ability to run and play
  •     Healthy Digestive System: High quality, easy-to-digest ingredients with great taste
  •     Luxurious Fur/Coat: Essential fatty acids increase shininess and softness
  •     Healthy Kidneys & Bladder (cats): Controlled minerals maintain healthy kidneys and bladder
  •     Healthy Immune System (dogs): Vitamins C and E help bolster a strong immune system

Hill’s Science Diet Youthful Vitality not only contains proper nutrition, but pet parents are also recognizing significant positive changes. In fact, after feeding their older pets Youthful Vitality with all of its nutritional benefits, pet parents saw improvements in their pet’s behavior and appearance. Some of the positive benefits noticed in dogs include increased vitality, frequency in attention (and affection!) seeking behaviors, improved ability to rise from rest, less stiffness and a softer and shinier coat. The positive benefits noticed in cats include increased vitality, frequency in attention seeking from family members, improved ability to run and play and softer fur with less matting.

Hill’s Science Diet Youthful Vitality is available through veterinarians and pet specialty retailers nationwide. The dog food is available in Chicken & Rice Recipe for dry food in both Original and Small & Toy breed varieties, and Chicken & Vegetables Stew in both large and small can sizes. The cat food is available in Chicken & Rice Recipe for dry food and tasty canned varieties in Chicken, Tuna and Salmon.