Elizabeth Arden and Reese Witherspoon announce 2019 ‘March on Pink campaign

March 7, 2019

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces March On Pink, the next phase of the brand’s signature philanthropic campaign, through a $1 million pledge supporting UN Women in their work to advance women’s issues worldwide. To bolster awareness and efforts, a limited-edition lipstick signed by Reese Witherspoon in “Pink Punch” shade will be sold globally with 100% of the proceeds donated to UN Women.

Following last year’s limited-edition March On lipstick in Elizabeth Arden’s classic red, this year’s March On campaign ushers in a new, powerful pink shade. Inspired by the next generation of young women leaders and enacting great change, Pink Punch unapologetically embraces women’s boldness and femininity.

“It’s an incredible time to be a woman. The work we’re doing with Elizabeth Arden and UN Women is igniting real change and increasing possibilities for women globally,” says Reese Witherspoon, Elizabeth Arden’s Storyteller-in-Chief and female advocate. “I’m in this for all women – for my daughter, my mother, and all the amazing women in my life.”

Reese Witherspoon behind the scenes at the March On photo shoot. (Photo courtesy of Elizabeth Arden)

As an early supporter of women’s rights, the brand’s legacy of empowering women traces back to the suffrage movement, when Elizabeth Arden herself provided red lipsticks to the suffragettes marching down Fifth Avenue. Over one-hundred years later, the company remains a fervent supporter of women’s rights worldwide and continues to encourage the advancement of women through March On and its partnership with UN Women.

“From its inception, Elizabeth Arden has been defined by strong leadership, determination and spirit,” says Ava Huang, General Manager, Elizabeth Arden.  “Today, as much as ever, we are inspired by and committed to encouraging our future fearless leaders to March On. This campaign serves as a symbol of women’s strength and the powerful possibilities when we support one another.  We are grateful for our partnership with UN Women and their dedication and impactful work toward gender equality.”

“One of the strongest drivers of change toward gender equality is widespread awareness and participation,” explained Tia T. Gordon, Chief of Communications & Advocacy, UN Women. “The funds raised through March On will continue to fuel UN Women’s ‘Making Every Woman & Girl Count’ gender data initiative. We are proud to continue working with Elizabeth Arden to ensure that all women and girls are counted and visible, so that there is no excuse for inaction.”

The March On Beautiful Color Lipstick in Pink Punch will be available Beginning March 2019 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn

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About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls nationwide.

 

Elizabeth Arden launches March On campaign with Reese Witherspoon

March 1, 2018

Behind the scenes of Elizabeth Arden’s March On campaign shoot with Reese Witherspoon, the brand’s Storyteller-in-Chief. (Photo courtesy of Elizabeth Arden)

The following is a press release from Elizabeth Arden:

Elizabeth Arden announces the launch of the March On campaign, featuring a limited-edition lipstick, in the brand’s signature Red Door Red shade and signed by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.

An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power to this day.  As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honoring their ability to be forces of change in the world with the introduction of the March On campaign.

The program, in partnership with the brand’s Storyteller-in-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements, encourage women to support other women and includes a pledge to donate $1 million to UN Women in support of their work to advance women’s issues worldwide.  The limited edition March On red lipstick serves as a powerful symbol of unity and advocacy and invites women around the world to signal their support for one another.

“Founded by a woman dedicated to helping women, we are inspired by our history to help change the future. March On honors this legacy not only with a philanthropic donation, but also with a campaign that asks women to unite to help each other achieve their full potential,” explains Kara Langan, Senior Vice President, Global Marketing, Elizabeth Arden. “Whether by creating female-centric support systems or propelling each other in their professional lives, when women stand together they can enact great change in the world.”

“There is real strength and camaraderie in March On and the feeling that we are in this together. By bringing UN Women, Elizabeth Arden and women everywhere together we can help change women’s lives around the world for the better,” explains Reese Witherspoon. “I have the unique privilege to not only tell these women’s stories through my production company as well as my relationship with Elizabeth Arden, but I also get to encourage them to share their own stories through March On.”

“A prominent entrepreneur and supporter of women’s rights, Elizabeth Arden herself is an inspirational example of the impact women can make on the world. We are pleased to embark upon a multi-year, worldwide partnership with the iconic brand to help advocate for women and girls and make their equal participation a reality,” says Tunay Firat, OIC Head of Strategic Private Sector Partnerships, UN Women. “The funds raised by Elizabeth Arden through the March On program will help strengthen UN Women’s global programming, which will lead directly to the increased responsiveness and sustainability of field-level activities.”

The ongoing integrated marketing campaign will include social content, public relations, in-store activations and advertising featuring Reese Witherspoon, in addition to the limited edition lipstick.  The March On Beautiful Color Lipstick in Red Door Red will be available beginning March 2018 for $26.50 on ElizabethArden.com and in department stores globally.

#TogetherWeMarchOn
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About Elizabeth Arden
Elizabeth Arden has been empowering women and providing them with a diverse portfolio of products including proven, science-based skincare, signature fragrances and customized, multi-tasking color cosmetics since 1910. The brand is now sold in more than 120 countries and is proud to uphold Ms. Arden’s legacy. A legendary innovator, she was ahead of her time with a holistic approach to beauty and technology-driven skincare, values that still remain at the heart of the brand today. As an entrepreneur and founder of her own company, before even having the right to vote, she was an ardent supporter of women and famously provided red lipstick to suffragettes as they marched past her Red Door Salon & Spa on New York’s Fifth Avenue. Today, with spokesperson and female advocate Reese Witherspoon, the iconic brand proudly continues Ms. Arden’s mission to both empower women, through its signature cause platform March On, and provide them with luxurious and high performing products that leverage over 100 years of hands-on spa expertise. #TogetherWeMarchOn.

About UN Women
UN Women is the UN organization dedicated to gender equality and the empowerment of women. It works globally to make the vision of the Sustainable Development Goals a reality for women and girls and stands behind women’s equal participation in all aspects of life. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.

 

 

Reese Witherspoon named storyteller-in-chief for beauty brand Elizabeth Arden

March 30, 2017

Reese Witherspoon at an Elizabeth Arden photo shoot
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)

Beauty brand Elizabeth Arden has named Oscar-winning actress Reese Witherspoon the company’s storyteller-in-chief.

The following is an excerpt from an Elizabeth Arden press release:

In this multi-faceted role, Reese will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement … To bring her spirit to the forefront, the brand recently revamped its digital voice to channel its trailblazing founder through the eyes of ‘Liz Arden’, a present-day fictional character, who provides a first person lens into the brand today. Reese, who embodies many of Elizabeth Arden’s values and characteristics, is a natural fit to continue this narrative and curate the brand’s digital presence and communications.

Reese Witherspoon in an Elizabeth Arden Prevage ad.
Reese Witherspoon in an Elizabeth Arden Prevage ad. (Photo courtesy of Elizabeth Arden)

Witherspoon commented in a statement: “One of the first things that drew me to the brand was its rich heritage and history of supporting women. As one of the first female entrepreneurs, Elizabeth Arden paved the way for women like me. It’s an honor to carry on her legacy and be part of such an iconic company that is committed to serving women.” Reese added, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”

Reese Witherspoon at an Elizabeth Arden photo shoot.
Reese Witherspoon at an Elizabeth Arden photo shoot. (Photo courtesy of Elizabeth Arden)