fashion Archives – Page 15 of 19

Fabletics now offering extended sizes

April 3, 2017

Kate Hudson (center) with Fabletics models. (Photo courtesy of Fabletics)

The following is a press release from Fabletics:

Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, is excited to announce its expansion into extended sizes. Reinforcing its commitment to create and foster an inclusive community of women who embrace body positivity, Fabletics extended sizing now includes sizes XXS – 3X and is celebrating this milestone with a brand new campaign.

Reflecting on this milestone, Fabletics co-founder Kate Hudson said, “When I started Fabletics, my goal was (and still is) to empower women and design with every woman in mind, because everyone – regardless of size, shape, age or ability – deserves to look incredible, be inspired and feel their absolute best. We don’t see this as the introduction of a separate line but an extension of our brand that now allows us to embrace all the amazing women who are, or want to become, part of our community. Our mission is to support all women on their journey to live a healthy, active lifestyle.”

Fabletics monthly collections combine performance with fashion and are known for their unique prints and vibrant colors. The new plus size range reflects the brand’s signature aesthetic, while ensuring the ultimate in construction — including contrast-color side panels for a slimming effect, flattering seam curvature, precise fit and optimal fabrications that maintain soft yet supportive functionality. Product enhancements for peak performance and fit include wider bands with adjustable straps and closures on bra tops for added support and comfort, longer length options for coverage, power mesh fabrications for breathability and adjustable side shirring on key tops.

While customers can shop the traditional way, through its Flexible VIP Membership program, Fabletics’ goal is to give back to its over one million members by providing high-quality activewear at an unrivaled value. Some of the many membership benefits also include exclusive access to members-only collections, up to 50% off every purchase and exciting community perks—including free workout videos with world-renowned trainers, exclusive content and offers from carefully curated health and wellness experts and much more.

Ashley Stewart launches first concept store in Newark

April 3, 2017

Ashley Stewart Newark (Photo courtesy of Ashley Stewart)

The following is an excerpt from an Ashley Stewart press release:

Ashley Stewart, the premier lifestyle destination for plus-size women’s fashion, announced today that it has unveiled it’s first-ever concept store in Newark, New Jersey. To serve Ashley’s community of women, the new 4,500 square feet store offers a completely revolutionary shopping experience. Coined “The Ashley Stewart Lab,” the shop houses a full range of branded apparel, jewelry and handbags, and for the first-time ever, incorporates a social lounge, which ultimately houses a marketplace dedicated to a curated selection of Ashley’s favorite non-apparel brands.

In a move to engage customers into Ashley’s incredibly powerful, women-driven social universe, the concept store features a social lounge that serves as a fashion haven for girlfriends to gather and celebrate their curves. The store also has large fitting rooms that lead to a runway-ready lounge, complete with a digital display that streams the brand’s Ashley TV multimedia content. To customize the shopping experience, the store also features dedicated vignettes, including a Casual Shop, Career Shop and Intimates Shop, all for women who love their curves.

As the first brick-and-mortar opening since the reinvention of Ashley Stewart in 2013, this new store marks a significant move for the brand because it is also a return to Newark; a city that encompasses many of the same traits – perseverance, resilience, and hope – which drove Ashley Stewart to prevail.

“We are particularly excited for Ashley Stewart’s return to Newark,” remarked Nicole Goodman, Manager of Ashley Stewart Newark. “In many ways Ashley is reconnecting with a good friend from the past, and we are thrilled to give her something to talk about with this new store concept.

The new Ashley Stewart store is located in the Springfield Avenue Marketplace at 204 Springfield Avenue, Newark, New Jersey and is the retail chain’s 90th store. To celebrate the opening, Ashley Stewart had an opening party for their Divas on April 1 and will have a ribbon cutting with the Newark Community Economic Development Corporation and Mayor Ras Baraka on April 13, 2017.

On April 22, 2017, Ashley Stewart will host Finding Ashley Stewart 2017 at the store. The event is the fourth of eight stops on a national tour which, combined with an online search for finalists this summer, which will culminate in New York City with a grand finale in September. This nationwide search will award the title of “Ashley Stewart 2017” to a woman who embodies and exudes the confidence, strength and fierceness that has become synonymous with Ashley Stewart.

New York & Company partners with Gabrielle Union for fashion line, brand ambassador deal

March 31, 2017

The following is an excerpt from a New York & Company press release:

New York & Company has partnered with actress Gabrielle Union to be the face of the Company’s 7^th Avenue Design Studio beginning in April and will launch her own namesake collection, exclusive to New York & Company, in August.

The 7th Avenue Design Studio is a sub-brand within New York & Company that includes chic dresses, modern suiting, and versatile separates. Customers will see Gabrielle’s campaign in stores and online as well as in print advertising, digital marketing, and social media.

The specialty retailer’s 7th Avenue Design Studio collection was largely inspired by hit show “Being Mary Jane,” a TV series produced by and starring the award-winning actress. Gabrielle’s character, Mary Jane Paul, embodies a specific New York & Company customer—the career woman who needs easy and effortless styles that are polished and on-trend. “Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company,” Gabrielle explains.

Later this year, New York & Company will expand the partnership further by introducing an exclusive namesake collection designed by Gabrielle. New York & Company CEO Greg Scott stated, “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us. Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”

The launch of this partnership is a “whole new game” for Union. She shares, “I am excited to work with a brand that’s known for embracing diversity and that caters specifically to women—especially women who want to look on-point without breaking the bank. I can’t wait to show everyone what I’ve been working on!”

Gabrielle Union (Photo courtesy of New York & Company)

https://www.youtube.com/watch?v=PuAHyvsvwMc

Karlie Kloss x Express Collection debuts

March 30, 2017

Fashion retailer Express and supermodel Karlie Kloss have teamed up for the Karlie Kloss x Express Collection, which debuts on March 30, 2017. According to an Express press release, Kloss and Express are set to reveal the collection (which consists of 17 styles) at a live fashion show featuring innovators, game changers, and go-getters as runway models in Kloss’ hometown of St. Louis, Missouri. The event, which will be webcast at 7 p.m. Central Time on Express’ official Facebook page, will also feature live DJ sets by Hannah Bronfman and a special musical performance by Charli XCX. The collection is available online on March 30, 2017 after the event and in Express stores on March 31, 2017. Pieces in the collection (which include T-shirts, blazers, maxi dresses and bombers) have a price range from $24.90 to $168.00 (U.S. dollars).

Karlie Kloss and Express selected the inspiring individuals who will appear in the runway show via a contest where applicants uploaded videos to Instagram, explaining how they live their best life and empower others to do the same. Kloss is also featured in Express’ “Your Life, Your Dress Code” campaign, which launched in late February 2017.

Bebe will close all stores but still have an online presence

March 21, 2017

by Estelle Marine

A Bebe store at Aventura Mall in Miami (Photo courtesy of Bebe)

Bebe, a contemporary fashion retailer for women, is closing all of its stores but will still operate online, according to a Bloomberg report. The report says that the company might file for bankruptcy if it can’t get out of its leases. The company has lost about $200 million over the past four years, according to Bloomberg.

Bebe was founded in 1976. The company’s name is inspired by the famous Shakespeare quote from the “Hamlet” play: “To be or not to be.”

In February 2016, Bebe announced that Manny Mashouf had rejoined bebe’s management team as CEO and that Walter Parks rejoined as president/COO and interim CFO. At the same time, company also announced the exits of CEO/board member Jim Wiggett and CFO Liyuan Woo.

In March 2017, Bebe hired the company B. Riley & Co. for financial advice and also retained a real estate adviser “to assist with options related to its lease holdings.”

New York & Company expands business partnership with Eva Mendes

March 16, 2017

Specialty retailer New York & Company has announced that the Eva Mendes Collection will be expanded to over 50 shop-in-shops and 19 Eva Mendes boutiques, in addition to a very strong online business. In addition, six New York & Company stores will be opening in the upcoming months, all offering an extended assortment of Mendes’ eponymous collection. Mendes is an actress who is best known for her roles in the movies “Hitch,” “Training Day” and “The Place Beyond the Pines.” She and her partner, Ryan Gosling, have two daughters together: Esmeralda Amada (born September 12, 2014) and Amada Lee (born April 29, 2016).

One of the newest New York & Company locations is centered in one of Miami’s most iconic shopping centers, Dadeland Mall. The store opens on March 16, 2017, and will host Mendes and some of Miami’s most loyal customers at the grand opening tonight.

In a statement, Mendes commented, “It is such a thrill to open more stores, especially in the Miami area. I was born in Miami, so this city has always been dear to me.”

The new stores added to the New York & Company retail network are all stores in high-traffic shopping centers, including Dadeland Mall and Miami International Mall in the Miami-Metro area and Fashion Centre at Pentagon City in Arlington, VA. New York & Company reports high e-commerce activity in these areas and is opening these additional brick and mortar locations to enable customers to fully experience the brand.

Apparel from the Eva Mendes Collection ranges from $46.95 to $129.95 (U.S. dollars). The collection launches on March 16, 2017, in all New York & Company stores nationwide and online at nyandcompany.com.

Eva Mendes models an outfit from the Eva Mendes Collection. (Photo courtesy of New York & Company)

https://www.youtube.com/watch?v=Zo39sk9IlI8

Emily Ratajkowski stars in DKNY Spring/Summer 2017 intimates, hosiery and sleepwear campaign

March 13, 2017

Emily Ratajkowski stars in DKNY's Spring/Summer 2017 intimates, hosiery and sleepwear campaign. — Emily Ratajkowski stars in DKNY’s Spring/Summer 2017 intimates, hosiery and sleepwear campaign. (Photo courtesy of DKNY)

DKNY and model/actress Emily Ratajkowski have teamed up for DKNY’s Spring/Summer 2017 Intimates, Hosiery and Sleepwear Campaign, which was unveiled on March 13, 2017. A short promotional film titled “Good Morning, New York) for the campaign shows Ratajkowski waking up in a bed in a New York City apartment, dressing in DKNY lingerie, and walking her dog outside wearing the lingerie, while surprised onlookers gawk at her.

The campaign and film were shot by fashion photographer Sebastian Faena on location in DKNY’s native New York. The fashion film and campaign imagery, styled by Clare Richardson, will live online at DKNY.com and in iconic New York locations including The High Line, Times Square and in New York subway stations. There will also be a comprehensive digital media plan across several fashion and lifestyle websites to support the launch.

In the campaign, Ratajkowski wears the black unlined demi bra and matching cheeky boyshort from the new classic lace collection. Additional styles worn throughout the campaign include her favorite sheer lace bralette and cheeky garter. The litewear collection appears as she lounges in bed wearing the ultra-smooth wirefree bralette and low rise bikini and with the mesh litewear bodysuit paired with the new fishnet thigh high in nude.

The DKNY intimates, hosiery and sleepwear spring 2017 collections, priced at $12 to $62 (U.S. dollars), are available at DKNY, Nordstrom, Lord + Taylor and Macy’s, both in stores and online, as well as select international retailers.

Reebok Classic and Teyana Taylor unveil ‘Free Your Style’ campaign for Freestyle ‘Color Bomb’ Pack

March 13, 2017

Teyana Taylor in Reebok's "Free Your Style" campaign for Classic Freestyle Hi shoes. . — Teyana Taylor in Reebok’s “Free Your Style” campaign for Classic Freestyle Hi shoes (Photo courtesy of Reebok)

Continuing to celebrate the 35th anniversary of the iconic Freestyle sneaker this year, Reebok Classic and actress/dancer/hip-hop artist Teyana Taylor have released the second installation of the “Free Your Style” campaign for the Freestyle “Color Bomb” Pack launching on March 13, 2017. Taylor, who rose to fame in 2016 as the star of the Kanye West video “Fade,” was named as the spokesmodel for the Reebok Classic Freestyle Hi line in 2016.

According to a Reebok press release, the Freestyle was originally designed as the first athletic sneaker for women in 1982, during the era’s aerobics craze, and the high-top style has continued to be a part of women’s wardrobes in various iterations and colorways throughout the years.

The newest additions to the Freestyle family for the “Color Bomb” pack come in super0saturated colors, including Mineral Mist and Pink Craze, paying homage to the loud colors of the ’80s from which the styles were born.

Reebok and Taylot took inspiration from the style in a triptych of campaign imagery featuring Teyana in an all pink background with poses that refer back to late ’80s/early ’90s hip hop. The Reebok Classic Freestyle “Color Bomb” Pack retails for $75 and is available at Reebok.com and additional retailers.

Teyana Taylor in Reebok’s “Free Your Style” campaign for Classic Freestyle Hi shoes. (Photo courtesy of Reebok)

Reebok Classic Freestyle Hi Mineral Mist (Photo courtesy of Reebok)

Reebok Classic Freestyle Hi Pink Craze and Mineral Mist (Photo courtesy of Reebok)

Reebok Classic Freestyle Hi Pink Craze (Photo courtesy of Reebok)

DSW and TREND: BAR invite customers to embellish their footwear and accessories

March 9, 2017

DSW in Hyannis, Massachusetts. (Photo courtesy DSW)

DSW (Designer Shoe Warehouse) has teamed up with TREND: BAR to give customers the opportunity to add embellishments to their footwear and accessories at select DSW locations. According to a press release, Los Angeles-based TREND: BAR, founded by sisters Lindsey and Kayla Swartz, produces luxe fabric stickers, appliques, charms, shoelaces, patches and creative add-ons that customers can use to personalize their footwear and accessories.

To celebrate the launch of this partnership, DSW will be hosting special events on March 12, 2017, with TREND:BAR helping customers discover the perfect add-on for their new shoes, plus music, snacks, and more. More information can be found at DSW’s official website.

Nordstrom Rack to open new stores in New York City, Baltimore, Portland, Bellevue

March 9, 2017

Nordstrom

Nordstrom has announced plans to open several new locations for its discount Nordstrom Rack retail chain. Here are the details:

New York City

A Nordstrom Rack will open in New York City’s Manhattan borough at the Durst Organization’s 855 Sixth Avenue, on the corner of 31st Street. The approximately 46,500-square-foot store is scheduled to open in fall 2017. Nordstrom Rack will occupy the first three floors of the newly constructed office/residential tower. It will be the second Nordstrom Rack store in Manhattan. The company has also announced plans to open a Manhattan flagship Nordstrom store in 2019.

Baltimore

Nordstrom Rack will open in 2019 at The Shops at Canton Crossing in Baltimore. The approximately 32,500-square-foot store will be at 3501 Boston Street.

Portland, Oregon

A 28,000-square-foot Nordstrom Rack at Cascade Station in Portland, Oregon is scheduled to open in fall 2017. This will be the fifth Nordstrom Rack store in the Portland area. Portland is also home to the first stand-alone Nordstrom Rack store, which opened in Clackamas in 1983. The company also operates a full line stores at downtown Portland and Clackamas Town Center.

Bellevue, Washington

A 43,000-square-foot Nordstrom Rack is set to open at the Lincoln Square Expansion in Bellevue, Washington, in fall 2017. When it opens, the new store will be the eighth Nordstrom Rack in Western Washington. The company also operates six Nordstrom stores in the area: Downtown Seattle, Bellevue Square, Northgate, Alderwood, Southcenter and Tacoma Mall.