Katy Perry named PSA ambassador for 25th anniversary of ‘FFANY Shoes on Sale’

May 4, 2018

Katy Perry
Katy Perry (Photo by Craig Sjodin/ABC)

The following is a press release from Fashion Footwear Association of New York:

The Fashion Footwear Association of New York (FFANY) is excited to announce that Grammy-nominated singer, songwriter, television personality and footwear designer, Katy Perry, will serve as the 2018 PSA Ambassador for the 25th Anniversary of “FFANY Shoes on Sale.” QVC has been a proud sponsor for the last 24 years, providing support and awareness across all ecommerce and multi-platform engines.

Katy Perry has continuously offered her support of women battling breast cancer.  As a beloved and creative member of the footwear industry with a strong voice for style and substance, Perry is the ideal PSA Ambassador. Perry’s footwear line, Katy Perry Collections, is inspired by her travels, humor and extraordinary imagination. Perry designs each of the collections to reflect her distinct personality. FFANY is honored to partner with Perry for this landmark of the 25th Anniversary and to help move one step closer to a breast-cancer-free world.
“I’m proud to be able to partner Katy Perry Collections with FFANY and QVC in the fight against breast cancer,” said Katy Perry. “This is an issue that is near and dear to my heart, especially because my aunt passed away from it in 1986. I have always been proud to support the cause and am grateful to have yet another platform to help find a cure.”
Over the past 24 years, “FFANY Shoes on Sale,” which joined forces with QVC in 1995, has generated $55 million to help bring us closer than ever to finding a cure for breast cancer. Once again, the Fashion Footwear Charitable Foundation is pleased to announce that grants will be distributed to nine leading cancer institutions in the United States. This star-studded event attended by industry notables and celebrities will recognize the generosity of footwear donors and designers, to benefit the researchers who are committed to finding a cure.
“FFANY is honored to have Katy Perry as our 2018 PSA Ambassador,” said Ron Fromm, President and CEO of the Fashion Footwear Association of New York. “She is a champion for strength, endurance, compassion and has a deep commitment to building a better community – qualities that have great resonance with the battle against breast cancer and the quest for a cure.”

The gala will be held at the Ziegfeld Ballroom in New York on Thursday, October 11, 2018. The nearly 10,000 square foot main ballroom was host to the 2017 QVC Presents “FFANY Shoes on Sale” gala as the first event in the newly renovated space.

The Fashion Footwear Charitable Foundation was created to support ongoing research and education programs in the fight against breast cancer and is supported by members of the Fashion Footwear Association of New York (FFANY). Donated footwear is sold on all QVC platforms during the Fashion Footwear Charitable Foundation’s annual charity benefit, QVC Presents “FFANY Shoes on Sale.” Funds are distributed to leading breast cancer research and education institutions across the United States.

DSW and TREND: BAR invite customers to embellish their footwear and accessories

March 9, 2017

DSW in Hyannis, Massachusetts. (Photo courtesy DSW)

DSW (Designer Shoe Warehouse) has teamed up with TREND: BAR to give customers the opportunity to add embellishments to their footwear and accessories at select DSW locations. According to a press release, Los Angeles-based TREND: BAR, founded by sisters Lindsey and Kayla Swartz, produces luxe fabric stickers, appliques, charms, shoelaces, patches and creative add-ons that customers can use to personalize their footwear and accessories.

To celebrate the launch of this partnership, DSW will be hosting special events on March 12, 2017, with TREND:BAR helping customers discover the perfect add-on for their new shoes, plus music, snacks, and more. More information can be found at DSW’s official website.

Sperry launches new shoe line Sperry 7 Seas

March 9, 2017

Sperry 7 Seas
Sperry 7 Seas (Photo by Magdalena Wosinska)

Sperry has launched a new shoe line called Sperry 7 Seas, an innovative new line of shoes built for exploration by land and sea.  According to a Sperry press release, Sperry 7 Seas is “an updated boat shoe design featuring 21st century technology that was developed in partnership with America’s Cup athletes.. When America’s Cup sailors, the best sailing athletes in the world, needed a footwear partner, they looked to Sperry, makers of the world’s first boat shoe. As the Official Footwear Supplier for Oracle Team USA and SoftBank Team Japan, Sperry designers created the Sperry 7 Seas Pro to meet the demanding needs of extreme sailing …

“Its new design elements provide beastly traction, fierce fit, and intense vent. Terrain traction pods and Sperry’s classic non-marking rubber outsole with Razor-Cut Wave-Siping assure superior grip. The 360° Lacing System, MocFit construction, and SeaBound integrated energy return system provide a fit that gives the wearer confidence in both sun and storm. Lastly, its hydrophobic mesh uppers with HydroPel technology and OmniVent construction ensure the shoe sheds water and dries quickly, providing intense ventilation when facing the elements. Comprised of four styles and 23 colorways, the collection retails for approximately $90 ( U.S. dollars) and is now available at retail and on Sperry.com.”

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