Hard Rock International teams up with Eva Longoria for International Women’s Month 2024 promotions

March 1, 2024

Eva Longoria (Photo courtesy of Hard Rock International)

The following is a press release from Hard Rock International:

To celebrate International Women’s Month, Hard Rock International announced a new “WE ARE” initiative honoring its ongoing commitment to championing women’s health and empowerment. Through its “WE ARE” campaign this March, Hard Rock will join forces with Eva Longoria to encourage women around the world to share their personal stories, help uplift women’s narratives on critical issues and spotlight nearly 1,000 performances by talented female musicians in special events at its Cafe, Hotel and Casino locations throughout the month. Hard Rock is also releasing a limited-edition t-shirt and exciting food and beverage menu items. Through its charitable arm, Hard Rock Heals Foundation®, the company is raising funds throughout the month to benefit two organizations working to support women and women’s health: Global Gift Foundation and Magee-Womens Research Institute.

“While International Women’s Day is March 8 and Women’s History Month is March, we’ve dubbed Hard Rock’s celebration ‘International Women’s Month’, aiming to empower women and raise awareness for women’s health globally throughout March,” said Elena Alvarez, Senior Vice President of Marketing and Partnerships at Seminole Gaming and Hard Rock International. “We’re excited to work with Eva Longoria – a strong women’s activist, artist and business owner. With her help, we’ll bring our ‘WE ARE’ initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women’s organizations.”

Eva Longoria wearing the “WE ARE” T-shirt (Photo courtesy of Hard Rock International)

“I’m thrilled to partner with Hard Rock and help spotlight all the incredible work the “WE ARE” initiative is doing, particularly in supporting women’s health, rights and societal issues,” said Eva Longoria. “Whether it’s International Women’s Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities.”

Eva Longoria Partnership
To honor the new partnership with Longoria, Hard Rock Cafe mixologists have created the Pink Lace Margarita, a limited-time, exclusive cocktail featuring Casa Del Sol, the luxury tequila brand she co-founded. Guests at any Hard Rock Cafe in the United States and select Mexico locations can enjoy this colorful twist on a classic throughout March and April. A portion of proceeds from the cocktail will be provided to Magee-Womens Research Institute and the Global Gift Foundation, which aims to create a positive impact for women, children and families in need. Seminole Hard Rock Hotel & Casino Hollywood guests can also sip Casa Del Sol at upcoming pool party events scheduled for later this year.

Hard Rock Cafes Events & Special Menu Offerings
Hard Rock Cafes will help amplify women’s voices and stories to new levels this month. Cafes has teamed up with Women Who Rock (WWR) to present a series of both free and ticketed concerts featuring hundreds of all-female-led performances around the world by favorite and up-and-coming artists such as Rhonda Smith, Orianthi and Cindy Blackman Santana who will be featured in a signature benefit concert at Hard Rock Cafe Las Vegas on March 7 for Magee-Womens Research Institute.

In addition to the exclusive Pink Lace Margarita, Hard Rock Cafes will offer a special limited-time menu through April including: Spring Pasta, Mahi Burger, Berry Salad, Coconut Almond Sundae and the gin-based Run the World cocktail. Hard Rock’s official International Women’s Month “WE ARE” t-shirt is also now available for purchase in select stores and online at Rock Shop.

Hard Rock Hotels Events & Guest Experiences
In the spirit of the “All is One” motto, Hard Rock Hotels will also focus on amplifying female talent throughout International Women’s Month, with hundreds of planned performances from bands to DJ sets and beyond at participating Hard Rock Hotel locations across the globe. For example, Hard Rock Hotel New York will host a series of female DJs at the RT60 Rooftop Bar & Lounge and feature a bespoke bar and dining menu created by Michelin Star chef Emily Drucker that will also benefit Hard Rock’s key charity partners. During March, Hard Rock Hotels around the world will specially showcase select memorabilia from Hard Rock’s vast collection highlighting iconic artists who have had a significant impact on women’s rights such as Aretha Franklin, Madonna, Janet Jackson and more.

In March and April, guests can infuse even more music through “Sound of Your Stay,” an exclusive Hard Rock Hotel amenity. Tracks will feature a special playlist of influential women artists across a variety of genres. The Wax program will offer guests the opportunity to borrow vinyl featuring iconic female artists to be enjoyed on their in-room record player. The Picks program will offer hotel guests the chance to check out a Gibson custom-wrapped International Women’s Month “WE ARE” guitar for in-room jam sessions. Rock Shops throughout hotels will also feature the limited-edition “WE ARE” t-shirt and other special merchandise.

For the full Hard Rock International Women’s Month performance schedule, visit www.hardrock.com/women. For information on Hard Rock International, visit www.hardrock.com.

About Hard Rock Heals Foundation®: 
The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International and Seminole Gaming. The foundation provides grants and assistance for health and wellness, disaster relief, humanitarian causes and more to benefit one common goal: making the world a better place by serving people and the planet. The foundation’s motto, Love.Amplifed., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. Through the Hard Rock Heals Foundation, partnerships have been developed with iconic and emerging artists in support of charitable efforts around the world.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

About Global Gift Foundation
The Global Gift Foundation is a non-profit charitable organization whose goal is to create positive change in the development, well-being, health and social inclusion of those most vulnerable. The Foundation provides shelter, food, clothing, education, medical care and other vital necessities to vulnerable groups, particularly children and women in need. Created in 2013 by the actress, entrepreneur and international philanthropist María Bravo together with Eva Longoria and Alina Peralta. The foundation supports projects from different organizations around the world and has recently launched its own, Casa Ángeles, a day center for children with special needs or chronic illnesses and their families located in the city of Marbella.: https://www.globalgiftfoundation.org/

About Magee-Womens Research Institute (MWRI): 
MWRI, a 501(c)(3), is based in Pittsburgh and the nation’s largest research institute dedicated solely to women’s health research and reproductive biology. MWRI’s current research includes 319 active studies spanning 292 different conditions with 162,000 clinical trial participants all over the world. MWRI’s areas of research cover breast and gynecologic cancers, reproductive biology, infectious diseases, the development of COVID-19 therapeutics and women-controlled HIV prevention, obstetric care for women with substance use disorder, postpartum depression, and more.

About Women Who Rock
Women Who Rock® is a trailblazing, female-founded brand dedicated to supporting women in music, empowerment, and advocating for women’s health. Through our dynamic range of initiatives, including pop-up events, global campaigns, and flagship benefit concerts featuring some of the brightest stars in music with a 100% female-fronted line-up, we strive to amplify the voices of women. We’re working to eliminate the women’s health gap by partnering with Magee-Womens Research Institute 501(c)(3) the world’s largest research institute dedicated to women’s health.

Our signature apparel and accessory line serves as a symbol of empowerment and solidarity, while supporting our mission. Join our movement to support women in music, promote women’s empowerment, and Rock the Future of Women’s Health®.

Hard Rock International will open hotel in Dublin in 2020

July 17, 2018

Hard Rock

The following is a press release from Hard Rock International:

With a presence in more than 70 countries across the globe, Hard Rock International is expanding its hotel portfolio to Ireland, announcing plans to open Hard Rock Hotel Dublin in 2020. Working in collaboration with Tifco Limited, one of Ireland’s largest hotel companies, the highly-anticipated opening of Hard Rock’s first hotel in Ireland will shine a light on the musical vibrancy of the destination, past and present.

Located in Dublin’s city centre on Lord Edward Street, Hard Rock Hotel Dublin will comprise two structures; an existing listed property, built at the turn of the 20th century originally known as the Exchange Buildings and currently the site of the Parliament Hotel, and the adjacent Fashion House Building.

The Fashion House will be entirely rebuilt and transformed into the new hotel entrance and reception. Bringing a contemporary feel to the property, a new glass link bridge will connect guests to the refurbished Parliament building. While retaining and restoring the original red brick façade of 1912, the interiors of the Parliament building will be completely reimagined, creating a unique music-inspired city escape with priceless memorabilia adorning the interior of the property.

The hotel will feature 120 guest bedrooms and suites furnished to an exceptionally high standard using warm fumed woods, fresh stone surfaces, bespoke Ulster carpets and sumptuous patterned and vibrant fabrics. Hard Rock Hotel Dublin will also have an exciting all-day dining restaurant showcasing freshest Irish ingredients. There will also be a casual bar serving food accompanied by well-crafted cocktails and 24-hour in-room dining.

From the main reception and lobby, to the boldly unique restaurant and bar space, Hard Rock Hotel Dublin will bring a polished, vivid and fresh, new design experience to Dublin city centre. Communal areas will feature intimate booth seating and eclectic fittings and furnishings, while the variety of bedrooms will be furnished in visually appealing jewel tones and lush textures.

In true Hard Rock style, the hotel will entice guests with an array of signature brand offerings, including The Sound of Your Stay® music program, allowing guests to set the mood with complimentary vinyl players and records or rock out on a Fender guitar during an in-room jam session, complete with an amp and head phones. The property will also be home to the newly launched wellness program Rock Om®, an in-room yoga experience providing a fresh take on a timeless tradition by fusing together the ancient serenity of yoga with the beat of music.

Commenting on the project, Todd Hricko, SVP & Head of Global Hotel Development for Hard Rock International, said, “Ireland has always been a place close to our hearts, and it only seems right to open a Hard Rock Hotel in Dublin, given the city’s musical roots. This is an exciting opportunity to extend our presence in Europe and elevate the one-of-a-kind offering at Hard Rock Hotels to the next level.”

Renowned for its famous pubs and restaurants, Hard Rock Hotel Dublin will be positioned within the commercial centre of the city, close to Temple Bar. Recognised as a cultural hot spot, Temple Bar is a stone’s throw away from the city’s most visited landmarks and attractions such as Trinity College, Grafton Street, St. Stephen’s Green and the world-famous Guinness Storehouse. The area is also home to many excellent Irish cultural centres and institutions including the Gallery of Photography, the Olympia Theatre, the National Library Photographic Archive, Smock Alley Theatre and the Irish Film Institute.

A city steeped in musical history that spans generations and styles, Dublin’s first Hard Rock Hotel will celebrate the pioneering artists of the past and present that have contributed to the city’s cultural vibrancy.

Speaking about the project, Enda O’Meara, CEO of Tifco Ltd. said, “Dublin’s vibrant cultural scene makes it one of the hottest European cities to visit, attracting over 5.5 million overseas visitors annually. Hard Rock Hotel is an iconic, global brand that will be bringing something very different in its own distinctive style to this vibrant part of the capital city.” Commenting further on the hotel itself Enda said, “The hotel’s custom design based around the existing handsome early 20th century building will be unique, modern and sophisticated, offering upscale 4-star luxury with a standalone F&B proposition that we plan to put on the map. Hard Rock Hotel Dublin will be the place to see and be seen with live music nightly, excellent food and cocktails, and authentic Irish service.”

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers products for the varied aspects of life – work, play and personal sanctuary. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

Hard Rock International:

With venues in 75 countries, including 182 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Fortaleza, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Tifco Hotel Group:

Tifco Hotel Group is one of Ireland’s leading hotel companies who currently own and manage a portfolio of 26 5-star, 4-star and 3-star hotels and resorts in Ireland.

The group owns and operates a number of international hotel brands (under franchise) including the Hilton Dublin Kilmainham, three Crowne Plaza hotels, the Holiday Inn Express Dublin Airport and the 12 Travelodge hotels in Ireland.

Through their management services agreements and contracts Tifco Hotel Group are also involved in Clontarf Castle Hotel, a unique 4-star castle hotel and winner of the Deloitte Best Managed Platinum Companies in Ireland, Hotel Killarney and The Innisfallen Hotel Killarney, the Athlone Springs Hotel, The Metropole Hotel Cork, Cork International Hotel and the Cork Airport Hotel.

For further information on Tifco Hotel Group see www.tifcohotels.ie.

Hard Rock Hotel & Casino Atlantic City announces opening date, first lineup of concerts

April 18, 2018

Hard Rock Hotel & Casino Atlantic City
Hard Rock Hotel & Casino Atlantic City (Rendering courtesy of Hard Rock International)

The following is a press release from Hard Rock International:

Hard Rock International Chairman & CEO, Jim Allen, announced that June 28, 2018 is the Grand Opening date for the highly-anticipated Hard Rock Hotel & Casino Atlantic City. This announcement included a star-studded entertainment lineup with more than 50 shows and events that will go on sale Friday, April 20.  This unprecedented event will create sound waves for the coastal town with over 200 nights of music, ranging from A-list artists, epic bands and headlining comedians. The unveiling of the Grand Opening date along with the all-star lineup and the hotel reservations announcements were revealed simultaneously at a three-city press conference in New York City, Philadelphia, Atlantic City.

 “The Grand Opening of Hard Rock Hotel & Casino Atlantic City will set the tone for a new era of entertainment in Atlantic City. Our 500 million dollar, newly reimagined property will offer something for everyone and we’re thrilled to welcome our first guests in June,” stated Hard Rock International Chairman & CEO, Jim Allen.
Hard Rock Hotel & Casino Atlantic City will be the new go-to destination for world-class entertainment, rock-star service and their signature legendary vibe. The music-inspired hotel will feature dynamic culinary experiences, superstar performances, sporting events, a beach bar and a spectacular casino complete with more than 2,100 slot machines and 120 table games. The entertainment lineup set to kick off the summer will include A-list talent and performances, such as Amy Schumer and Friends, Florida Georgia Line, Kid Rock plus over 50 shows and events booked for the new casino resort.

On any given day of the year, musical talent will include artists that are leading the music scene across the nation. From Country artists like Blake Shelton, Rascal Flatts, Toby Keith and Trace Adkins to Broadway sensations, such as Rock of Ages and Million Dollar Quartet, guests will have access to a variety of genres. Legendary artists like Frankie Valli and The Four Seasons and rock favorites such as Pat BenatarNeil Giraldo and Rick Springfield, Steely Dan and Stone Temple Pilots with Bush & The Cult will all set the stage at Hard Rock Hotel & Casino Atlantic City.

2018 ENTERTAINMENT LINEUP  

7/1 – 9/16- Motor City Live: A Motown Tribute

7/5- Third Eye Blind                                                                            

7/6 – Country Fridays featuring Kellie Pickler 

7/12 – Ted Nugent        

7/13 & 7/14 – Florida Georgia Line    

7/20 – Country Fridays featuring A Thousand Horses

7/21 – Chris Young                                          

7/26 – Pat BenatarNeil Giraldo and Rick Springfield                                   

7/26 – Rascal Flatts                                          

7/27 & 7/28 – Frankie Valli & The Four Seasons                                           

8/1 – Stone Temple Pilots & Bush & The Cult 

8/4 – Southside Johnny and the Asbury Jukes            

8/9 – George Thorogood                                              

8/11 – Million Dollar Quartet                                       

8/18 – Blake Shelton

8/23 – Counting Crows with LIVE                                          

8/26 – Toby Keith and Trace Adkins 

9/1 – Amy Schumer and Friends

9/8 – Fab Faux                                                  

9/22 – Cole Swindell                                         

10/13 – Steely Dan                                            

10/19 &10/20 – Kid Rock                                                                                            

10/30 – 11/4 – Rock of Ages

2019 ENTERTAINMENT LINEUP (SO FAR)

4/30/19-5/6/19 – Kinky Boots  

*Tickets on sale Friday, April 20 at 10:00 a.m. at http://www.hardrockhotelatlanticcity.com/

Hard Rock Hotel & Casino Atlantic City launches online room reservations; visit www.hardrockhotelatlanticcity.com or call (609) 449-1000.  Hotel Guests can book now to experience music inspired offerings such as The Sound of Your Stay program.

Hard Rock International
With venues in 75 countries, including 181 cafes, 25 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL, both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include St. Petersburg, Casablanca and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

 

 

Hard Rock International announces details of Hard Rock Entertainment World

July 10, 2017

Hard Rock International logo

The following is a press release from Hard Rock International:

Hard Rock International announces details of its Hard Rock Entertainment World proposal, which is slated to be one of the largest resort destinations in Europe. The project, located in Vila-seca and Salou (Tarragona), Spain, will consist of a unique combination of hotels and convention areas, with world-class entertainment, dining and shopping. This project is defined through a complete Zoning Plan already approved by the Catalan Government, with a maximum capacity of 745.000 sq. meters for all the different uses and an estimated global investment of €2,000 million, including the cost of the land and infrastructures needed, to be developed by phases in the next years.

Phase 1 will be headlined by the Hard Rock Hotel & Casino Tarragona integrated resort. The Hard Rock integrated resort will also include a collaboration with PortAventura on the development of a family-oriented hotel of up to 500 rooms, and Value Retail on a luxury tourism shopping destination of approximately 10,000 square meters, featuring more than 75 shops. Hard Rock Entertainment World will bring thousands of new jobs and significant foreign direct investments. Phase one minimum investment is expected to exceed €600 million and is estimated to create more than 11,500 direct and indirect construction and ongoing jobs and an economic impact to the region of more than €1.3 billion.

“We’re honored to work with the Catalan government on the creation of Hard Rock Entertainment World and look forward to bringing first-class entertainment and hospitality experiences to the region,” said Jim Allen, chairman and CEO of Hard Rock International.

The iconic guitar shaped Hard Rock Hotel will be a focal point of the Hard Rock Entertainment World and will offer 600 rooms within approximately 100,000 square meters. Among the largest in Europe, the casino destination will boast 1,200 slot machines and 100 table games. The Hard Rock Hotel & Casino Tarragona will also provide guests with a 6,000 square meter pool and pool deck.

True to the Hard Rock brand, the entertainment destination will offer concert capacity in excess of 15,000 people and a Hard Rock Live performance venue that will host regional and international musical acts and shows, a world famous Hard Rock Cafe, and an accompanying Rock Shop, featuring authentic Hard Rock merchandise.

PortAventura and Value Retail have always supported the possible development of a complementary integrated resort on the land adjacent to PortAventura. The companies’ strong belief is that this project will be very good for tourism and the creation of jobs and will bring economic development to this important region of Catalonia.

Hard Rock International looks forward to working with the Catalan government in their process to bring another world class entertainment destination to the region.

Hard Rock Hotel to open in Daytona Beach in 2017

June 13, 2017

Hard Rock Hotel Daytona Beach
Hard Rock Hotel Daytona Beach (Rendering courtesy of Hard Rock International)

The following is a press release from Hard Rock International:

 Hard Rock International announces plans to open its fourth property in Florida, bringing the brand’s iconic vibe to Daytona Beach in late 2017. The 200-key property will bring unparalleled music offerings and amenities to one of Florida’s most well known vacation destinations. The beachfront property is in collaboration with Summit Hospitality Management Group and managed by Hard Rock International.

“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” said Marco Roca, executive vice president of global hotel development at Hard Rock International.

“We look forward to collaborating with Hard Rock Hotels & Casinos, a brand that fits perfectly in Daytona Beach and leads the way in the lifestyle hospitality space,” said Abbas Abdulhussein, owner, Humphrey Realty.

True to the Hard Rock brand, the property will feature brand exclusive offerings including a Body Rock workout facility, and a Rock Spa complete with the music-infused Rhythm & Motion spa menu, six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services. In the lobby, the world famous Rock Shop will feature Hard Rock’s iconic merchandise. Keeping families in mind, young rockers can hang out in the brand’s signature hotspot, the Hard Rock Roxity Kids Club. Additionally, the property will boast The Sound of Your Stay music amenity program, allowing guests to unleash their inner rock star—whether setting the mood with complimentary vinyl player and records or nailing power chords on a Fender guitar during an in-room jam session.

Catering to the unique needs of business and leisure travelers, Hard Rock Hotel Daytona Beach will provide 20,000 square feet of indoor and outdoor meeting space, including bright meeting rooms with views of the Atlantic Ocean and an open-air terrace suitable for any meeting or special event needs.

Hard Rock Hotel Daytona Beach will offer an array of amenities where guests will enjoy all-day dining, 24-hour in-room dining, a grab-and-go coffee shop and a poolside bar and grill. The beachfront property will include an expansive swimming pool and deck, offering guests panoramic views of the Atlantic Ocean. In addition to the hotel’s beachfront activities, guests will enjoy nearby outdoor experiences, ranging from paddle boarding on the Halifax River to deep-sea fishing out of the Ponce de Leon Inlet.

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers products for the varied aspects of life—work, play and personal sanctuary. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

Hard Rock Casino Ottawa plans opening; hotel and live entertainment venue also planned

May 15, 2017

Hard Rock Casino Ottawa
Hard Rock Casino Ottawa (Rendering courtesy of /Hard Rock International)

The following is an excerpt from a Hard Rock press release:

Following a competitive procurement process, “HR Ottawa, LP,” which will be known as Hard Rock Casino Ottawa, announces it has been selected by Ontario Lottery and Gaming Corporation (OLG) to be the service provider for the Ottawa Area Gaming Bundle 1, transitioning the existing structure and operations into Hard Rock Casino Ottawa. The Hard Rock Casino Ottawa partnership consists of HR LP Investor Inc. (owned by Hard Rock International) and RCR Investor Inc. (owned by Rideau Carleton Raceway Holdings Limited). Pending required approvals, Hard Rock International and RCR plan to potentially invest more than $320 million during a multi-phase construction process to ultimately create an electrifying, integrated entertainment destination incorporating thrilling nightlife, world-class gaming, decadent cuisine and the heart of the Hard Rock brand, music.

Working in close collaboration with OLG, HR Ottawa, LP will enter a transfer period to allow for a transition of current day-to-day operations, resulting in a seamless evolution of the property. Additionally, HR Ottawa, LP will be a key proponent of responsible gaming, integrating leading educational tools and resources to help guests keep gambling safe and fun, and to provide assistance and referrals for those in need of support.

Together, Hard Rock International and RCR will transform the existing property with a complete remodel, rebrand and significant expansion, leading to an economic development boost. The multi-phase project is expected to potentially create 1,900 construction-related jobs and 2,000 direct and indirect ongoing jobs.

The anticipated first phase of the capital investment project for Hard Rock Casino Ottawa is expected to be completed within the first year of operations, pending required approvals. It will encompass a dramatic renovation, including a redesign of the gaming floors. Additionally, phase one will include updates to the arrival experience, porte cochère, signage, racetrack and grandstand. Pending required approvals, the subsequent expansion program will bring the addition of a Hard Rock Hotel, Hard Rock Live entertainment venue, a Hard Rock Cafe & Center Bar, a Rock Shop where fans can purchase the brand’s iconic merchandise, innovative music displays and memorabilia from the brand’s curated collection, as well as more than 13,000 square meters of gaming space with additional slot machines and table games.

Hard Rock Hotels & Casinos now offering online discount rates for Hard Rock Rewards members

May 9, 2017

Hard Rock Hotels

The following is a press release from Hard Rock Hotels & Casinos:

Hard Rock Hotels & Casinos announces its Rewards Member Rate, offering Hard Rock Rewards members exclusive discounted room rates when booking directly on HardRockHotels.com.

Rewards members will receive guaranteed low prices when booking direct, with participating properties offering minimum five percent off the best available rates. The brand’s exclusive guest loyalty program is free to join for all Hard Rock Fans worldwide, and was developed to recognize and reward Hard Rock’s dedicated fans with special privileges when they stay and play at participating Cafes, Rock Shops and Hotels.

“The days of searching endlessly online for the lowest price are no longer necessary, when booking direct saves time, money, and allows our fans to focus on the anticipated excitement of their upcoming stay,” said Amy Ceriani-Nelson, director of loyalty marketing, Hard Rock International.

“We want to thank our loyal Hard Rock Rewards members and ensure they are receiving the best possible rate when choosing to stay with us,” said Nora Swire, senior director of marketing, Hard Rock Hotels & Casinos. “From the moment our guests begin the booking process, to the second they step foot onto the property, our team is dedicated to creating an experience that rocks.”

To become a member of Hard Rock Rewards, fans simply sign up at hardrockrewards.com. Along with guaranteed low prices, members can enjoy the benefit of dedicated check in-lines, late check-outs, ability to earn hotel points towards free night stays, complimentary welcome amenities at participating hotels, and are able to manage account details on hardrockrewards.com.

Hard Rock in Atlantic City unveils renovation designs and plans

April 5, 2017

Hard Rock Hotel & Casino Atlantic City
Hard Rock Hotel & Casino Atlantic City (Rendering courtesy of Hard Rock International)

The following is an excerpt from a Hard Rock International press release:

Hard Rock International has announced the completed acquisition as well as unveiled plans for the launch and significant redevelopment of Hard Rock Hotel & Casino Atlantic City.

The former Taj Mahal building will undergo an all-encompassing $375 million renovation and reopen in summer 2018. The upcoming Hard Rock Hotel & Casino Atlantic City is situated on 17 acres of prime Boardwalk real estate, offering vast views of the city and Atlantic Ocean.

Hard Rock Hotel & Casino Atlantic City will offer a range of gaming opportunities with 2,400 slots and 130 table games. Additionally, the casino will boast an entirely redesigned interior with first-class food and beverage concepts. Hard Rock Cafe Atlantic City will move to a new 400-seat venue, including an improved stage and central location within the property featuring beach access. Hard Rock Hotel & Casino Atlantic City will become the premier entertainment destination with live music, sporting events, conferences and shows with two separate arenas offering more than 7,000 seats total.

The entrance of Hard Rock Hotel & Casino Atlantic City will be completely reimagined, beginning with updating the existing facades along Pacific Avenue, at the resort entry, porte cochére and along the world-famous Atlantic City Boardwalk. Upon arrival, guests will enjoy a new check in experience and lobby lounge. Guestrooms and suites will undergo a complete renovation and redesign to offer lavishly appointed rooms in a setting that is anything but uptight. Meeting space will be updated to accommodate both large conventions and smaller events.

A full-service spa will feature relaxing and recharging treatments, and The Sound of Your Stay music amenity program will offer complimentary in-room Fender guitar checkouts. With Hard Rock International’s standing as curators of the world’s largest and most priceless music memorabilia collection, the property’s design will feature museum-like displays adorning the walls. Memorabilia for the hotel will be carefully hand-selected with a focus on contemporary musicians and artists who call New Jersey home.

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